Being persuaded by crowd mind

심리학과

20062134

이주희

Persuasion & attitude change

The list

1. Introduction

- background of the topic

2. Body

- Crowd mind

- About the researching

How study it?

What am I finding from researching?

3. Conclusion

1. Introduction

The background of the topic

◆ SNS ( Social Network Service)

Q. Would they impact on people’s mind, decision or attitudes ?

2. Crowd mind

people who are in a crowd act differently towards people

from those who are thinking individually.

The minds of the group would merge to form a way of

thinking. Each member's enthusiasm would be increased as

a result,

and one becomes less aware of the true nature of one's

actions.

3. Researching

<The objects>

20~30’s adults

around 30 people.

<Method>

: extract a news from

NATE

Group 1(showing original news to people)

Group 2(showing news with three Popular comments)

< The way of finding results>

- select each eight expressions from 4 kinds of emotions

Negative emotion ▶ sadness & concern

anger

affection & love ◀ Positive emotion

pleasure & happiness

Q1. ask for checking 6 emotion expressions after reading a news.

1. Sadness & Concern

우울하다. 보잘것없다. 비관스럽다. 걱정스럽다. 근심되다.

불쾌하다. 불편하다. 답답하다

2. Anger

격분하다. 신경질나다. 분개하다. 반발하다. 싫어하다.

질투하다. 저항하다. 어이없다.

Negative

3. Affection & Love

호감을 주다. 인정하다. 자비롭다. 이해심있다. 관대하다.

우호적이다. 낙관적이다. 푸근하다.

4. Pleasure & Happiness

흐믓하다. 행복하다. 가슴 벅차다. 유쾌하다.

감동된다. 안심된다. 후련하다. 반갑다.

Positive

Q2. What do you think about ‘the plan of Park’ ?

Q3. Do you think that, you were persuaded by 3 comments?

<Results>

Total, 34 people participated in my researching.

In 34 people, half of them, 17 people (Group 1) participated in first

condition researching that given original news and 2 questions.

And other people(Group 2) are given second condition which was news

with 3 comments, 2 questions and 1 plus question.

They are almost of hallym university students.

And I didn’t check whether they are women or men.

Group 1Total 83 emotion words were checked.

The result show that,

after reading news without comments,

they check 61 Positive emotion words

22 Negative emotion words.

It means, many of them feel positive

about Park’s plan after reading.

73

27

percentage

긍정적감정

부정적감정

Group 2Total 88 emotion words were checked.

The result show that,

after reading news without comments,

they check 19 Positive emotion words

69 Negative emotion words.

It means, many of them feel Negative

about Park’s plan after reading.

21

79

percentage

긍정적감정

부정적감정

0

2

4

6

8

찬성한다 반대한다 상관없다

Group 2

0

2

4

6

8

10

12

찬성한다반대한다상관없다

Group 1

Group1 tends to agree Group2 shows difference opinions

※ It’s only for Group 2

13 people answered that they were persuaded by 3comments.

4 people answered that they weren’t.

Comments have some power to persuade people

3. Conclusion

As doing research, I can get meaningful results.

Group 1, who were given only news, felt positively and also

most of them tended to agree.

But Group 2, who were given news with negative

comments, felt negatively and some of them tended to

disagree.

And of course, some of Group 2, answered that they didn’t

care about the comments and they just follow their own mind.