BEING-DIGITALDIGITAL INSIGHT AND IMPLEMENTATION

from

BEING-DIGITAL from

Being-Digital '09 is the annual headline event for the digital industry from the people at

mashup* event. The full day will bring together innovative and influential senior

executives, entrepreneurs, and investors from a diverse range of businesses affected by

digital technology. The purpose of the event is to help attendees develop their knowledge

base required to be successful with international business in the digital age.

follow us on twitter: mashupevent

web: www.being-digital.com

Charles CohenCEOProbability

Nicholas WheelerManaging DirectorITN On

Lord ErrolHouse of Lords Science and Technology Commit-tee

James PartonHead of LitmusO2

KEY CONTRIBUTERSDoug RichardEntrepreneur & FounderSchool for Startups

SPONSORS

SPONSORS

SUPPORTERS

9th JUNE 2009LONDON

CBI CENTRE

Justine RobertsCo-FounderMumsnet

Shane RichmondCommunities EditorTelegraph

Gary GaleHead of UK EngineeringYahoo! Geo Technologies

Andrew ScottCEORummble

Julie MeyerCEOAriadne Capital

Rory SutherlandVice PresidentOgilvy One

Zee M KaneEditorThe Next Web

Ed ParsonsGeospatial TechnologistGoogle

Simone BrummelhuisFounderthenextwomen.com

Damian RyanPartner & Head of DigitalResults International Group

BEING-DIGITAL fromfollow us on twitter: mashupevent

web: www.being-digital.com

“I met two key connections that directly led to my business growth. I would highly recommend taking a Demo

Company package at Being –Digital”

Nick HalsteadFounder & CEO – Fav.or.it & Tweetmeme

“Demonstrating at Being-Digital was an opportunity to be exposed to the broadest collection of respected investors, journalists, and potential

partners. The contacts that I made from that event made a huge difference to my business”

Alicia NavarroFounder and CEO – Skimlinks

Here is what some of the Demo Companies that were at last year’s event have to say:D

ELE

GA

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DEM

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All delegates will also receive a £50 voucher

for virtual office, hot desking and meeting

room services from eOffice. All food and

drink for the day is included in the price of

admission.

• Learn about what it takes to be successful in

digital from some of the most influential people in

the global industry

• Debate interactively during the sessions with live

questions from the audience including input from

SMS and Twitter

• Understand the major digital trends that are

shaping international businesses today with

insights from people shaping the industry, big

corporate company strategies, and the most

innovative new early stage companies

• Evaluate how to use trends in the digital world to

increase the chances of success with your

business strategy both at home and abroad

• Network with key players that are shaping digital

businesses around the world

Being-Digital ’09 will offer you a full day with

opportunities to:

All Demo Companies will also receive a £100

voucher for virtual office, hot desking and

meeting room services from eOffice. All food

and drink for the day is included in the price

of admission.

• Learn even more with two full tickets to the

conference included in the price for each demo

company

• Present to the entire conference audience during

our one minute fast pitch sessions at the end of

each segment to drive delegates to see your

demonstration area

• Demonstrate your unique products and services in

our demo room where all delegates will be during

breaks and networking throughout the event

• Develop the skills required to pitch for investment

with our ‘What Angels Want’ workshops with

experts from Angels Den

• Pitch to real investors during the Angels Den speed

pitching sessions (normally a cost of £150 per

person which means a £300 value)

• Meet potential customers, partners, investors, and

advisors from the delegates on the day that will be

coming through the demo room to see your

company throughout the day

• Win a presence at the UKTI TechnologyWorld 09 -

http://www.technologyworld09.com - event for

best pitch with international potential

In addition to the areas outlined above, demo

companies will have unique opportunities to:

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PRICING & REGISTRATIO

NW

HO

WILL BE TH

ERE?

StandardDelegate £245 ex VAT£195 ex VATClick to book now

INCLUDES:• Access to all seminars and workshops during the Being-Digital event

• Viewing of all demonstration companies in our demo room

• £50 voucher for eOffice virtual office services

• Lunch and refreshments throughout the day and during networking

EntrepreneurDelegate £125 ex VAT£95 ex VATClick to book now

INCLUDES:Includes all of the benefits of a Standard Delegate at a special price just for entrepreneurs. Limited number of tickets are available for Entrepreneurs at a special price. Book now to avoid missing out on this special offer.

Demo Company£395 ex VATPartner price£295 ex VATteam@mashupevent.com Please quote the Discount code provided by your Partner.

INCLUDES:• Admission for two of your company members with access to all semi-

nars and workshops

• £100 voucher for eOffice virtual office services

• A one minute pitch to the entire audience after one of the sessions in the main auditorium

• Presence in our demo room where refreshments are served and net-working takes place

• The opportunity to pitch to real investors from Angels Den during our speed pitching sessions

• A chance to win £5,000 of virtual office services from eOffice at the end of the UK Trade and Industry workshops

Last year over 250 delegates

attended and 40 Demo Companies

demonstrated innovative digital

products and services.

Our delegate attendance profile for

mashup* events provides a diverse

range of business decision makers

and allows excellent opportunities

to network.

15% Entrepreneur / Startups

7% Investors / VCs

25% Senior Executives / Analyst / Strategy Consultants

33% CxO / President / Board Directors

12% Media / PR / Marketing

8% Head of Product / Digital

Learning will be structured in two tracks to

help you to review and build a concise and

effective digital strategy.

Track 1 in the Main Auditorium will provide knowledge

and insight on innovation and industry trends through

presentation and debate with people who have hardened

experience in the digital arena.

Track 2 will have Angel’s Den holding an interactive

workshop on ‘What Angels want” and how to pitch to

them. This will be complemented by two speed pitching

sessions to active angel investors.

Time Track 1 – Main AuditoriumTrack 1 – Main Auditorium Track 2 – Workshop

8:45am – 9:15am Registration & CoffeeRegistration & CoffeeRegistration & Coffee

9:15am – 9:30am Keynote Address: Charles Cohen, CEO Probability plc Keynote Address: Charles Cohen, CEO Probability plc Keynote Address: Charles Cohen, CEO Probability plc

9:30am – 10:30am

Social and Real-time Media

Will McInnes, Managing Director, Nixon McInnes (moderator)

• Justine Roberts, Co-founder, Mumsnet • Hughie Philips, Co-founder, Mindseye Media • Rory Southerland, Vice President, Ogilvy One • Nicholas Wheeler, Managing Director, ITN On

Social and Real-time Media

Will McInnes, Managing Director, Nixon McInnes (moderator)

• Justine Roberts, Co-founder, Mumsnet • Hughie Philips, Co-founder, Mindseye Media • Rory Southerland, Vice President, Ogilvy One • Nicholas Wheeler, Managing Director, ITN On

10:30am – 11am

Digital Content

• Nick Halstead, CEO, Fav.or.it (interviewing) • Ed Roussell, Managing Director, Daily Telegraph

Digital Content

• Nick Halstead, CEO, Fav.or.it (interviewing) • Ed Roussell, Managing Director, Daily Telegraph

11am – 11:45am BreakBreakBreak

11:45am – 12:45pm

Digital Footprint and Personas

Tony Fish, mashup* (moderator)

• Helen Keegan, Managing Director, Beepmarketing • Zee M Kane, Editor, The Next Web• Robin Wilton, Founder, Future Identity • Lord Errol, House of Lords Science and Technology Committee• Adriana Lukas, Founder, The Big Blog Company

Digital Footprint and Personas

Tony Fish, mashup* (moderator)

• Helen Keegan, Managing Director, Beepmarketing • Zee M Kane, Editor, The Next Web• Robin Wilton, Founder, Future Identity • Lord Errol, House of Lords Science and Technology Committee• Adriana Lukas, Founder, The Big Blog Company

What Angels Want?

Pitching to Angel investors workshop

12:45pm – 2pm Lunch BreakLunch BreakLunch Break

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STRUCTURE OF TH

E EVENT

Time Track 1 – Main Auditorium Track 2 – Workshop

12:45pm – 2pm Lunch BreakLunch Break

2pm – 3pm

Digital Location and Local Services

Stephen Feldman, Managing Director, KnowWhere Consulting (moderator)

• Gary Gale, Head of UK Engineering, Yahoo! Geo Technologies • Ed Parsons, Geospatial Technologist, Google • James Parton, Head of Litmus, O2 • Andrew Scott, CEO, Rummble

Angel’s Den Speed Pitching

Companies pitch to real Angel investors Round 1

3pm – 3:30pm

Engaging with Women as Digital Customers

Helen Keegan, Managing Director, Beepmarketing (moderator)

• Mark Curtis, CEO, Flirtomatic • Alan Patrick, Principal, Broadsight • Shamsa Rana, Managing Director, Imdad • Simone Brummelhuis – Founder, thennextwomen.com• Simon Grice, mashup* & Founder BeLocal

Angel’s Den Speed Pitching

Companies pitch to real Angel investors Round 2

3:30pm – 4pm BreakBreak

4pm – 4:45pm

Growing a Profitable Digital Business

Tony Fish and Simon Grice (moderators)

• Doug Richard, Entrepreneur & Founder, School for Startups • Julie Meyer, CEO, Ariadne Capital • Damian Ryan, Head of Digital, Results International Group• Charles Cohen, CEO, Probability plc

4:45pm – 5:30pm

Digital Service Platforms in the Cloud

Jonathan Robertson, COO, Netbenefit (moderator)

• Mike Nichols, Head of Search, Microsoft• Mike Bracken, Guardian• Alex Butler, COI• Duncan Malcolm, Founder, Everycity

5:30pm – 5:45pmClosing Comments

Simon Grice and Tony Fish, mashup*

5:45pm – 7pm

Networking & Drinks

£5,000 prize draw

eOffice

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web: www.being-digital.com

STRUCTURE OF TH

E EVENT

CBI Centre

First Floor

Centre Point Tower

103 New Oxford Street

WC1A 1DU

Underground Stations

Tottenham Court Road – Central and Northern Lines (1min)

Leicester Square – Northern and Piccadilly Lines (10 mins)

Goodge Street – Northern Line (7 mins)

Warren Street – Northern and Victoria Lines (12 mins)

Euston Square – Circle/Metropolitan Lines (15 mins)

Car Parks

There are NCP car parks nearby in Adeline Place, Museum Street and Bloomsbury Square.

Taxis

Taxis are normally freely available in New Oxford Street.

Buses

Bus Routes – 1, 7, 8, 10, 14, 22b, 25, 29, 3b, 55, 73, 9b, 134 and 17b.

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THE VEN

UE