being an online authority - 4 easy actions you can take today
DESCRIPTION
This is a short presentation I did to a networking group on 4 things that you should be doing in your business to build your online authority - both in the eyes of your prospects and in the eyes of the search engines. Some extra resources for this presentation can be found here: http://lnc2.co/onlineauthorityresourcesTRANSCRIPT
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Being an online authority4 Easy Actions You Can Take Today
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Who am I ?Lee Turner - Founder of From Small Acorns
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Why does authority matter ?82% of people research a product/service online before making a
purchasing decision
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Why does authority matter ?On average, 7.9 different media sources are used when shopping for
products or services
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1. Produce great contentIn as many formats as possible
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Content Ideas• Do a presentation and share it on your website
• Create a newsletter to encourage repeat visits to your site
• How to and tutorials are highly valuable
• Do a ‘versus’ article
• Make videos - screencasts, face to camera, product demonstrations
• Ebooks and short courses provide great lead magnets
• Create a weekly podcast
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Content promotion ideasPlace your content where your prospects are
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2. Create compelling case studiesStructure it like a story
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3. Participate in your communityJoin discussions, make comments, answer questions and share great
ideas
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4. use Social proofA powerful persuasion technique (92% of people say so)
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Authority/reputation pyramid
Marketing effectiveness increases as your prospects move up the pyramid
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What Next ?• Take action - create and publish some great content.
• Talk to your best clients and write up a case study for each.
• Get out there and help people - participate and give away the farm.
• Get your clients to leave reviews, ask them if they would be happy to talk to prospects
• Presentation resources
• Lee Turner - http://www.fromsmallacorns.com - 01273 252030 - @fromsmallacorns