being a squiggle
TRANSCRIPT
Who you are
Where you’re going
Who you are
Where you’re going
Why are you here today?
Common thread?
“Imagination is more important than
knowledge.”
- Einstein
“I have no special talent. I am only
passionately curious.”
“The greatest scientists are artists as well.”
Congratulations.
You are a squiggle.
Who you are
Where you’re going
Where are you going? Why?
Who you are
Where you’re going
Taking a road less traveled
Who I am
Where I’m going
Innovative
Passionate
Design Thinker
T-ShapedSquiggle
Balanced Brain Thinking
“Rigorous explicit thinking… limits people to conscious
thinking and hence to using just a tiny proportion of the
potential in their minds - like the ice above the water.”
-Bill Moggridge, IDEO Co-Founder
Who I am
Where I’m going
Do something that matters
Improve people’s lives
Be proud of what I do
Stay challenged
Have fun
Where do great ideas come from?
How do you create amazing
product experiences?
What causes people to
love your brand?
1929 1955
Only by constantly innovating and pushing the boundaries… did the company go from a moderately successful animation studio, to a
complete entertainment experience.
Only by constantly innovating and pushing the boundaries… did the company go from a moderately successful animation studio, to a
complete entertainment experience.
Only by constantly innovating and pushing the boundaries… did the company go from a moderately successful animation studio, to a
complete entertainment experience.
Only by constantly innovating and pushing the boundaries… did the company go from a moderately successful animation studio, to a
complete entertainment experience.
Products? Products? Solutions? Experiences!
MeaningfulMemorable
Powerful
Emotional
Communal
Akendi Total Experience Lifecycle
First Moment of Truth
Second Moment of Truth
Akendi Total Experience Lifecycle
Zero Moment of Truth?
First Moment of Truth
Second Moment of Truth
Third Moment of Truth
Who I am
Where I’m going
