Agenda

Introductions

Updates and Fundraising Fundamentals - Learn the GlobalGiving 2015

Calendar

Maximize Your GlobalGiving Experience - Use GlobalGiving More

Effectively

Best Practices - Discuss examples of Great Projects, Campaigns, etc

Town Hall

4

Who are we?Who: Jenny Chen and Jialing Jiang What: China Field RepresentativesWhen: June – August Where: All throughout China

5

Who are you?

Take a few minutes to introduce yourself to a partner.

Be sure to say your name, your organization, your organiza-tion’s mission, your role, and when and why your organization joined GlobalGiving.

Who does GlobalGiving work with in China?

Interacted with around 80 Chinese organizations

Examples of some of our partners: • China Foundation for Poverty Alleviation ( 中国扶贫基金会）

• China Youth Development Foundation (中国青少年发展基金会）

• Shanghai United Foundation (上海联劝公基金会）• Non-Profit Incubator (恩派）• Smile Train (微笑列车）• Green Map System (绿地图）

Agenda

Introductions

Updates and Fundraising Fundamentals - Learn the GlobalGiving 2015

Calendar

Maximize Your GlobalGiving Experience - Use GlobalGiving More

Effectively

Best Practices - Discuss Examples of Great Projects, Campaigns, etc

Town Hall

Bonus Days

• July 15• Partner 20%,

Leader 40%, Superstar 50%

• September 16• 30% match• $6,000 in bonus

awards

`

18

19

20

21

22

23

24

25

26

27

28

29

30

Agenda

Introductions

Updates and Fundraising Fundamentals - Learn the GlobalGiving 2015

Calendar

Maximize Your GlobalGiving Experience - Use GlobalGiving More

Effectively

Best Practices- Discuss examples of Great Projects, Campaigns, etc

Town Hall

Listen, Act, Learn. Re-peat.

33

Effectiveness Dashboard

Our Hypothesis =

35

Effectiveness Dashboard

36

Effectiveness Dashboard

37

Effectiveness Dashboard

Partner Rewards Program

Makes it possible for GlobalGiving to be more transparent in our corporate recommendations and donor promotionsGives you concrete ways to help your organization stand outRewards organizations that are reporting regularly, participating in campaigns, etc.Helps GlobalGiving better manage a growing network

38

39

Partner

Superstar

Leader

40

Partner• Access to GlobalGiving’s online fundraising and donor management tools;

• Free monthly trainings; • Inclusion on GlobalGiving’s employee giving programs with corporate partners;

• Access to site-wide matching campaigns; • Eligibility to receive gift card redemptions from donors;

• Ability to post volunteer opportunities.

41

Leader• Eligible to be recommended to a corporate partner, featured in GlobalGiving social media, and highlighted in donor communications;

• Eligible for special trainings, matching campaigns, and other opportunities just for Leaders.

42

Superstar• Most likely to be recommended to a corporate partner, featured in GlobalGiving social media, and in donor communications;

• Eligible for unique matching opportunities;• Eligible for Project of the Month Club.

44

Tools and Training

45

Online Fundraising Academy

What is the Online Fundraising Academy?• A two-month course;• Made up of nine webinar sessions;• Taking place on Tuesdays at 11:00 am Washington, DC time in March and April

(Find this time in your city).• A small cohort of organizations will be selected via an online application to

participate.Selected participants are required to:• Participate in at least seven of the nine webinar sessions;• Complete three homework assignments for the course;• Provide feedback and recommendations to discussion group members; and• Participate in the May Bonus Day OR July Bonus Day and raise at least $1,000.

Feel free to email Alexis Nadin at anadin@globalgiving.org with questions.

GlobalGiving Skilled Travel

• Board Support & Strategic Planning from Donna Callejon & Jacky Lee

• Technical Support from Barrett Cope, Caroline Roper, and Scott Williams, and Nick Violi

Microprojects attract new donors!

47

• Microprojects are intended to help you fundraise for an individual or one specific activity

• Microprojects have a budget of $250 - $10,000 and are only active on the site for 3 months

• Microprojects only require 1 report, 90 days after it is funded

• Microprojects are tied to an existing parent project on GlobalGiving

• Microprojects get a bump up in GlobalGiving’s project ranking!

48

One-on-One Consultation

Looking for more help with your online fundraising?

Set up a call with one of GlobalGiving's team members to create a GlobalGiving fundraising strategy that is right for

your organization.

projecthelp@globalgiving.org

Agenda

Introductions

Updates and Fundraising Fundamentals - Learn the GlobalGiving 2015

Calendar

Maximize Your GlobalGiving Experience - Use GlobalGiving More

Effectively

Best Practices - Discuss examples of Great Projects, Campaigns, etc

Town Hall

50

What makes a good Project?

Specific, action oriented

Easy to understand, project specific

Good use of video

Tangible, realistic,

varied

• Girl Effect (2013 GlobalGiving video contest winner)https://www.youtube.com/watch?v=1e8xgF0JtVg

• The Sold Project (2014 GlobalGiving video contest win-ner)https://www.youtube.com/watch?v=tgyn0ytIgWA

Have you considered a video? (how can a video help you fundraise more

effectively)

GlobalGiving Success Stories

Arlington Academy of Hope

US based org., works in Uganda 2012 September Open Challenge Raised $6,895 during the Open Challenge Participated in The Fundraising Academy Raised $33,726 during the June 2013 Partner Rewards Bonus Day

& received a $1,000 bonus for most funds raised Joined Give for Youth by participating in the Give for Youth Open

Challenge - raised $11,910 & received a $3,000 bonus for most funds raised

53

Asociacion Grupo de Trabajo Redes (AGTR)

Medium-sized organization Based in PeruApril 2011 Open ChallengeTo date AGTR has raised $37,711.84SuperstarProject Leader is a GG Ambassador Raised $9,585 during the June 2013 Partner Rewards Bonus

DayRecurring donations Participated in the The Fundraising Academy

54

Iracambi Small organization Based in Brazil2011 October Open ChallengeTo date Iracambi has raised $39,540 on GGSuperstar Several Recurring Donations Participated in The Fundraising Academy Has posted microprojects Spoke to GG’s New York City Leadership Council

55

What do these organizations have in

common?

56

Intentionally planned GlobalGiving into their organizational fundraising

Selected and experimented with different campaigns

Very engaged with GlobalGiving activities and staff

57

Agenda

Introductions

Updates and Fundraising Fundamentals - Learn the GlobalGiving 2015

Calendar

Maximize Your GlobalGiving Experience - Use GlobalGiving More

Effectively

Best Practices - Discuss examples of Great Projects, Campaigns, etc

Town Hall

59

Questions:

How to tap recurring donations?

How can we make the most of networking with other non-

profits?

How do you get donors to fund your projects?

Ways we can boost up our GlobalGiving account?

How would one go about increasing visibility to the

local donors towards fundraising on GlobalGiving?

How can we effectively use the GlobalGiving platform to fundraise for the organization fully as compared to

the 35%?

What questions do you have for us today?

60

Thank you for coming!