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*Does not include $1.2 billion of joint venture sales

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2009  

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NOW  

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Candidates  

Competitive  Advantage  

Messaging    

Communication  Plan  

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Goal   Bring  Culture  To  Life  Aggregate  All  

Communications  Promote  Events  &  Jobs  

Build  Relationship    Source  Candidates  

Success  Measures  

Tweets/Retweets  Followers  #  Mentions  

Videos  Viewed  Subscribers  

Comments  Conversations  Conversions  

Imagination  

Strategy  Trends  Design  

Daily  Management  Content  Creation  

Reporting  

Strategy  Trends  Design  

Daily  Management  Reporting  

Strategy  Trends  

Content  Starters  

General  Mills  Super  Users  

Partner  Support  Promotion  Of  Site  

Content  Creation  Promotion  Of  Site  

Design  Daily  Management  Content  Creation  

Reporting  

Launch   Mid  Dec   Early  Dec   Ongoing  

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As you know, I work for General Mills….

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http://www.facebook.com/ generalmillscareers

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http://twitter.com/ genmillscareers

http://youtube.com/user/ GeneralMillsCareers

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http://linkedin.com/company/ general-mills/careers

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LEVERAGE    BRANDS  

ENGAGEMENT  

INSPIRE  APPLICATION:    EMPLOYER  OF  CHOICE  

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Engagement  –  GMI    or  Industry  information  Inspire  Applications  Leverage  Brands  

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39 Measure  &  Adjust  →     → →

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