behaviour change lego
TRANSCRIPT
Behaviour change Lego
Steve Powell, March 2015
directlyLive
sustainablyCan
Know how to
Want to
Young People
mediaOur Project
• Many projects deal most of the time with behaviour change – persuading / inspiring (want to)– enabling e.g. by providing resources (can do)– but also by ensuring partners know how to achieve the
(intermediate) goal• If these 3 elements are not assured, the change will not
happen.• Outcome Mapping argues that most of the time the
project’s influence goes outwards via a chain of partners. In each link of the chain we should consider these three elements for the specific partner or group of partners
The project plan
• So in a traditional logframe or project plan we can show how each step of the intervention involves improving 1,2 or 3 of these elements for a given partner or partner group
• Behaviour Change Lego just goes one step further by explicitly including these three elements at each step, whether or not they are addressed directly by the intervention. Here is an example:
Can
Know how to
Want to
Young People
Live sustainably
Young people live sustainablyN
eed
all
Specific target group
All in terms of top-level goal
There are alwaysadditional drivers & risks
Let’s snap these Lego pieces together
directlyLive
sustainablyCan
Know how to
Want to
Young People
inspire
Can
Know how to
Want to
Young People
Young people inspire one another to live sustainably
Are these other two satisfied?
directlyLive
sustainablyCan
Know how to
Want to
Active YPs in rural communities
Can
Know how to
Want to
Neighbours
Active (rural) young people teach their neighbours to live sustainably
teach
Can
Know how to
Want to
School
directlyLive
sustainablyCan
Know how to
Want to
Young People
Active young people persuade the school to provide recycling bins so young people can live sustainably
provide binsCan
Know how to
Want to
Active YPs
persuade
Can
Know how to
Want to
Young People
Live sustainably
Young people maintain sustainability behaviour as adults?
Drivers & risks!!!!!
Now Future
directlyLive
sustainablyCan
Know how to
Want to
Young People
Inspiring through ?media? politics?
Can
Know how to
Want to
Population
If a YP is active and effective now, will they still be influencing others in the future?
Do we think about their “careers”?
Will their motivation, ability and knowledgestill be effective?
Drivers & risks!!!!!
Now Future
Can
Know how to
Want to
Businesses
directlyLive
sustainablyCan
Know how to
Want to
Young People
Active young people persuade the school to provide recycling bins so young people can live sustainably and
also leverage local businesses
Can
Know how to
Want to
Active YPs
persuade
Can
Know how to
Want to
School
provide bins
Now we intervene
directlyLive
sustainablyCan
Know how to
Want to
Young People
mediaOur Project
Our Project sends media messages to young people teaching them how to live sustainably
Our Project sends media messages to young people showing them how to spread a message virally
Live sustainablyCan
Know how to
Want to
Young People
Our Project
media
directlyLive
sustainablyCan
Know how to
Want to
AYPs’ groups
inspire
Can
Know how to
Want to
Young People
training
Our Project trains active young people’s groups to be able to train and inspire young people to live sustainably
Our Project
train
How to make a whole project plan?
• You can snap together these elements to make a whole project plan aka logframe
• But for some projects, we don’t in fact have a complete overarching plan. Think of, say, a youth club. We just have a number of different activities, some of them are long-term, some of them evolve as situations change… and each of can be described with Behaviour change Lego chains – some fit together into a bigger plan, some don’t.
