Behaviorism and Behaviorism and Social-Learning TheorySocial-Learning Theory

Behaviorism TheoryBehaviorism TheoryWhat really is behaviorism?

John Watson: The Founder of behaviorism theory

Influential people and their theories

Philosophy of Utilitarianism

◦Pleasure/Pain

Classical ConditioningClassical ConditioningWhat is this called classical

conditioning?

Ivan Pavlov’s dog experiment in classical conditioning

◦Unconditioned stimulus and Conditioned Stimulus

◦Unconditioned Response and Conditioned Response

Classical ConditioningClassical Conditioning

Operant ConditioningOperant ConditioningOperant conditioning: What is it?

◦Positive/Negative consequences

8 ideas of operant conditioning:

◦Positive Reinforcer, Negative Reinforcer, Positive Punishment, Negative Punishment, Extinction, Shaping, Continuous Reinforcement, Partial Reinforcement

Bandura’s Social Learning Bandura’s Social Learning TheoryTheory

Albert Bandura

Social-Learning Theory

Observational Learning

Self Efficacy

Observational LearningObservational LearningBadura’s four step process

◦Attentional Processes

◦Retention Processes

◦Motor Reproduction Processes

◦Motivational Processes

Self EfficacySelf EfficacySelf efficacy: What is It?

Four principles◦Performance Accomplishments◦Vicarious Experience◦Verbal Persuasion◦Emotional arousal

High self efficacy compared to low self efficacy

ConclusionConclusionBehaviorism wrap up

Social-Learning Theory wrap up

Human Behavior studies

ReferencesReferences• McAdams, D. (2006). The person: A

new introduction to personality psychology. (4th ed.). Hoboken, NJ: John Wiley & Sons.

• Social Learning Theory Chart retrieved -----------------from http://www.southalabama.edu/oll/mobile/theory_workbook/elaboration%20theory%20diagram.jpg

• Classical conditioning image retrieved from MSN Encarta on ---------------from http://encarta.msn.com/media_461547599_761556088_-1_1/classical_conditioning.html