1. RICHMOND LONDON PARIS

2. Beginners Clinic:Why Social Media?Dean Browell, PhD Executive Vice Presidentdean@feedbackagency.com

3. My Perspective

4. Social Media TerminologyNew Media = Social Media = Emerging Media = THE INTERNET(its everywhere, and soon well stop labeling it)

5. Social Media TerminologyNew Media = Social Media = Emerging Media = THE INTERNET(its everywhere, and soon well stop labeling it)Also: Social Media is about more thanFacebook or Twitter, its forums, messageboards,geographic online hangouts...

6. "People over 50 now account for42% of all social networking users,up from 22% a year ago.47% of internet users ages 50-64 and26% of users age 65 and older now usesocial networking sites." - Pew Research, August 27, 2010 Findings: Older Adults & Social Media

7. "28% of American adultsuse mobile and sociallocation-based services." - Pew Research, September 6, 2011

8. Interesting Global Differences Adoption rates Geolocation radically different French elections Googles most successful social network (hint: its not Google+) The Blackberries of Trinidad Lack of boundaries

9. What Is All This Really?A community.A community that in manycases created itself.

10. Channels, Behavioursand Trends

11. Consider: Facebook900 million active users and counting...

12. Consider: Facebook 450,000 new users each day 85% market share of 4-year universities Over 40% of new users over 35 #3 in top websites overall; #1 Photo upload site Average visitor: college educated, visits 7 hours a month (compare to Googles 2 hours a month) Fastest growing demographic? Women over 55... Now more people over 55 than in High School In 2010 & 2011 Facebook > Google for most visited website Stats from ComScore, Facebook & Forrester Research

13. Consider: Twitter 200+ Million active users 33 Billion Tweets a day 75% of traffic outside of Twitter.com 10% of the users make 90% of the content Realtime, not historical Customer service Different ecosystem than Facebook About conversations

14. Consider: LinkedIn The professionals choice? Where you go to... Male vs. Female: Leveling Off The Male Irony 200 million strong, 200 million weak Companies Research leads, find new ones List work Board, committee participation

15. Pinterest

16. Important Distinctions inPhotography and Social vs

17. Geolocation...

18. Consider:Perspective on Mobile

19. Important Lessons:Four Key Trends in Behavior

20. #1 - PrivacyGet in before the door closes, even if youcant control the conversation

21. #2 - You Dont Have to BeEverywhere...but you can bet your audiences are at leastlooking, and probably talking somewhere...

22. #3 - If You Dont Answer......Someone else will - and they are seekinganswers anywhere they can get them

23. #4 - ListenUnderstanding your audience and theirbehavior is crucial to using your time, moneyand assets wisely

24. Thank you for listening! Twitter.com/feedbackagency Facebook.com/feedbackfb