before & after: too much text!
DESCRIPTION
You wouldn't invite another presenter to speak while you were on stage, would you? So why would you invite your audience to focus on your slides with paragraph after paragraph of text while you present? Ditch the wall-to-wall information and go for a more streamlined way of presentation your content.TRANSCRIPT
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© 2010 PhoCusWright Inc. All Rights Reserved. 30
What does it mean when two countries share a nearly
9,000-km border?
Not much.
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© 2010 PhoCusWright Inc. All Rights Reserved. 31
Canada vs. the U.S.• Canada has more land than the U.S., but just one-tenth the population• Canada has five airports that moved more than 5 million passengers in
2009 • The U.S. has more than 30 airports that moved more than 5 million PAX• Approximately 70% of hotels in the U.S. belong to a chain• Approximately 70% of hotels in Canada are independent• The Canadian travel market is less than 10% of the U.S. travel market• The Canadian tour and packaged travel market is nearly half the size of
the U.S. tour and packaged travel market
Canadian Is Next to the U.S., but It Is Not the U.S.
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© 2010 PhoCusWright Inc. All Rights Reserved. 32
Agenda1. The Size of the Canadian Travel & Online Travel Markets
2. The Structure of the Canadian Travel Market: Segments, Channels & Trends
3. The Canadian Leisure Traveler: Key Trends in Consumer Behavior
4. Online Travel Category Traffic Analysis• Experian Hitwise
•Webinar Sources:PhoCusWright’s Canadian Online Travel Overview Second Edition (2007-2011) June 2010
PhoCusWright & Experian Hitwise Canadian Online Travel Traffic AnalysisMay 2010
06/27/11 Bristol
Hispanic Viewer Research
The Hispanic Population
% of Language Class with Children
45%
54%
79%
59%
31%
OnlyEnglish
MostlyEnglish
English-SpanishEqually
MostlySpanish
OnlySpanish
Only Spanish
15%
Only English
16%
MostlyEnglish
19%
Span-EngEqually
26%
MostlySpanish
25%
% of Hispanic HHs by Language Class
Source: Nielsen May 2010, base=HHs
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Hispanics by U.S. State
• 75% of all US Hispanics reside in 8 U.S. States • Nearly half (47%) reside in California & Texas
All other states: 25%
28%
19%
2%
3%
7%
8%
4%
4%
Source: U.S. Census Bureau, 2010 Census
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Hispanics by Country of Origin
• Mexicans represent vastly different portions of the Hispanic population by U.S. market
91%
85%
79%
79%
58%
4%
Source: U.S. Census Bureau, 2010 Census
PHILLY NYC
ATL
CHI
MIA
HOU
PHX LA
Mexican (% shown)
Puerto Rican
Dominican
Cuban
Other Hispanic (in Mkt)
18%
12%
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S I N C E 1 9 7 0
