befi may 13 revenues bouteiller
TRANSCRIPT
![Page 1: BEFI May 13 Revenues Bouteiller](https://reader036.vdocuments.site/reader036/viewer/2022062600/577d2a4c1a28ab4e1ea8eaf7/html5/thumbnails/1.jpg)
8/6/2019 BEFI May 13 Revenues Bouteiller
http://slidepdf.com/reader/full/befi-may-13-revenues-bouteiller 1/23
A Quick Update
![Page 2: BEFI May 13 Revenues Bouteiller](https://reader036.vdocuments.site/reader036/viewer/2022062600/577d2a4c1a28ab4e1ea8eaf7/html5/thumbnails/2.jpg)
8/6/2019 BEFI May 13 Revenues Bouteiller
http://slidepdf.com/reader/full/befi-may-13-revenues-bouteiller 2/23
![Page 3: BEFI May 13 Revenues Bouteiller](https://reader036.vdocuments.site/reader036/viewer/2022062600/577d2a4c1a28ab4e1ea8eaf7/html5/thumbnails/3.jpg)
8/6/2019 BEFI May 13 Revenues Bouteiller
http://slidepdf.com/reader/full/befi-may-13-revenues-bouteiller 3/23
![Page 4: BEFI May 13 Revenues Bouteiller](https://reader036.vdocuments.site/reader036/viewer/2022062600/577d2a4c1a28ab4e1ea8eaf7/html5/thumbnails/4.jpg)
8/6/2019 BEFI May 13 Revenues Bouteiller
http://slidepdf.com/reader/full/befi-may-13-revenues-bouteiller 4/23
![Page 5: BEFI May 13 Revenues Bouteiller](https://reader036.vdocuments.site/reader036/viewer/2022062600/577d2a4c1a28ab4e1ea8eaf7/html5/thumbnails/5.jpg)
8/6/2019 BEFI May 13 Revenues Bouteiller
http://slidepdf.com/reader/full/befi-may-13-revenues-bouteiller 5/23
![Page 6: BEFI May 13 Revenues Bouteiller](https://reader036.vdocuments.site/reader036/viewer/2022062600/577d2a4c1a28ab4e1ea8eaf7/html5/thumbnails/6.jpg)
8/6/2019 BEFI May 13 Revenues Bouteiller
http://slidepdf.com/reader/full/befi-may-13-revenues-bouteiller 6/23
![Page 7: BEFI May 13 Revenues Bouteiller](https://reader036.vdocuments.site/reader036/viewer/2022062600/577d2a4c1a28ab4e1ea8eaf7/html5/thumbnails/7.jpg)
8/6/2019 BEFI May 13 Revenues Bouteiller
http://slidepdf.com/reader/full/befi-may-13-revenues-bouteiller 7/23
![Page 8: BEFI May 13 Revenues Bouteiller](https://reader036.vdocuments.site/reader036/viewer/2022062600/577d2a4c1a28ab4e1ea8eaf7/html5/thumbnails/8.jpg)
8/6/2019 BEFI May 13 Revenues Bouteiller
http://slidepdf.com/reader/full/befi-may-13-revenues-bouteiller 8/23
![Page 9: BEFI May 13 Revenues Bouteiller](https://reader036.vdocuments.site/reader036/viewer/2022062600/577d2a4c1a28ab4e1ea8eaf7/html5/thumbnails/9.jpg)
8/6/2019 BEFI May 13 Revenues Bouteiller
http://slidepdf.com/reader/full/befi-may-13-revenues-bouteiller 9/23
![Page 10: BEFI May 13 Revenues Bouteiller](https://reader036.vdocuments.site/reader036/viewer/2022062600/577d2a4c1a28ab4e1ea8eaf7/html5/thumbnails/10.jpg)
8/6/2019 BEFI May 13 Revenues Bouteiller
http://slidepdf.com/reader/full/befi-may-13-revenues-bouteiller 10/23
Revenue, Costs and Profits
The Founder Institute
![Page 11: BEFI May 13 Revenues Bouteiller](https://reader036.vdocuments.site/reader036/viewer/2022062600/577d2a4c1a28ab4e1ea8eaf7/html5/thumbnails/11.jpg)
8/6/2019 BEFI May 13 Revenues Bouteiller
http://slidepdf.com/reader/full/befi-may-13-revenues-bouteiller 11/23
Cost & Revenues
![Page 12: BEFI May 13 Revenues Bouteiller](https://reader036.vdocuments.site/reader036/viewer/2022062600/577d2a4c1a28ab4e1ea8eaf7/html5/thumbnails/12.jpg)
8/6/2019 BEFI May 13 Revenues Bouteiller
http://slidepdf.com/reader/full/befi-may-13-revenues-bouteiller 12/23
Financial Mistakes to kill your company
Companies with an effective marketing and salesprocess often win out over companies with superiorproducts and technology.
Mistake 1: Forgettingthat cash in versus cashout is THE mostImportant financialmeasure.Mistake 2: Wrong Pricing.
Mistake 3: Making majorexpense commitmentsbefore revenuesmaterialize or funding issecured.
Mistake 4: Taking moneyfrom investors or addingpartners that haveinconsistent objectives.
Mistake 5: Not investingenough in Marketing andSales.
Managing cash flow is THE most important financialmeasure in any growing (or stagnating) business.
If you sell a product for too little, your company maynot be able to cover all its costs or you might beleaving potential profits “on the table”. If the price is
too high, there may not be any sales.Many companies believe customers will beat a path totheir door as soon as their product or servicebecomes available. While you must have a plan todeliver if this does happen, keep financialcommitments to that scenario to a minimum.
(adapted from Larry Willeman, Willeman Strategy Partners)
As a business owner, you need to make sure youknow what your prospective investors‘objectives andcriteria for success are, before you take their money.
![Page 13: BEFI May 13 Revenues Bouteiller](https://reader036.vdocuments.site/reader036/viewer/2022062600/577d2a4c1a28ab4e1ea8eaf7/html5/thumbnails/13.jpg)
8/6/2019 BEFI May 13 Revenues Bouteiller
http://slidepdf.com/reader/full/befi-may-13-revenues-bouteiller 13/23
How do you build a financial model?
![Page 14: BEFI May 13 Revenues Bouteiller](https://reader036.vdocuments.site/reader036/viewer/2022062600/577d2a4c1a28ab4e1ea8eaf7/html5/thumbnails/14.jpg)
8/6/2019 BEFI May 13 Revenues Bouteiller
http://slidepdf.com/reader/full/befi-may-13-revenues-bouteiller 14/23
How do you know your model is right?
![Page 15: BEFI May 13 Revenues Bouteiller](https://reader036.vdocuments.site/reader036/viewer/2022062600/577d2a4c1a28ab4e1ea8eaf7/html5/thumbnails/15.jpg)
8/6/2019 BEFI May 13 Revenues Bouteiller
http://slidepdf.com/reader/full/befi-may-13-revenues-bouteiller 15/23
You won’t before you make real cash!
![Page 16: BEFI May 13 Revenues Bouteiller](https://reader036.vdocuments.site/reader036/viewer/2022062600/577d2a4c1a28ab4e1ea8eaf7/html5/thumbnails/16.jpg)
8/6/2019 BEFI May 13 Revenues Bouteiller
http://slidepdf.com/reader/full/befi-may-13-revenues-bouteiller 16/23
Example 1
![Page 17: BEFI May 13 Revenues Bouteiller](https://reader036.vdocuments.site/reader036/viewer/2022062600/577d2a4c1a28ab4e1ea8eaf7/html5/thumbnails/17.jpg)
8/6/2019 BEFI May 13 Revenues Bouteiller
http://slidepdf.com/reader/full/befi-may-13-revenues-bouteiller 17/23
Example 2
![Page 18: BEFI May 13 Revenues Bouteiller](https://reader036.vdocuments.site/reader036/viewer/2022062600/577d2a4c1a28ab4e1ea8eaf7/html5/thumbnails/18.jpg)
8/6/2019 BEFI May 13 Revenues Bouteiller
http://slidepdf.com/reader/full/befi-may-13-revenues-bouteiller 18/23
Example 3
2
4
6
8
10
12
14
200
6
200
7
200
8
200
9
201
0
201
1
201
2
201
3
in
mEUR
Revenue
Future Growth
€3 Mio. Investmentrequired forexpansion(internationalisationand productdevelopment)100% annual growthpossibleOperating businessremains cash flowpositive during
growth phase
![Page 19: BEFI May 13 Revenues Bouteiller](https://reader036.vdocuments.site/reader036/viewer/2022062600/577d2a4c1a28ab4e1ea8eaf7/html5/thumbnails/19.jpg)
8/6/2019 BEFI May 13 Revenues Bouteiller
http://slidepdf.com/reader/full/befi-may-13-revenues-bouteiller 19/23
What do Angels and VCs expect fromyour model?
![Page 20: BEFI May 13 Revenues Bouteiller](https://reader036.vdocuments.site/reader036/viewer/2022062600/577d2a4c1a28ab4e1ea8eaf7/html5/thumbnails/20.jpg)
8/6/2019 BEFI May 13 Revenues Bouteiller
http://slidepdf.com/reader/full/befi-may-13-revenues-bouteiller 20/23
ot necessar y w at youexpect:
• Hockey stick, but no revenues >1mio in Y1/Y2 post financing• Never, ever say: “This is a very conservative plan”• Loads of revenues, but not too many revenue streams• Clear biz model, but if you do B2C, why don’t you go B2B2C?
(Stop listening here)• Potential $1bio.+ company, but very low to moderate founder
salaries• Pay peanuts, but don’t hire monkeys• Some serious advice: assume 0 revs – what’s your lifeline?
![Page 21: BEFI May 13 Revenues Bouteiller](https://reader036.vdocuments.site/reader036/viewer/2022062600/577d2a4c1a28ab4e1ea8eaf7/html5/thumbnails/21.jpg)
8/6/2019 BEFI May 13 Revenues Bouteiller
http://slidepdf.com/reader/full/befi-may-13-revenues-bouteiller 21/23
Good Night&
Good Luck
![Page 22: BEFI May 13 Revenues Bouteiller](https://reader036.vdocuments.site/reader036/viewer/2022062600/577d2a4c1a28ab4e1ea8eaf7/html5/thumbnails/22.jpg)
8/6/2019 BEFI May 13 Revenues Bouteiller
http://slidepdf.com/reader/full/befi-may-13-revenues-bouteiller 22/23
Backup
![Page 23: BEFI May 13 Revenues Bouteiller](https://reader036.vdocuments.site/reader036/viewer/2022062600/577d2a4c1a28ab4e1ea8eaf7/html5/thumbnails/23.jpg)
8/6/2019 BEFI May 13 Revenues Bouteiller
http://slidepdf.com/reader/full/befi-may-13-revenues-bouteiller 23/23
5 key metrics
ash Flow: Net cash flow = cash inflows - cash outflows.over Growth: Often based on assumptions. Calculate with industryth averages and your share of the market.s Margin: Usually bench-marked against industry averages to seeefficiently a business is structured.
Growth: Sales, General & Administrative (SG&A) expensesde all salaries, indirect production, marketing, and general corporatenses.ating Margins: Allows you to get an idea of the profitability of the