Universum ToolkitBecoming a Talent magnet

The comprehensive diagnostic tool for building the best possible Employer Brand strategy among your target talent.

Who We Are

Present in 60 countries with regional offices in New York

City, Paris, Shanghai, Singapore and Stockholm.

Serving more than 1 700 clients globally, including Fortune 100 companies.

Full service Employer Branding partner, taking clients from identifying

challenges, engaging talent to measuring success.

Helping the world’s leading organizations strengthen their Employer Brands for

over 25 years.

Surveying more than 1.3 million career-seekers,

partnering with thousands of universities and organizations.

Thought leaders in Employer Branding,

publishing content on C-suite level subjects.

Our Employer Branding content is published yearly

in renowned media, e.g. WSJ, CNN, Le Monde,

BusinessWeek.

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Your Employer Brand matters moreResearch shows that a company’s Employer Brand is twice as likely to drive job consideration as its corporate brand

Lower turnoverCompanies with a strong Employer Brand have a 28% lower turnover rate than companies with a weak Employer Brand*

A competitive advantageOnly 69% of companies work with Employer Branding from a strategic perspective

Lower cost per hireThe cost per hire is more than twice as low for companies with strong Employer Brands

*Linkedin Whitepaper, Why Your Employer Brand Matters, 2012**Talent Attraction Barometer 2012 (How does you organisation approach employer branding?)***Boston Consulting Group, Creating People Advantage 2012, Mastering HR Challenges in a Two-Speed World

2.4x revenue growth

28% lower turnover

rates

50%savings per hire

1.8x profit margin

increase

Your Return on Investment of Fact-based Employer Branding

Just as with a consumer brand, people associate various factors with an Employer Brand. You can drive your Employer Brand in the right direction by influencing these associations.

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Start your journey today with the Talent Magnet Toolkit

Understanding today’s market for talent, defining your needs and priorities

In this toolkit you will learn: The key trends and facts shaping the talent

market The 7 success factors on today’s talent

market The 3 steps to translating your changing

business to talent actual talent need The difference between your consumer,

corporate, and employer brands How to involve your critical stakeholders 

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MEASURE YOUR EMPLOYER BRANDING WORK BASED ON SET KPIs

BY REACHING YOUR TARGET AUDIENCE THROUGH PUBLICATIONS AND EVENTS

YOUR COMMUNICATION ACTIVITIES

YOUR DESIRED BRAND POSITION

YOUR IMAGE, YOUR COMPETITORS AND YOUR AUDIENCE

Components of the Talent Magnet Toolbox

KNOW

DECIDE

PLAN

ACT

MEASURE

Universum’s Talent Magnet Toolbox allows you to learn from our established research framework, shaped over decades of Employer Branding experience. It is a strategic and operational tool that empowers you to capture the right talent and reduce the cost per hire. It will help you identify key strengths and challenges

• Evaluate the impact of your Employer Branding efforts and better utilise your budget

• Increase the quality of your job applicants

• Improve the accept/reject ratio

• Lower the compensation you need to offer

• Increase staff retention

• Use your culture as a recruitment asset

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Toolbox include necessarytools and templates that will support you all the way

DEFINE BUSINESS FOCUS AND PRIORITIES

TRANSLATE BUSINESS FOCUS INTO TALENT NEEDS

• Get an overview of the main challenges and how to address them with the help of an operational analysis, critical KPIs and an Employer Branding audit, which will help you plan and measure your future Employer Branding work.

• Measure your current situation and define an operational plan based on business targets. Have check list and working documents that support you, your team and management so everyone are on the same track.

• Find out where in the recruitment process you are losing potential candidates, whether they are not aware of you at all or if they don’t follow through with applications. Depending on your challenges you will get guidance on how to work with your employer branding strategy to succeed in your work both regarding attracting, developing and to retain your talents

SWOT ANALYSIS AND KPI’S

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Thanks…until next time

www.universumglobal.com