becoming a black swan - how to apply for a startup
TRANSCRIPT
Christoph SpeckmannCo-Founder & Full Stack Entrepreneur@hytchio Mantras:
„Growing every day“„Don‘t sell lemons“
NassimTaleb
Hiring Interview
Application process
AWARENESS
1. Introduction
2. Application
3. Headhunting4. Reverse Recruiting
TWO MUCH NOISE
BECOME VISIBLE
BUILDING THEBASEMENT
Review BuildExplore
Personal Branding
Most important!
WHO ARE YOU?
TWOASSUMPTIONS
1. The majority doesn‘t know want
they want to do
16%Gallup 2013
engaged
2. Everybody has a story
WHY WE DO WHAT WE DO
6 basic needs1. Certainty 2. Uncertainty
3. Significance 4. Love
5. Growth 6. Give/Contribution
FounderVishen Lakhiani
Focus on the END goal
• African Safari• Volunteer with an orphanage• Real, long lasting love• Ride a Harley along the coast• Live near water• Have a boat to cruise when I like• Make a difference to children• Write a book• Speak and inspire thousands to realize
their potential
• Confidence
• Physical Health
• Basic Spanish
• Be more focused
• Ignore negativity
• Lead a trusted, competent
workforce
• Regular workouts
• Help others think more positively
• Make a difference to workers across the world – work should be awesome
• Not for profit aspect of company to help… homeless? teens? ex cons?
• Save animals
CRAFT A MANTRA
„EMPOWER PEOPLE“
Enterpreneurship.co
Review BuildExplore
Personal Branding
„5 seconds“ rule
QuizIdeal Character count
Facebook?Twitter?
G+?YouTube length?Explainer video?
71-10040603 min1:30
buffer
Avoid bullshit
„My objective is to work within a life-changing, multi-cultural and positive
organization and to access a motivating and dynamic professional
experience in the gaming industry.“
„I am a highly efficient, innovative and methodical marketing executive with extensive offline and online marketing experience. I can
relate well with people at all levels and have the flexibility of working well as part of a team or
individually. I am comfortable working in a fast paced, hands on, growth orientated work
environment and posses a proven ability to ensure that brand messages, standards and
communications are understood and implemented effectively. Now I am looking
forward to making a significant contribution to the marketing & communications department and
being a part of the company’s success.“
My story
„I have an insatiable thirst and hunger for more knowledge and self-
improvement. I belive in integrity, honesty, hard work, respect for time
and social responsibility.I know how to handle my failures,
how to enjoy my success and I won‘t give up on anything easily.“
PEOPLE SHOULD FIND YOU
HOW TO SOLVE?
CLAIM YOUR DOMAINTODAY!
CREATE YOUR STORY
The king diedThe queen died one week later
The king diedThe queen died
afterwardsbecause she was too sad
INTEGRITY
BE CONSISTENT
Summary (Twitter length or up to 200 chars)
Description: 4-5 sentences
Story: 400 words
One good, amazing, incredible, sharp! picture
CV
Review BuildExplore
Personal Branding
WE HAVE A BASEMENT
http://de.slideshare.net/punktefrau
Twitter: 2,5 Mio. ReachFacebook: 168 shares
14.8k Blog VisitsVimeo: 6,2k ViewsXing: 75 shares
http://phildub.com/
Huffington Post
Why does itwork?
Firstism
Story
They are brave
Remarkable
„My objective is to work within a life-changing, multi-cultural and positive
organization and to access a motivating and dynamic professional
experience“
AND NOW IT‘SYOUR TURN
GET CREATIVE
Application on meerkat?
Why not?
hy not
Worst: NOWhy not
STARTUPS DON‘T HAVE
TIME
400$PER DAY
SO WHY NOT:„Hey Jon, I just saw your job offer for a Senior Developer. Having 6 years of experience in PHP and developing for more than 2,5 years with Symfony 2, I am pretty interested in helping you. Since I know that time is running why not directly meeting in your office for
a coffee tomorrow morning?
Best, ...
DISADVANTAGES
IT HURTS!
„You have to put in the work!“
„Marketers ruin
everything!“
THE WORLD IS FULL OF BAD
CVS
„The one thing you shouldn‘t
suck at is being yourself“
[email protected]@speckmnnspeckmann.coenterpreneurship.co
Q&A
Get listed
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Get listed
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