become a key employee of influence - glen carlson talks to the marketing academy

@GLENCARLSON• I’m the co-founder and CEO of Key Person of Influence • She’s the 9th fastest growing company in Oz • I’m a surfer & Life Saver at Bondi Beach

63rd

FEATURED IN:

303

THE KEY PERSON OF INFLUENCE 40 WEEK GROWTH ACCELERATOR

4 Countries

7 Cities

27 Enterprise

Faculty

+1500

Graduate Alumni

+340

Published Authors

“ONE OF THE TOP PERSONAL BRANDING CONFERENCES IN THE WORLD”

“THE WORLD’S LEADING PERSONAL BRAND ACCELERATOR”

“ONE OF THE TOP BUSINESS GROWTH ACCELERATORS IN THE WORLD”

MAKE A DENT

BE BRAVEHAVE FUN

Whenever you find yourself on the side of the majority, it’s time to pause and reflect.

@marktwain

YOU HAVE VALUABLE INSIGHTS

OTHERS KNOW IT

EXPERT / CONSULTANT

WORKER NETWORKER

KPI

“It’s rarely what you do that captures peoples imaginations. It’s far more about why you do it.”

- MATTHEW MICHALEWICZ

PITCH

“The fastest way to build authority in your industry is to publish your ideas.”

- ANDREW GRIFFITHS

PUBLISH

First settlers

Title deed

IP economy

“WHO WOULD YOUCHOOSE?”

+200 AUTHORS IN AUSTRALIA

Rachel Smith · AECOM

“Products don’t make money, product ecosystems make money.”

- TIM DWYER

PRODUCTISE

[photo of Tim]

“IF YOU THINKIT’S ABOUT WHAT YOU DOYOU’VE ALREADY MISSED THE POINT”

STEP 1

Product that prime the market to buy

STEP 2

Products that deliver more value

GIFTS PRODUCTS & PROSPECTS YOUR CORE BUSINESS

ASCENDING TRANSACTION MODEL

DELIVER REMARKABLE VALUE…

EDUC

ATE

ILLU

MIN

ATE

INSI

GHTS

AWAR

ENES

S

INSP

IRE

I had this crazy idea we could sell just as many Macs by advertising the iPod... So I moved $75M of advertising money to iPod even though the category didn’t justify 1/100th of that.

COREP4PGIFTS

OVERSUBSCRIBED

“Raising your profile is like building a conveyor belt for inbound opportunity.”

- VALERIE KHOO

PROFILE

[photo of Valerie]

GOOGLEABLE AWARDS

APPEARANCES OWNED MEDIA EARNED MEDIA

Jane Jackson · Career Management Coach

“ILR is an entrepreneurs worst enemy. Get over it. Someone woke up this morning with the missing piece you’re looking for, you just need to find ‘em and pitch ‘em.”

- DANIEL PRIESTLEY

PARTNERSHIPS

[photo of DANIEL]

Limited resources?

Growing your business

BRANDS

PRODUCTSDISTRIBUTION

The MAGIC triangle

MAKE A DENT

BE BRAVEHAVE FUN

become a key employee of influence - glen carlson talks to the marketing academy

Small Business & Entrepreneurship