because quality speaksimgusr.tradekey.com/images/uploadedimages/brochures/4/9/...middle east...
TRANSCRIPT
middle east creative servicesbecause quality speaks
middle east creative servicesbecause quality speaks
middle east creative services
because quality speaks
middle east creative servicesbecause quality speaks
is a European managed services company focused on providing specialist print marketing services to clients in the GCC region and beyond.
Established over 15 years ago in Kuwait, mecs is
now based in Dubai, United Arab Emirates. Here
we are perfectly placed to offer clients services that
effectively combine European design and print
management skills, with the local knowledge and
understanding we have of the region we operate in.
We help companies to implement their Middle
East print marketing in keeping with the brand
they have developed overseas. We offer practical
solutions, delivering the benefits of local production,
whilst maintaining consistently high standards and
compliance with corporate guidelines.
middle east creative servicesbecause quality speaks
A combination of European expertise and years of
GCC experience make it possible to produce quality print material
right here in Dubai.
A combination of European expertise and years of GCC experience make it possible to produce quality print
material right here in Dubai.
We have a very clear objective;to provide you with the best print services available anywhere in the Gulf region.
First impressions matter, and for us - quality speaks.
It says something about you and your organisation.
In a region as multicultural and diverse as the
Arabian Gulf, we believe quality is one thing that
is understood by all. It makes an unambiguous
statement about your business that can overcome
any language barrier.
Our work connects with people, creating a positive
impression that inspires trust and confidence in your
target audience. In the Middle East, quality can open
doors and print media can be instrumental in meeting
your objectives.
Over 15 years, we’ve perfected quality like a
second language.
middle east creative servicesbecause quality speaks
C002_ASKMaster_20100513.indd 1 5/13/10 6:31:41 PM Coo2-Arabic.indd 1 08/06/31 09:25:12 �
Carry your corporate identity through the language barrier with professional bilingual documents.
Working alongside professional translators, we
design bilingual Arabic language adaptations from
the English source material used throughout your
company.
Paying close attention to your corporate standards,
we can create local marketing material to the
highest international standards right here in Dubai.
Producing localised, intelligentcommunications material,
optimised for the GCC audience.
We have extensive experience in working with
brand guidelines set by international Head Offices
and creating fully compliant adaptations and
concepts that work in the GCC.
All design work is overseen by a UK Creative
Director with over 15 years experience in the
Arabian Gulf, ensuring that we reinforce your
corporate identity throughout every job.
graphic design & creative services
When you have a design already prepared, but have simple amendments to make; we’ll handle it.
Our task is to make artwork alterations as
straightforward as possible. Our designers will liaise
directly with your colleagues at international offices
if needed, to guarantee your message and brand
always remain strong.
In many cases we work almost like a regional office,
executing everything you require to successfully do
business in the GCC.
Every business can benefit from recycling
occasionally, even when it comes to graphic design
concepts. Clients frequently bring us fully prepared
advertisements for example, which have been used
by the company in other regions and can easily be
adapted or reworked for use in the Middle East with
alterations to addresses or legal notices.
However minor those changes may be, we know
that attention to detail is always imperative. We
know our clients rely on us to output professional
documents, to keep their work consistent with their
brand and to pick up on errors wherever possible.
Helping you communicate with the people who matter.
orig
inat
ion
prod
uctio
n
Helen Abbas Designer / Artist. www.helenabbas.com
At 40%+ above the industry standard,
you can think of our work as being
High-Definition Printing.
Print is essentially millions of dots of ink.
Put simply, the smaller the dots are and the more
densely they are packed into a given area; the finer
the print quality.
In commercial lithographic printing, this
resolution is measured in Lines Per Inch (LPI)
which specifically measures how close together
the lines in a halftone grid are. Higher resolution
(LPI) gives greater detail and sharpness, printing
smaller dots of ink. This is where we particularly
excel in print management.
How do you define quality?
We’ve built our reputation upon our meticulous
approach, attention to detail, and technically
superior print. We are proud to be the only
company in the GCC working to this unique
standard; and would welcome the
opportunity to redefine what print quality
means to you.
If a hawk could read, it could read a newspaper
from 7 stories high, and can see a mouse in
a field a mile away.
middle east creative servicesbecause quality speaks
print managementThe Gulf’s leadingprint professionals,always on your side.
International business demands consistent
standards in every territory. While it is true that
papers, inks and materials stocked in Dubai will
differ from elsewhere, you can take confidence
in knowing that we never output an inferior
end product. We bridge regional differences in
materials and availability; using the right machinery
and the right processes to deliver results.
If we cannot match a certain aspect of your job, or
it is not advisable to replicate here in exactly the
same way – we better it.
Every job that we print, from the stationery you
use everyday to the high-end corporate profiles
that you hand to your most important contacts,
is printed at a minimum resolution of 250lpi. This
dramatically surpasses the industry standard of
175lpi, the maximum resolution available in the
UAE and wider region.
Experienced in handling complex print projects, our approach is results oriented and focused on delivering world-class print material in the most cost-effective and efficient way possible.
This is made possible, not by specialist materials or
different machinery, but utilising the knowledge
and hands-on management provided by one of
our managing partners, a qualified British Master
Printer.
At even the earliest stages of planning we can
provide valuable advice and insight, long before
the point of production. We know the availability
of materials, machinery and skills in the local
market. We know their strong points and their
limitations; and we know how to keep things
running smoothly.
Managing your print from start to finish, we
combine local experience with unrivalled print
knowledge in a single tailored solution.
We strictly manage all printing on-press, retaining
complete control throughout every stage of
production.
middle east creative servicesbecause quality speaks
deliv
ery
We don’t have different machinery, we don’t have
more resources, more staff or more capital.
What we have is passion for what we do;
for producing outstanding print material.
As a relatively small company, our reputation and
our client relationships are everything. Above all
else, this is what drives us and makes us determined
to deliver better quality, better ideas and better
service to your business.
As our client, one of the benefits you will
appreciate most is the proactive approach we take
to managing each job. We immerse ourselves in
your business so that we clearly understand your
goals and the challenges you face.
Providing a personal service, sharing opinions
and working as a team – together
we can take the lead.
We work with you, rather than for you.There is an important difference.
middle east creative servicesbecause quality speaks
Saxo Bank Middle East, DIFC
“I have worked with mecs continuously for a number of years now; working to create the printed product leaflets and company stationery we needed initially, since Saxo Bank first established at DIFC.
Our requirements soon expanded to exhibition material and designing newspaper ads that we placed in The Sunday Times. These included designing Arabic versions for the Middle East market, adapting international advertisements the company uses in Europe.
It is very important for us to comply with the brand guidelines set out by our Head Office in Denmark, and mecs are always very proactive in working with the compliance department in Copenhagen to gain their approval – sometimes even taking up issues with them directly on behalf of the Dubai branch.
We have yet to require anything we need to market Saxo - in graphic design or printing services, that mecs has not been able to fulfill very capably.”
Wahb AhmedSenior Manager, Middle East Region
Speaking from experience,clients in their own words.
middle east creative servicesbecause quality speaks
Personalised service, as unique as your requirements.
C002_ASKMaster_20100513.indd 3
5/13/10 6:32:52 PM
We’re a North American media company that was looking to fulfill a large order for comic books and other digital media in the Middle East. Local printing made a lot of sense, but we were very apprehensive about managing from afar, maintaining our quality requirements consistently and meeting our timelines. We looked at many options and then met mecs. Keith is a complete pain in the neck and thank goodness he is - because it comes out fivefold when he and his team are acting on your behalf:
They reviewed all creative and made adjustments to copy and graphics to make sure everything came out perfectly. They managed various printing facilities to make sure our pricing was the best pricing we could get, they leveraged their expertise to make sure our products looked brilliant, and they worked tirelessly to make sure all other parties met our time requirements.
We now use mecs as our primary global printing partner and print all our content in the Middle East for global distribution. When I met mecs, they told me that they were my team in the Middle East and that our work was their work. They have done everything to live up to this standard”.
Aly Jetha
Big Bad Boo
President
www.1001nightsshow.com
Situated on a panhandle of the Rufiji River in
view of the mighty Stiegler’s Gorge, Mivumo River
Lodge consists of 12 opulent suites decorated in
an elegant colonial African style of a bygone era
incorporating local materials from the region. Next
to the main dining area, you will find the lounge
and library boasting spectacular views of the
river. Adjacent to this are the sundeck & infinity
swimming pool.
The suites are spread out along the river to ensure
privacy and exclusivity. Each suite consists of
a luxury air-conditioned bedroom and a lounge
with private outdoor verandah offering an outdoor
shower and an intimate plunge pool.
The lodge also has a full aromatherapy Spa offering
a range of facilities. The lodge offers a variety of
activities including boat adventures, exclusive
guided walks, wilderness picnics, private game
drives & sundowner river adventures.
Five Star Luxury Promoting a luxury hospitality brand requires a brochure that reflects
the same values of care and attention to detail. For African hotel group
Malala Luxury Lodges, this meant printing brochures internationally.
At two exclusive destinations; Mivumo River Lodge and the Selous
Wildlife Lodge, Malala aim to create a unique and personal safari
experience for each and every guest. With the content and design
already prepared, the company approached mecs to manage printing
and finishing to the highest possible standard.
The result is a tasteful 16 page brochure showcasing both lodges,
highlighted by 300LPI printing with accents of metallic gold ink and
spot UV varnish and a textured cover.
revi
ew
١
International RetailFollowing successful moves into territories outside the
GCC, M.H.Alshaya wanted to create a Corporate Profile
that would emphasise their position as the Middle East’s
leading retailer and further promote their business to
potential partners. The turnkey project included all
the required location photography and art direction,
copywriting, graphic design and print management in its
scope of work.
We designed a 30-page brochure, with sections covering;
The Company, Growth, Locations, Sectors & Brands,
People and Infrastructure. High resolution images came
from photographic shoots we conducted at retail outlets
and restaurants in Salmiya’s Marina Mall and selected
locations in Kuwait. Photography took place within
normal working hours and was kept as inconspicuous as
possible, capturing everyday business as it happened.
The metallic silver cover also
features a die-cut and pasted
pocket inside the back; we used
this to carry two A4 factsheets
listing Alshaya’s Brands and
locations.
We are particularly proud to
work with M.H.Alshaya, having
been awarded the job despite
competition from two of the
largest ad agencies in the Arabian
Gulf, both of which are owned by
the Alshaya group.
Using only the finest ingredients, Cuisine Royale has
developed a delicious range of premium European
bakery products that includes artisan and traditional
breads, muffins, donuts, cookies, brownies and
pastries. This upmarket offering retails at supermarkets
and outlets throughout the Arabian Gulf, requiring
high quality bespoke packaging to match.
Working from distinctively branded black and
magenta artwork, we handle the manufacture of
packaging for Cuisine Royale’s range at regular
intervals - as and when required. At relatively short
notice, we produce waxed paper and cellophane
bags as well as cake box lining sheets - consistently
matching Cuisine Royale’s corporate colours and
premium standards. We also prepare all the export
documentation needed to keep their supply chain
moving in Kuwait, Saudi Arabia and the UAE.
As a new business working to establish its brand,
Cuisine Royale requires a flexible and supportive print
supplier, ready to react to the constantly changing
demands of retail. Regular reprints keep packaging
stock levels and up-front costs to a minimum,
providing Cuisine Royale with a reliable platform to
build from.
Kings settle for nothing but the best.
middle east creative servicesbecause quality speaks
middle east creative servicesbecause quality speaks
middle east creative servicesbecause quality speaks
Falcon 900B Insert_Outlines.indd 1 15/11/2008 00:25:25
middle east creative servicesbecause quality speaks
middle east creative servicesbecause quality speaks
Of the $1 billion spent annually on advertising in
the United Arab Emirates alone, 90% is on print
related activities.
People still have a very real perception that print
material indicates something real and tangible
— only a real organisation, with a real address
and real employees makes such an investment.
Print carries an underlying hidden credibility that
digital media such as websites cannot provide.
We believe there is no better way to impress key
audiences than handing them a well produced
piece of print media.
Evidence of our philosophy is now in your hands.
www.mecsdubai.com
middle east creative servicesbecause quality speaks
“It costs no more to do things the right way.
The material costs; the paper, the ink, the time and
labour required - are all the same. It is technical
know-how, care and attention to detail that deliver
quality - making an effort to do better.
When it comes to value for money, we believe what
mecs has to offer cannot be beaten; quality that
you can be proud of.”
Keith Manns
Director