1. Overview Because Music 10th July 2014 Will Mills VP Music & Content will.mills@shazam.com

2. 2 2014 Shazam Entertainment 3. CAMPAIGNS ON 6 CONTINENTS 96MM MONTHLY ACTIVE USERS 14 BILLION SHAZAMS AND COUNTING OF THE WORLDS DIGITAL MUSIC SALES7% 3 MILLION GLOBAL USERS 20MM SHAZAMS EVERY DAY NEW SHAZAMERS EVERY MONTH 14MM450+ CAMPAIGNS 2014 Shazam Entertainment Source: Shazam internal data and comScore data 4. 6MM MONTHLY ACTIVE USERS 4 GERMAN USERS 25MM 1MM SHAZAMS EVERY DAY NEW SHAZAMERS EVERY MONTH 700,000 SIZE & SCALE GERMANY 2014 Shazam Entertainment Source: Shazam internal data 5. 2014 Shazam Entertainment | Source: comScore Mobile Metrix 5 41% 18-49 44% Male Audience: 51% Female Audience: 49% 25% W 18-34 29% M 18-34 31% F 25-54 34% M 25-54 F M 6. 2014 Shazam Entertainment | Source: Nielsen & Google Radio 14 hours Cinema 0.3 hours TV 35 hours Online 6.5 hours 150x per day 89% of internet browsing Mobile 42 hours TIME SPENT PER WEEK 6 7. MUSIC 8. 0 2000 4000 6000 8000 10000 12000 14000 01/01/2014 03/01/2014 05/01/2014 07/01/2014 09/01/2014 11/01/2014 13/01/2014 15/01/2014 17/01/2014 19/01/2014 21/01/2014 23/01/2014 25/01/2014 27/01/2014 29/01/2014 31/01/2014 02/02/2014 04/02/2014 06/02/2014 08/02/2014 10/02/2014 12/02/2014 14/02/2014 16/02/2014 18/02/2014 20/02/2014 22/02/2014 24/02/2014 26/02/2014 28/02/2014 02/03/2014 04/03/2014 06/03/2014 08/03/2014 10/03/2014 12/03/2014 14/03/2014 16/03/2014 18/03/2014 20/03/2014 22/03/2014 24/03/2014 26/03/2014 28/03/2014 30/03/2014 01/04/2014 03/04/2014 05/04/2014 07/04/2014 09/04/2014 11/04/2014 13/04/2014 15/04/2014 17/04/2014 19/04/2014 21/04/2014 23/04/2014 25/04/2014 27/04/2014 UK Hideaway Tags per day Tags SHAZAM ARTIST JOURNEY KIESZA 2014 Shazam Entertainment 8 Single release (11/04/2014) 136,000 copies sold Hideway went #1 in UK (19/04/2014) Hits #1 in UK Shazam NR Chart for four weeks. 9. + If you get radio airplay, but you dont get Shazams, you dont have sh*t + The Chainsmokers, Kongos, SoMo all signed because of Shazam 0 10000 20000 30000 40000 50000 60000 70000 26/01/2013 13/02/2013 03/03/2013 21/03/2013 08/04/2013 26/04/2013 14/05/2013 01/06/2013 19/06/2013 07/07/2013 25/07/2013 12/08/2013 30/08/2013 17/09/2013 05/10/2013 23/10/2013 10/11/2013 28/11/2013 16/12/2013 03/01/2014 21/01/2014 08/02/2014 26/02/2014 16/03/2014 AxisTitle Lorde Australia Brazil Canada France Germany Italy Japan Mexico United Kingdom United States 0 5000 10000 15000 20000 25000 30000 04/12/2013 09/12/2013 14/12/2013 19/12/2013 24/12/2013 29/12/2013 03/01/2014 08/01/2014 13/01/2014 18/01/2014 23/01/2014 28/01/2014 02/02/2014 07/02/2014 12/02/2014 17/02/2014 22/02/2014 27/02/2014 04/03/2014 09/03/2014 14/03/2014 19/03/2014 24/03/2014 AxisTitle Clean Bandit Australia Brazil Canada France Germany Italy Japan Mexico United Kingdom United States + Clean Bandit, tracking stronger than Lorde 2014 Shazam Entertainment 9 MOBILE IS CHANGING A&R 10. Real world example: 2014 Shazam Entertainment 1 0 11. STRICTLY CONFIDENTIAL Copyright 2014 Shazam Entertainment Ltd. Shazam News Feed: an amazing way to reach fans 11 Shazam App is badged News Feed Message is shown in Shazam Link to content in Shazam 12. STRICTLY CONFIDENTIAL Copyright 2014 Shazam Entertainment Ltd. News Feed & Shazam Exclusives 12 Chromeo Debut new video Tiesto Video Premiere Lilly Allen Behind the scenes video Wiz Khalifa Single premiere 13. Targeting Identified Fans On & Off Shazam Recommended Use: Target the Right People at the Right Time : 1. Banners: while in the app, no matter where they are, we can serve a relevant media either a banner, Listening Screen or Shazam Again ad 2. News Feed: we badge the app to alert them of a relevant News Feed post to pull them back in 3. Facebook: we can target them with a Shazam post in Facebook, too Desktop Facebook Placement News Feed Banners Targeting the Fan Shazam now has smarter targeting capabilities to build a large audience to target. This means we can reach fans based on their Shazaming behavior in three ways. 14. STRICTLY CONFIDENTIAL Copyright 2014 Shazam Entertainment Ltd. New Album Release Recommended Use: Promote New Releases 14 Remind millions of people that the album/single release is available for purchase that Monday with Listening Screens, and direct them to purchase with follow-up banners. Media Includes: Listening Screen Takeover Listening Screens: 3.5MM+ imps Follow-Up Banners: 2MM imps Targeted Banners (2.5MM impressions) Media banners target relevant genres & artists Listening Screens Follow-Up Banners 15. Weekend Chart Push Recommended Use: Stay #1 on iTunes Chart for the Week Run high-impact media during the peak Shazaming days of the week, Saturday & Sunday, to keep the single/album at #1 on the iTunes Chart throughout the week. Media Includes: Listening Screen Takeovers on Saturday & Sunday (6 MM listening screen total impressions) Supporting media from Thursday to Sunday (9 MM impressions) Listening Screens Follow-Up Banners 16. 2014 Shazam Entertainment SHAZAM : CONNECT Connect your media plan through Shazams mobile platform. Connect your targeting and data gathering across all screens. Connect with your audience on the devices theyre using most. 16 17. 17 BE WHERE THEY ARE 2014 Shazam Entertainment | Source: Nielsen, Ipsos, Pew Research 38% of all daily media interactions are on mobile 86% of mobile time is spent in apps vs. 14% in browsers 67% of mobile users visited an advertisers site after seeing their mobile ad 72% of tablet owners purchase online from their tablets each week 18. 18 2014 Shazam Entertainment SHAZAM TARGETING Target by Shazam result criteria and App sections Target demographically Target geographically, including language Target by OS, platform, and carrier Target by day and by day part Target lookalike audiences on and off Shazam 19. 2014 Shazam Entertainment 1 CAMPAIGN DATA INSIGHTS TIME SPENT DATA Avg. Time Spent Content Clicks Content Duration DEMOGRAPHIC DATA Key Demo Info Monthly Trending GEOGRAPHY Shazams By Country Shazams By Region Shazams By State DAY PART Primetime Shazams Daytime Shazams Morning Late Shazams Night Shazams DEVICE & OS Totals Percentages iOS Android 20. 2014 Shazam Entertainment SUMMARY : Shazam is one of the main drivers of music sales of breaking artists and artists synced to Adverts and Television shows Shazam metrics are increasingly important in helping with radio airpla You can target accurately large amounts of fans whove previously Shazamed your music, via marketing with us 20 21. Thank You @will_mills_ will.mills@shazam.com