bebo 09 pt3
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TRANSCRIPT
Youth seek…
Friends Identity Fun!Community Self Expression EntertainmentIdentityTogetherness
Bebo is a social media network which combines community, self-expression and entertainment to enable users to create, discover, participate and share
What is Bebo?
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Engagement Marketing
OriginalProgramming
Traditional OnlineAd Sales
Brands and Social Media
Advertisers face unique opportunities in social media environments – Bebo’s proposition for brands include original programming sponsorships, video advertising around premium content, “engagement marketing,” and traditional online ad sales
• Sponsorships• Product integration
Video advertising / Open Media
• Pre-rolls• Companion banners
• Brand Profiles• Skins• Widgets• Applications
• MPUs• Banners• Skyscrapers
Pat The Baker
Conversations....
Spread the Luv with Coke! >>
1. Participants First Made Aware of Campaign on Mobile Home Page
Spread the Luv with Coke!Send your friend a virtual Coke to let themknow they make you happy. You’ll both get a luv and be able to do polls and photos on the Coke Happiness Factory! You’ve got 4 more invites today.
2. Participants send a virtual Coke happiness virtual award and recommend participation in Coke Web/Mobile group
3. Recipients of Coke Virtual Award Get a coke bottle emotion on their Bebo Mobile Site and viral recommendation to friends in Lifestream feed
has given Sean a
Happiness Award!
Web
Mobile
5. Bebo users click from e-mails to Coke Web and/or Mobile Feature Profile Pages. Campaign is coordinated across web AND mobile
Web
Mobile
4. Recipients receive a Bebo success message on web and/or mobile that drive to Bebo Coke Happiness Factory page via link
Coke Feature Profile received unprecedented traffic and participation, initiated by WAP, Web and SMS viral campaign that drove traffic to polls, commenting, photo upload and friending.
Participantstook polls viaWAP, Weband SMS
Bebo users uploadCoke Happiness photosDirectly from their phone on WAP or via Bebo Shortcode to #coke
and wrotecomments onhow Coke Makes them Happy via WAP, Web and SMS
Coke Mobileand Web Feature PagesShowed record-Breaking growthover 5-day Campaignthrough WAP,Web and SMSparticipation
Do It Yourself !! Oakley – Conquering Demons