beauty secrets from the silk road: japan
TRANSCRIPT
SOUTH KOREA
JAPAN
THAIL ANDINDIA
NEPAL CHINA
TURKEY
INDONESIA
A legendary road connecting Asia and
Europe, whose story begins 2,200 years ago…
Spirit, nature, body and appearance are four concepts
that affirm the Japanese identity. Bathing, smelling
incense, doing martial arts…every act in Japan is
made following a precise and codified ritual aimed to
carry the individual toward a sacred dimension.
Shintoism, Buddhism, Taoism and Confucianism have
been influencing Japanese culture for centuries.
Tradition and modernity live together in a world of
contradictions and heritages.
The traditions compel individuals to take care of their
bodies and appearances to reach an ideal in
communion with nature...
The importance of appearance reaches its apogee in
Geisha beauty rituals. Emblematic of traditional
Japan, Geishas fascinate and ignite the imagination...
The look of the tanned and eccentric kogaru (teenage
girls) hanging out at night in the streets of Tokyo is still
based on contrasts and themes of inaccessibility that
reveal some of the Japanese beauty obsessions…
… which is the desire of show oneself as a piece of
art using the graphic codes of make-up and the
heritage of one of the oldest traditions of beauty
exaltation.
Antioxidant ● Regenerating
Calming ● Anti photo-aging
Anti-wrinkle
PRUNUS CERASUS FLOWER EXTRACT
Eutectys extract
100% pure botanical
No preservatives
Naturex code: HA600545
Naturex origin: France
OK China
Antioxidant ● Calming
Energizing
CITRUS JUNOS FRUIT EXTRACT
Glycerin extract
100% pure botanical
No preservatives
Naturex code: HA100646
Naturex origin: South Korea
OK China
Nourishing ● Moisturizing
Antioxidant
Hair shine ● Hair repair
CAMELLIA SINENSIS SEED OIL
Refined grade
100% pure cold pressed oil
No preservatives
Naturex code: LA030040
Naturex origin: China
OK China
CHERRY BLOSSOM YUZUCAMELLIA OIL
HAIR CARE
THE RITUAL For Geisha silky hair
INSPIRING JAPANESE RITUAL #1
GEISHA’S SECRETS
A Geisha literally means a person practicing
the arts. They are said to belong to the “world
of flowers and willows”, as they have the
delicacy of flowers, and the suppleness of a
willow tree.
They excel in the arts of music, dance,
calligraphy and the art of conversation.
Geishas fascinate with their grace and
enigmatic beauty.
The Kimono they wear is the mask of their
erotic attractive power, jealously hiding the
body… to better reveal it.
The magnificent silky hair of Geishas is a very
important element of their bewitching charm.
One of their main secrets is Camellia oil…
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Geisha’s secrets ● Silky shampooSilky shampoo to bring volume and shine to
your hair with precious Camellia oil, beauty
secret of the mysterious Geishas.
Geisha’s secrets ● Silky conditionerSophisticated fragranced Silky conditioner with
Camellia oil and Cherry Blossom to give a
luxurious sheen to your hair by making it
stronger and shinier.
Geisha’s secrets ● Hair maskHair mask highly concentrated in Camelia oil
and Cherry Blossom to deeply nourish the
hair and make it softer.
4Geisha’s secrets ● Hair end repair oil
Oily mist with Camellia oil to specifically treat
split ends.
Cherry Blossom & Camellia oil
INSPIRING JAPANESE RITUAL #2
HYGIENE
THE RITUAL
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Furo purifying Eye Make-Up RemoverNon greasy biphasic formula. Infused with calming
benefits of Camellia oil and Yuzu.
Furo intense purifying sleeping maskInspired by the Asian sleeping pack, the sleeping mask
will moisturize and deeply nourish your skin. With its
fresh jelly-like texture, it will transform your night into a
dreamy Furo moment while giving your skin all the
attention and hydration it needs…
Furo firming day creamVested with the anti-wrinkle and barrier repair
benefits of ancestral Camellia oil for ultimate
beauty combined with energizing and protective
Yuzu extract.
Land of the Rising Sun, Japan is also
known for its extraordinary oncens, hot
water sources, famous for their
sulphurous waters, popularly believed to
be a divine manifestation. The Japanese
slowly enter these enigmatic dark waters,
as they would penetrate into a sacred
temple, to reach peace and body
harmony.
Naked, the body regains its original purity
and is free from eroticism. Body and soul
are purified.
Practiced at home, this ritual is called
Furo and is still very important in modern
Japanese culture.
PURIFYING FURO
Yuzu & Camellia oil