Beauty Industry Professionals Only

OHIO STYLIST & SALON | AUGUUST 2008 | �

By Adrian Kirby

Hair extension methods have been rou-tine for me for the past 30 years, so it is no surprise to see the consumer finally coming on board to this wonderful way to enhance their looks.

Celebrities such as Paris Hilton, Raquel Welch, Jessica Simpson have launched their own hair extension lines to keep up with the consumer demand caused by the sudden public awareness and popularity of extensions.

Movies, television and magazines with pictures of actors and singers who have long, beautiful, luxurious hair bombard consumers. Of course, they want that same glamorous look, complete with the same lush hair as their favorite star. Therefore, hair extension stylists are now catering not only to celebri-ties but also to clients ranging from teenagers to grandmothers.

When your client calls and inquires about hair extensions, what do you tell them? Do you send them to someone else in town? Do you direct them to an infomercial you saw on TV or the Internet? On the other hand, can you say, “Yes, I can help you”?

As a successful stylist it is important to ask yourself, “Why am I allowing others the opportunity to generate great income when, with a minimal investment and a few hours of training, I can give my client what they want and increase my profits at the same time?”

Most of the major hair extension com-panies offer training, but only for their own individual line. I recommend seeking out a specialized training class that encompasses several different and most popular methods.

Here are some recommendations from my knowledge as a hair extension educator to get you on your way.

It’s important to learn three different price modalities. This means your clients’ budgets may range anywhere from $400 to $2400, and stylists should be equipped with the skills that cater to any budget.

The ideal system for clients on a strict budget, who want long, luxurious hair for a day, or a night, is human hair clip-on exten-sions. Most come in different textures and lengths, making this method suitable for almost any ethnicity. These extensions can either be attached and removed by a profes-sional stylist or by the client. Once removed, the pieces can be stored for future use. This is a fast, inexpensive hair extension method, due to the minimal labor and time required.

Since your clientele’s budgets may vary, you should never carry only one high-end line, nor should you turn away clients in need because you are unable to give them what they desired. Keep in mind that people have different hair densities, thus one method might be ideal for one person but terrible for another. Ask yourself this question, “Since people have different budgets, am I equipped to service every person that sits in my chair?”

Stylists should attend at least one large trade show per year, observing all the latest hair extension methods offered. Pick the ones you would like to add to your repertoire. Adding new services for your clients, such as hair extensions, increases your revenue po-tential. How else would you make an average of $200 to $400 an hour?

There are several types of hair exten-sions to suit all clientele. Learn at least three methods. Different hair extension methods include clip-on systems, lace front wigs, hairpieces, the many brands of single strand fusion, the tape method—the list goes on.

There are many questions to ask yourself when you decide to enhance your income and creativity with hair extensions. Seek solid education from a reputable instruc-tor, research the demographics of your area and consider all the products and options available. Then get to your chair and energize your clientele and your cash flow with the hottest new trends in hair extensions.

Adrian “The DreamWeaver” is founder, mentor and instructor of the Dallas Academy of Hair Extensions in Texas. For more information call (972) 387-5677 or visit www.hairextension.com

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4 | AUGUST 2008 | OHIO STYLIST & SALON

OHIO STYLIST & SALON is mailed free of charge to licensed salons, booth renters and beauty schools in Ohio. Circulation is restricted to members of the beauty and barber profession, its suppliers and students.CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrange-ments are made in writing in advance with the editor/ publisher.ALL MATERIAL © 2008 by Holland Graphics, Inc. and/or the bylined authors or photographers. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, record-ing or otherwise, without the prior permission of the publisher.OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not necessarily represent the opinions of the publisher or the Ohio State Board of Cosmetology. Publication of advertising contained herein does not constitute endorsement. Columns are the opinions of the writers and not those of the publisher. Ohio Stylist & Salon as-sumes no responsibility for the claims of any advertiser in their paid advertising nor in the promotional material they provide either orally or in writing. Advertising does not imply that the paper will provide any editorial coverage, photos, calendar mention, or any other space or consideration other than actual space purchased. All advertising must be paid in advance of publication in lieu of prior arrangements. Invoices paid after terms will be subject to a 2.5% per month service charge. Delinquent invoices may be subject to a handling fee of 25%. Published rates are net. Agencies add 15% for gross cost. No Agency discounts. In the event a suit or action is brought to collect amounts due Ohio Stylist & Salon shall be entitled to recover attorney fees and costs incurred.ADDITIONAL OR OUT-OF-STATE SUBSCRIP-TIONS: For a one year subscription, send name, address and zip with check for $20 payable to HOL-LAND GRAPHICS, INC. to Subscriptions, Ohio Styl-ist & Salon, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. Address changes require old mailing label.

Ohio Stylist & SalonVolume 9, Number 8, Issue 104 August 15 - September 15, 2008

Published monthly by Holland Graphics, Inc.

1750 SW Skyline Blvd., Suite 24Portland OR 97221

Toll-free (888) 297-7010 or (503) 297-7010 Fax (503) 297-7022

E-mail: editor@stylistnewspapers.comWeb site: www.stylistnewspapers.com

Publisher Linda Holland Managing Editor Lisa Kind Copy Editor James Giddings Production Manager Joel Holland Advertising Director Marcy Avenson Art Director Erica Gibson Classified Sales Kelly Smith

Contributing Writers: Judy Culp, Jerry Tyler, Vicki Peters,

Shannon Wells, Marco Pelusi, Hannah Mayo, Adrian Kirby, Anne Moratto,

Roseanne Klementisz, Hanh Tran

Ohio State Board of Cosmetology Kevin L. Miller, Executive Director

From the EditorLisa Kind

I recently attended Cosmoprof North America in Las Vegas. My goal for attending was to learn about the newest products and companies and to hopefully establish some good advertising and public relations contacts.

During the weekend the hot topic in all of my conversations was—you guessed it—diver-sion. It is amazing to me how many different opinions there are. Some claim distributors drive diversion. Others insist manufacturers are the culprit. Still others believe diversion is happening at the salon level. Whom do you believe?

One thing is for sure. Stylists are getting frustrated and starting to take a stance to com-bat diversion. Here are a few excerpts (edited for brevity) of comments I received after the July issue of the Stylist focusing on diversion hit the streets.

— David Yerks, Palm Springs, Calif.: Diversion is here to stay, and yes, it is grow-ing. Recently, I noticed products on the grocery and drug stores’ shelves that prom-ised they would never be diverted. However, these companies are now owned by L’Oreal. Coincidence?

I cut the hair of an owner of one of the grocery stores in my area, which also carries diverted products. I asked to meet the person who buys their cosmetic and toiletry line so that I may point out the “Professional Retail Only” label. She told me she buys directly from a distributor who comes into the store.

The prices in the stores are not very dif-ferent from what they are in the salon. If it is slightly higher, people will still pay more because of the convenience. When the manu-facturers of the “Professional Only” products become accustomed to the profits, they will eventually go public and forget the people who helped promote their products.

If I sound bitter, it is because I am. I often think, “Why bother?”

What is my way of combating it? I sell a line that limits how many salons in the area can sell their product (similar to what Aveda does). My next step: private label. Yes, it can be a bit costly to start with, but at least I have the control.

— Darryl Manco, Pacific Beach, Calif.: Over the past quarter decade, I have witnessed one of the worst tragedies within our industry that a salon owner and stylist could witness.

What I refer too is the idea that we are the reason for product diversion. Each time I read about this it makes me disgusted, and I am tired of the empty promises made by the hold-ing companies.

No salon or stylist buys in such quantity to

be able to support the needs of a national chain retailer. How many cases of product would we need monthly, I ask, to supply say Target, Nordstrom Rack, Longs Drugs, Rite-Aid, etc?

I ask stylists that are addicted to brand named products, “Why carry such allegiances when the holding company does not care about you?”

Take some time, and do your research in your local stores. When you see those famous brands on the shelves, divert yourself from those brands and go shopping for ones that keep the profits in your hands.

Just imagine no commitment contracts, no lies and no diversion. Besides, you will enjoy the markup.

— Keith James, San Francisco, Calif.: We are not always aware of the impact diversion has on our bottom line, but it is important we do so. Diversion is ever increasing and looks, at best, only to increase corporate profits.

While beauty product manufacturers boast about their never-ending investment to pros-ecute the diverting offenders, it’s understood by most salon owners that the manufacturers and distributors divert the product themselves.

I recently chose to remove more than $5,000 of retail product from my shelves as numerous clients were apologetically inform-ing me of their ability to purchase their profes-sional haircare products at a significantly lower price from Bay Area retailers.

— Christopher J. Fatica, Erie, Pa.: My opinion, based on information and research I have done over my decades in the industry, is that retail outlets like Target and Wal-Mart, where we find many diverted products, don’t buy from salons or independent distributors. They go right to the manufacturer.

I am sure “Professional Manufacturers” are the suppliers to the retail outlets because only they can supply enough product to meet the demands of the Targets and Wal-Marts of the world. Buyers for large retail chains have confirmed this information for me. But don’t take my word for it; check it out for yourself.

These manufacturers generate a lot more revenue from consumer product sales in large retail outlets than through distribution or salons. However, if a manufacturer wants to stay clean, it can.

——————

If you have anything you’d like to add about the diversion topic, or anything else, email me at lisa@stylistnewspapers.com. I’d love to hear from you!

On a lighter note, at the show I also re-ceived eyelash extensions from Novalash artist Sophia of Houston, Texas. I have to say, I love them and receive compliments on them all of the time. Thanks to Novalash and Sophia for doing such an outstanding job.

Diversion — Still the Hot TopicIn this issue...

7

8

Blue HighwaysHair enhancement is one of the fastest growing segments of the beauty industry. Jerry Tyler explains the importance of being aware of the challenges that come with the major benefi ts and sudden demand which aff ects both our clients and our fellow licensees.

Beauty Business BuzzWhether it’s off ering the latest ce-lebrity extensions or unveiling that great new spray tan machine, you want to make sure you get the most bang for your buck. Shannon Wells off ers some strategic moves you can make to ensure success in introducing trendy new services and products in your salon.

Marketing SolutionsProfessional hair extensions are not just for extending the length of your client’s hair anymore. Hannah Mayo explains how with professional hair extensions you can instantly add exciting new physical volume and texture to thin and lifeless hair.

Increase Pro� ts with Extensions . 3

Blue Highways . . . . . . . . . . . . 6

Lash Out - Eyelash Extensions . . 6

Beauty Business Buzz . . . . . . . . 7

Marketing Solutions. . . . . . . . . 8

Esthetic Endeavors . . . . . . . . . 9

NAHA 19 Winners . . . . . . . . . 10

The Nail Extension . . . . . . . . . 11

Front Desk Strategies . . . . . . . 12

The Mane Objective. . . . . . . . 13

Ohio Cosmetology Board News 14

Classi� eds . . . . . . . . . . . . 15-17

Calendar . . . . . . . . . . . . . . . 18

What’s New in the Market . . . . 19

On the cover...Photo Courtesy ofNAHA 19 Studentof the Year Winner Chelsea VittorioIndianapolis

6

� | AUGUST 2008 | OHIO STYLIST & SALON

By Anne Moratto

We all know women have a natural lash lust. Capitalize on this addiction and learn the art of eyelash extensions.

This service has beautiful, eye-opening results that offer women long, dark, butterfly lashes. With training, practice and reliable products, this service is an eye-deal way to build your business.

For your clients and for yourself, hands-on training sessions are invaluable. They teach you proper technique and allow you to create a set of lashes that will be like a flutter-ing pair of business cards on every client.

Lash extensions are individual lashes applied directly to natural lashes using semi-permanent adhesives. The glue sits at the very end of the hair follicle, not touching the skin.

When properly applied and taken care of, eyelash extensions will last through the four to eight week cycle of hair growth, and will fall off when the natural lash is shed. This means you can schedule touch-ups every two to four weeks to maintain a full lash line.

Depending on your expertise, a set of lashes will take from 30 minutes to two hours to complete. Many lash artists bundle services at this appointment time, sharing space with a manicurist or offering other treatments. Professionals are charging from $150 to $600 per application. Many salons and spas will offer a set price package for first time application and touch-ups.

Proper extension training will emphasize a number of points including the importance of hygiene, choosing the proper adhesive, client setup and consultation, taping proce-dure prior to application, aftercare of lashes, lash extension removal, designing the eyes and corrective lash techniques.

Michelle Bouse, make-up artist to many Hollywood celebrities including the Camp Rock Girls, began doing extensions nearly three years ago. She is now a global master educator for LashBeLong, and Bouse performs at least 25 lash services a week at her salon.

“Lash extensions are better than a face-lift,” exclaimed Bouse. “Extensions open the eyes and give the illusion of lifting the eyes. ”

We wink, seduce and entrance with our eyes. Help women get their flirt on by of-fering to create lush, lovely lashes for them. Learn extensions and your clients will be all a flutter.

Anne Moratto is the director of public relations and advertising at American International and represents LashBeLong, an eyelash extension system created by the makers of Ardell lashes. For more information, call 800-621-9585 or visit www.lashbelong.com.

Lash Out — Expand Your Menu with Eyelash Extensions

The Benefits and Challenges of Hair Enhancement Blue Highways Jerry Tyler

Hair enhancement is one of the fastest growing segments of the beauty industry.

It’s important to be aware of the challenges that come with the major benefits and sudden demand which affects both our clients and our fellow licensees.

Most of these issues are already prevalent in parts of the nation; therefore, several states are already dealing with these issues proactively to protect the integrity and professionalism in this segment of the beauty industry.

The financial rewards offered by hair enhancement can be truly amazing. Many hair enhancement technicians charge upward of $100 per hour for their services. A full-head weave can command from $300 to $2,000. Individual strands can cost up to $10 per strand, with 100-300 strands per full head. But with this source of financial potential comes respon-sibility—both toward the client and for our profession as a whole.

The expansion “hair enhancement” falls into three categories based on the method of attachment. They are multiple strand placement, individual strand and non-surgical hair replacement.

Multiple strand placement involves the placement of a hair weft attached by a sewn in (weave) method, multiple track micro link or latex bond. The advantage of this method is the lateral anchoring of the hair weft, which creates a durable secure bond that holds up to styling.

Individual strand placement involves the placement of individual pre-bonded keratin strands of various dimensions and lengths. Methods of attachment are individual micro link (no heat), fusion method (heat with purg-ing iron) and thermal adhesion (melted keratin and gun method).

The advantage of individual strand place-ment is that it is more natural and is easier to blend with the natural hair. Attachment of mul-ticolor strands allows the effect of highlighting without the use of hair color.

With over 40 percent of the adult popula-tion experiencing some form of hair loss, either due to medical issues or part of the normal aging process, the demand for non-surgical hair replacement is at all time high. Most HMOs and Preferred Provider Organizations (PPOs) now pay for hair replacement as part of their benefits for cancer and other patients who expe-rience hair loss as part of treatment.

The most prevalent forms of hair replace-ment are lace front units for woman and custom full or partial hairpieces for men. The

fabrication of these pieces requires specific training and the results, due to advances in tech-nology, allow for maximum comfort, durability and a realistic look that is hard to detect.

With the elevated demand for these services has come an ever-increasing demand for human hair. The demand is so great the average price for human hair has risen 30 percent in the last few months.

In the last two years, the amount of raw hair purchased for export from India to China went from $51 million to $250 million. Of that hair, 80 percent went to the U.S. market.

In China, where much of the hair is pro-cessed, a large portion of the supply has been diverted to create amino acids for food supple-ments, therefore adding to the shortage of hair available for enhancements—driving global prices upward. Unfortunately, while these prices are going up quality is going down.

With such a high demand, the current shortage and with no real controlling authority, some of the hair sold as human hair is mixed with synthetics or even animal hair. Since most of these suppliers carry an “all sales are final” policy, consumers have no recourse or assur-ance of quality.

When in the ethnic market, a high percent-age of all hair sales are made directly to the client, who then has their hair professional use them as part of their hair extension service. As most synthetic fibers are only heat resistant to 200 degrees, imagine the unsuspecting client who applies a thermal hot iron at 350 degrees to what she thought was human hair. Or imagine the customer with animal allergies who just had animal hair attached to her head, which she though was 100 percent human hair. These are real issues of consumer concern.

The solution to the above issue is simple. All hair sold should have a truth in advertising claim based on the material safety data sheet supplied by the importer, stating the nature of the hair as a certain percentage of human, synthetic or other hair. This way the consumer or licensee purchasing it for attachment knows what they are getting. The sheet should also state the point of origin. In the area of business ethics, a truth in advertising protocol in the sale of hair should be within the scope of regulation.

The various methods of hair enhancement offer untold creative and technical advantages. This true both financially and in offering new and creative services—but only if we address the challenges that come with the territory.

If we assure we use safe techniques that have long lasting results, we can enhance our services without compromising the integrity of the industry we have worked so hard to protect.

Jerry Tyler has been a stylist since 1975 serving as the former artistic director for Vidal Sassoon Academy and currently as Director of Education for Carlton Hair salons. He is also a licensed cosmetology instructor and has served as President of the California State Board of Barbering and Cosmetology.

OHIO STYLIST & SALON | AUGUUST 2008 | �

Introducing Trendy New Services and Products to Your Clients

Beauty Business BuzzShannon Wells

Are you ready to take the plunge and introduce the season’s hottest new products and services in your salon or spa?

Whether it’s offering the latest celebrity extensions or unveiling that great new spray tan machine, you want to make sure you get the most bang for your buck when introduc-ing a new service to your clients. So rather than stocking your shelves or simply adding an item to your menu and waiting for the money to magically roll in, there are some strategic moves you can make to ensure success.

Research and Consider. With every new service or product you add, there are some very important things to consider.

1. Identify the need among your clients: Is the product or service something your clients are interested in? How will it improve their lives? How many times per month or year will they use or buy the product—or could it just be a one hit wonder?

2. Determine if the product will improve your bottom line. How many will you need to sell to be profitable? What purchase price do you need to be profitable? How much initial inventory will you need in order to maintain flow? How long can you continue to offer this product? Is it a fad?

3. How does this product or service compare to your competitors? Does everyone carry this ex-act same product? What exclusivity can you claim by offering this product? Are there alternative lines or brands of this product that you can offer?

Education and Trial. Making sure your team is 100 percent on board with your new offering is key in its success. Take the time to thoroughly educate your team on the benefits and reasons behind adding it to your repertoire. Better yet, if time allows, have a brainstorming session and find out what your team thinks would make good ad-ditions to your menu. If they help create it, they will help make sure it’s successful.

Each manufacturer and distributor wants to make sure you are excited about

what they have to offer. Take advantage of this; enlist them to host training for your team so they are completely comfortable with the new product or service. Fear of the unknown is what causes so many new menu additions to fail. If your staff is completely comfortable with the what, when and why of the product, they will feel comfortable recommending it.

It is also important to do testing of the new product with your staff and your best clientele. Select a test group that can give you honest feedback on its effects. The clients may love the new item and you will have created an immediate client for life.

Or you might be surprised to find that a product that everyone is using misses the mark among your clien-tele and staff.

Fill the Need. The last aspect of successfully introducing a new product or service to your clients is making sure your team is introducing the new item in the most effective way. Have them point

out that it is a solution that truly fills a need for your clients. The best way to ensure this is to be certain your team is educated about what the product or service will accomplish, as was mentioned, and then that the team is comfortable finding out if their clients have the need this product will fill.

This step is often overlooked, and it will have a big impact on the success of a new product or service. We assume the person in our chair will tell us exactly what they need. We forget that, when clients don’t know what is available, they are limited to what they think they can ask for. Your team’s job is to ask questions, get the clients talking, use your menu to introduce the services they need, and let your clients know the full scope of services you provide for them and how they will benefit from them.

Introducing a new product or service can be fun and exhilarating. After performing a few of the due diligence steps listed above, you can up the odds of successfully launch-ing exciting new items in your business.

Shannon Wells is the Marketing Manager of Your Beauty Network, a beauty industry ongoing business support service. For more information, visit www.ybn.com, call 866-364-4926 or email shannon@ybn.com.

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8 | AUGUST 2008 | OHIO STYLIST & SALON

Hair extensions: their commonly accepted name does not do them justice.

Professional hair extensions are not just for extending the length of your client’s hair. And much more than creating a mere illusion like other styling tools; with professional hair extensions you can instantly add exciting new physical volume and texture to thin and lifeless hair.

Women today are constantly trying to add endless volume and texture to thin and flat hair. Everyone wants the hair they see on the celebrities.

Achieve this easily and instantly by simply adding professional extensions. Either choose a full head of extensions for maximum vol-ume or strategically place extensions where volume is needed the most.

Not all professional hair extensions are the same. You must explore all of the variables, qualities, technologies and options available to you. Unlike the previous use of synthetic or blended hair that looked un-natural and was more difficult to style, most professional salon hair extension manufac-

turers now use only real human hair which looks, acts and feels completely natural.

Still, there are discernable differences in hair types, textures and processes between the various professional hair extension manufac-turers. They now offer extensions in a variety of colors and textures, ensuring a perfect match to your client’s hair. This variety makes the possibilities endless for you and your salon clients.

Many companies use pre-bonded exten-sions, rather than a separate adhesive, thus avoiding difficulty and mess. Many manufac-turers have taken the appeal of pre-bonded extensions one step further by using 100 percent keratin protein pre-bonded tips. This is the protein your hair is made of, and it creates a very strong, healthy and long lasting bond that ensures long-term results. Keratin bonds are easy and safe to remove. With regu-lar maintenance and checkups in the salon, clients can often wear their hair extension for up to six months.

Adding new volume with hair extensions is a great solution for people suffering from alopecia, male or female pattern baldness or even hair loss from chemotherapy. For some hair replacement clients, the benefits of hair extensions surpass those of other replacement options. Many people do not want something

as drastic as surgery or a wig, while others may not want to hassle with applying topical solutions or hair fibers. Hair extensions are a more permanent and discreet way to add volume to thin hair.

Beside their user-friendly appeal, exten-sions also allow for various hair styling options because they are treated like natural hair. And, with so many colors and textures to choose from, extensions provide an end-less number of creative styles such as adding highlights, lowlights and various textures to add dimension.

In order to add hair extensions, your cli-ent should typically have at least two inches of hair to bond the extensions to. Yet, this is not always required.

In fact, an innovative bond has been cre-ated specifically for chemotherapy patients and other hair loss clients. Generally known as mini or micro grafts, these flat bonds attach to the client’s existing hair using cold fusion bonding. This procedure is suitable for the early stages of alopecia, primarily stages one and two. This allows application of extensions much closer to the scalp, adding instant volume and length without the worry of visibility, which is crucial for clients who have thinning hair.

In order for your clients to maintain their striking new tresses, proper home care is essential between salon visits. Clients need to be educated to use the proper hairbrushes,

shampoos and styling tools that will ensure their hair extensions will stay intact for the maximum duration. Make specific recom-mendations. Look for a hair extension com-pany that has everything your client will need including the appropriate loop and bristle brushes along with a wet line for any texture or style of hair.

After attachment of the new hair exten-sions, it is vitally important that your clients follow up with you for a maintenance consul-tation. Thereafter, when caring for their new tresses, gentleness is vital. It is important that your clients know not to excessively scrub their hair. They can avoid tangles by dry-ing hair thoroughly before going to bed and comb with a wide tooth comb, gently from ends to the scalp. They should also know to never use haircolor, perms and relaxers and to never use any other types of chemicals without consulting you, to prevent damage to their new hair extensions.

Professional hair extensions are the best way to add volume, texture and length to your client’s hair. New application methods cause little to no damage to the client’s hair, and hair extensions are an easier, longer last-ing alternative to other hairstyling tools.

Hannah Mayo is a Marketing Coordinator at Marketing Solutions, a full service marketing, advertising, graphic design and PR agency specializing in the professional beauty industry. For more information, call 703-359-6000, e-mail MktgSols@MktgSols.com or visit www.MktgSols.com.

Add Volume and Texture to Your Clients’ Hair with ExtensionsMarketing Solutions Hannah Mayo

America’s Beauty Show 2009 Turns Up the Heat with Shear Volume

Shear Volume, a VIP summer beauty bash, kicked off the high profile headliners booked for next year’s America’s Beauty Show, to be held March 28-30, 2009.

This summer’s Shear Volume event was held at the Climax Lounge at the center of Chi-cago’s hot River North scene, hundreds of hairdressers joined industry VIPs and celebrities alike to celebrate the top talent lining up to work the runway at the show.

Along with a great night to party, stylists from all over Chicagoland were treated to spe-cial one-night-only appearances. Anthony Mascolo of TIGI made an exceptionally rare USA appearance, then there were Luis Alvarez and Ann Bray of Aquage—creators of the looks for America’s Beauty Show 2009—and Irene Meikle, the brilliant Artistic Director for Mizani.

All displayed the talent that gained them headliner status for the 2009 show’s runway. Stylists, salon owners and their guests packed the downtown club, danced to the pulsing house music of DJ Victor R and raised their glasses to another action-packed year with custom Right Gin cocktails.

The audience also put a lot of hands together for special guests Ben Mollin of Shear Genius, Steven Rosengard of Project Runway and David Anthony, famed fashion photographer.

“This was awesome! There’s nothing else like this happening for hairdressers in this area,” said Angela Avorio, a stylist at Samantha Marie Salon. “It’s only July and I’m already excited for America’s Beauty Show 2009. I’m hoping Cosmetologists Chicago plans to put on a few more parties!” And they will.

Shear Volume is only the beginning—in the coming months, look for the latest news on your favorite industry event. America’s Beauty Show ‘09 will raise the beauty-pro bar again with only the finest when it comes to educators, events and just plain fun.

For more information visit www.americasbeautyshow.com or 1-800-883-7808.

OHIO STYLIST & SALON | AUGUUST 2008 | �

Risk Management

Any of us that have been in the industry for a while have heard of the amazing things some estheticians do—the wild, weird and just plain crazy. Like what?

Recently I heard of an esthetician that did a Brazilian wax who applied the wax the wrong direction, didn’t stretch and used the same wax applicator for the entire process. Another incident was a technician who chose to do a peel on a new client, in conjunction with a microdermabrasion. And then there was the new product on the market claiming that estheticians could remove moles, skin tags, tattoos and cholesterol deposits and any other superficial lesions. What about the technician who decided their manufacturer’s exfoliant and activator might be drying and so created their own new blend? What about technicians who don’t use client forms?

So what do these things have in common? Lack of risk management. All of them put the technician and the client at risk for complica-tions, side effects or other consequences of procedures. Some put the technician in the position of perhaps breaking state regulations or working beyond the scope of their insur-ance liability. All of them are very risky.

What do I mean by saying they’re risky? It means the technician or the client or both are at risk of side effects, complications or conse-quences of the procedure. It means there is a heightened risk of insurance liability.

Most insurance firms and many states require the technician to collect data from the client pertinent to the procedure they’re performing. They also expect us to inform the client of any special aftercare they need to fol-low. Why? Risk management.

It only takes one bad client experience to ruin a good career. Bad news travels fast and for most of us estheticians, the thought of marring a client permanently is just inconceiv-able. We want happy clients, we want success-ful careers and we don’t want lawsuits.

So what can we do to manage our risks, to reduce them? We must get training, have in-surance and get proper client documentation.

It is the responsibility of each salon owner and each esthetician to know their state laws, to know the limits of their insurance cover-age and to know the product and treatment guidelines recommended by their suppliers. There is no excuse for a technician to perform a service for which they have not been prop-erly trained.

If we want to perform a new service or our salon owner expects us to perform a service, we absolutely must be trained in that service

before performing it on the public. We have to know more than the client does. We, as profes-sionals, are expected to know indications, contraindications and protocols for perform-ing a procedure—in addition to the technical aspects we train in.

There is a lot the client doesn’t know. They won’t know if a treatment is inappropri-ate for them. That is our responsibility. Any-one not committed to having all the necessary knowledge and informing each of their clients about what is appropriate for them is a danger to our industry.

While it might be the responsibility of the salon to pay for our education, if they won’t it is up to us to get it done. We can’t afford not to do this. Just consider it a part of being in this business.

For most procedures, we need to know the theory to understand the indications and the contraindications. We need to know the procedure to follow when performing the treatment and we need to know the very im-portant how-to’s associated with the treatment. If the manufacturer says a treatment should use certain products or should go a specific way and we alter this, it can void our insurance coverage. If the guidelines say we should not perform a procedure on certain people due to health factors, lifestyle factors or Fitzpatrick type and we do it anyway, we void our insur-ance coverage.

It is also critical we know application technique, stretch or proper settings as well as methods to prevent cross-contamination. Knowledge protects our clients and us.

Proper insurance coverage is a second important aspect to consider. Are you fully covered under your salon policy? Did you know that even if there is a salon insurance policy, this does not protect you from being one of the people “also named” in a lawsuit? The client can sue not only the salon but can also name any practitioner there. If this sounds out of line to you, check with your insurance carrier. To truly protect yourself you need your own professional coverage or your coverage needs to name you specifically so that you have this type of protection. The fee for appropriate insurance coverage could be a small price to pay to protect your personal property.

While some estheticians use a complete cli-ent history, covering both medical and lifestyle information to give them great clues as to how a treatment might turn out, one at least has to check for contraindications. Most manufactur-ers have recommendations for the informa-tion you need to gather with regard to their individual service or treatment procedure.

Certain medications can rule out certain treatments. Certain medical conditions may make a treatment inappropriate. Fitzpatrick skin rating measures how safely you can perform peels on a client without risking hy-

per-pigmentation. Some facilities that depend a lot on tourists seem to be more timid about asking questions. If we don’t want to take time to gather the information or consider it an in-vasion on the client’s privacy, then we should only be performing the most neutral, gentle, pampering style of treatments. This is the only way to control the risks associated with treat-ments that are more aggressive.

So to manage our risk factor and minimize our chance of unhappy clients—or those who

have a less than satisfactory outcome— we must get educated, get insured and get the per-tinent information. If we don’t do this, we are in a risky business and according to Murphy’s Law, the bad stuff will eventually happen.

Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980. A CPCP permanent makeup technician for over 18 years she served a 4-year term as a Director for the Society of Permanent Cosmetic Professionals, two years as their president. She is president of Culp Enterprises Inc. and CEO of NW Institute of Esthetics. Judy Culp is available for consulting. For more informa-tion visit www.estheticsnw.com.

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10 | AUGUST 2008 | OHIO STYLIST & SALON

191. MASTER STYLIST OF THE YEAR | Alain Pereque - Montreal, QB

2. AVANT GARDE | Nicholas French - New York, NY

3. HAIRSTYLIST OF THE YEAR | Charlie Price - Denver, CO

4. SALON TEAM OF THE YEAR | Capello Salon - Milwaukie, OR

5. MAKE-UP ARTIST OF THE YEAR | Janell Geason - Eden Prairie, MN

6. CONTEMPORARY CLASSIC | Maureen Anlauf - St. Paul, MN

7. FASHION FORWARD | Maureen Anlauf - St. Paul, MN

8. HAIRCOLOR | John Simpson - McDonald, PA

9. STUDENT HAIRSTYLIST OF THE YEAR | Chelsea Vittorio - Indianapolis, IN

10. TEXTURE | Shirley Gordon - Weaton, MD

11. SALON DESIGN | Osgood-O’Neil Salon - Dallas, TX

12. EDITORIAL STYLIST OF THE YEAR | John Donato - Toronto, ON

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NAHA 19 Break Into Fame Winners AnnouncedThe Professional Beauty Association (PBA), presenter of the North

American Hairstyling Awards (NAHA), the most prestigious hairstyling competition in North America, announces the winners of NAHA 19. Recognized Sunday, July 13, 2008 at the awards ceremony at the Manda-lay Bay in Las Vegas, these extraordinary stylists showcase the talent and creativity of the professional beauty industry in North America.

The NAHA 19 Awards Ceremony was hosted by celebrity host Vic-toria Jackson, former cast member of Saturday Night Live. The evening focused on women in the industry who have displayed innovation, cre-ativity and entrepreneurship in their work and life. The award ceremony featured innovative artistic presentations by Veronica Bessey, NAHA 2007 Fashion Forward Winner (sponsored in part by TIGI) and Heather Wen-man, NAHA 2006 Master Stylist of the Year. This year’s honorees in-cluded Jack Storey, Hall of Leaders inductee and Martin Parsons recieved the Lifetime Achievement Award, adding to the excitement of the event.

NAHA sets the standard for stylist achievement. A list of past winners serves as a ‘who’s who’ of influential beauty makers in North America. Ready to honor the work of stylists and tell your own story at NAHA 20? Applications are already available for download at probeauty.org/naha or enter online. Entries must be postmarked by February 2, 2009.

NAHA is held in conjunction with Cosmoprof North America, the business-to-business beauty event in North America. For more information, please visit cosmoprofnorthamerica.com.

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It was a thrilling night in Las Vegas. Over 600 applicants had applied to the North American Hairstyling Awards, and the final-ists were all present at the Mandalay Bay Hotel, hoping their name would be called as the winner.

Chelsea Vittorio graduated from the Aveda Fredric’s Institute in Indianapolis and when the sealed envelope was finally opened, it was the second year in a row that a student from that school was announced the winner.

In winning the North American Hair-styling Awards’ “Student Hairstylist of the Year” award, Vittorio was granted the beauty industry’s equivalent of an Academy Awards Oscar statuette.

“What a way to begin your career,” said Vittorio, who thanked Frederic and Julie Holzberger, co-founders of the school, for providing excellent guidance, sponsorship

and the opportunity to apply to the competition. She also thanked stylists Daniel Holzberger and Sevin Vee who helped her coordinate the photo shoot, Babak her pho-tographer, and interna-tionally acclaimed stylist Antoinette Beenders for her inspiration.

Chelsea’s mother, who attended the event with her, revealed that her daughter had turned down a full athletic scholarship to Purdue University in order to pursue her dream of becoming a hair-dresser. Chelsea currently works at the

Natural Oasis salon in Spring Hill, a suburb of Nashville.

In order to be considered for this award, applicants have to submit a collection of professional photographs displaying creativ-ity, versatility and expertise in hairstyling. North American Hairstyling Awards sets the standard for stylist achievement.

A panel of top stylists and beauty editors from consumer and trade magazines carries out the judging process. And it’s not just about the hair. Judges also look at the art direction, the composition of the photos, the concept or overall creative approach and whether harmony exists between the photographer’s execution and the stylist’s creativity.

For more information about Aveda Fredric’s Institute, visit www.avedafredricsinstitute.com. For more information about the North American Hairstyling Awards, visit http://www.probeauty.org/naha.

Chelsea Vittorio Named Student Hairstylist of the Year

Frederic Holzberger, founder of Aveda Fredric’s Institute (AFI), Chelsea

Vittorio and Julie Holzberger, Co-founder and Director of the AFI.

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OHIO STYLIST & SALON | AUGUUST 2008 | 11

Nail Techs—Network, Educate and Be Industry Leaders

While there are some challenges in nail education, there are also opportunities. So let’s talk about some opportunities currently avail-able, and then discuss a call to action for any willing techs out there with the skills to help educate our industry.

The 2008 show season is coming to an end, with exception of a few shows still sched-uled for later this year including Nailpro’s Anaheim and Sacramento shows in September and October, the Mid-American Beauty Clas-sic in September in Ohio and the Texas Beauty Show in October.

Earlier this year nail technicians gathered and networked in California at the ISSE Long Beach show, America’s Beauty Show in Chica-go, International Beauty Show New York and Las Vegas and Premiere in Orlando. Alongside these terrific shows are other regional net-working events and private dinner gatherings where we all have a chance to meet.

Because of the lack of available education, more and more of us do our nail network-ing at shows and online in chats and message boards. Distributors and nail classes have diminished and the cost of education is so high many manufacturers do not hold classes like they used to. We have to fend for ourselves to get more education—and that’s what we have done. Networking on a national and worldwide level among nail techs is much more common than other parts of the beauty industry like skincare and hairstylists. We have created an environment that is unique to the beauty industry and very strong.

This trend in nail education can be found at nail tech networking events and other educational programs like High Road to Education and Nail Kamps. Independent nail techs from all over the country produce these events.

The most recent one I attended was in Gatlinburg, Tennessee where 50 nail techs gathered for a day of demonstrations by some of the leading manufacturers who donated their time and efforts to participate. Jill Wright produced the networking event and Nails Magazine sponsored the lunch.

Costs for attending networking events are reasonable and most of the time manufactur-ers donate samples, enabling attendees to walk away with a bagful of goodies worth hundreds of dollars.

A day of networking with other techs from your area can be powerful and put you in an environment that does not exist anywhere else.

Watching the demonstrations not only allows you to see what’s new in trends it also shows you techniques by leading educators that you may not have seen before. It’s amazing what we can learn just by sitting and watching. Moreover, networking events are casual envi-ronments where lots of conversation is shared while the demonstrations are being performed.

A good source of information for upcom-ing networking events is the BeautyTech web-site organized by Debbie Doerlamm. For more information on all the different networking events, visit www.beautytech.com.

The High Road to Education takes the day of networking to another level with a two-day program produced by Tammy Warner. Her next event is in September in Cincinatti, OH. For more information, visit homepages.roadrunner.com/nailsunlimited/index_files/Page871.htm.

Nail Kamp is another successful program, which has been held in Daytona, Las Vegas, New Jersey and Dallas. It is scheduled for Trinidad; Chicago; Las Vegas and Santa Rosa, California this year, then double that schedule for 2009. It features three days of hands on acrylic and gel training, electric file certifica-tion, in addition to hands on training in salon work to aid you in improving your skills. Nail Kamp is a small classroom environment with 15 attendees for quality one-on-one training. For information, visit www.vickipeters.com.

What we need now is to have a networking event in every state so we can make this acces-sible to everyone. It’s easy and you can find all the help you need to produce one at www.beautytech.com. Attendees usually pay about $25, and providing a lunch is sometimes a nice option. You can hold events at salons on Sun-days or in hotel conference rooms for as little as $150 per day. While organizing these events takes planning and recordkeeping, especially when collecting attendee fees, marketing is often very easy. Make use of word of mouth, as well as posts on beautytech.com, e-mail blasts and mentions in trade magazines. You may even consider creating a website specific to your event to help make your advertising that much more effective.

The state of our education is forcing the industry’s leading nail techs to step up to the plate and take hold of what we need to grow our industry. And our efforts are working. Yet, we still need more of it. If you are interested in hosting a networking event just go do it, and make your mark in improving our industry.

Vicki Peters is a 26 year veteran master nail tech, competition champion, judge, international educator, author and manufacturer and serves on the Nail Manufacturer Council. For more information visit www.vickipeters.com or email her at Vicki@vickipeters.com.

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12 | AUGUST 2008 | OHIO STYLIST & SALON

By Roseanne Klementisz

Without question, the front desk repre-sents the heartbeat of a salon or spa business.

It used to be the place to book appointments and check out clients. Today, it’s the central hub of activity—managing the salon’s productivity and efficiency. It’s a telemarketing department, a sales and customer service center and a com-plaint department. Most importantly, the front desk communicates the culture of the salon or spa to the outside world.

In today’s fast-paced business-focused salon or spa, the front desk controls the single most important resource in the business—its revenue-producing hours. From ever-impor-tant phone contact to directing clients to the most qualified team members, and then also handling countless special client requests and selling and managing the salon’s production capabilities and efficiencies, talented profes-sionals at the front desk drive salon growth.

What’s critical for running an efficient front desk? A focus on the following:

Productivity: The number one job of the front desk is to sell all available hours. Time is a salon’s greatest resource, and the more time the salon sells, the greater its revenues. That’s why management must empower and encour-

age the front desk team to increase the number of hours spent servicing clients.

Stylists need to understand that the front desk holds their book in their hands. Sup-porting the front desk team, giving them information and communi-cating effectively opens up opportunities for everyone. For example, eliminating 15-minute gaps between ap-pointments can dramatically affect the revenue of the salon on any day.

Customer satisfaction and retention rates: The front desk team makes the first and last impression that a client will have of a salon or spa. Its level of proficiency and professionalism can truly affect whether or not a client has a “wow” experi-ence or decides never to return—especially when something goes wrong and is handled in an amazing way. Retention is tied directly to productivity. Would you rather wade through a stream of dissatisfied clients or service a solid base of loyal customers who recommend you to their friends? Regular clients are one of your most productive assets.

Referrals: Customer satisfaction and retention directly tie in to referrals. An amaz-ing service experience provided by the front desk can be a primary driver for clients to recommend your salon or spa. The opposite

is also true; if they have a wonderful service but a bad experience at the desk, they’ll still be more likely to leave or at least not be your head cheerleader.

We always say to our clients, “If you’ve enjoyed your service here, we’d love if you’d let people know about it.” Then we also run contests and programs to further encourage referrals. It’s up to the front desk to make our clients aware of them.

• Prebooking: There must be a continu-ing goal at the front desk to sell every hour available. That’s why it’s critical for the front desk to receive information about what each service provider is recommending and then get the appointment on the book before the client leaves. Prebooking is so important because it ensures productivity six weeks from now.

• Up-selling: To up-sell services and

products effectively, the front desk team needs the same level of information, support and education you provide to the technical team. For example, it’s critical they know every detail about all the services on the menu and the

time protocols for each service and service provider.

At my spa, we start with a huddle every morning for the entire team to discuss what the day looks like. Throughout the day, we provide a constant feed of information through our com-puter intranet system, so the front desk team can respond to what’s happening. That means it’s critical to have systems that inform them

about product and rebooking recommenda-tions for every client, to help them close the retail sale and effectively rebook each client.

Working the front desk is a tremen-dously complicated job that requires the team members to have smiles on their faces and a fabulous tone in their voices. Give them a sup-portive culture that recognizes their strategic impact on the company and the difficulty of their job. Provide them systems and proto-cols, supported by training that will ensure everyone is on the same page, and you have a winning formula for salon and spa success.

Roseanne Klementisz is a certified Strategies coach and owner of The Body Se-rene Day Spa in Skippack, Pennsylvania. Strategies provides solid solutions for salons’ and spas’ most critical business challenges, through strategies business academy seminars, customized salon and spa coaching services, webinars and other educational and coaching programs. For more information, visit www.strategies.com or call 800-417-4848.

Top 10 Ways to Increase Front Desk Productivity1. Whose line is it? Make different people responsible for different aspects of client

visits. Separate duties, such as salon tours and working the register.

2. Everyone should know the game. While maintaining individual responsibilities, front-desk team members should be able and willing to assist each other.

3. Power book. Give your coordinator the power to tighten the salon’s schedule by pre-booking services and selling additional services on confirmation calls.

4. Organize. Keep the desk neat and free of stray papers or other articles.

5. Promoting. Promote all services and products, especially your monthly specials, and talk up all employees’ talents.

6. Know your products. Even if you don’t make products, the front desk team needs to know enough about products to talk about them with clients.

7. Establish incentives. Reward your front desk team for a job well done. They are as important to the success of the salon as your top stylists.

8. Have scripted routines. Leave nothing to chance. Consistency in front desk proce-dures shows the professionalism of your salon.

9. Certify skills. All personnel with access to the salon’s computer system must be in-house skill certified to operate it.

10. Talk to clients. Don’t try to quote prices and procedures. Engage them in more inter-esting conversation—talk about their hair, skin, nails.

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OHIO STYLIST & SALON | AUGUUST 2008 | 13

Education is the Best

What a marvelous experience I’ve been having teaching again.

Before the opening of my studio, I spent many years as a lead regional, national and international trainer for major global color manufacturers. So it has been a while since I’ve led a color class full of talented haircol-orists. The opportunity arose, and I’ve been having a great time teaching this year at the American Board of Certified Haircolorists’ Energizing Summit.

This experience was simply fantastic and has renewed my love for education within our industry.

The exchange of ideas and the sharing of knowledge were wonderful. That exchange is what I love about education. The best color class, any kind of class for that matter, is when the educator has the chance to learn some-thing new from the students, especially when that knowledge causes the class to thereafter roll out in an entirely different way than was originally planned.

I’m so energized to practice what I preached at the summit with each client who sits in my chair. I discussed techniques at the summit for face-framing haircolor. It’s important to offer every client a haircolor service. It’s easy too; simply let the client vent, then analyze their face shape, facial skin tone and eye color, then determine what is best to recommend for a face-framing haircolor.

Face-shaping color can be seasonal. Since

we’re in summer, consider adding more blonde around the face. Seasonal analysis still plays a big part in our consultation with each client when framing the face with color. Is the client’s facial skin tone cool or warm? What is the eye color and tone?

The face is everything. It really doesn’t matter what’s going on in the back of the head or the nape of the neck. Attack the face first and you’ll always win. You can even offer a haircolor solely for the areas surrounding the face or offer face-framing color for an in-between touch-up visit at the bangs or temples.

This concept is especially true for clients who have gray hair. Our graying clients need a customized face-framing haircolor—sometimes a slightly different one for every visit. This is the case because gray can sometimes come in more quickly or it can appear in different areas. You must also adjust the color to address any facial changes.

This holds true for both the male and female clients; you’d be surprised how eager

men are for a very specific face-framing haircolor service, and how specifically they request color from you as the expert. Now

more than ever, men’s haircoloring is becoming extremely lucrative, as men start to take better care of their appearance as they try to look youthful and professional, and to gain respect.

In the end, as far as education is concerned, it’s important for all of us hair-dressers to participate in all aspects of it, whether as an attendee or an educator. Ultimately, the face-fram-ing haircolor concept is to give your clients a service

that cannot be duplicated anywhere else. Properly and beautifully framing your clients’ faces with color is how you can accomplish it.

Marco Pelusi is globally recognized as a haircolor trainer and platform artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2007 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for color and chemically treated hair. For more information, visit www.marcopelusi.com.

The Mane Objective Marco Pelusi

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By Hanh M. Tran

I would really like to see the respect, pride, credibility and prestige brought back to our salon industry and us.

When people calculate our respect by our income, there’s something interesting to know. Although as creative hairstylists people often categorize us as blue-collar professionals, we can make just as much or more than our friends who are white-collar professionals.

Doing hair extensions precisely and ac-curately has generated a fabulous six-figure income for many hairstylists. To make the same true of you, there are some things you should do.

No matter what product or technology you work with, you must believe in it while being able to share the specific benefits with both your salon staff and your clients. Aim for a 100 percent satisfaction rate by using a reliable and proven hair extension system.

Your hair extension artistry makes it pos-sible to customize and match any variety of hair textures and haircolor shades your client may desire. You can deliver a finished total look that is exceptionally stunning, yet un-detectable—impossible to know of the client is even wearing hair extensions. This ability starts with proper training and certification.

As a hairstylist, when you take a hair-ex-tension certification workshop, you should expect to also gain important knowledge of client consultations and marketing. You must learn how to determine the desired hair design with how many hair grafts or pieces

will be required. You must learn precision in your application procedures, troubleshooting unexpected challenges, how to blend and cut your client’s hair as well as how to best con-sult with them for follow-ups and haircare maintenance between salon visits.

After taking such in-depth workshops, many hair extensionists report that, after several applications, they even have a better understanding of haircolor placement and haircut sectioning.

Basic and advanced education will be your key to success, as you learn that hair ex-tensions will take you beyond merely adding new length to meet your client’s desires. You will learn how to best use a combination of new haircolor, highlights, lowlights, volume, texture and length with hair extensions.

As it is with our haircuts, haircolor, perms, hairstyling or any other creative salon services, not gaining the proper train-ing, practice and knowledge can be very detrimental.

Hair design is a unique and creative artistry. Achieve success through products that use a combination of science, technology and research, and complete them with your expert knowledge, skills and creativity.

For every incredible action, there is an even more incredible reaction. With proper hair ex-tension education, you will command prestige and respect for yourself and for our industry.

Hanh Tran is president of SO.CAP. USA Hair Extensions, Texas as well as a member of the National Education Team. For more information, call 817-548-5659, 888-460-3031 or visit www.TheArtOfHairDFW.com or www.SOCAPUSA.com.

Defying Perceptions With Creative Hair Extension Artistry

14 | AUGUST 2008 | OHIO STYLIST & SALON

Many salon owners are not sure whether or not a person is an “employee,” or an Independent Contractor. According to Ohio Revised Code Chapter 4713.01, an “Indepen-dent contractor license” means a license to practice a branch of cosmetology at a salon in which the license holder rents booth space. Therefore, the primary issue to determine for licensure issues under our statute is whether or not space is rented by the licensee. “Rent” can come in the form of a specific monthly amount, (e.g., $200 a month to use the booth space and common areas) or it can come in the form of payment of a percentage of com-missions or profits (e.g., 20% of commission or profit in a 30 day period). Essentially, any payment from the licensee to the salon owner strongly suggests an independent contractor relationship exists. To determine if an IC li-cense is required ask yourself these questions:

Is the licensee on my employee list?Does the licensee appear on the salon payroll?

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Is the licensee eligible for paid vacation or personal leave? Is the licensee controlled or supervised by personnel of the salon as to the manner of work?Does the licensee purchase and provide his or her own products without being reimbursed?Is there a contract between the licensee and the salon defining the work relationship?

If you answered no to the majority of those questions, then it is likely that the licensee is an independent contractor and is required to have a separate Independent Contractor License. If you are in violation of these stipulations, you could be subject to a violation and fine.

If you need to apply for an Independent Contractors License, please visit our web site at: www.cos.ohio.gov and print out an ap-plication to submit.

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Do I Have Independent Contractors In My Salon?What You Should Know About Separate Licensure

2011 Renewal Season Set to BeginIf you have questions, call toll free at: 1-877-267-8686 or renew online at https://license.ohio.gov/

Here are some key points to remember as we begin the 2011 renewal period:• What you will need - a MasterCard, Visa or Discover Card as well as an Internet

connection.• This early renewal initiative can only be completed via the internet. The on-line re-

newal option will be available from August 2008 through February 2009. If you do not wish to utilize this option, look for your license renewal application(s) by regular mail in October 2008.

• Continuing Education Requirement – You are still required to complete the 8 hours of CE for a basic license and an additional 8 hours of specific CE hours for those holding an Instructors license.

• Active vs. Escrowed - Active License means you will be working in a salon. If you wish to put your license in Escrow, you will still be required to renew and pay the required fee. If your license is currently in Escrow status and you wish to maintain the escrowed license, you still must pay the renewal payment for each renewal. An escrowed license is NOT valid to work in a salon. Your CE requirement would be needed when you are ready to make your license active again (16 hours total).

• What could prevent you from renewing? - Please note that licenses with an open ad-ministrative action or a returned check fee will not be able to renew. If you believe that you may have an administrative action pending, please contact Sonja Roe at 614-644-6511 or for a returned check issue, contact Doris Byrne at 614-644-6509.

• Continuing Education - To receive credit for a C.E. class for the renewal, you must complete the requirements before the end of the renewal period (January 31, 2009). A few reminders: 1). The class must be relevant to your license type. To view approved course listings, visit www.cos.ohio.gov and click on the Continuing Education link. 2). you must keep records of your attendance or completion. 3). C.E. providers are required to give every licensee a certificate of attendance or completion. The Board does not keep track of C.E. hours on an individual basis.

OHIO STYLIST & SALON | AUGUUST 2008 | 15

SALON OPENINGS

BOOTH RENT - STYLIST STA TIONSAVAILABLE IN VERY NICE SA LON LO -CATED IN OLD HILLIARD, OHIO $140 perweek (ne gotiable). Call Christy for details(614)374-3626

BOOTH RENTAL - ES TABLISHEDPARMA HEIGHTS SA LON NEEDS STYL -IST AND NAIL TECH to rent space. Great loca-tion. One week va cation af ter first year. In surance.All calls confidential. Call (440)888-7911 or(440)666-6600.

BOOTH RENTAL AND / OR COM MIS-SION FOR STYL IST AND NAIL TECH $25per day (for the first year), a min imum of 3 days perweek. We also have 1 available room for rent formas sage. Ren o vated , re laxed, pro fes sional at mo -sphere. Parma, ,Ohio, lo cated on State Road. CallMaria at (440)888-3535

BOOTH RENTAL - ES TABLISHED SA-LON IN CINCINNATI - STYL ISTS / NAILTECH. 1ST WEEK FREE One week free vaca-tion. $35 per day. Great lo cation with plenty ofparking and easy ac cess. Call to day and ask forKenna (513)598-West(9378) West Side Sa lon, ltd.

UPSCALE DENTAL SPA LOOK ING FOREX PE RI ENCED STYL IST, NAIL TECHAND MAS SAGE THER A PIST Grand Open ingMid-August. Great pay, ben efits and beau tiful fa -cility. Email your re sume to: DJBspa@gmail.comattn: Cassandra or call (740)927-0016

WANTED: NAIL TECH AND STYL IST TORENT CHAIR IN ESTABLISHED SALONJefferson, OH. Great op portunity, no Nail Tech intown. Call (440)576-3970

BOOTH RENT Bridge town / WesternHills area. Styl ist / Nail Tech - com petitive

rent, great lo cation, parking, spa cious, cus tom sta-tions. Call (513)256-6996

NAIL TECH WANTED Cur rent NailTech re tiring. Pos sibly take over her cli-

entele. Clean and friendly salon. Rea sonablebooth rent. One week free per year. Lots of traf-fic, great lo cation in newly ren ovated com plex.Creative Ex cellence Sa lon. Ask to speak toMerin da (419)472-1454

PROSTYLE’S HAIR SA LON #2 ISOPEN ING SOON 15969 Broad way Ave,

Maple Heights. Com mission / sal ary, also leas ingspace at 18314 Euclid Ave. Great LOCATIONS.Serious calls only please. Check us out on FoxHotList con tact Tonja @ (216)324-4066, Thanks!

TRENDY, ES TABLISHED DAYTON SA -LON HAS OPEN ING FOR STYL IST Boothrent or com mission. Great lo cation by Oakwoodand Uni versity of Dayton. Re laxed, yet pro fes-sional atmosphere, perks! Con tact Suzan at(937)272-0038

OWN A SPA-REDUCE YOUR STRESS Nomoney re quired. Bring your skills & your ambition.Start as booth renter / com missioned staff and be -come part owner in 8-16 months OR if you own asalon or are tired of your lease, bring your team andpartner / merge with us. Geauga County. Send in -quiries to: nsong@nightingalehomesupport.comor call (440)729-9342.

ES TAB LISHED SA LON HAS STYL ISTSTATION AVAIL ABLE FOR RENT JustSouth of Boardman on Mar ket Street. Call Tina(330)692-0430

LEASE OFFERS

$ GREAT OP POR TU NITY FOR STYL-

ISTS OR BARBERS. Fun group to work

with. Free rent to help you get started. Many busi -

ness ben efits. Call soon only 2 spots left. Co lumbus

NW (614)989-5348.

LAKEWOOD, OHIO - TWO WEEKSFREE! Share space in es tablished sa lon.

Booth rental or com mission. 14 years in same loca-tion. Bring your talent and cus tomers! Call OmegaCuts (216)221-9008

BOOTH RENTAL AVAILABLE Gor geous Dub -lin / Powell Salon. Excel lent loca tion ONLY $150 perweek with other incen tives. This is a great oppor tunity.Please call John @ (614)563-6807 for details.

STYLIST AND BAR BER NEEDED -PATASKALA, OHIO Booth rent available.

Call for more in formation (740)964-3534 or(614)353-5091

BUSY SA LON IN AK RON LOOK ING FORSTYL IST, BAR BERS, BRAIDERS AND THE PER FECT SHAM POO AS SIS TANT Must bemotivated and have a great at titude. First week free,paid vacation and other perks. Im mediate hire. Call Toni Stylz @ (330)434-8664

ES TAB LISHED, UP SCALE, FULL SER-VICE SA LON LO CATED IN SYL VAN IA,OHIO 2 hair stations avail able for $110.00 weeklybooth rental. Also seek ing part-time mo tivatedMassage Ther apist High traf fic lo cation, greatbusiness op portunity! Please call Mi chael(419)882-4262 or (419)509-4722 for de tails. Checkus out at www.klassickuts.net

SPRINGFIELD NORTH ENDWITTENBERG AREA - BOOTH

RENTAL A re laxed, pro fes sional at mo sphere.Newly ren ovated. If you are looking for a changewe in vite you to call Da vid at Hairworks(937)323-3533. Un der new ownership.

$WEST TO LEDO - AWE SOME NEW LO -

CATION! BOOTH RENTAL AVAIL -

ABLE High traffic area - great lo cation - free rent

starting pack age! Very rea sonable rent - $85 per

week for full or part-time. Set up your tour today!

Call Steve (419)474-7000

HAIR SALON FOR RENT - HYDE PARKSQUARE, CINCINNATI Es tablished 2nd Floor Salon, pos sible 5 chairs. Approx 800 square feet. Rent $850 + Utilities. Lease ne gotiable.(513)403-3467

CINCINNATI, OH, 3330 ERIE AVE. - GREATLOCATION IN HYDE PARK Very nice ex isting1,800 sq ft sa lon space with ad ditional 750 if needed.Spaces for 8 chairs, 3 tanning / mas sage areas & 2 nailstations. Off street parking, asking $2,300 /month.Call (513)681-5500 for de tails or e-mail:bernie@ridgemetalworks.com for pic tures.

CLINTONVILLE, OHIO ~CHAIR RENT ALS / $150 PER

WEEK FULL-TIME / $100 PER WEEKPART-TIME Busy sa lon in good location.Friendly, fun at mosphere. Great op portunity!Call Darla for more in formation (614)847-4000

LORAIN / AMHERST - LEG ENDS SA LONIS SEEK ING STYL ISTS, NAIL TECHS,MAS SAGE THER A PIST ANDESTHETICIAN for their new lo cation. If youwould like to booth rent in a up scale, pro fessionalsalon, contact Ann (440)960-5340.

START YOUR OWN BUSI NESS! ES TAB-LISHED, UP SCALE SPA lo cated in CuyahogaFalls, Ohio. Of fering booth rental or com missionfor Massotherapist or Nail Tech. Unique, pro fes-sional and se rene at mosphere. Call (330)962-2150

16 | AUGUST 2008 | OHIO STYLIST & SALON

BOOTH RENTAL MAN AGINGESTHETICIAN Up scale skin care salon in OldMont gom ery look ing for a Man ag ing Estheticianfor booth rental. $125 per week, be your own boss! Established skin care sa lon switch ing to boothrental. (513)891-1555

BOOTH RENTAL SA LON INCINCINNATI LOOKING FOR A HAIR-DRESSER AND AN ESTHETICIAN Call(513)772-7262. Ask for Pam.

BEACHWOOD, OH - UP SCALE HAIR SA-LON WITH A PRO FESSIONAL ATMO-SPHERE SEEK ING PRO FES SIONALHAIR STYL IST $150.00 monthly booth rent, 1stmonth free. Ten tative open ing date is Sep tember,2008. (216)701-7881

SALARY /COMMISSION

WE’RE LOOK ING FOR STYL ISTS / ED -UCATORS WHO ARE LOOK ING TOEARN AD DITIONAL IN COME. Familyowned beauty sup ply com pany seek inghighly mo ti vated Styl ists to ed u cate andsell our prod uct lines to sa lons. Can didatemust en joy working in dependently. We of-fer an ex tremely gen er ous com mis sionpack age and ex cel lent train ing pro gram. Open ings through out Ohio in clud ingCincinnati, Cleve land, Co lum bus, Youngs-town, Akron / Can ton, and SoutheasternOhio. Call JD (419) 902-0545

SHOPS FOR SALE

ESTABLISHED SEVEN BED TAN NING SA -LON FOR SALE, AK RON AREA $45,000 OBO.Great op portunity!! (330)714-6900 call today!

BEAUTY SA LON FOR SALE - WEST LAKE,OH Five styling stations and one man icure sta tion.Good park ing. Shopping strip lo cation. $25,000. Call Jim Poulos (440)333-8700 or (440)781-0863,Company One Inc., Re altors

BARBERTON AREA - GREAT DEAL -MOVE IN AND START WORK ING Ev -

erything stays. Two working styl ists, four openchairs, two manciure ta bles, four dry ers, threeshampoo bowls. Room for ex tra ser vice parking onside. Three re tail units. Spray tan, pedi space. Owner will stay for awhile. Over 1200 sq.ft. Call(330)745-1723

TWO NAIL STATIONS, SEVEN AN TIQUESTYLING STA TIONS, FOUR SHAMPOOBOWLS, SIX DRY ERS Chairs, towels, washer /dryer, re frig er a tor. Ex cel lent park ing (Mall). Bestoffer. For more details call (937)554-3645

WELL ES TABLISHED SA LON IN DOWN -TOWN CONNEAUT, OHIO In busi ness 20+years. Just 2 miles from Lake Erie! 5 rented wet sta-tions , 4 dry ers, man icure sta tion, ped icure spa,spray tanning room. All re tail in ventory & muchmore! Low rent. Turn key op eration! Owner willstay. Asking $25K. Call Kim @ (440)593-6714

HAIR SA LON FOR SALE / RENT - HYDEPARK SQUARE, CINCINNATI Es tab lished2nd Floor Sa lon, pos sible 5 chairs. Approx 800square feet. Rent $850 + Utilities. Lease ne gotia-ble. (513)403-3467

SALON FOR SALE - CO LUMBUS, OHIOEx cel lent lo ca tion, cor ner of Wil son and TrabueRoad. Asking $15,000 - Ne gotiable. Call Margaret(614)878-6621

CUYAHOGA FALLS / AKRON AREA 1500square feet. Six stations, four shampoo bowls, com -puter, television, washer / dryer. Four booth rent -ers. Turn key op eration. Price ne gotiable / ownerfi nanc ing avail able. (330)285-0015

WELL ES TABLISHED EAST SIDE TAN -NING SA LON FOR SALE! Large cli entele base,1944 square feet. Great lo cation, plenty of park ingavailable. Seven units with room to grow. Askingprice in cludes ev erything in the sa lon. Ask ing$59,000 ne go tia ble. (216)832-1083

ROCKY RIVER, OHIO - SA LON FOR SALEFour stations, great lo cation. Asking $15,000.Owner moving away from Ohio. Cal l(440)331-0201

USED EQUIPMENT

HYDRAULIC CHAIRS FROM $75 Sta tionsstarting at $80. Re ception desks from $75. Sham-poo bowls from $80. Manicure ta bles from $40.Mirrors, mats and more. BUY ING USEDEQUIPMENT. (419)215-7009 Toledowww.salontechnical.com

CHAGRIN FALLS - ITALIAN STYL INGSTA TIONS, styl ing chairs, man icure sta tions,Euro dou ble sham poo bowl with chairs, styl ingcab i nets , f i le draw ers , etc .scott@scottfishersalon.com (440)821-2509

THREE DRY ERS, ONE SHAMPOO CHAIR,THREE SHAMPOO UNITS, One Eu ropeanshampoo bowl, five black styl ing stations, four chairmats, desk, 12 ft. slatwall (dis play), spa pedicure chair.Great con dition. (330)717-5024 Youngs town, Ohio.

EQUIPMENT FOR SALE: LORAIN /AMHERST - LEG ENDS SA LON is re lo cat ingand has the fol lowing equip ment for sale: Shampoobowls and chairs, re ception seating, wall mount sta-tions, mats, manicure ta ble. Con tact Ann(440)960-5340.

8 KAEMARK Javoe styl ing sta tions. In cludeschairs, mats, elec. trolleys. Near per fect con di-tion. Also in cludes vented man icure ta ble, re -ception desk, 3 shampoo chairs, 4 dryer chairs,reception seat ing. Ba sically a full sa lon. $12,000.Please ca l l (513)594-4298 or email :SalonStations@yahoo.com

DAY SPA CLOSING Wood’s Lamp, Fa cialSteamer, Hot Towel Cabi, Steam Spa Capsule, Par -affin Bath, Hot Stones, LightWave Re ju ve na tionSystem, Cus tomer Pro Soft ware, PCA Skin CareDis plays, Min eral Makeup Dis plays, Hy drau licChair. Call for Details (937)763-8042

SEE OUR NEW AD LISTED UNDERNEW EQUIP MENT ( FOR NEW AND

USED EQUIPMENT ) OFFER ING CUS TOMEQUIP MENT CLOSE-OUT LIQ UI DA TION/WAREHOUSE SALE THROUGH 08-30-08 / BAR -BER CHAIRS ETC. SALON EQUIP MENT SALES,INC CINCINNATI-OHIO 1-800-640-0444.

NEW EQUIPMENT

EL E GANT NAIL SUP PLY: We whole sale andretail New & Used Sa lon Equipments, Sa lon Fur -niture and all brand-name products OPI, IBD,Gena, Cre ative, LaPalm… We of fer on line con tin-uing ed ucation. Please visit our website for morein for ma tion: www.elegantnailsupply.com. Phone:(937)258-0608 or 1-888-308-6308

14 STA TION BEAUTY SALON OUT OFBUSI NESS Upper class equip ment ,stations , retailcenter, hydraulic styl ing chairs, sham poo area, recep-tion desk etc. Warehouse sale at man ufacturing facil -ity in Ohio.Custom built beauty salon equipmentfloor model sale now in prog ress. 2000 sq. feet ofbeauty salon equip ment.color bars, wet sta -tions,sham poo cab i nets,retail cen ters, man i curetables, styl ing sta tions,hydraulic styl ing chairs etc.reception desk etc. Barber chairs, antique fullyrestored in great working con dition. SALE INPROGRESS THROUGH 08-30-08. Payment planavailable for all buy ers w/ no credit check instantapproval . 1-800-640-0444WWW.LATEDAUSA.COM

OHIO STYLIST & SALON | AUGUUST 2008 | 1�

PROFITABLESIDELINES

OFFER YOUR CLI ENTS MORETamera Acey, a Health & Weight Loss Ad vi-

sor can as sist them, or she can train you how to of ferthis valuable ser vice your self. Help your Clientstruly feel better. Call her at (503)267-9189 (Pacifictime) or e-mail: giftsofgold@rightnowpc.com

NEW OP POR TU NITY Is your spa / sa lon intowellness and self-care? Of fer cli ents na ture-basedskincare, min eral makeup, bath&body, herbal teas,nutri t ionals , soy can dles . Cl ickwww.soulpurpose.com [ID#660] to day and in -crease your in come to morrow.

MISCELLANEOUS

DENTAL, VI SION, CHIROPRACTIC, PRE -SCRIP TION In dividual and House hold $19.95per month. Ask about Med ical. 1-877-818-9254

BACK TO SCHOOL AND ON THE WEB.Increase your Fall ap pointments us ing theinternet. Log on for: do mains, websites, host -ing, start ing @$9.99. Smart choices at pricesyou can af ford. www.altogetherdomains.com

BUSINESSOPPORTUNITIES

MAKE $100 PER HOUR SHARP ENINGSCISSORS AND CLIP PERS. I will beat any -body’s price on any equip ment and train ing.(408)439-9161

SERVICES

COLORISTS! DON’T MISS OUTON NEW HAIR COLOR CLI ENTS!

Get listed on the Hair Colorist Lo cator now! Goto www.MyBellaColor.com and register to day!Enter dis count code: 1SSAD308301

BEAUTY AND FASH ION PHOTOG-RA PHY BY MI CHAEL CHE VA LIER

Advertising / Branding Cam paigns - Promos &Events - Look Books - Pro jects & Portfolios - Maga-zine Ed i to ri als. (440)963-6634 www.christael.com

EDUCATION

18 | AUGUST 2008 | OHIO STYLIST & SALON

August 200816-18: Face & Body 2008, Moscone Center North, San Francisco,

630/653-2155,faceandbody.com.17: 3rd Annual Vietnamese Beauty Expo, Westminster, CA 1-866-

370-4199 www.vietbeautyexpo.com17-18: Expo Latino International Salon and Spa Show, Long Beach

Convention Center, Long Beach, CA, 562/802-7471, expolatino.com23: Hair Wars Fantasy Artists present Hair In the Hood, Detroit, MI

(313)534-8318

September 20086-8: Haircolor USA, Miami, FL www.haircolorusaevent.com14: Nailpro Anaheim, Anaheim Convention Center, Anaheim, CA,

888/491-8265, www.nailpro.com 14: Dancing with the Stylists presented by JosDen Beauty Distribu-

tor & JD Foundation, Los Angeles, CA www.josden.com 20-21: Society of Permanent Cosmetics Fall Conference, Orlando,

FL (847)635-1330 www.spcp.org email: admin@spcp.org20-22: Spa & Resort Expo and Conference, New York

www.spaandresortexpo.com 20-22: International Congress of Esthetics and Spa, Long Beach, CA

1-800-471-0229 or www.lneonline.com21-22: Mid-American Beauty Classic, Columbus, OH

www.premiereshows.com22: Redken Presents: Master Specialist Connection Chico, CA

1.800.446.2597 X4201 www.malys.com27: Aris Guzman and Aris Milan Hairdressing present The Immacu-

late Collection, McAllen, TX (956)534-4821 or (956)867-3559

October 20084-7: George Rileys PBC presents Scruples Training for Tomorrow,

Lakeville, MN 1-800-303-3630 www.georgerileyspbc.com5-6: Idaho Barber & Beauty Supply’s Annual Fall Hair Show ,

Spokane, WA 1-800-288-4227 ext. 115 www.IBBbeautysupply.com5-6: Armstrong McCall Fashion Revolution - World’s Fair Show,

Austin, TX www.armstrongmccall.com or call 1-800-45-SALON12: 14th Annual Central Coast Hair Design & Beauty Expo, Santa

Cruz, CA 831-460-334612-13: Premiere Birmingham, AL www.premiereshows.com

14: Nailpro Sacramento, Sacramento Convention Center, Sacramen-to, CA, 888/491-8265, www.nailpro.com.

19-20: International Congress of Esthetics and Spa, Philadelphia, PA 1-800-471-0229 or www.lneonline.com

26-27: Texas Beauty Show, Dallas, TX 512-415-8300 www.texasbeautyshow.com

26-28: Destination Rejuvenation Retreat by Ann Mincey & Mary Wil-son, Laguna Beach, CA www.rejuvenationgifts.com or (949) 716-2723

27: Maly’s Presents: Summit Salon Series B.O.L.D Initiatives with Michael Cole Portland, OR, www.malys.com

November 20082-3: Passion Family Stylebooks photography session, Washington,

DC (703)359-6000 ext. 22 or LOskin@MktgSols.com2-3: Bassett Salon Solutions presents Eufora Global Connection,

Newport Beach, CA 1-877-BSS-9288 www.bassettsalonsolutions.com

January 200910-17: Supernatural Salon Cruise presented by John Amico Products.

Western Caribbean cruise. 1-800-676-5264 or www.Saloncruises.com31-Feb. 2: Long Beach International Salon and Spa Expo (ISSE),

Long Beach, CA www.probeauty.org/isse.

February 200921-23: 2009 Spa & Resort Expo and Conference, Los Angeles, CA

www.spaandresortexpo.com www.medaestheticsconference.com

March 200915-17: Day Spa Expo, Las Vegas, NV www.dayspaexpo.com22-23: International Congress of Esthetics and Spa, Dallas, TX

1-800-471-0229 or www.lneonline.com28-30: America’s Beauty Show (Chicago Mid west Beauty Show),

Chicago, IL www.AmericasBeautyShow.com or call 1-800-648-250528-30: America’s Expo for Skin Care and Spa (in conjunction with

America’s Beauty Show), Chicago, IL www.AmericasExpo.com or call 1-800-648-2505.

28-30: America’s Latino Beauty Congress (in conjunction with America’s Beauty Show), Chicago, IL call 1-800-648-2505 or visit www.AmericascBeautyShow.com/Congreso.

AugustCosmetology Campus presents 8 Hour Continuing Education

Online Cosmetology, Esthetitican or Nail Technician courses, www.cosmetologycampus.com

Elite Continuing Education presents 8 Hour Continuing Education Online Course for Salon Professionals, www .elitecme.com

17: Aesthetics, Etc...presents SofTap Advanced Camouflage Tech-niques, Westlake, OH (216)832-7712 www.aestheticsetc.net

18: Review for Successful Salon management testing presented by Joyce Provens (eight CEU’s), Columbus, OH (614)353-5091

18: The Brittany Group presents AG Hair Cosmetics, Independence, OH www.thebrittanygroup.com or 1-888-892-6382 ext. 4916

18: Eight Hour Massage for Beautification and Relaxation (CEU’s), Cincinnati, OH (740)249-2406 jeannie_lmt@earthlink.net

18: Aesthetics, Etc...presents SofTap Areola Repigmentation, Westlake, OH (216)832-7712 www.aestheticsetc.net

18: Barnum Beauty Systems presents Joico Vero K-Pak Color Intro, Pravana Color Solutions, Graham Webb Cutting Discovery, Graham Webb Modern Icon, TIGI Cutting, Avlon The Art of Innovation Continues, Nioxin Journey of Exploration, Ohio Instructor Course, OPI Absolute, Manicure by OPI, Pedicure by OPI, Repêchage Four Layer Specialist Class. Go to www.barnumbeautysystems.com for locations.

20: S&S Beauty Supplies presents Tressa Color Concepts, Dublin, OH www.ssbeautysupplies.com 614-760-5515

20-24: Aesthetics, Etc...presents SofTap Permanent Cosmetics Be-ginner Program, Westlake, OH (216)832-7712 www.aestheticsetc.net

24: Clipper Cutting presented by Joyce Provens (four CEU’s), Columbus, OH (614)353-5091

25: Songs of the Sidhe Day Spa presents Massage Certification, Kent, OH (330)592-0874 sidhedayspa@yahoo.com

25: Review for Successful Salon management testing presented by Joyce Provens (eight CEU’s), Columbus, OH (614)353-5091

25: Barnum Beauty Systems presents Goldwell Color Secondar, Wella Koleston Perfect, Wella Cosmic Blondes, Aquage Pure Forms Haircutting Collection, Graham Webb Cutting Discovery, KMS California Up-Styling Foundations, OPI Axxium, Clean+Easy Roll-On Waxing, Repêchage Four Layer Specialist Class. Go to www.barnumbeautysys-tems.com for locations.

31: Novalash Eyelash Extension Training presented by Karlene Krista, Cincinnati, OH (513)871-7394 (513)520-3929

SeptemberElite Continuing Education presents 8 Hour Continuing Education

Online Course for Salon Professionals, www .elitecme.com1: Review for Successful Salon management testing presented by

Joyce Provens (eight CEU’s), Columbus, OH (614)353-50917: Introduction to Swedish Relaxation Massage , Middleburg

Heights, OH (330)273-37077: Songs of the Sidhe Day Spa presents Massage Certification, Kent,

OH (330)592-0874 sidhedayspa@yahoo.com7: OPCA presents 2008 Fall & Winter Haircut Trend Release,

Columbus, OH www.ohio-pca.com 740-587-0570/614-855-18387: Clipper Cutting presented by Joyce Provens (four CEU’s),

Columbus, OH (614)353-50918: The Ohio Academy presents Color Workshop, 330-963-0059 or

www.theohioacademy.com8: Paul Mitchell Advanced Adademy presents The Art of Block Color

with Rachelle King, Columbus, OH 1-800-251-8427 www.PMOhio.com8: Review for Successful Salon management testing presented by

Joyce Provens (eight CEU’s), Columbus, OH (614)353-50918: Aesthetics, Etc...presents Advanced Camouflage Techniques ( 4

CEU’s) & Business Basics (4 CEU’s), Westlake, OH (216)832-7712 www.aestheticsetc.net

10: S&S Beauty Supplies presents Tressa Wave & Texture, Milford, OH 513-831-3334; OPI Nail Class, Dublin, OH 614-760-5515 www.ssbeautysupplies.com

15: Sachmode International Training Center presents Basic European Facial Class, Chagrin Falls, OH (440)708-0338

15: Review for Successful Salon management testing presented by Joyce Provens (eight CEU’s), Columbus, OH (614)353-5091

15: Angelo’s Beauty Supply presents Eufora Int’l Long Hairdressing and Finishing, Cleveland, OH 1-800-622-1205

18: Eight Hour Massage for Beautification and Relaxation (CEU’s), Cincinnati, OH (740)249-2406 jeannie_lmt@earthlink.net

15: The Brittany Group presents Bioelements Crash Course, Colum-bus, OH www.thebrittanygroup.com or 1-888-892-6382 ext. 4916

15: The Brittany Group presents AG Cutting & Creative Styling, West Chester, OH www.thebrittanygroup.com or 1-888-892-6382 ext. 4916

15: Aesthetics, Etc...presents EyeFull French Lash Couture Work-shop, Westlake, OH (216)832-7712 www.aestheticsetc.net

15: Aesthetic Resource presents Using Enzymes in Facial Treat-

Event Starts the First “Cut It Out” Chapter for Dayton, Ohio

The Infinitee Salon Spa, in partnership with Artemis Center and the YWCA Dayton, recently presented “Cut It Out,” a day of domestic violence education for salon owners and stylists.

“Cut It Out” was a program of the Salons Against Domestic Abuse Fund, which is dedi-cated to mobilizing salon professionals and others to fight the epidemic of domestic abuse in communities across the United States.

The relationship between a client and a salon professional is usually based on trust built up over time. Because of the intimate and nurturing nature of the relationship, a salon pro-fessional—who often sees a client on a regular basis—can often see signs of physical abuse that others may never see.

As well, a salon professional can often easily recognize changes in a client’s behavior. A battered woman may never call the police or go to a shelter, but they do usually talk about the abuse with someone they trust. Many women suffering from abuse may feel comfort-able confiding in their stylist without ever telling anyone else.

A salon is usually an all-female environment that a woman may feel safe going to and talking about her situation. With proper training to recognize abuse and to steer victims toward help, salon professionals can become invaluable and influential community partners in the fight against domestic abuse.

The “Cut It Out” training seminar provided salon professionals with basic information about domestic violence and specific information about how to respond to a client who might be a victim of abuse, and how to safely refer her to the National Domestic Violence Hotline for help.

Additionally, Infinitee Salon Spa is starting the first “Cut It Out” Chapter in Dayton, Ohio. Infinitee will be adopting the YWCA shelter by giving free haircuts to the homeless residents and giving free products donated by hair supply companies on an ongoing basis.

For more information call Shawon Gullette at Infinitee Salon/Spa at (937) 275-7898.

OHIO STYLIST & SALON | AUGUUST 2008 | 1�

WHAT’S NEW IN THE MARKET

Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.

1

1. High Performance Line for MenDirect from London is a groundbreaking, iconic, British and award winning line of high perfor-

mance hair products for men. Lock Stock and Barrel Grooming offers the modern man a full range of styling, shampoo and conditioning products he can depend on.

Lock Stock and Barrel fully understands the needs of men. Men desire a brand that they can be proud of, one that endorses their masculinity.

“We launched in the U.S. at the Long Beach Expo in January 2008, explained John Albanese of LSandB USA, “and the booth attracted an almost obstructive gathering of professionals. A particularly big hit with the boys was the Recharge two in one, shampoo and conditioner. ”

For more information, call 562-422 1452, or visit www.groomingmen.com.

2. Is Your Foot Spa Safe?Is your foot spa safe for use even after cleaning and disinfection? Safe-Spa Bacteria Test allows you

to screen your foot spa water for bacterial contamination. The test works similarly to a home pregnancy test, utilizing an indicator strip with easy readout.

There are no water samples to send in. The readout is visual, rapid and no instrumentation is needed. Results are available in 20 minutes.

For more information, call 800-578-1444 or visit www.sensuoussolutions.com.

3. Tighten, Hydrate, and Improve Skin TextureEnspri Marine Collagen Hydrating Mask is specially formulated to complement existing products

used by the skincare professionals; it is not meant to replace them. It will work with your current prod-ucts to provide added benefits for your customers. This is a great way to add a premium service to your menu without the cost of bringing in a complete back bar or retail line.

The professional back bar consists of only three products: Enspri Collagen 5000—100 percent marine collagen peptide in a unique powder form, free of

unwanted additives, preservatives and chemicals. Enspri Collagen Activator Gel—beneficial blend of Organic Aloe Vera, Cucumber Fruit Ex-

tract, Green Tea Extract and Vitamin A, C and E offer key anti-oxidants and provide additional hydrat-ing, softening, soothing and healing properties.

Ceramide Skin Essence—a rich hydrating essence that uses a state-of-the-art Ceramide technol-ogy to form a protective barrier layer on the skin, helping regulate moisture loss.

This product is now available in Ohio through Aesthetic Resource Unlimited. For more informa-tion, call 1-866-615-1133 or e-mail joan@aestheticresourceunlimited.com or call 877-ENSPRI4 or visit www.enspri.biz.

4. No More Wrist Pain for Hair BraidersWrist pain, strain and weakness is a problem that can have a negative affect on your braiding prac-

tice. Many stylists use a twisting technique or rattail comb when unbraiding hair, causing undue stress on the wrist. Additionally, the combs can break because they are not designed for such use.

Natasha Anderson-Imara, president of Glamour Devine, came up with a solution. The UnBraider is engineered to take down six to eight braids at a time. It is the only product on the market designed and engineered to do this.

The key features are: there is no twisting of the wrist; it is an ultra-fast hand-held tool for taking down braids and engineered and designed to take down micro individuals and corn rolls. It is engi-neered and designed to minimize hair breakage and loss and both take down braids while at the same time combing out unbraided hair. This is the two in one process.

For more information, visit www.theunbraider.com or call 909-624-0500.

5. 100% Human Hair Long Hair Wefts Ron Cardillo, president of So.Cap. USA announced, “Our new wefts are carefully sewn with a

special machine that delivers a high level of workmanship to ensure the weft’s strength and durability.” The company is launching a new line of 100 percent human long hair wefts. The wefts are avail-

able in two lengths: 12-16 inches and 20-24 inches, in straight, wavy and curly textures. These new long hair wefts are easy to apply. Hair designers will simply cut the weft to the desired length and then apply with hypoallergenic adhesive.

The adhesives have been designed to closely match the client’s hair and are offered in six different hypoallergenic adhesive colors including black, dark brown, light brown, blonde, pale blonde and red.

There are many benefits to this new professional weft long hair system. Using an easy and semi-permanent application process, it provides a harmless long-lasting attachment giving new length, volume and color.

For more information, call 800-279-4554 or visit www.SoCapUSA.com.

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