beautiful and sustainable living homes - steve glenn
DESCRIPTION
The built environment is a top contributor of toxins, waste and CO2 emissions, offering plenty of opportunity for innovation and brand differentiation. Emerging solutions lower impact while still meeting our needs for comfort, design and functionality. Steve Glenn of LivingHomes showcases his story and the beautiful homes he creates with principles of efficiency, speed, and low-impact design.TRANSCRIPT
Beautiful and Sustainable:LivingHomes
Steve Glenn
Sustainable Brands ‘09 6/3/09
Context, Part I
Context, Part II
Key Conclusions
1. There are companies that successfully wed profit and purpose.
2. Developers are more important than architects.
3. I should become a developer.
1. Appreciates products with great design (form and functionality)…
2. …that are healthy and built in a sustainable way.
3. But they can’t find homes that reflect their values.
The LivingHomes customer
Our consumers/Us
Desire…
1. A living solution. A home.
2. Minimized ecological footprint. Third party verification of claims.
3. Great price value; minimal hassle.
4. The facts; the stories; validation from experts, friends; web access to all.
Our response…
1. Secure top architects. Design homes for living.
2. Extremely comprehensive, LEED certified environental program.
3. Proprietary prefabricated building systems to create homes better, faster, cheaper, with minimal waste.
4. Positioning: LivingHomes. Secured top industry environmental awards. Focused on webcentric, viral based marketing program.
The first LivingHome: Factory Production (10/05-4/06)
Model home
Model home
WIRED LivingHome
WIRED LivingHome
WIRED LivingHome
WIRED LivingHome
KOHLER LivingHome
KOHLER LivingHome: Living / Dining Room / Kitchen
KOHLER LivingHome: Bonus Room
KOHLER LivingHome: Master Bedroom
KOHLER LivingHome: Master Bathroom
KOHLER LivingHome: 2nd Bedroom / Nursery
U.S. Electricity Consumption
U.S. Electricity Consumption
U.S. Building Impacts
Green building 101
ENERGY SAVINGS
30%
CARBON SAVINGS
35%
WATER USE
SAVINGS 30-50%
WASTE COST
SAVINGS 50-90%
Green building 101
Why build green homes?
30-70% ENERGY SAVINGS
BETTER HEALTH
ENHANCED PRODUCTIVITY
REDUCED LIABILITY & IMPROVED
RISK MANAGEMENT
INCREASED VALUE
LEED-CI
LEED-ND
LEED for HOMES
LEED-CS
LEED-NC
commercial interiors
new construction
neighborhood development
core & shell
LEED-EB existing buildings
Commercial Buildings
Mixed-Use Developments
Low-rise Housing
LEED Rating Systems
PLATINUM
GOLD
SILVER
CERTIFIED
LEED has four levels:
> 90 Points
> 70 Points
> 50 Points
> 30 Points
LEED for Homes
A National, Consensus-Based Standard Developed by Experts
Comparison of Ecological Footprints
Z6 Environmental Design Program
LivingHomes grow with you