beautiful and sustainable living homes - steve glenn

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Beautiful and Sustainable: LivingHomes Steve Glenn

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The built environment is a top contributor of toxins, waste and CO2 emissions, offering plenty of opportunity for innovation and brand differentiation. Emerging solutions lower impact while still meeting our needs for comfort, design and functionality. Steve Glenn of LivingHomes showcases his story and the beautiful homes he creates with principles of efficiency, speed, and low-impact design.

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Page 1: Beautiful and Sustainable Living Homes - Steve Glenn

Beautiful and Sustainable:LivingHomes

Steve Glenn

Page 2: Beautiful and Sustainable Living Homes - Steve Glenn

Sustainable Brands ‘09 6/3/09

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Context, Part I

Page 4: Beautiful and Sustainable Living Homes - Steve Glenn

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Context, Part II

Page 5: Beautiful and Sustainable Living Homes - Steve Glenn

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Key Conclusions

1.  There are companies that successfully wed profit and purpose.

2.  Developers are more important than architects.

3.  I should become a developer.

Page 6: Beautiful and Sustainable Living Homes - Steve Glenn

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1. Appreciates products with great design (form and functionality)…

2. …that are healthy and built in a sustainable way.

3. But they can’t find homes that reflect their values.

The LivingHomes customer

Page 7: Beautiful and Sustainable Living Homes - Steve Glenn

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Our consumers/Us

Desire…

1.  A living solution. A home.

2.  Minimized ecological footprint. Third party verification of claims.

3.  Great price value; minimal hassle.

4.  The facts; the stories; validation from experts, friends; web access to all.

Our response…

1.  Secure top architects. Design homes for living.

2.  Extremely comprehensive, LEED certified environental program.

3.  Proprietary prefabricated building systems to create homes better, faster, cheaper, with minimal waste.

4.  Positioning: LivingHomes. Secured top industry environmental awards. Focused on webcentric, viral based marketing program.

Page 8: Beautiful and Sustainable Living Homes - Steve Glenn

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Ray Kappe LivingHomes

RK4.1

RK1 RK2

RK5.1

Page 9: Beautiful and Sustainable Living Homes - Steve Glenn

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Kieran Timberlake LivingHomes

KT1.1

KT1.2

KT1.2

KT1.3

Page 10: Beautiful and Sustainable Living Homes - Steve Glenn

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The first LivingHome: Factory Production (10/05-4/06)

Page 11: Beautiful and Sustainable Living Homes - Steve Glenn

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Model home

Page 21: Beautiful and Sustainable Living Homes - Steve Glenn

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Model home

Page 22: Beautiful and Sustainable Living Homes - Steve Glenn

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WIRED LivingHome

Page 23: Beautiful and Sustainable Living Homes - Steve Glenn

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WIRED LivingHome

Page 24: Beautiful and Sustainable Living Homes - Steve Glenn

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WIRED LivingHome

Page 25: Beautiful and Sustainable Living Homes - Steve Glenn

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WIRED LivingHome

Page 26: Beautiful and Sustainable Living Homes - Steve Glenn

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KOHLER LivingHome

Page 27: Beautiful and Sustainable Living Homes - Steve Glenn

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KOHLER LivingHome: Living / Dining Room / Kitchen

Page 28: Beautiful and Sustainable Living Homes - Steve Glenn

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KOHLER LivingHome: Bonus Room

Page 29: Beautiful and Sustainable Living Homes - Steve Glenn

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KOHLER LivingHome: Master Bedroom

Page 30: Beautiful and Sustainable Living Homes - Steve Glenn

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KOHLER LivingHome: Master Bathroom

Page 31: Beautiful and Sustainable Living Homes - Steve Glenn

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KOHLER LivingHome: 2nd Bedroom / Nursery

Page 32: Beautiful and Sustainable Living Homes - Steve Glenn

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U.S. Electricity Consumption

Page 33: Beautiful and Sustainable Living Homes - Steve Glenn

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U.S. Electricity Consumption

Page 34: Beautiful and Sustainable Living Homes - Steve Glenn

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U.S. Building Impacts

Page 35: Beautiful and Sustainable Living Homes - Steve Glenn

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Green building 101

ENERGY SAVINGS

30%

CARBON SAVINGS

35%

WATER USE

SAVINGS 30-50%

WASTE COST

SAVINGS 50-90%

Page 36: Beautiful and Sustainable Living Homes - Steve Glenn

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Green building 101

Why build green homes?

30-70% ENERGY SAVINGS

BETTER HEALTH

ENHANCED PRODUCTIVITY

REDUCED LIABILITY & IMPROVED

RISK MANAGEMENT

INCREASED VALUE

Page 37: Beautiful and Sustainable Living Homes - Steve Glenn

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LEED-CI

LEED-ND

LEED for HOMES

LEED-CS

LEED-NC

commercial interiors

new construction

neighborhood development

core & shell

LEED-EB existing buildings

Commercial Buildings

Mixed-Use Developments

Low-rise Housing

LEED Rating Systems

Page 38: Beautiful and Sustainable Living Homes - Steve Glenn

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PLATINUM

GOLD

SILVER

CERTIFIED

LEED has four levels:

> 90 Points

> 70 Points

> 50 Points

> 30 Points

LEED for Homes

A National, Consensus-Based Standard Developed by Experts

Page 39: Beautiful and Sustainable Living Homes - Steve Glenn

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Comparison of Ecological Footprints

Page 40: Beautiful and Sustainable Living Homes - Steve Glenn

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Z6 Environmental Design Program

Page 41: Beautiful and Sustainable Living Homes - Steve Glenn

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KOHLER LivingHome Environmental Program

Zero Energy

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KOHLER LivingHome Environmental Program

Zero Water

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KOHLER LivingHome Environmental Program

Zero Emissions

Page 44: Beautiful and Sustainable Living Homes - Steve Glenn

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KOHLER LivingHome Environmental Program

Zero Carbon

Zero Waste

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LivingHomes grow with you