BeatMatched

Opportunity execution project

Share, Explore & Connect with Music

Team Beatmatched & Our MissionBrought together by a similar interest in web-based technology & the desire to create a product with a positive impact on our users, our team met online via Stanford's Technology Entrepreneurship course.

Together we are developing a free platform that makes music sharing easier, more organized, visually appealing & socially interactive. We are all passionate about music & believe that people connect over the music they enjoy.

To make meeting people with similar interests easier, we created a unique "beatmatching" system that takes the users posted youtube links & suggests other users who have posted the same songs, artists or genres.

We are currently developing our beta site which will offer the basic features of music organization & sharing.

Users will soon be able to create a profile & post songs to albums that group songs together. By visually organizing music we hope to make a better user experience.

Prototype Development

Market Research & User FeedbackThrough the peer review process of our past presentations, surveys & face to face interviews with our focus groups we have revised our business model.

-Where we once focused on creating a dating site, we are now targeting music exploration, allowing the user to contact each other & naturally develop relationships

-Based on critical analysis from 5 successful tech entrepreneurs we will be focusing on creating a mobile interface that will allow us to compete with the current companies who offer similar services

-We received very positive feedback for a service offering reduced fee ticket purchasing which we plan to offer

Sales & Marketing StrategiesOur initial revenue will come from advertising only & thus we will need to develop a large user base. Using a free to join model we will attract & build traffic for CPM ads.

We have created accounts with the primary social media platforms to reach our target demographic which is males & females age 18 - 30.

Twitter - www.twitter.com/beatmatchedtwitFacebook - www.facebook.com/beatmatchedofficial

Once our beta site is live we will launch promote these pages publically & encourage users to visit our site by purchasing advertising campaigns via Facebook, Linkedin & GoogleAds. We will also actively post to music blogs and submit press releases to print & digital publications such as Wired.com.

Distribution & CostAs our product is based on sharing content online we will integrate social media sharing links that will distribute our product to our users contacts.

For example: When a song is shared on our site the user is given the option to share the link on Facebook or Twitter. Once the link is posted it will redirect anyone that clicks on it to our site where they can view the content, but will not be able to interact until the join the site.

This costs us nothing & is a beautiful example of word-of-mouth marketing as well as user generated content. Our users are not sharing files so they system is legal & we will not pay for the rights to music.

PartnershipsiTunes - Any shared songs will have a link to where the song can be purchased on iTunes.

Android & Apple App store - Distribution of our mobile application to allow users to share and view profiles from their phone setting us apart from our competing websites.

Facebook - We will develop a application with permissions that allow users to pull photos as well as search profiles for music preferences to help users effortlessly build a Beatmatched profile.

SoundCloud/ YouTube/ MixCloud/ Vimeo - Content will be provided through these media sites and affiliate relationships developed to feature links back to our site.

Involved RisksBy sharing YouTube links instead of paying for music rights, Beatmatched will avoid high costs and avoid illegal file sharing.

Pros○ Eliminate need to purchase rights to a large music database○ User generated content from a continually updated source○ Reduced risk of hacking & viruses

Cons○ Users will not be able to purchase or download music directly

and ultimately will be directed to third party sites ○ Inability to control audio quality of the content posted

FundingBeatmatched plans to get funding from accelerator programs for early incubation and seed capital from the top performing platforms such as TechStars, Y Combinator, 500 StartupsWe will also reach out to VC firms that have invested in mobile applications and social networking start-ups. Spark Capital - founded in 2005

■ Focus: technology start-ups in media, entertainment, and mobile■ Stage: Seed, early stage and growth capital investments■ Typical amount invested: $250,000 to $25 million■ Past companies funded: Tumblr, Twitter, Foursquare

Altos Ventures - founded in 2001■ Focus: Social Media, Music/VIdeo■ Stage: Lead institutional investor in early and growth stage■ Typical amount invested: $1million to $3 million■ Past companies funded: Pandora, Echo, Egreetings

Freemium Revenue Model

* Advertisement - Number of members: 500000

Despite economic uncertainty, internet advertising continues to show strong growth from the recession relateddecline in 2009.1

Mobile advertising increases 95% in HY 2012 - Mobile advertising in the US totaled $1.2 billion during HY 2012.This is an indication of the importance of location to advertisers and mobility to consumers.1

Informa expects streaming to be the fastest-growing mobile music service up to 2016. Music streaming will cannibalize full-track downloads and absorb much of the future growth in mobile-full-track users. 2

1 - PwC. http://www.iab.net/media/file/IAB_Internet_Advertising_Revenue_Report_HY_2012.pdf. Revised on 13/12/122 - Midem. http://www.midem.com/RM/RM_Midem_v2/2012/documents/pdf/midem2012-mobile-music-market-forecasts.pdf. Revised on 13/12/12

Subscription* Beat - Free, restricted to

5 messages a month* BeatMatcher - $tbd with

unlimited number of messages

Advertisement** Display Banners* Digital Video* Rich Media* Mobile

Ticket sale* eTicket solo

* eTicket group - by ordering at least 2 eTickets

preferred price is offered

Transaction fees* Music purchasing* Mobile Music Streaming

Revenue Projection

Forecasting sources: Zenithoptimedia. http://www.zenithoptimedia.com/zenith/zenithoptimedia-forecasts-4-1-growth-in-global-adspend-in-2013/. Revised on 13/12/12Midem. http://www.midem.com/RM/RM_Midem_v2/2012/documents/pdf/midem2012-mobile-music-market-forecasts.pdf. Revised on 13/12/124-traders. http://www.4-traders.com/LIVE-NATION-ENTERTAINMENT-13449/financials/. Revised on 13/12/12

Thank You For Reviewing

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