beacon os 141114
DESCRIPTION
Paper on Beacon OSTRANSCRIPT
BeaconOS
The open source platform to setup, manage and
connect iBeacon deployments
The community to define the physical web.
• Open source • Enterprise Platform • Build for the Physical Web • Ambient Payment ready • Enabling contextual commerce • Hardware Agnostic • Open for Innovation
iBeacon Problems
Costly Infrastructure & Maintenance
Companies must buy, build, and maintain a costly
iBeacon IT infrastructure at the enterprise level.
iBeacon Pain Points1
BeaconOS Solutions
Data is siloed
iBeacon hardware and software platforms suffer
from fragmentation and incompatibility.
One-trick-pony
iBeacon solutions on the market are highly targeted
or limited to specific channels (e.g. retail).
Completely Open Source
BeaconOS significantly lowers initial costs
and lets you manage your entire iBeacon system.
Hardware Agnostic
BeaconOS works with any iBeacon hardware
and easily connects with popular 3rd party services.
Versatile
Use add ons of the community or build your own custom
beacon experiences for a wide variety of cases.
Notate locations and objects
with subdomain URLs
so that you and your technologies
can easily identify and query
Physical Web resources.
2 BeaconOS and the Physical Web
The conference room at
Acme corporation in San Francisco:
confroom1.sf.acme.com
Grant access to sections of
your beacon architecture
so that others can use it and
build things on top of it in any
way they wish.
You (and those you grant access to) can now build
an enormous range of beacon experiences from
the single room resource.
Example: Example:
Be part of the BeaconOS community3
Launch large
iBeacon
deployments
in retail, office, venue,
facility, home, etc.
Create flexible
iBeacon
strategies
for your specific
businesses use-cases
Get all
the necessary tools
for setup and
management of your
infrastructure
Monitor,
analyze and track
performance
of your
infrastructure’s usage
Leverage a vast
Physical Web
of locations
and objects
via simple URLs
URL
Platform Features
Configure, map and manage
all iBeacon deployments from a single interface.
Assign Physical Web URLs to objects and locations,
making them usable and discoverable for a variety of different tasks.
Gather and analyze iBeacon data
like Google Analytics for physical space.
Get the latest documentation, SDKs
and other necessary resources.
The BeaconOS Platform1
Admin UI
Cloud Backend
SDKs & API
Extensibility
A SaaS-cloud platform with scalable web
services working seamlessly together to power
the Admin UI, the SDKs and the API.
No backend infrastructure required at all on
your end. Secure data storage and processing
handles your beacon deployments.
Based on a modular architecture, it consists
of several specified and isolated services to
meet the highest enterprise security standards.
The BeaconOS Platform2
Admin UI
Cloud Backend
SDKs & API
Extensibility
SDKs’ integration ease. Start interacting with your beacon
deployments in a matter of minutes. On any of the major platforms.
Use default actions right away
or step in and customize the behavior to your specific needs.
Change app behavior without code changes.
The SDKs use dynamic configurations from the Cloud backend.
A clean and elegant RESTful API
using the latest web standards.
The BeaconOS Platform3
Admin UI
Cloud Backend
SDKs & API
Extensibility
Integrate with popular web services like
Eventbrite, Jira, Basecamp and others.
Get out of the box add ons in the BeaconOS
marketplace for beacon payments, couponing and more.
Or build and publish your own add on
if you can’t find it in our marketplace.
Add more beacons to your ecosystem
from any iBeacon vendor, at any time.
The BeaconOS Platform4
Admin UI
Cloud Backend
SDKs & API
Extensibility
Add Ons
Customize BeaconOS
with Add Ons and 3rd party integrations
Deploy check-in payments and integrate
iBeacon services with payment systems.
Mobilize point-of-sale processes across
mobile payment technologies.
Get Apple Pay to work with your beacons
and mobile wallet solutions.
Enable Apple Watch payments with
beacons and hands-free payment solutions.
Out of the box Add Ons1
Payments
Marketing
Presence
Analytics
Eventbrite
Deliver couponing campaigns based
on a user’s precise context and location.
Build loyalty programs that work
automatically when customers are proximate.
Engage directly with customers with price
alerts, daily promotions, and more.
Build targeted ad campaigns
with iBeacon advertising channels.
Out of the box Add Ons2
Payments
Marketing
Presence
Analytics
Eventbrite
Map physical space and visualize a store
location, office, or facility in minutes.
Build indoor navigation features that help
guide your customers through a space.
Know a user’s location relative to their
proximity to nearby beacons.
Build simple indoor presence and navigation
features in your mobile apps.
Out of the box Add Ons3
Payments
Marketing
Presence
Analytics
Eventbrite
Get Google Analytics-like insights
into the physical behavior of your retail shoppers.
Monitor traffic and see where you can tune
performance in your physical space.
Learn about your users’ habits,
conversion rates, and segmentation.
Get Google Analytics-like metrics
for the Physical realm.
Out of the box Add Ons4
Payments
Marketing
Presence
Analytics
Eventbrite
Connect Eventbrite events and venues with your beacons
and tie in triggerable actions like check-in ticketing & registration.
Create proximity-based push notifications
about the event’s details, schedule, WiFi password, and more.
Create new discovery channels that let users
see who and what’s nearby, automatically.
Add relationship-engagement tools that allow attendees to build
meaningful relationships with sponsors, customers, and other guests.
Out of the box Add Ons5
Payments
Marketing
Presence
Analytics
Eventbrite
Build Your Own BeaconOS Add Ons
Write your own
Add On
for your specific
use case and strategy.
Customize
the Admin UI behavior,
add new types of actions,
data processing and more.
Publish
your Add Ons
on the BeaconOS
Marketplace.
6
CRM
CMS
e-commerce
Events
Conferencing
Analytics
Social
Cloud Storage
Project Management
Existing integrations with the external API’s7
Salesforce
Wordpress
Oracle Commerce
Eventbrite
Citrix (GoToMeeting)
Google Analytics
Dropbox
JIRA
SAP AG
Joomla
Magneto
Eventful
Google+ Hangouts
Mixpanel
Box
Basecamp
Business intelligence and big data for physical space
Context-aware channels for marketers and advertisers
New human-mobile interactions for value added services
8 The core business opportunities with BeaconOS
Enhanced customer satisfaction and engagement
Showcase
The Factory Showcase1
BeaconOS enhances Berlin’s premier technology campus - The Factory - with
innovative iBeacon experiences in the workplace.
http://www.factoryberlin.com/
• Hundreds of iBeacons
• Automatic check-ins
• Live whereabouts
• Check-in Payments
• Coworking space management and analytics
• Zone-based communication channels
• Personalized, context-aware content delivery
iBeacon-based
Train
Companion App
• Automatic check-ins
• Mobile ticketing and pay
• Personalized itinerary
Check-in based
Payments with
iBeacons
• iBeacon payment integration
• Mobile wallet solutions
• Personalized content delivery
iBeacon
integration
with POS system
• iOS cash-desk solution
• Mobile payment solutions
• Restaurants deployments
Mobile loyality
and coupon
campaigns
• Context aware youchers
• Proximity offers platform
• Targeted mobile adverts
Innovative companies move faster with BeaconOS2
It’s open source ;)
• Open source • Enterprise Platform • Build for the Physical Web • Ambient Payment ready • Enabling contextual commerce • Hardware Agnostic • Open for Innovation
We look forward to leverage the future of iBeacons and
the Physical Web with you.
Get in touch with us!