Beach spirit coffee

Yuko Takemoto

‘love coffee’ ‘love people’ ‘love beach’

Back ground We provide all our lovely customers to have our beautiful coffee, relaxing atmosphere, and amazing music.

We have gronwn own coffee beans ourself as we have our own farm. our coffee is 100% organic and sprey free.

We also provide our meals and juices from local products.We aim to use organics as much as we can.

We also try to save the planet (Eco friendly) that we make own take away cups and try not waste take away papaer cups.

The solution We would like to shere all the customers our spirit that ‘love coffee’ ‘love people’ ‘love beach’

We would like all the customers to be satisfied with our coffee.

We would like all the customers to be happy with our friendly service and the atmospehre.

As we provide all stuffs from the local, we would like to support local suppliers.

Marketing Strategy We would like to invite all the customers for our pre opening party so that they can feel our passion and they can see(taste) our beautiful foods and coffees.

We create our website including facebook,instagram and the blog. Promoting our specials, put attractive pictures, offer special events such as live music, coffee happy hours, barista lessons etc.

Target MarketWe would like to focous on the local people as we would offer them to feel relax and feel at home that they feel like to come every morning for the coffee.

We would also focous on surfers as our location is just front of the beach, ‘Breakfast with us, Go surf! have fun!! and Come back for drinks with relax’

Financial OpportunitiesWe would like to focous on that people become to be our lovely regular customers first. It could be less income but after couple of months will be able to catch up our budget and more sales after that. That is what we are looking for.

For this reason, for the first months, we would like to offer some free cookies/muffins for people who purchesed coffee, or free coffee for people who have breakfast, to get to know our products.

After this promotion, we are thinking to make a royalty card (eg; buy every 10coffees get one free) It makes customers feel back to us and connection with more regulars and sales.

pictures from https://www.google.com.au/search?q=image+of+beach+front+coffee&espv=2&biw=1366&bih=662&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwim0JfCx4bQAhWEo5QKHWRxCfMQsAQIGg&dpr=1#imgrc=9texLaU-F4X0QM%3A

https://www.google.com.au/search?q=image+of+beach+front+coffee&espv=2&biw=1366&bih=662&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwim0JfCx4bQAhWEo5QKHWRxCfMQsAQIGg&dpr=1#imgrc=c8Wq_yNCe6eA3M%3A

https://www.google.com.au/search?q=image+of+beach+front+coffee&espv=2&biw=1366&bih=662&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwim0JfCx4bQAhWEo5QKHWRxCfMQsAQIGg&dpr=1#tbm=isch&q=the+coffee+with+heart&imgrc=EwthOVbscJhVRM%3A

https://www.google.com.au/search?q=image+of+beach+front+coffee&espv=2&biw=1366&bih=662&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwim0JfCx4bQAhWEo5QKHWRxCfMQsAQIGg&dpr=1#tbm=isch&q=the+coffee+with+heart&imgrc=InKOof3ZsQvhAM%3A

https://www.google.com.au/search?q=image+of+beach+front+coffee&espv=2&biw=1366&bih=662&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwim0JfCx4bQAhWEo5QKHWRxCfMQsAQIGg&dpr=1#tbm=isch&q=fresh+juices+with+mason+jar&imgrc=GHZLmrgDdJKefM%3A

https://www.google.com.au/search?q=image+of+beach+front+coffee&espv=2&biw=1366&bih=662&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwim0JfCx4bQAhWEo5QKHWRxCfMQsAQIGg&dpr=1#tbm=isch&q=fresh+juices+with+mason+jar&imgrc=gpQ2MiTmsC4hbM%3A