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Five Questions Publishing Leaders Need to Ask About Metadata

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QUESTION 1:

Who owns the process?

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KEY TAKEAWAY:Assigned owners review metadata based on a marketing calendar

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QUESTION 1:Who owns the process?

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QUESTION 2:

Should we be using ONIX 3.0?

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QUESTION 2:Should we be using ONIX 3.0?

KEY TAKEAWAY:Ensure your team has a flexible metadata system.

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QUESTION 3:

Are we leveraging our BISAC codes to drive sales?

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QUESTION 3:Are we leveraging our BISAC codes to drive sales?

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KEY TAKEAWAY:Set standards and provide training to ensure your staff utilize the most effective BISAC codes.

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QUESTION 4:

How do retailers handle our metadata?

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QUESTION 4:How do retailers handle our metadata?

“ You’ll need to learn the idiosyncrasies of each online reseller’s handling of the main metadata elements—if indeed they handle

them at all. Keeping up with these changing idiosyncrasies is another reason

to find an able partner. ”

—Thad McIlroy 11

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QUESTION 4:How do retailers handle our metadata?

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KEY TAKEAWAY:Understand retailer specs and their impact on your metadata. Monitor regularly.

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QUESTION 5:

Do we need a partner to manage our metadata?

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First things first:• Set the expectation that metadata

is a strategic imperative• Identify senior owners of the

initiative• Evaluate your core competencies

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QUESTION 5:Do we need a partner to manage our metadata?

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KEY TAKEAWAY:Evaluate the total picture and make decisions based on efficiency and effectiveness.

Continue the conversation at #BEA16

Reach me at: anne@inscribedigital.com

Follow me on Twitter:@annekubek

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