bea 2012 - from #backlist to #frontlist: sell more books by creating dynamic and consistent content...
DESCRIPTION
From #backlist to #frontlist: Sell more Books by Creating Dynamic and Consistent Content for Social MediaInspire your social media marketing strategy and at the same time market and sell more frontlist and backlist books! Learn from various members of the industry - publishers, booksellers, agency, technology, publishing and marketing experts how to overcome the greatest challenge in social media marketing - understanding how to create and push out content consistently. Get answers to questions like; how do you keep the bucket filled up with engaging content that grows your online community and how do you keep your social community coming back for more. With so many new books being pushed on the social streams by publishers and booksellers, find out what to do with the hundreds of the not-so-new, backlist books that are in a publishers catalog or on the shelves of a store. Discover what the role of an author is to keep the momentum of their books moving on the social networks and what types of affordable technology tools can be used to push out content. This panel will provide scalable insights that will help publishers, booksellers, authors and librarians manage their social presence more efficiently and creatively while effectively generating social interest in backlist and frontlist titles.TRANSCRIPT
From #backlist to #frontlist
SELL MORE BOOKSby creating dynamic and consistent content for
social media
Please Tweet
#bookexpo
@srhalligan
@redcapybara @doubledaypub
@sirmichael @socialflow
@meganmcface @likeable
Content Marketing
@srhalligan #bookexpo
@srhalligan #bookexpo
@srhalligan #bookexpo
Control Your Creativity
Presented by:Joe Gallagher
@doubledaypub
Everyone Loves Analytics
You Need to Ignore them,Sometimes
Schedule Your Creativity
@redcapybara #bookexp
Task Management Software (Like Toodledo)
@redcapybara #bookexpo
Feed your Creativity
Use Other’s Creativity
@redcapybara #bookexpo
New Followers(The Freaks)
• Offer them incentives• Respond to trends• Give opinions• Enter conversations• Encourage them to share
@redcapybara #bookexpo
Your Followers(The Geeks)
• Respond to their comments• Ask them questions• Offer them deals• Show them content• Encourage them to share
@redcapybara #bookexpo
Try Everything
Follow Me.RIGHT NOW.
Joe is @RedCapybara
Doubleday is @DoubledayPub and facebook.com/doubledaybooks
You can find us on Pinterest and Tumblr, too
Never miss a chance to get followers!
Maximizing Performance in Social
Presented by:Michael Chin@SocialFlow
ev
Maximizing Performance in Social
Presented by:Michael Chin@SocialFlow
ev
What I’ll Talk About
• The real challenge you face in social media
• What’s the real opportunity?
@sirmichael #bookexpo
Millions of conversations at once
How will you be heard?
Attention is the bottleneck
The Opportunity of Attention
• Attention yields conversion
• All monetization strategies begin with attention
For the first time in history, the social graph provides a real
time, direct relationship with your audience based on an
attention exchange
Will you harness the value of your greatest asset?
@sirmichael #bookexpo
Attention means more than “likes” and “followers”
Attention means engagement and trust
Which leads to action
Convertible attention = business value
The Challenge Summarized
Content
• Engagement is tied directly to the right piece of content
• The audience demands what it wants; let your audience
“pull”
• Wealth of untapped content beyond what’s currently made
available
• The right mix of content builds trust and social capital
@sirmichael #bookexpo
Delivery to a fast moving social graph
• When interest intersects with availability
• Just understanding who’s in the room isn’t enough
• People who are influential in a topic are not that 24hrs a day
• Timing is a key ingredient to convertible attention
Evolution of getting it right
• Real-time vs. yesterday’s reports
• Focus human effort on creative tasks and insights
• Let computing science solve data questions
• Understand that the social channel will grow importance and
scale and requires proper resources to do so
How To:Use Social Media to Launch a
Best Selling Book
Presented By:Megan McMahon@LikeableMedia
Sign Up to Get Noticed
@meganmcface #bookexpo
Thank EVERYONE
@meganmcface #bookexpo
Humanize Your Book
@meganmcface #bookexpo
Share Valueable Content
@meganmcface #bookexpo
Implement Fun Incentives
@meganmcface #bookexpo
Utilize Location-Based Platforms
@meganmcface #bookexpo
Tap Into Blogger and Influencer Interests
@meganmcface #bookexpo
Use as a Customer Service Tool
@meganmcface #bookexpo
Stay Organized
@meganmcface #bookexpo
http://bit.ly/BookMarketingSpreadsheet
Connect with…
@meganmcface #bookexpo
[email protected]@meganmcface
LikeableBook.com@LikeableBook
[email protected]@davekerpen
Questions?