be my friend and follow me
DESCRIPTION
Facebook, Twitter, profile, page, Facebook page, Twitter Page, tweet, tweeting, friend, fan, become a fan, become a friend, social media, social media marketing, social network, social networking, marketing, advertising, promoting, brand credibilityTRANSCRIPT
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Be My Friend and Follow Me:
Social Media Marketing
A Special Presentation by Lifestyle Photographer Shuva Rahim
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What is Social Media?
Social Media is people having conversations online.
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Why Use Social Media?1. Gets you to CONNECT and RECONNECT with people
Source: What the F**K is Social Media: One Year Later by Marta Kagan
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Why Use Social Media?
1. CONNECT & RECONNECT
2. GENERATE BRAND AWARENESS
3. BUILD CREDIBILITY
4. REACH TARGET AUDIENCE
5. CONTROL YOUR MESSAGE
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Why Use Social Media?
1. CONNECT & RECONNECT
2. GENERATE BRAND AWARENESS
3. BUILD CREDIBILITY
4. REACH TARGET AUDIENCE
5. CONTROL YOUR MESSAGE
Source: What the F**K is Social Media: One Year Later by Marta Kagan
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Facebook 101: Starting a Personal Page
www.facebook.com
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Facebook 101: Starting a Personal Page
Are your friends already on Facebook?
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Facebook 101: Starting a Personal Page
Fill out your Profile Info
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Facebook 101: Starting a Personal Page
Set your profile picture
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Facebook 101: Starting a Personal Page
View and edit your profile
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Facebook 101: Starting a Personal Page
View and edit your profile
Click Settings
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Facebook 101: Starting a Personal Page
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Facebook 101: Starting a Personal Page
View and edit your profile
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Facebook 101: Starting a Personal Page
View and edit your profile
Choose whoSees Your profile:
- Everyone- Friends of FriendsOr- Only Friends
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Facebook 101: Starting a Personal Page
View and edit your profile
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Facebook 201: Etiquette
Who do you “friend”?
Anyone and everyone you know, knew, or professionally know of – regardless of whether you’ve met them.
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Facebook 201: Etiquette
Who should you NOT “friend”?
- Criminals - People you do not like- Your “friends’ ” spouses/significant others who you don’t have contact with
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Facebook 201: Personal Page Basics
Status Updates: - Interesting- Informative- Worthy of reaction (thumbs up or response from friend)- About your daily life: work, family, kids, hobbies, etc.
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Facebook 201: Personal Page Basics
Home Page
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Facebook 201: Personal Page Basics
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Facebook 201: Personal Page Basics
For conversations you don’t want (and shouldn’t) make public,either call, write a personal email or write a personal message viaFacebook.
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Facebook 201: Personal Page Basics
Connect with People EVERY DAY
- Respond to Friend Requests- only those you want to - within 48 hours or less.
- Respond to status updates.
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Facebook 301: Business Page Basics
Create a Page for a Business
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Facebook 301: Business Page Basics
Scroll to the bottom of any business Page…You will see “Create A Page For My Business”
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Facebook 301: Business Page Basics
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Facebook 301: Business Page Basics
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Facebook 301: Business Page Basics
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Facebook 301: Business Page Basics
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Facebook 301: Business Page Basics
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Facebook 301: Business Page Basics
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Facebook 301: Business Page Basics
Tag people in photos,Regardless of whether they are friendsor clients or both.
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Facebook 301: Business Page Basics
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Facebook 301: Business Page Basics
Getting Fans for Your Business Page
• Do a status update asking your “friends” to “Become a Fan.”• Promote FB page on Website,
biz card, newsletters, all promotional materials, etc. • Link fans to promotions • Talk about it• Respond to fans
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Facebook 301: Business Page Basics
Target Your Audience
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Twitter 101: Following People
www.twitter.com
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Twitter 101: Following People
www.twitter.com
Twitter is Like Facebook for Businesses
• You’re “following” and “being followed”
by like people/businesses in your industry or field.
• You are giving and receiving ideas, information, referrals about/within your industry/business
• … in 140 characters
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Twitter 101: Following People
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Twitter 101: Following People
www.twitter.com
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Twitter 101: Following People
www.twitter.com
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Twitter 101: Following People
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Twitter 201: Etiquette
Who do you “follow”?
• Anyone in or related to yourfield that posts at least 2-3 times/week.
• Anyone with a website AND location
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Twitter 101: Following People
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Twitter 101: Following People
Best Practices
• Check to see if you have new followers.• Retweet (reply) often.• Post a status update each day.
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Linking Everything Together
Website
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Linking Everything Together
Website
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Linking Everything Together
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Linking Everything Together
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Linking Everything Together
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Linking Everything Together
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Linking Everything Together
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Linking Everything Together
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Linking Everything Together
Click on “Goodies”
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Linking Everything Together
Click on“Widgets”
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Linking Everything Together
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Linking Everything Together
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Linking Everything Together
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Linking Everything Together
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Linking Everything Together
Website
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Linking Everything Together
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Linking Everything Together
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Linking Everything Together
Website
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IN SUMMARY…
Source: What the F**K is Social Media: One Year Later by Marta Kagan