be it conference 2015 | dani rangelov - mobile marketing strategies
TRANSCRIPT
Dani Rangelov
Ten Touch
4+ years
Marketing
Management
Team Play
iOS Developemnt
6+ years
iOS DevelopemntTeam Play
7 years
iOS DevelopemntTeam Play
0
350,000
700,000
1,050,000
1,400,000
0
20,000,000,000
40,000,000,000
60,000,000,000
80,000,000,000
July 11, 2008 July 14, 2009 June 7, 2010 July 7, 2011 June 11, 2012 June 10, 2013 January, 2015
Available apps Downloads
AppStore sales by date
Dani Rangelov Marketing Strategies
Messaging Downloads Skyrocket on iOS and Google Play
Dani Rangelov Marketing Strategies
Media transferCellular to internet transition
Games
Social
Gamification
InteractionPhotos
http://logoturn.com/Tweasel1/8218/fission-marketing-sun-logo
0
15
30
45
60
April June August
35
205
hike messenger
Dani Rangelov Marketing Strategies
Users base growth (in millions)
hike100
WeChat195
Skype280
Line200
Whatsapp315
Viber200
Dani Rangelov Marketing Strategies
Messengers registered users
Released: 2010-09-24
Released: 2010-07-30
Conversion ratio 0.1Dependancy ratio 0.3 - 04
Dani Rangelov Marketing Strategies
• Clients receive enough from the free version
• Bad ratings because of limitations
• More clients• Higher reach• Conversion Ratio• Appearance in
different Appstore category and stream
Dani Rangelov Marketing Strategies
THE OPPORTUNITIES THE THREATS
• Appstore reviews and ratings disappear
• Appstore position drop• Bugs
• Customers’ reliance• Review site listing• Experiments with:
keywords, icon, screenshots, category
• Appstore listing
Dani Rangelov Marketing Strategies
THE OPPORTUNITIES THE THREATS
THE OPPORTUNITIES• Long development time• Customers’ dissatisfaction
due to waiting• Single presentation of
group of features
• Longer testing times• Higher product value
THE THREATS
Dani Rangelov Marketing Strategies
Grafio - Diagrams & ideasGrafio Lite - Diagrams & Ideas
7$10$ Update 5$ 10$ 5$ 9$
Dani Rangelov Marketing Strategies
iOS Startup ExperienceDANI Rangelov
• Users wait for price drops• Income drop
• Appstore position control
• Event generation• Higher reach• More testing time• More reviews and
users
Dani Rangelov Marketing Strategies
THE OPPORTUNITIES THE THREATS
✭ Now # 1 in the US iOS (on iPad) Productivity ✭ Listed on the App Store in 80+ counties ✭ 350 mentions in different App Store
categories ✭
25 January 2013
Dani Rangelov Marketing Strategies
Dani Rangelov Marketing Strategies
ANGRYBIRDS MARKETING CONCLUSIONS
• Releasing in smaller markets is better
• Users like consistency
• Growing your portfolio around a single selling point
• Partnerships are a great way to get consistent exposure
iOS Startup ExperienceDANI Rangelov
• Hidden costs• Additional change • Locked features• Reduced income
• Divide the product price in sections
• Give the user the option to support you
• Dynamic content• Subscription• Service
Dani Rangelov Marketing Strategies
THE OPPORTUNITIES THE THREATS
DANI
Dani Rangelov Marketing Strategies
Cannibalism*
*an animal that feeds on the flesh of others of its kind
Arnold H. Glasgow: “Success is simple. Do what’s right, the right way, at the right time.”
Dani Rangelov Marketing Strategies