BeGLAM BeGLAM Modeling Modeling

Agency Inc.Agency Inc.

*Vision**Vision*

BeGLAM Modeling Agency Inc., BeGLAM Modeling Agency Inc., envisions itself to be the number envisions itself to be the number one modeling agency, recognized one modeling agency, recognized and nurtured new talents as well as and nurtured new talents as well as to give break for those who have to give break for those who have talents in modeling and to help talents in modeling and to help them enhance their personality that them enhance their personality that will make them famous in this will make them famous in this profession.profession.

*MISSION**MISSION*

We, the BeGLAM Modeling Agency We, the BeGLAM Modeling Agency Inc., aims to create a company that Inc., aims to create a company that will recognized the talent of those will recognized the talent of those potential aspirant in terms of potential aspirant in terms of modeling, to help them enhance modeling, to help them enhance their personality and have a strong their personality and have a strong belief that they can faced all the belief that they can faced all the challenges of the world.challenges of the world.

*GOALS**GOALS*

The goal of BeGLAM Modeling Agency The goal of BeGLAM Modeling Agency Inc., in the next years is to make our Inc., in the next years is to make our overwhelming impact on the overwhelming impact on the modeling industry and create a large modeling industry and create a large consumer demand for modeling and consumer demand for modeling and also to inspire the people to dream also to inspire the people to dream and work for it in terms of modeling. and work for it in terms of modeling. Because BeGLAM Modeling Agency Because BeGLAM Modeling Agency Inc., believes that nothing is Inc., believes that nothing is impossible if you work hard for it.impossible if you work hard for it.

Marketing Marketing CompetitorsCompetitors

ALEO MODELLING ALEO MODELLING AGENCY INC.AGENCY INC.

* Aleo Modelling* Aleo Modelling AgencyAgency is a broad based is a broad based company represents qualitycompany represents quality

models for various modeling project models for various modeling project requirements. Locally and Asia wide. requirements. Locally and Asia wide.

TheyTheyare also have talents for TV and event are also have talents for TV and event

hosting their pool includes babies, kids, hosting their pool includes babies, kids, teens young adults.teens young adults.

*Aleo Modelling Agency*Aleo Modelling Agency has the has the capability to market their modelscapability to market their models

effectively. This could be somehow be effectively. This could be somehow be a threat to the market. It has the a threat to the market. It has the

potential ofpotential ofcompeting head on with the Jose competing head on with the Jose

Sandels Modelling Agency.Sandels Modelling Agency.

WONDERKIDS WONDERKIDS MODELLING MODELLING AGENCY INC.AGENCY INC.

*WonderKids Modelling Agency*WonderKids Modelling Agency represents quality models for represents quality models for different modeling category. In different modeling category. In

the Philippines and some of Asia the Philippines and some of Asia nations their models are liable for nations their models are liable for

magazines, TV commercial and magazines, TV commercial and advertising campaigns. advertising campaigns.

Their group of workers Their group of workers includes babies, kids,teens,and includes babies, kids,teens,and young adults. They have a lot of young adults. They have a lot of advantage which why they enjoy advantage which why they enjoy

the leadership and dominates the leadership and dominates the market. the market.

*MARKET *MARKET ANALYSIS*ANALYSIS*

Being a new entrant and entering a Being a new entrant and entering a saturated market which is composed of saturated market which is composed of

primarilyprimarilyand secondary competitors that greatly and secondary competitors that greatly

affects the profitability of each company. affects the profitability of each company. EveryEvery

single strategy may lead to a success of single strategy may lead to a success of their product of failure and suddenly may their product of failure and suddenly may

be be dominated by their competitors. dominated by their competitors.

Determining the company's strengths, Determining the company's strengths, weaknesses,weaknesses,

opportunities and threats is a vital part. opportunities and threats is a vital part. Starting to access the internal and Starting to access the internal and

externalexternalenvironment of the company's an environment of the company's an

important aspect because it determines important aspect because it determines your strategyyour strategy

towards your competitors. towards your competitors.

The big idea of BeGLAM Modeling The big idea of BeGLAM Modeling Agency is to be aggressive in Agency is to be aggressive in

communicatingcommunicatingto their target market and to their target market and

positioning itself as the “Top positioning itself as the “Top Model and Talent Developers”. Model and Talent Developers”.

*MARKETING *MARKETING STRATEGY*STRATEGY*

Our marketing strategy is to promote the Our marketing strategy is to promote the product to the market. It would be one of product to the market. It would be one of the most critical activities that we should the most critical activities that we should undertake because our business is a new undertake because our business is a new entrant in the market. So we plan to have entrant in the market. So we plan to have a passion show and make a raffle draw for a passion show and make a raffle draw for our beloved customer and the prize for it our beloved customer and the prize for it is we given them our EXCLUSIVE BEGLAM is we given them our EXCLUSIVE BEGLAM

COLLECTION. COLLECTION.

Since we are new in this kind of business Since we are new in this kind of business we will focus more on the basic which is we will focus more on the basic which is advertising, interactive, marketing and advertising, interactive, marketing and sales promotion. This activities is going sales promotion. This activities is going

to be presented only in mega manila to be presented only in mega manila first. So we will concentrate on a first. So we will concentrate on a

smaller but sure coverage of audience. smaller but sure coverage of audience.

Here is the list of Here is the list of promotional tools that promotional tools that

were going to use.were going to use.

*SALES PROMOTION**SALES PROMOTION* Fashion show or mall tour Fashion show or mall tour

give away of magazine and posters give away of magazine and posters of BeGLAM MODELING AGENCYof BeGLAM MODELING AGENCY

Free picture taking with BEGLAM Free picture taking with BEGLAM TALENTS/MODELS TALENTS/MODELS

*OBJECTIVES**OBJECTIVES*

For them our (models/talent) to For them our (models/talent) to become popular. become popular.

*ADVERTISING**ADVERTISING** TV COMMERCIAL ** TV COMMERCIAL *

Title: Title: “Top Models and Talent “Top Models and Talent Developers”Developers”

Objective: Objective: It aims to create awareness It aims to create awareness and to positioned “BeGLAM and to positioned “BeGLAM

Modeling Agency” as the real top Modeling Agency” as the real top models and talent developersmodels and talent developers. .

* PRINT ADVERTISEMENTS ** PRINT ADVERTISEMENTS *

*Newspapers-*Newspapers- illustrations about illustrations about the campaign to be attached the campaign to be attached placed on newspapers like placed on newspapers like “Philippine star” , “Manila “Philippine star” , “Manila

Bulletin”, and Philippine Daily Bulletin”, and Philippine Daily Inquirer”.Inquirer”.

* MAGAZINES ** MAGAZINES *

Contains illustrations and tips on Contains illustrations and tips on how to be a super model will be how to be a super model will be featured on magazines like “yes featured on magazines like “yes

magazines”,“women health” magazines”,“women health” and “yummy magazines”. and “yummy magazines”.

*OBJECTIVES**OBJECTIVES*

It aims to entice the target It aims to entice the target audience about top models audience about top models

and talent developers. It also and talent developers. It also aims to support the previous aims to support the previous

advertisements and the advertisements and the upcoming projects. upcoming projects.

OUT DOOR OUT DOOR ADVERTISEMENTSADVERTISEMENTS

* TRAIN AD ** TRAIN AD *It contains the picture of a model of It contains the picture of a model of working yuppies while for “BEGLAM working yuppies while for “BEGLAM Modeling Agencies” together with Modeling Agencies” together with the tagline and at lower part of the the tagline and at lower part of the

illustration/picture a statement illustration/picture a statement inviting them to our official websiteinviting them to our official website

www.beglammodelingagency.com.phwww.beglammodelingagency.com.ph

*OBJECTIVES**OBJECTIVES*

It aims to inform and remind the It aims to inform and remind the target audiences about the newest target audiences about the newest

and the top models and talents and the top models and talents developers. It also o strength the developers. It also o strength the previous advertisements and the previous advertisements and the

upcoming project.upcoming project.

4 P’S BeGLAM MODELING 4 P’S BeGLAM MODELING AGENCY INC.AGENCY INC.

BeGLAM Modeling Agency represents BeGLAM Modeling Agency represents high quality models for new high quality models for new

generations. Our talents are liable for generations. Our talents are liable for different modeling events or projects. different modeling events or projects.

In the Philippines and hopefully outside In the Philippines and hopefully outside the country. BeGLAM Modeling agency the country. BeGLAM Modeling agency endorse models and talents in various endorse models and talents in various projects like T.V COMMERCIALS,PRINT projects like T.V COMMERCIALS,PRINT ADS, MAGAZINES, RAMP and EVENTS. ADS, MAGAZINES, RAMP and EVENTS.

*PRODUCT**PRODUCT*

Models/Talents Models/Talents Developing new talents Developing new talents scouting to serve diverse scouting to serve diverse

clientele. clientele.

*PRICING**PRICING*

We pay the model at quality We pay the model at quality price, we give them a better price, we give them a better salary than our competitors. salary than our competitors.

Because except for the Because except for the salary, we give them a nice salary, we give them a nice

incentives if they doing goodincentives if they doing good. .

*PLACE**PLACE*

The business venue is located at The business venue is located at #22 East Ave., Diliman Q.C near #22 East Ave., Diliman Q.C near at SSS. The location site is easy at SSS. The location site is easy to find well known and customer to find well known and customer convenient, it is also near at two convenient, it is also near at two television network ABS-CBN and television network ABS-CBN and

GMA 7. GMA 7.

*PROMOTION**PROMOTION*

Ads Philippines Star , Online Ads Philippines Star , Online AdvertisementAdvertisement

www.BeGLAM.com.phwww.BeGLAM.com.ph

Facebook Acct. Facebook Acct. Beglammodelingagency@ymail.comBeglammodelingagency@ymail.com

*MARKTING**MARKTING*-MATRIX--MATRIX-

4 P’s4 P’sAleo Aleo Modelling Modelling Agency Agency Inc.,Inc.,

Wonderkids Wonderkids Modelling Modelling Agency Agency Inc.,Inc.,

Jose-Jose-Sandel Sandel Models Models Inc.,Inc.,

PRODUCPRODUCTT

Talents/Talents/ModelsModels

Talents/Talents/Models Models

Talents/Talents/ModelsModels

PRICEPRICE20%-20%-ManagemeManagement 80%-nt 80%-ModelsModels

20%-20%-ManagemeManagement 80%-nt 80%-ModelsModels

20%-20%-ManagemeManagement 80%-nt 80%-ModelsModels

PLACEPLACESan San Lorenzo, Lorenzo, Makati CityMakati City

San San Lorenzo, Lorenzo, Makati CityMakati City

Valencia, Valencia, Quezon Quezon CityCity

PROMOTIOPROMOTIONN

T.V T.V CommercialsCommercials, Magazines, , Magazines, Print AdsPrint Ads

Magazines, Magazines, Ad Ad CampaignsCampaigns

Ad Ad Campaigns, Campaigns, Fashion Fashion Shows, Shows, EventEvent