be fit- pharmaceutical company

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Be MedicareForEveryone

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Page 1: Be Fit- Pharmaceutical Company

BeMedicare�For�Everyone

Page 2: Be Fit- Pharmaceutical Company

Index

IntroductionSTPMarketing�Mix�StrategyFuture�Prospects

�Conceptual�Presentation�By�Onindo�Ahmed

Page 3: Be Fit- Pharmaceutical Company

Introduction

The�name�of�our�company�is�'Be�Fit'.��We�are�committed�to�develop�human�health�by�providing�good�quality�affordable�medicines.

Mission� :� Our� Mission� is� to� produce� and� supply� quality� based�Medicare�relief�for�people,�ensuring�benefit�to�the�shareholders,�stakeholders,�society�and�the�nation�at�large.

Vision�:�Our�vision�is�to�be�one�of�the�most�trusted,�admired�and�successful�pharmaceutical�companies�in�the�country�with�a�focus�on� strong� customer� driven� marketing� strategies� &� ethical�practices.

Objective� :� Our� objectives� are� to� conduct� transparent� business�operation�based�on�market�mechanism�within�the�legal�&�social�framework�with�aims�to�attain�the�mission�reflected�by�our�vision.

Purpose�:�Our�purpose�is�to�survive�in�the�market�with�better�competitive�advantage�than�our�competitors�do.

BeMedicare�For�Everyone

Page 4: Be Fit- Pharmaceutical Company

STP

Consumer�Market�SegmentationSegmentation�Bases�for�Consumer�Markets

Targeting

Positioning�&�Value�Proposition

Be

Page 5: Be Fit- Pharmaceutical Company

Consumer�Market�Segmentation

Convenience�driven�

consumers

Budget�conscious�shoppers

Focuson�quality

Rational,value

for�moneyAttracted�tostrong�brands�

Environmentally�aware Family�focused Health�and�diet

consciousService

/relationshipfocused

Flexibility�isimportant

SocialStatus

VarietySeekers

Benefitseekers Just�for�me Existing�

customers

Be

ApplicableNot�Applicable

Page 6: Be Fit- Pharmaceutical Company

Segmentation�Bases�for�Consumer�Markets Be

Geographic

Demographic

Psychographic

Benefits�Sought

Behavioral

Climate�:�Bangladesh�has�a�tropical�monsoon-type�climate,�with�a�hot�and�rainy�summer�and�a�dry�winter.

Urban�:�Basundhara�Residential�Area�

Page 7: Be Fit- Pharmaceutical Company

Segmentation�Bases�for�Consumer�Markets Be

Geographic

Demographic

Psychographic

Benefits�Sought

Behavioral

Toddler�(0�to�6)� 1331��

Kids�(7�to�12)� 2995��

Teens�(13�to�19)� 2715��

Adults�(20�to�40)� 9980

Older�(41-)� 775

Gender

Marital�Status

Age�Group Population

Male

Female

9785

8006

Married

Female

4725

13071

Page 8: Be Fit- Pharmaceutical Company

Segmentation�Bases�for�Consumer�Markets Be

Geographic

Demographic

Psychographic

Benefits�Sought

Behavioral

Toddler-�7.48%Kids-�16.83%

Teens-�15.26% Adults-�56.08%Older-�4.35%

Page 9: Be Fit- Pharmaceutical Company

Segmentation�Bases�for�Consumer�Markets Be

Geographic

Demographic

Psychographic

Benefits�Sought

Behavioral

Social�Class

Upper-�35.01%Middle-�44.99%

Lower-�20.00%

A B C

A

B

C

B

C A

Page 10: Be Fit- Pharmaceutical Company

Segmentation�Bases�for�Consumer�Markets Be

Geographic

Demographic

Psychographic

Benefits�Sought

Behavioral

Convenience�1.�Home�Delivery�2.�Free�Blood�Pressure�and�Diabetic�Check�Up

Value�1.�Rational,�value�for�money�

Page 11: Be Fit- Pharmaceutical Company

Segmentation�Bases�for�Consumer�Markets Be

Geographic

Demographic

Psychographic

Benefits�Sought

Behavioral

User�Status���1.�Regular���2.�Occasional

Brand�Knowledge���1.�Some���2.�None�

Page 12: Be Fit- Pharmaceutical Company

Targeting Be

UndifferentiatedMarketing

DifferentiatedMarketing

ConcentratedMarketing

Micro�Marketing(Local�Marketing)

Local�Marketing

As�our�company�is�a�startup�and�we�are�the�company's�retailer,�we�serve�in�local�market.�So�we�are�focusing�on�local�marketing�under�micromarketing�strategy�among�the�four�targeting�strategies.�This�strategy�let�us�come�to�know�our�consumer's�interest�about�our�products.�We�can�keep�their�desire�types�of�medicines�in�our�retail�store.�We�discuss�face�to�face�with�our�each�target�consumer�their�requirements�and�try�to�tail�their�service�accordingly.

�From�the�above�marketing�segmentation�we�are�serving�our�consumers�through�Direct��Interaction�with�Consumers�:geographic,�demographic,�psychographic,�benefits�sought�and�behavioral�criteria.�In�Bashundhara�residential�area�we�have�these�various�types�of�consumers.�We�delivered�our�products�to�them.

Good��Relationship�with�Suppliers�:�We�also�have�good�relationship�with�our�company�suppliers.

Page 13: Be Fit- Pharmaceutical Company

Positioning Be

Home�Delivery

We� value� our� consumers.� We� give� priorities� to� their� needs.� There� are�many� established� pharmaceuticals�retail� shops�already�have� in� this� area.� So� competition� is� there.�Considering� these� competition�we�provide�some�outstanding�service�such�as�medicine�home�delivery�service.�We�ensure�our�medicine�quality�and�serve�in�a�prior�basis�to�our�valued�customers.

Offering�Unmet�Medical�Needs

As�one�of�our�missions� is� to�deliver�unmet�medical�needs� to�everyone�so�we�offer�emergency�first�aid�services�to�our�consumers.�

People�are�taking�our�products�because�we�offer�value�for�money.�Moreover,�we�maintain�our�medicine�quality.�These�competitive�advantages�lead�us�ahead�than�our�competitors.�

Page 14: Be Fit- Pharmaceutical Company

Marketing�Mix�Strategy Be

Product

Pricing

Place/Marketing�ChannelPromotion

Core�ProductActual�ProductAugmented�Product

Branding�Strategies���Brand�Value���Brand�Development���Brand�Managing

Page 15: Be Fit- Pharmaceutical Company

Marketing�Mix�Strategy Be

Product

Pricing

Place/Marketing�ChannelPromotion

Value�Based���Good�value���Value�Added

Internal�Factors���Target�Costing���Organizational�Considerations

External�Factors���Market�and�demand����

Page 16: Be Fit- Pharmaceutical Company

Marketing�Mix�Strategy Be

Product

Pricing

Place/Marketing�ChannelPromotion

Value�Based�:Value�based�pricing�policy�uses�the�buyers�perception�of�value,�not�the�sellers�cost.

Good�value:�It�refers�to�offering�the�right�combination�of�quality�and�good�services�at�fair�price.�

Value�Added�:�It�means�attaching�value-added�features�and�services�to�differentiate�offers,�supporting�higher�prices�and�build�pricing�power.

Page 17: Be Fit- Pharmaceutical Company

Marketing�Mix�Strategy Be

Product

Pricing

Place/Marketing�ChannelPromotion

Internal�Factors�:

Target�Costing�:�Target�costing�stands�with�an�ideal�

selling�price�based�on�consumer�value�consideration.

Organizational�Consideration�:�Organizational�

Consideration�includes:��Who�should�set�the�price��Who�can�influence�the�price

Page 18: Be Fit- Pharmaceutical Company

Marketing�Mix�Strategy Be

Product

Pricing

Place/Marketing�ChannelPromotion

External�Factors�:

1.�The�market�and�demand

2.�Pricing�in�different�types�of�market

3.�Economic�condition

4.�Government

5.�Social�concern

���

Page 19: Be Fit- Pharmaceutical Company

Marketing�Mix�Strategy Be

Product

Pricing

Place/Marketing�ChannelPromotion

Decision�Channel

Effective�Positioning

Analyzing�Consumer�Needs

Evaluating�the�Major�Alternatives

Inventory�Management

Transportation

Page 20: Be Fit- Pharmaceutical Company

Marketing�Mix�Strategy Be

Product

Pricing

Place/Marketing�ChannelPromotion

Identify�the�Target�Audience

Determine�the�Communication�Objective

Designing�the�Promotion�Message

Choosing�the�Appropriate�Media

Page 21: Be Fit- Pharmaceutical Company

Future�ProspectsOur�journey�will�be�to�become�one�of�the�most�trusted,�admired�and�successful�pharmaceutical�companies�in�Bangladesh�with�a�focus�on�strong�customer�driven�marketing�strategies�&�ethical�practices.� With� each�milestone� we� want� to� surpass� our� own�product��and��service��quality��according��to��consumer��demand.

We��want��to��ensure��medicare�...for��everyone!BeMedicare�For�Everyone

Page 22: Be Fit- Pharmaceutical Company

Thank�You