be a vibrant rotary/rotaract club
TRANSCRIPT
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BE A VIBRANT CLUBPR Planning
Rtrn Klenam, Rotary Club of Accra South
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“In the promotion of understanding, it is important to reach large
numbers, non-Rotarians as well as Rotarians, and you cannot reach
large numbers privately.” - Paul Harris -
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• PR gains an organization or individual exposure to their audiences.
• PR helps an organization and its publics adapt mutually to each other.
• PR can be used to build rapport with employees, customers, investors, voters or the general public.
• PR spreads information to gain public awareness for a product, person, service, cause or organization, and can be seen as a result of effective PR planning.
What is Public Relations
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Public Relations: Informs the community about your club activities, events and services … builds awareness and credibility
Public Image: What your club stands for and how you are perceived… your clubs image in the community
What is Public Relations
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According to RI:
• Public Relation efforts are VITAL to Rotary’s continued growth & service.
• Creating a positive image for Rotary is the responsibility of EVERY Rotarian, locally & globally.
Does RI encourage PR?
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• Everyone has heard of Rotary. • Everyone knows what Rotary involves. • Just because YOU know you’re in Rotary,
everyone else does too. • If Joe Blow really wanted to be in Rotary,
he’d ask you about joining your club.
Common misconceptions
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• Enhance the club’s public image • Gain support and resources for projects • Build links with other community organizations • Attract qualified members • Recognize Rotary members for their
contribution to the community • Correct misconceptions about the club and
Rotary
Effective PR Relations
What are the benefits of an effective public relations plan for your Club?
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7 Steps for an Effective Plan
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Step 1
• First Step: PR Committee Chair
• Who would you ask to be on
your PR Committee?
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Step 2 Evaluate what you are doing now
Who should do the evaluation? • A small group of Rotarians and non-
Rotarians
What should you evaluate? • Clubs website • Brochures, other materials and media • Review past news releases
Are you using the new Rotary identity?
Do your current efforts reflect the image you want?
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UPDATE YOUR WEBSITE AND SOCIAL MEDIA
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Step 3 Building your campaign
• What is your goal?
• Identify your target audiences….who are they?
• Identify your key message or story…. Polio Day, your clubs signature event
• What is more compelling? … an event or service?
• Include photos, audio or video
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TELL COMPELLING STORIES WITH CONSISTENT MESSAGES
• Real people, real stories
• Tug the heartstrings
• Focus on the WHY, not the HOW
• Define your impact
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Step 4 Call to action
What could you use as a Call to Action? • Exciting community service project
• Prestigious speaker • After hours social • Like us on Facebook
• Other?
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Step 5 Funding & Resources
Resources to support your club’s PR: • Human capital can be more impactful than
financial
• Club budget line item for PR
• Partner with other organizations • Use of social media
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Step 6 Tactics and Tools
What media outlets can you target? • Newspaper articles and ads • Business journals • Local TV/Radio ads and announcements • Billboards • Club and members social media • You Tube • Your website and newsletter • Community Blogs
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Step 7 Develop a calendar
Your PR calendar: • Your events and service projects for the year • World Polio Day October 24th • Rotary’s anniversary February 23rd • Transition of leadership • Rotarians at Work Day • Rotary Day
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Public Relations Resources
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Resources
• District, Zone and RI Resources
• The Club Public Relations Committee Manual
• Effective Public Relations: A Guide for Rotary Clubs
• Rotary PR Tips newsletter
• Rotary’s Brand and Media Centers
• Tell Rotary’s Story: Voice and Visual Identity Guidelines
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OUR VOICE AND VISUAL IDENTITY
• Download the guidelines • Create your own club
logo
• Use templates as a starting point
• Use images to inspire your own photos
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WHAT YOU’LL FIND
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THE END RESULT
million members
delivering a consistent message
1.2 = =more members, donors, partners
stronger brand greater impact
=
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• Promote - via the media - club activities which address important community issues.
• Develop a club website and encourage community organizations to link to it.
• Solicit third party endorsements of Rotary projects. • Ask beneficiaries of Rotary service to speak on
behalf of the club. • Publicize member participation in club activities in
business and trade periodicals as well as at their work places.
Promoting Rotary
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• Arrange for Rotary displays in local libraries, banks, city halls, etc.
• Produce a video of club activity. • Promote Rotary’s work with and for
young people. • Seek opportunities for Rotarians to
speak at community events & schools.
• Speak to local press groups.
Promoting Rotary Cont’d
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• Wear Rotary pins, shirts, etc. to public events.
• Place brochures, pamphlets in local businesses (doctor’s offices, hospitals, etc.)
• Use signage throughout the community.
• Think outside of the box. • GO BIG!!!
Promoting Rotary Cont’d
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• Annual leadership changes provide opportunities for members to take on new roles.
• Ask the current and immediate past presidents to work with the president-elect and president-nominee.
PREPARE FUTURE CLUB LEADERS
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Rotary clubs are full of professionals and leaders. Teach them how to lead within Rotary.
COACH NEW LEADERS
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Create committees that are practical for your club. Recommended committees include: • Membership • Public relations • Service projects • The Rotary Foundation • Administration
CREATE PRACTICAL COMMITTEES
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Keep traditions that are meaningful to your club, but foster an environment that allows members to offer ideas for new club practices.
TRADITION AND INNOVATION
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IMPLEMENTATION IDEAS
• Consider holding a daylong retreat.
• Incorporate member ideas.
• Before amending bylaws, test new ideas.
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WHAT IS BE A VIBRANT CLUB ?
• A guide to help clubs create their own leadership plans
• A description of 10 best practices
• A tool that challenges you to energize your club
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HOW TO USE THE GUIDE
• Review the best practices.
• Identify areas for improvement.
• Brainstorm new ideas. • Test new practices.
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YOUR CLUB, YOUR IDEAS