Current mobile phone and search

engine user markets are growing

There is demand for a filtering tool to make

search easier

A new market for the “functional web” is

arising

Success of mobile apps depends on connecting

consumer queries to app’s abilities

Consumers have unmatched needs

Currently no tool can match a description of

their needs with a product

Developers have undiscovered

features

Current methods of deploying mobile apps

are ineffective at reaching critical mass

Opportunity Challenge Solution

Quixey is a search engine for mobile apps, providing a

platform that connects the consumer’s exact needs with relevant apps based on their

descriptions.

As a first mover in this specialized category,

they have the potential to spearhead a winner-

takes-all strategy.

Executive SummaryThe opportunities & challenges faced by app developers & consumers make Quixey an ideal solution

The Market OpportunityGrowing mobile user base and increased reliance on apps create need for a functional search engine

Increased usage of mobile web creates growing need for a tool to make the search

process easier

Mobile devices will start to predict consumer behavior,

increasing reliance on mobile search apps

There is demand for a disruptive distribution

channel for app developers to reach consumers

1

2

3

Number of cell phones will reach 7.3 billion this year

Americans alone conduct 20.3 billion searches/month

Major players produced 125 billion queries (2010)

Mobile Internet usage will outpace desktop usage

GOOG now delivering results for “related terms”

“Consumers will spend less time on decision-making”

Upload mobile app onto different platforms’ app stores (iOS, Android)

Attract beta testers with monetary incentives

Increase brand awareness through social media and word-of-mouth

A Developer’s Current Method of

Deploying App

Market Size Market Trends Status Quo

Quixey OverviewQuixey is an app search engine that matches individuals with mobile apps that best suit their needs

Tomer KaganCEO & Co-FounderEarly entrepreneur named Forbes 30 Under 30 and advised numerous influential investors

A Strong Management Team is Born, with Diverse Backgrounds and Vision

to Execute

Guru GowrappanCOOPreviously Senior Director of Yahoo! And COO of Zynga

Sudhir MohanHead of EngineeringPreviously Head of Tech at eBay Commerce Networks and Senior Director of Engineering at Yahoo!Liron ShapiraCTOSoftware engineer from UC Berkeley who created Quixey’s unique “functional search”

Founded at HQ in

Mountain View

November 2009

$400K in Seed

April 2011 $3.80M in Series A

August 2011

$20M in Series B

June 2012

$700K Debt

September 2012

$50M in Series C

October 2013

How Quixey WorksQuixey is extremely valuable for both consumers and developers

Traditional Quixey

PlatformDeep Links

Web Crawl

Matches search queries with functions using an algorithm

1 2

Data is aggregated as signals and used for machine learning to create functions

Crawls millions of pieces of data from many endpoints; deep links within apps themselves

Category

Apps

Business Fitness Reading

Representation of App is created in Quixey's system

Queries are matched to this representation

Quixey’s Position and DefensibilityQuixey’s first mover advantage helps it capitalize on the Network Effect and create barriers to entry

Founded the earliest

Possesses the most invested capital

compared to competitors

Offers unique features from other firms

Strong user base: approaching 1 billion

queries/month

The more users on Quixey, the more users

they attract

Currently powers app search for well-known

companies = barriers to entry for competitors

Proprietary technology is hard to reproduce

First Mover Advantage

The Network Effect High Barriers to Entry

Consumer

Developer

Goes Beyond Pure Play

Value Proposition

Application content discovery + Deep Linking across applications

Quixey looks at the world around an application and directs users to relevant apps

DevelopersConsumers

Functional Search

Matches query to function instead of title or description of app

Lets you search by what you’re trying to do

Query Function

Platform for discovery

Promotion Channels

Allow developer’s apps to be discovered through unique content searching

Option to pay for advertising so app comes up at the top for relevant queries

Provides prime advertising for people already looking for an app

People to download their app

Deep linking exposes their app content to millions of queries a month

Go-To-Market StrategyQuixey’s key strategic partners and disruptive distribution channels will protect it from incumbents

Developer Community

Application-Creating Enterprises

Original Equipment Manufacturer (OEM)

Search Engines

Disruptive Distribution Channel Strategic Partners

The developer community, both independent and enterprise, will expose their apps with Quixey’s deep linking so

that their apps will be found and downloaded

Quixey’s free app search engine

provides OEM’s with wide search capability

on its platform

Search engines will adopt and partner

with Quixey’s mobile search engine to generate better

content for their own users

Competitive AnalysisQuixey offers a higher quality product than its competitors that has been adopted by the industry

Features

Financial Backing

Partners

Developer Friendly

Rating Comments

Functional app search, deep-linking, intuitive search UI

Big partners such as Ask.com, Sprint, Microsoft, Nokia, Starhub

Easy URL register, handling URL Scheme

Rating Comments

App search, deep-linking; not integrated with AAPL

Acquired by AAPL in 2012

Does not offer a platform since AAPL acquisition

Rating Comments

Leader in deep-linking, but no search

NTT DoCoMo – phone operator in Japan

Rating Comments

Deep-linking, intuitive design, but no search

No partners

Requires installation of other software, more code and pages in docs

$74.9 M $2.6 M $750 K $3.1 M

N/A

Great dashboard and analytics per app for deep linking

Monetization StrategyQuixey is improving the quality and content of its platform, which will lead to high revenue streams

Sales Channels

Potential Monetization Segments / Models

Current Monetization ModelMonetization Policy

Sell to developers to expose app content to search queries

Sponsored apps in app search

•Cost / Click Model

•Cost / Impression

Model

Advertisers

Developers

Maximize potential sales channels with additional partnerships

Upon reaching critical mass, Quixey can sell search ads to advertisers

B2B marketing for Android, Windows, and iOS platforms to integrate Quixey in their

existing search engine

Sponsored apps for developers: newly released beta on sponsored apps is careful about search result integrity

Quixey is waiting for critical mass to pursue monetization more effectively

Royalties off paid applications found

through Quixey

ValuationQuixey should seek a $60MM Series D round to further scale its business and fund expansion

Valuation Summary

$145.0MM Pre-Money

valuation as of April 2014

Seek a $60MM Series D round for 29% equity

stake

Assume a conservative 40%

YoY growth in queries

462% Cash-on-Cash Return by

year 2020

Comparable Company Analysis

Use EV/Revenue to capture investors’

emphasis on growth over profitabilityTraditional Search Big Data Analytics

Weighting Yields 15.4x

2014 EV/Revenue

Multiple

Increase Quixey’s

presence as market leader in

app search

Growth OpportunitiesDespite extraordinary growth, Quixey has substantial opportunity to increase its reach

International Expansion

Develop New Features

Acquire Talent

Seek to make additional

acquisitions like Kite.io

Absorbing competition will

help Quixey corner the

market

Talent acquisition will

help future R&D efforts

Strong community

more monetization opportunities

Create new features like Quixey News and Spotlight

Generate content to increase

average session duration

Reposition service as a destination for all app

needs

Expansion in user base increases value of service

International market

represents significant

opportunity

Large application

creation activity in Asia

Develop Quixey in various

languages to expand

geographically

1 2 3

1 2 3

1 2 3

Next StepsIn the span of 5-10 years, Quixey and its investors can explore an IPO and M&A at the right value

M&A Considerations IPO Considerations

There are many suitors for Quixey in a sell-side M&A due to its strong offering

Sell-side M&A offers investors an exit opportunity at a premium valuation

IPO allows investors to partake in upside potential of the company

moving forward

Must factor in risk of current boom of IPO market and uncertainty of future

conditions

Company Strategic Rationale

Offer Date Company Price Performance (Offer to Aug 2013)

5/16/13 133.3%

5/16/13 169.8%

6/6/13 78%

Quixey will complement current search option; Android platform can utilize Quixey

Quixey can bolster application discovery on Kindle platform

Line of windows phones and applications can benefit from Quixey’s robust search; Bing complements Quixey

Tech IPOs Show Strong Price Performance

Quixey has potential to be $1B+ at time of IPO, but must execute and

monetize

Appendix

Appendix SlidesComparable Companies AnalysisRisks & MitigantsQuixey vs. Google/AppleCapital EfficiencyCompetitor BenchmarkHow Consumers use the App

Main SlidesExecutive SummaryThe Market OpportunityQuixey OverviewHow Quixey WorksQuixey’s Position and DefensibilityValue PropositionGo-To-Market StrategyCompetitive AnalysisMonetization StrategyValuationGrowth OpportunitiesNext Steps

Appendix: Comparable Companies Analysis

TEV/Revenue TEV/EBITDA TEV/EBITTicker Company LTM LTM LTM

Big Data AnalyticsSPLK Splunk 22.6x NM NMDATA Tableau Software 17.3x NM NMVMW VMWare 7.5x 27.3x 34.1x

Mean 15.8x 27.3x 34.1xMedian 17.3x 27.3x 34.1x

Traditional Search EnginesGOOG Google 2.1x 7.1x 9.2xYHOO Yahoo 7.5x 18.7x 24.6xYNDX Yandex 8.2x 20.2x 25.3xBIDU Baidu 10.6x 24.4x 31.4x

Mean 7.1x 17.6x 22.6xMedian 7.9x 19.5x 25.x

Quixey EV/Revenue 15.4x

% of Queries with Sponsored Links 70%Average Price/1000 Impressions 1.6

Assumptions for Revenue Model

Comparables Universe

Appendix: Risks & Mitigants

• Coming soon

There are risks to consider when moving forward

Appendix: Quixey vs Google/AppleQuixey’s product offers unique functionality to Google/Apple and is better positioned for growth opportunities

Product Advantages Product Placement

• Quixey’s search results/rankings are focused for native apps

• Quixey supports app developers, while Google and Apple often recommend its own products

• Quixey uses functional search that takes advantage of machine learning and metadata while Google/Apple app search only utilize semantic search by categories

• Quixey has better positioning for developers as it offers advertised apps and better content discovery through its functional search

• Quixey has optimized its product placement in the search market with partnerships across many platforms (Ask.com, Sprint, Microsoft, Nokia, Starhub), as opposed to Google and Apple

versus

Appendix: Capital Efficiency

Position Yearly Compensation Current Number of Positions

Yearly Compensation for Position

Business Developer $80,000 20 $1,600,000

Product Designer $100,000 5 $500,000

Software Engineer $120,000 30 $3,600,000

Data Analyst $150,000 5 $750,000

Quixey spends around $7 M/year on employee compensation at its current size

Sources: http://www.glassdoor.com/Salary/Quixey-Salaries-E639318.htm https://www.quixey.com/team/

Appendix: Competitor Benchmark

Competitor Investment Founded HQ Partners Additional Information

Quixey $74.9 M 2009 Mountain View

Ask.com, Sprint, Microsoft, Nokia, Starhub

App search, deep-linking, sponsored apps; All platforms

Everything.me

$35.5 M 2010 Tel Aviv None Personalized info suggestions to home screen; Android

Chomp (AAPL)

$2.6 M 2009 San Francisco

Acquired by Apple in February 2012 App search, deep-linking

Cellogic $750 K 2010 Jerusalem NTT DoCoMo Deep-linking, web services to lock screen

Tapstream $681 K 2012 British Columbia

HootSuite App marketing dashboard, tracks acquisition, retention, ROI

Appsfire $4.6 M 2009 Paris-l'hopital

Ansca Mobile, Cellcom App search, app marketing dashboard; iOS and Android

Sparq (YHOO)

$1.2 M 2010 Seattle Acquired by Yahoo! in January 2014 Deep-linking

URX $3.1 M 2013 San Francisco

None Deep-linkingAndroid

Competitive analysis shows that Quixey is a first mover in its field that has raised the most capital.

Appendix: How consumers use the app

• Use functional search queries

• Ex) Improve battery life, read at my leisure

• “Browse” interface• Find apps within

categories such as “play,” “work,” and “love”

Human way to approach app discovery

• Customized “trending” section

• Find the top apps for various demographic and interest groups

• “Sample Sort” feature lets you create and sort sample search queries by different personal needs