be a startup star in public relations
TRANSCRIPT
Startup Files:Media Rock Star
The Entrepreneur’s Field Guide
Partner:
“So You Wanna Be a
Startup Star”- W i t h a p o l o g i e s t o T h e B y r d s & P a t t i S m i t h
Getting Media Coverage is
But you’ve got to get it right.
Done Right, PR/Media Delivers:
Market-generating media coverage
Credible content for social channels
A beacon for partners, acquisition, growth
A critical layer of your marketing stack
Two Parties. Two Goals:
YOUWant to tell yourBusiness
story
JOURNALISTS Needs to tell their
News story
To be Successful: Your story has to become their news.
Get to WorkUnderstand the medium & the audience
Understand how your story ties in with the journalist
Give the journalist the tools needed so he/she can get the job done
Focus + Preparation Know the tough questions – practice response Think in headlines – keep it short Speak to the audience, not the journalist
UNDERSTAND THE ONE SECRET-SAUCE KEY TO MEDIA ROCKSTAR SUCCESS
Thought Leadership
Thought LeadershipBest way to engage a reporter, earn
credibility and most importantly, secure coverage, is to provide insight beyond your company or offering:
Delivering valuable, and valued, insight on the issues and concerns of your marketplace is the key to delivering thought leadership in an interview.
The pay-off is earning visibility, trust and authority, valued commodities which reflect back on your organization or enterprise.
Thought Leadership ExampleYou may sell swimming pools. You may
not necessarily discuss your products at all. Instead, you offer your insight on related topics that are key to the market you care about:
• Swimming safety tips. • Creating memorable family “together
time.”• Swimming for exercise and mobility.• Hardscape/water features as real
estate drivers.water-themed party ideas
WHY DO ALL OF THIS???
“If I was down to my last dollar, I’d spend it on public
relations.” - B i l l G a t e s , M i c r o s o ft
As a startup, you haven’t earned your first dollar yet.
So, learn to do it yourself.
Nuts & Boltso Journalists owe you
nothing
o Being nice, prepared, helps: HOMEWORK
o Stay on track/on message
o Never go off the record
Now Go Rock It.
Pa m A b ra h a m s s o n 1 . 5 0 3 . 2 9 8 . 9 7 4 9pa m @ p ra p u b l i c re l at i o n s .co mw w w. p ra p u b l i c re l at i o n s .co mTw i tte r : @ Pa m _ A
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