© 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Justin Graham

Head of Product Management, AWS Marketplace

Jim Crabbe

Senior Product Manager, CAS - Boeing

October 2015

How to Accelerate Projects

with AWS Marketplace

BDT206

What to expect from the session

• What is AWS Marketplace?

• How does AWS Marketplace work?

• Introduction to Boeing CAS

• Boeing CAS – AWS Marketplace use cases

The AWS Marketplace is an e-commerce website and platform for

purchasing software that runs on AWS

Seller Customer

1

2

5

1

2

5

Develop and list software on

AWS Marketplace

Determine pricing for hourly,

monthly, annual, and free trial

Collect revenue and analytics

from AWS Marketplace

Choose types of servers (Amazon

EC2) and global locations from

which you can run software

Start using the software and pay

for what you use – software and

servers

Browse, test, and buy software

out of 2,300+ product listings

Manages license, payment,

billings, and analytics

Works with partners to execute

sales and marketing campaigns

3

4

Hourly

Pay for software and

compute capacity by the

hour with no long-term

commitments

Ideal for development &

test

Many purchase options to support different needs

Monthly

Make a monthly

payment and receive a

discount on the monthly

pricing charge

Ideal for temporary

projects and baseline

workloads

Annual

Make a low, one-time

payment and receive a

significant discount on

the annual pricing

Ideal for regular or long-

running workloads

Free Trial

Get started on AWS

Marketplace with free trial

& no commitment

Good for initial evaluation

AWS Marketplace demo

Boeing and AWS MarketplaceJim Crabbe

Senior Product Manager – CAS - Boeing

Integrated Services – Unparalleled integration for your unique needs

Customer Support – World-class customer support, anytime, anywhere

Delivering parts

on demand

Optimizing fleet

performance & maintenance

operations

Training, fuel, flight

planning, fleet

optimization

Innovating insights to

deliver industry-first

capabilities

OEM Knowledge-

Manufacturing experience,

Fleet data, engineering expertise.

Breakthrough Technologies-

R&D to keep your aircraft safe,

Reliable, efficient and available….

Lifecycle Commitment-

Support of your aircraft from

Acquisition , operation,

Maintenance and transition.

Integration-

Largest services portfolio in

Industry. Integrated operations.

Passion-

Round the clock support.

Experience, knowledge &

Commitment

Operating costs high and volatile

Technology becoming a key enabler Profitability low but improving

Traffic growth but prices declining

Airlines seek new levels of operational efficiency

Information management

Abundant data

Availability and reliability

Security

IT a strategic enabler

Innovation and disruption

Digitization of assets, processes and people

Mobility, cloud solutions, social media

Big data and analytics

Behaviors and expectations

Consumerization

Real-time

Context-specific

Regulatory environment

We expect information to be accessible everywhere, all the time

1010010101010

1010100010100

0111100001010

110

DATA CLOUD MOBILITY

BusinessNew

Models

The new landscape for enterprises

Connect the

airplane

Optimize aviation

infrastructureEnhance

operational

efficiency

Empower and

enable the workforce

Fleet and maintenance solutions

Platforms Analytics Mobile Connectivity

Leveraging technology to create customer valueIntelligent solutions for the digital airline

| 15Copyright © 2013 Boeing. All rights reserved.

AWS solves key challenges for rapid innovation

Infrastructure capital planning

Provisioning

Scalable architecture

Cloud computing creates new challenges

Network designers and architecture need to be embedded with the project teams

Non-traditional operations

New skill sets – resource risk

Plan ahead

Drive strategy – people, processes, tools

Be flexible - especially in people planning

Plan for resources – Infrastructure, services, and DevOps

Boeing path to the cloud

Boeing business value from AWS Marketplace

• Software/product selection

• Proof of concepts

• Capex Vs. Opex

• Utility usage patterns

• Become a seller

• Cloud neutral

• Pricing flexibility

• Architectural flexibility

• Business agility

AWS Marketplace use case #1: Product evaluation & PoC

• Software/product selection: Compare options, read reviews, and quickly

find the software you want. Prices are clearly posted and software can be

purchased immediately.

• Proof of concepts: Use 1-click deployment model to quickly spin up an

instance for a default installation or experiment. Or, for more complex use

cases, leverage the Amazon EC2 console.

Example

• 99 cents per hour vs. 100k in

Direct licensing.

• Quickly provision SAP HANA to

perform analytics and pay only

for when you need to run

analytics.

AWS Marketplace use case #2: Business agility• Business agility: Spin up new products or enhance existing products with

low capital expenditure and shorter time frames.

Example

• Quickly stand up a LAMPStack

on a server at the push of a

button to build an open source

application.

• Decrease the time to market

and cost structure to develop

and support a new application.

• Includes Apache, MySQL,

PHP and phpMyAdmin on

demand for under a dollar an

hour.

AWS Marketplace use case #3: Architectural flexibility

• Architectural flexibility: Quickly procure or swap out legacy software for

new products or services instantly as needed.

Example

• Flexible deployment

options, rapidly put in

place with hourly and

annual payment models.

• Optimize usage with out

down time or upfront

costs…only pay for what

is used.

Key Takeaways Slide

• AWS Marketplace is an e-commerce software store

• Consumption-based subscription model with easy

deployment

• Plan ahead for journey to the cloud

• Use AWS Marketplace for PoC, business agility, and

architectural flexibility

Jim Crabbe

Sr. Product Manager, Platform Solutions

James.T.Crabbe@boeing.com

Questions?

Thank you!

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