bdi feb 2011 | making content king
DESCRIPTION
This presentation is from the BDI Financial Services Communication Forum in Feb of 2011. It covers why a consistent and exciting content plan for social media is a critical part of mastering the channel. All photos were taken from Google. If they're yours, drop me a line, & I will gladly attribute your awesome work :)TRANSCRIPT
© Greenlight Marketing Ltd, 2011
US Consumers’ Use of Social Media to Discuss Brands1
70% of bloggers are organically talking about brands on their blog. 38% of bloggers post brand or product reviews.2
44% of social media users have recommended a brand on twitter, 46% have recommended a brand on Facebook2
A negative customer review on YouTube, Twitter or Facebook can cost a company about 30 customers.3
Sources: 1. MediaPost 2 Econsultancy Nov 2009; 3 Bloomberg Nov 2009 2
Consumers use social media to share opinions about brands
2
Articles referencing and Google users searching for social media information has been steadily increasing since 2008
Source: Google June 2010
© Greenlight Marketing Ltd, 2011
•400 Million Active Users1
•50% of our active users log on to Facebook in any given day1
•Average user creates 70 pieces of content each month1
•100 million registered users; 55 million tweets a day2
•75% of Twitter traffic comes from offsite; 37% via phone2
•Twitter receives 600 million search queries per day.2
•6 million+ users3
•300 million+ checkins4
•77.38% checked in 30 times in a month.3
•126 million blogs5
•50/50 men & women, gender-neutral environment5
Sources: 1. Facebook.com; 2. Twitter Chirp Developer Conference April 2010; 3 Foursquare.com; 4. Business insider ; 5. Sysomos Blogger study June 2010 4
Global Social Media Statistics
Engage
Adapt
Measure
Listen
Analyze
AA BB CC
