TOURISM INDUSTRY IN INDIA

FAMOUS PLACESFAMOUS PLACES

FAMOUS PLACESFAMOUS PLACES

TOP 5 STATES VISITED BY TOP 5 STATES VISITED BY FOREIGNERSFOREIGNERSSTATES STATES TOURISTSTOURISTSTAMIL NADU TAMIL NADU 20.3 LAKH20.3 LAKHMAHARASHTRAMAHARASHTRA 20 LAKH 20 LAKH DELHI DELHI 19.6 LAKH19.6 LAKHUTTAR PRADESHUTTAR PRADESH 15.3 LAKH 15.3 LAKH WEST BENGAL WEST BENGAL 11.8 LAKH 11.8 LAKH (Figures for 2009 from TOURISM MINISTRY)

TOP 10 STATES VISITED BY TOP 10 STATES VISITED BY DOMESTIC TOURISTSDOMESTIC TOURISTS

STATES STATES TOURISTS (IN TOURISTS (IN CRORES) CRORES)

ANDHRA PRADESH ANDHRA PRADESH 15.75 15.75 UTTAR PRADESHUTTAR PRADESH 13.48 13.48 TAMIL NADU TAMIL NADU 11.58 11.58 KARNATAKA KARNATAKA 3.27 3.27 RAJASTHANRAJASTHAN 2.56 2.56 MAHARASHTRAMAHARASHTRA 2.37 2.37 MADHYA PRADESH MADHYA PRADESH 2.31 2.31 UTTARAKHAND UTTARAKHAND 2.19 2.19 WEST BENGAL WEST BENGAL 2 2 GUJARAT GUJARAT 1.59 1.59

SWOT ANALYSISSWOT ANALYSISSTRENGTHSSTRENGTHS Country of rich heritage and traditions Country of rich heritage and traditions

having a vast and varied history.having a vast and varied history.

Places of ancient civilization and Places of ancient civilization and settlements dating back to several settlements dating back to several centuries present in India. centuries present in India.

Unity in Diversity i.e.. Multicultural Unity in Diversity i.e.. Multicultural people staying together in the same people staying together in the same country.country.

One of the fastest growing economies One of the fastest growing economies of the world.of the world.

STRENGTHS (continued…)STRENGTHS (continued…) Increasing literacy rate among Increasing literacy rate among

the local people and improving the local people and improving infrastructure leading to increase infrastructure leading to increase in tourist visits.in tourist visits.

India has been maintaining good India has been maintaining good and cordial relationship with and cordial relationship with different countries which helps different countries which helps the people of those countries to the people of those countries to get the visas easily to visit India.get the visas easily to visit India.

WEAKNESSESWEAKNESSES Inadequate standard hotels in Inadequate standard hotels in

the country leading to the the country leading to the problem of accommodation for problem of accommodation for the visiting tourists. the visiting tourists.

Lack of proper infrastructure.Lack of proper infrastructure.

Poor health, lack of hygiene and Poor health, lack of hygiene and proper sanitation among proper sanitation among majority of people especially in majority of people especially in the rural parts of the country.the rural parts of the country.

WEAKNESSES (continued….)WEAKNESSES (continued….) Incidents of local people Incidents of local people

harassing and torturing the harassing and torturing the visiting tourists especially the visiting tourists especially the foreign tourists in different parts foreign tourists in different parts of the country.of the country.

Uneven progressUneven progress

OPPORTUNITY(IES)OPPORTUNITY(IES) The upcoming Commonwealth Games The upcoming Commonwealth Games

2010 in New Delhi will be the biggest 2010 in New Delhi will be the biggest ever event in India’s sporting history.ever event in India’s sporting history.

International players of various sports International players of various sports from across the world will be coming to from across the world will be coming to participate in CWG 2010.participate in CWG 2010.

This will put India on the world map as This will put India on the world map as a ‘sporting nation’ having the capability a ‘sporting nation’ having the capability to host a major sporting event.to host a major sporting event.

OPPORTUNITY(IES) (continued….)OPPORTUNITY(IES) (continued….) Major boost for the Indian Major boost for the Indian

tourism industry since many tourism industry since many foreign tourists will be coming foreign tourists will be coming for sightseeing and to witness for sightseeing and to witness the CWG 2010.the CWG 2010.

Definitely, a major source of Definitely, a major source of income for the Government income for the Government (Approx. 1500 crores) .(Approx. 1500 crores) .

THREATSTHREATSTerrorism- Incidents like 26/11, Terrorism- Incidents like 26/11, 11/7 have an impact on the psyche 11/7 have an impact on the psyche of the visiting tourists.of the visiting tourists.

These incidents dramatically These incidents dramatically reduces the foreign tourist arrivals reduces the foreign tourist arrivals in India.in India.

The increasing Naxalite activities The increasing Naxalite activities and constant Maoist attacks in the and constant Maoist attacks in the country country

is not helping the cause either.is not helping the cause either.

THREATS (continued)THREATS (continued)Crime rates increasing in the country Crime rates increasing in the country ranging from petty thefts to serious ranging from petty thefts to serious murder cases. murder cases.

Diseases in recent years such as Dengue, Diseases in recent years such as Dengue, Chikungunya and Swine Flu are causing Chikungunya and Swine Flu are causing the tourists to stay away from visiting the tourists to stay away from visiting different parts of the country.different parts of the country.

Increasing competition from other exotic Increasing competition from other exotic countries. Eg. Singapore, Hong Kong etc.countries. Eg. Singapore, Hong Kong etc.

Food problems plague the tourists .Food problems plague the tourists .

Lack of basic infrastructure and Lack of basic infrastructure and accommodations for tourists in accommodations for tourists in rural areas of the country.rural areas of the country.

Women especially western women Women especially western women get harassed by the local men get harassed by the local men making it unsafe for women and making it unsafe for women and elderly tourists.. elderly tourists..

PROBLEMS FACED BY THE TOURISTS

Costly travel – soaring fuel prices Costly travel – soaring fuel prices resulting in the increase of fares of resulting in the increase of fares of flight and trains which are the main flight and trains which are the main mode of transport for the tourists.mode of transport for the tourists.

Lapses in security and safety – Lapses in security and safety – incidents of tout and harassment of incidents of tout and harassment of tourists in some places.tourists in some places.

Gap between demand and supply of Gap between demand and supply of manpower.manpower.

ATHITI DEVO BHAVA• A pioneer initiative by Ministry of

Tourism, Government of India that will help tap into the full potential of tourism in India. 

• A nation wide campaign that aims at sensitizing key stakeholders towards tourists, through a process of training and orientation.

• To change the attitude towards foreign tourists who are often Mistreated, Cheated and rudely dealt with.

• The entire concept is designed to complement the ‘Incredible India’ Campaign.

SEVEN POINT ATHITHI DEVO SEVEN POINT ATHITHI DEVO BHAVA PROGRAMBHAVA PROGRAM

• Samvedan Sheelta or Sesitisation • Prashikshan or Training and

Induction • Prerna or Motivation • Pramani Karan or Certification • Pratipushti or Feedback • Samanya Bodh or General

Awareness• Swamitwa or Ownership

The Charter of Atithi Devo Bhavah The Charter of Atithi Devo Bhavah Training ProgramTraining Program

To train key stakeholders (of the To train key stakeholders (of the tourism industry) in terms of tourism industry) in terms of changing their attitude and changing their attitude and behaviour towards foreign tourists. behaviour towards foreign tourists. The programme shall cover 4 areas:The programme shall cover 4 areas:

• Hygiene & Cleanliness Hygiene & Cleanliness • Conduct and Behavior Conduct and Behavior • Integrity and Honesty Integrity and Honesty • Safety and Security Safety and Security

OUR VIEWPOINTOUR VIEWPOINT

India has the potential to be the No.1 India has the potential to be the No.1 tourist destination in the world tourist destination in the world provided:provided:

Our strengths are maintained as it is Our strengths are maintained as it is and in fact, raising our standards.and in fact, raising our standards.

Our weaknesses are minimized if not Our weaknesses are minimized if not eliminated as much as possible.eliminated as much as possible.

Making good use of our Making good use of our opportunities.opportunities.

And last but not the least, nullifying And last but not the least, nullifying the threat quotient to the least.the threat quotient to the least.

This is ambitious but possible.This is ambitious but possible.

PRESENTED BY SREENIVAS