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Welcome

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Presentation

On

Financial analysis of BDCOM online ltd

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Submitted to

Mr. Md. Ridwan RezaSenior Lecturer

Department of Business Administration

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Submitted by

Name ID

MD. Maidul Islam 0901010017

Nishita Roy Toma 0901010026

Safinaz Amin Anni 0901010028

Shanu Uddin Rubel 0901010054

Ahmed Shehab Chowdhury 0901010136

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Global economic outlook

The Global IT industry is one of the fastest moving

industries in the global economy. Explosive growth is

being propelled by rapid advancements in internet-

related infrastructure and services.

In Global perspective the IT sector of Bangladesh is not

as developed as like other country. But BDCOM had

struggle enough to establish them as a renownedinternet service provider (IT firm).They are not as skilled

as other global IT firm because of lack of IT

infrastructure & facilities related this sector.

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Domestic economic outlook(CONT.)

At present Information Technology (IT) is a subject of

widespread interest in Bangladesh. There are around

100 software houses, 35 data entry centres, thousands

of formal and informal IT training centres and numerous

computer shops. The Government has declared IT as athrust sector and that computer training centre will be set

up in each divisional and district headquarters of

Bangladesh. A tremendous activity is going on in every

sector including e-commerce, e-governance, computernetworking, Internet, web browsing, web applications,

multimedia product development etc.

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Domestic economic outlook

Some active steps and initiatives are already there, Highlight below

for an exposure of the present and future prospects of IT in

Bangladesh.

Telecommunication

Banks support

Human resource

IT awareness

E-commerce

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Industry Analysis(CONT.)

The information technology industry in Bangladesh has gradually

come of age and today accounts for more than Taka 25 billion or

USD350 million in annual revenues.

It is still a tiny blip compared to a GDP nearing USD100 billion but

it's a noticeable blip that is growing markedly every year.

Bangladesh today is the third largest exporter of apparels and this

industry will continue to dominate our export basket for theforeseeable future.

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Industry Analysis

Software and graphic design service exporters raked in

nearly USD33 million from July 2008 to June 2009 an

increase of 32 percent from the previous year despite

severe economic recession in most buying countries.

The growth trend is getting stronger with time as IT

entrepreneurs scale up their operations riding on

increased overseas market penetrations and biggerinvestments

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Five Forces Analysis(CONT.)

Threat of new entrants:

The IT industry is a well established market and the threat of a new entrant is quitelow, as the technology needed to rival the devices already available is quite

advance if they want to differentiate from them.

The barriers to entry in the IT industry is high because any new entrants will needhigh investments in R&D, technology and marketing in order to compete with theestablished organizations.

In conclusion the threat of new entrants is very low and not a factor which BDCOMwill have to worry about in the near future.

Power of suppliers:

Although BDCOM rely on its suppliers to supply equipment for their advancedInternet service, there are actually a number of large equipment makers, which

BDCOM could switch to.

The software suppliers BDCOM are available now, so the bargaining power ofsuppliers are quit low.

.

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Powers of buyers:

The power that customers have is rising because of the increasingnumber of choices in Internet service provider, for example

Banglalion wimax, Qubee Wimex etc.

With a lot of the BDCOM competitors all offering similar packagesthe industry is very price sensitive with customers seeking out thebest value for money.

Many of the consumers will rarely tied into long term contracts soswitching from one ISP to another will be effortless and less

expensive for the consumer. In conclusion, the buyers have a high amount of power because of

the other ISP so they can choose instead of BDCOM

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Threats of substitutes products Internet is an everyday essential in peoples lives today and people

would find it hard to replace.

However, ISP are capable of performing unique function in our society,so basically it doesnt have any substitute product.

In conclusion, the threat of a substitute product is very lowCompetitive rivalry:

Today the rivalries of BDCOM are increasing quite rapidly and they arefeaturing new services and confining more market share.

There is also very little differentiation between the competitors whichmeans any new ISP in the market, like Banglalion, will find it difficult totempt existing BDCOM customers to switch.

In conclusion, competitive rivalry is very high.

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Company Analysis

BDCOM Online Limited is a trusted name for Internet Service, e-commerce Service, IT Infrastructure Development and Industry

Standard Software.

With the unique vision, BDCOM is the forerunner in the value centricservice Market place and an architect of high value end-to-end ICTsolutions and software for both National and International market.

BDCOM was incorporated as a private limited company on

12th February 1997, under the Companies Act, 1994, and registeredwith the Registrar of Joint Stock Companies. Subsequently, the

Company has converted into a public limited company in 2001 with

a view to float its share to the public.

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Mission Statement

Their mission is to provide the clients with the highestinternational standard Internet Services in the most

convenient way. Customer satisfaction is their primary

concern and they exist for those who make up the

society they serve.

Their vision is to become the Premier in IP-centric

Service Provider in Bangladesh dedicated to continuous

innovation and extend computing technologies and

applications into areas currently unexplored.

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Values

BDCOM believes that they run the most widely respected and valued Internet Service

Provider in Bangladesh. They believe that their positive attitude plays the dominant

role in their success, in their ability to innovate and in their ability to serve valued

clients.

At BDCOM, they...

strive to be the best at what they do respect each other and work as a family continually learn and develop are trustworthy empower each other are competitive

They love to compete and believe competition brings out the best in them. They have

the finest people, the latest technology, the best spirit, and the best team in the

industry. Each BDCOM member plays a vital role in the great chain of theirsuccess.

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Products

HOME

BDCOM Online Ltd is providing internet service for all customers in

home and office science its beginning. A major percentage of their

valued customers are home user. They are always grateful to them

and they try their best to serve them the best. From dialup to high-

speed broadband they provide the most modern facilities to give

them the satisfaction of browsing.

Home Services

Broadband Internet Services

Dial-up World Class Antivirus E-Scan

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Corporate

Corporate Services

Secure Network Solution

Internet Bandwidth

Data Communication Service

Virtual Private Network for Corporate

Complete Hosting Solution

Complete Email Solution

Co-location Service

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Financial Statement Analysis

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SWOT Analysis:

Strength:

Strong relationship with suppliers.

Have loyal potential customers.

Providing quality service.

Weakness:

They are highly depended on import of raw materials.

Switching cost is relatively low.

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Opportunity:

Government is providing special incentives for increasing efficiency in this sector.

Increasing demand of IT firms.

Young generation in Bangladesh is very enthusiastic and has correctly identified IT as thefuture of the country.

Threats:

Increasing competitors rapidly.

Customers are highly cost sensitive.

From the overall analysis we can see that the performances are consistent. And we can putthem into emerging company category. From the macro-economic analysis we can forecast

that BDCOM online ltd in the IT industry will grow faster. Because of the increasing new

enters the competition is rising. To hold the market share BDCOM should take new

strategy. From the above analysis we can say that it is quite safe for future investment,

because they are growing right now.

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Thank You

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