bcusu presentation part one
TRANSCRIPT
Today
Familiarisation with platforms
Useful concepts
Case studies
10.00 Intro10.25 How to be a social reporter 10.35 Workshop task11.15 Break11:35 Understanding social media 12:35 Lunch
1:30 Writing Social Media guidelines 2:00 Understanding your network 2:30 Using Social Media to promote your
organisation - a case study 3:00 Break3:20 Social Media Surgery4.00 Finish
About me
Some context
Long before Web 1.0
Picture from: http://www.flickr.com/photos/mccormacka/6568982731/
Just before Web 1.0
Picture from: http://www.flickr.com/photos/smokey_blue/92346496/
Web 1.0
Picture from http://www.flickr.com/photos/andrein/6371408193/
What was Web 1.0?
Web pages linked to each otherStaticRead-onlySlow (by today’s standard) download speedsThe first dot com bubble A web of documents, a web of looking
Jennicam: 1996 - 2003
What is Web 2.0?
What is Web 2.0?
ConnectedSocialUser-generatedPersonalisedMobile servicesBlogging, networking, tagging
Social Network Sites
“allow individuals to: (1) construct a public or semi-public profile within a bounded system (2) articulate a list of other users with whom they share a connections(3) view and traverse their list of connections and those made by others within the system”
Boyd / Ellison (2007)
From broadcasting to sharing
Sharing is scary
Sharing today
Twitter (#SUDigiEngage)
Flickr (email: [email protected] #SUDigiEngage)
Slideshare
Posterous (http://digital-engagement.posterous.com/)
In groups, on your table:
What do we want from our Digital Engagement?
What are we scared of?
What can we / can’t we do?
