bc_ppt2
TRANSCRIPT
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y Writing skills help the learner gain independence,
comprehensibility, fluency and creativity in writing.If learners have mastered these skills, they will be
able to write so that not only they can read what
they have written, but other speakers of that
language can read and understand it.
y Writing skills are specific abilities which help
writers put their thoughts into words in a
meaningful form and to mentally interact with themessage.
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Use of letters:Use of letters:--
y Contacting potential customers and persuading them tobuy, making and answering complaints, making credit
enquiries, collecting dues, maintaining relations with the
public etc.
U must have a good knowledge of language.
Knowledge of working, procedures, policies, aims of
your organization.
Before writing a letter:Before writing a letter:--
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y Correctness
y Conciseness
y Clarity
y Courtesy
y Coherence
y Compactness
y Confidence
y Consideration
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Correctness:Correctness:--
y In spelling, grammar and use of language.y In appearance and form of layout.
y In the information it conveys.
y In tone, formality and style.
y Leaving out unnecessary modifiers.
y Reducing less important ideas to phrases orsingle words.
y Making sure that only the necessary andrelevant details.
Conciseness:Conciseness:--
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Clarity:Clarity:--y
Simple common everyday words.y Short and simple sentences.
y Proper punctuation.
y Giving definite and concrete details with figures and names.
y Logical sequence of ideas.
Courtesy:Courtesy:--
y Usage of words like please, thank you and sorry.
y Express appropriate feeling according to the situation.
y Make the other feel comfortable.
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Business jargon refers to words and phrases
which were used in old days.
The following jargon sentences often
appear in the opening paragraph:-
y I write in reference to
y In respect of the above
y This is to inform you
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In the content:-
y Deem it advisable
y As per your letter
y Wherein u state
In the closing paragraph:-
y Thanking you in anticipation
y I trust this clarifies the situationy Please do not hesitate to contact me
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It can be written in a framework of 4 points:-
y Opening/introduction
y Giving the required information
y Action/response from the writery Closing
First point One or two sentences
Second point Main content
Third and fourth point Ending part and takes only onesentence
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Appearance of the letter :-y Stationery
y Typingy Paragraphing
y Folding of the letter
y Address
Parts of the letter :-y Date : placed two line spaces below the heading on the
right.
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y Reference number: on the left on level with the
date.y Inside address : name and address of the receiver as it
appears on the envelope.
y Special markings : describes it is confidential.
y Subject line : adds to the clarity of the letter if it islong.
y Salutation : begins at the margin, two line spaces
below the inside address and is followed by a comma.
y Comp
liment
ary c
lose: two line spaces below the lastline.
y Signature : just below the complimentary close.
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A prcis is a clear
concise, orderly
summary of the
contents of a piece of
writing.
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How do you pronounce this strangeHow do you pronounce this strange
word?word?
y
Pray-see.Pray-See
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y Aprcis demonstrates that you have assimilated the keyinformation provided in an article.
y Prcis can be used as briefs, but are also very similar to
the first section of manuscript reviews for peer-reviewedjournals.
y Writing a prcis of an article is an excellent way oflearning material for the long term, and gives you arecord to jog your memory.
WhyWhy aa Prcis ?Prcis ?
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Places where a prcis could bePlaces where a prcis could be
used include:used include: To shorten or summarize:
Newspaper articles, legal papers and laws, rules and
regulations, announcements, directions, business letters,speeches and conversations, interviews, books and magazine
articles and lectures.It might seem like an
uphill battle right
now, but the prcis
is a format that youis of great use of in
your post secondary
schooling.
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y Count the number of
words in the original-yourprcis is 1/3 the length ofthe original.
y
Understand first. Readthe original piececarefully, and more thanonce!
WHAT? You mean I have to write a
prcis?How do I do that?
Step 1:CountStep 1:Count
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Step 2: Sentence condensingStep 2: Sentence condensing
y Understand the central
idea of each sentence.
Cross out unneeded
description.y Summarize each
sentence of the article
y Look at the example
on the right.
y Eg-
y There is no icon inCanadian business
more universallyrevered than TimHortons.
Would become
y Tim Hortons is arevered CanadianiconOR
y Tim Hortons is anicon in Canada(even shorter)
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Step 3: Use a dictionary!Step 3: Use a dictionary!
Look up any words, orallusions that youdont understand. Inthe previous
example, if youdidnt know what thework Icon meant,youd have missed
out on much of themeaning of thesentence.
Icon and revered. . . what the
heck do those words mean?
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Still on step 3. . .Still on step 3. . .
y Pick out key words,
think what theirrelation in thought is,
and in this way find the
central idea
y
Include all articles(a,an,the) and
prepositions
(in,on,out,of) that were
in the original.y Count contractions
(dont, cant) as 2
words!
There is a fine balance between cutting
out too much of the original, and getting
down to the length of the original
without loosing the overall essence.
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Step 4:Step 4: Express your ideas conciselyExpress your ideas concisely
y Omit interjections.(ah, alas, dear, eh, hey, hmm,
uh-oh)
y Omit appositives.
For eg :-
1.The insect, a large, hairy-legged cockroach that has spied my
bowl of oatmeal, is crawling across the kitchen table.2.The body was that of a peasant, the son of the village
blacksmith.
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y Omit words that are used for emphasis.
y Change similes and metaphors.
y Omit rhetorical questions by changing them
to statements of fact.y Use hyphenated words as they count only
one word.
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So to summarize:So to summarize:Step 1 Step 2 Step 3 Step 4
Count words in
original
Cross out
description
Get a dictionary Omit interjections
Read
original
Summarize
sentences
-check for various
meanings
Omit appositives
Re-read
original
Summarize
paragraphs
-check for spelling Omit
emphasis words
Annotate original Check for overall
idea of
X all articles Change metaphor/
& similes
Understand
sentences
-each sentence
and
X all prepositions Omit rhetorical
Questions
Understand
paragraph meanings
-each paragraph Write your prcis!
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Dos forPrcisWriting Donts forPrcisWriting
Use your own language as far as
possible.
Avoid copying from the original.
Keep the same sequence of events,
ideas, arguments etc. which you find in
the original passage.
Do not give any title unless specifically
required.
Drop figures of speech, examples and
illustrations.
Do not dive divide your prcis into
paragraphs unless the original passage is
very long.
Give maximum information within the
required limit.
Do not change any facts.
Use indirect speech and the 3rd person. Do not make any comments.
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Note: ANote: A prcisprcis mustmust be anbe an originaloriginal
I must say, I am THE
originalwhat a lovely
specimen of a screen bean.y It must be an original.
Some quotes are stillacceptable.
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WhatWhat is a summary?is a summary?
y Asummary is a shortened passage, which retains
the essential information of the original. It is a fairly
brief restatement --- in your own words ---of the
contents of a passage.
y Note: you simply report back what the writer has said,
without making value judgments.
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CharacteristicsCharacteristics of a good summaryof a good summary
y Can be understood without reference to the
original.
y
Is a faithful reproduction of, or contains only theideas or information of, the original.
y Is a brief without any unnecessary detail.
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Writing a good summary demonstrates that you
clearly understand a text...and that you can
communicate that understanding to your readers.
A summary can be tricky to write at firstbecause its tempting to include too much or too
little information. But by following our easy 8-
step method, you will be able to summarize texts
quickly and successfully for any class or subject.
Steps in writing a summarySteps in writing a summary
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1)Divideand conquer. First off, skim the text you aregoing to summarize and divide it into sections. Focus on
any headings and subheadings. Also look at any bold-facedterms and make sure you understand them before youread.
2)Read. Now that youve prepared, go ahead and readthe selection. Read straight through. At this point, you
dont need to stop to look up anything that gives youtroublejust get a feel for the authors tone, style, andmain idea.
3)Reread. Rereading should be active reading. Underline
topic sentences and key facts. Label areas that you want torefer to as you write your summary. Also label areas thatshould be avoided because the detailsthough they maybe interestingare too specific. Identify areas that you donot understand and try to clarify those points.
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4)One sentence at a time. You should now have a firm grasp on the text youwill be summarizing. In steps 13, you divided the piece into sections and
located the authors main ideas and points. Now write down the main idea of
each section in one well-developed sentence. Make sure that what you
include in your sentences are key points, not minor details.
5) Write a thesis statement. This is the key to any well-written summary.Review the sentences you wrote in step 4. From them, you should be able to
create a thesis statement that clearly communicates what the entire text was
trying to achieve. If you find that you are not able to do this step, then you
should go back and make sure your sentences actually addressed key points.
6) Ready to write.At this point, your first draft is virtually done.Y
ou can usethe thesis statement as the introductory sentence of your summary, and your
other sentences can make up the body. Make sure that they are in order. Add
some transition words (then, however, also, moreover) that help with the
overall structure and flow of the summary. And once you are actually putting
pen to paper (or fingers to keys!), remember these tips:
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y Write in the present tense.
y Make sure to include the author and title of the
work.
y
Be concise: a summary should not be equal inlength to the original text.
y Don't put your own opinions, ideas, or
interpretations into the summary. The purpose ofwriting a summary is to accurately represent whatthe author wanted to say, not to provide a critique.
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7) Check for accuracy. Reread your summaryand make certain that you have accuratelyrepresented the authors ideas and key points.
Make sure that you have correctly cited anythingdirectly quoted from the text. Also check to makesure that your text does not contain your owncommentary on the piece.
8) Revise. Once you are certain that yoursummary is accurate, you should (as with anypiece of writing) revise it for style, grammar, andpunctuation. If you have time, give your summaryto someone else to read. This person should be
able to understand the main text based on yoursummary alone. If he or she does not, you mayhave focused too much on one area of the pieceand not enough on the authors main idea.
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TechniquesTechniques in summary writingin summary writing
y Paraphrasing
To paraphrase means to completely and
correctly express other peoples ideas in ones
own words.
y Grasping the central ideas.
y Condensation
Use synonyms
Change the structure of simple sentences
Turn complex sentences into simple sentences
Combine the sentences
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y Finding the topic sentence and making an
outline.
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y Read the original carefully and
comprehend its meaning wholly and
correctly.
y Consider the original article as a whole,
not in isolated sentences.
STEPS OFSTEPS OF
PARAPHRASINGPARAPHRASING
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From examination point of view :From examination point of view :--
yWhile writing a summary of a passage or an
executive summary, do not include the title
or the number of words.
y In case of a prcis, make sure to include the
title and the count of the number of words.
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EXECUTIVE SUMMARYEXECUTIVE SUMMARY
y An executive summary previews the main points of anin-depth report; it is written for nontechnical people
who don't have time to read the main report. Theexecutive report contains enough information for areader to get familiarized with what is discussed in thefull report without having to read it.
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Purpose of an ExecutivePurpose of an Executive SummarySummary
An Executive summary summarizes the content ofthe different sections of a report which is situatedbefore the main content of a report. The executive
summary allows the reader of a report to scan themost import elements of a full length report. Itprovides the main contents of a report in a nutshelland is the first part of a report that a reader willread.
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Instructions to write an executive summaryInstructions to write an executive summary
y Plan to create a summary each time you write a businessreport exceeding four pages. Write the summary after
you write the main report, and make sure it is no morethan one-tenth the length of the main report.
y List the main points the summary will cover in the sameorder they appear in the main report.
y Write a simple declarative sentence for each of the mainpoints.
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y Add supporting or explanatory sentences asneeded, avoiding unnecessary technicalmaterial and jargon.
y Read the summary slowly and critically,making sure it conveys your purpose,
message and key recommendations. Youwant readers to be able to skim the summarywithout missing the point of the main report.
y Check for errors of style, spelling, grammarand punctuation. Ask a fellow writer toproofread and edit the document.
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Comprehension is a two-fold process; it requires
understanding of what is presented, and reproducing
it as comprehended.
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The study reading speedThe study reading speed
y Is used for reading material which deals with
difficult arguments, ideas, notions etc.
y The comprehension should be read at study
reading speed because they have been designedto provide practice in the skill of reading with
near total comprehension.
y To improve your speed try to cultivate the habit
of looking at larger group of words and ofmoving ahead faster. The wider your eye-span,
the greater will be your speed.
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Hints to tackle passages:
y Read the passage to get its general meaning and thenpause for a while to recollect and determine what
the writer is trying to say.
y Re-read the passage.
y Try and make a guess of the words you dont know.
The context will help you arrive at the meaning.
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y Read all the questions given and look for answers
one by one.
y Be precise in answering the questions. There is no
virtue giving more than required information.
y Check carefully the grammar, spelling and
punctuation of what you write.
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With the recent growth of mass media technology advertising has begun
to play a significant role in the national economy. Thousands of people
are working to promote the sale of each new product or to boost the
sale of a product already in the market. In fact, advertising as an
industry now enjoys a respectable status and is regarded by many as a
service to society.
The avowed purpose of advertising is to inform the audience and to
influence it to buy a particular product. The customer is made aware of
goods and services available, their merits, uses and value. Advertising
thus helps him in choosing what he actually needs or what he should
have to add to his comfort and improve his standard of living.
But the sale of a product does not depend on advertisement alone. The
quality of a product must be good and its price within the reach of those
for whom it is intended. If exaggerated claims are made or the price is
too high, advertising, howsoever powerful, will not prove effective.
Lets see how much you understood !Lets see how much you understood !
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Questions:
1.What is the main function of advertising?
Ans:
2.What factors have contributed to the growth of
advertising?
Ans:
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3.Why is advertising considered an important activity
of modern society?
Ans:
4.Under what conditions can advertising prove
effective?
Ans:
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Technology, now threatens to grow into system, functioning purely in
its own interests without regard for the best interests of mankind.
Symptomatic of this is the way in which technology has been driven to
evolve a special technique for suggesting to man what he imagines he
needs. We might eventually arrive at a stage where man, who should
be the beneficiary of modern production, becomes a slave to the
productive process,. On the one hand, he may buy a car, a television
set or a washing machine but he becomes on the other hand, in the
office, at his machine in the factory, at his drawing-board, in sales-
promotion, or even in the managers office, a merely tiny cog in a
gigantic organization. He performs his function and plays his part. The
little humanity and individually he has must be bought at the price of
living his to further the aims of others. Instead of being able to
participate in the lively cut-and-thrust of dealing with his fellow-beings,
instead of handling matters that concern real people, a modern
business-man leads a remarkably abstract sort of life. The result is that
feeling of not-belonging, so often deplored these days in public
discussions.
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Questions :-
1.Explain the meaning of abstract sort of life.
Ans:-
2.What factors corrode a mans humanity and
individuality?
Ans:-
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3. Why has modern man developed a feeling of not-
belonging?
Ans:-
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Grammar is to a language what management is
to an organization.
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SINGULAR OR PLURAL?SINGULAR OR PLURAL?
y Advice is more easily given than taken.
y When it rains, dust turns into mud.
y The furniture you wish to buy is very expensive.
Generally speaking, countable nouns, according to their
number, take either singular or plural verbs whereas
uncountable nouns take only singular verbs.
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y Collective nouns :
Are words that refer to a group or collection of
people or things.Committee, jury, government.
y Indefinite pronouns :
Do not refer to a particular person or thing.Everybody, nobody, none, somebody.
y Relative pronouns :
When it acts like a subject, its antecedent determines
the number of the verb.
Hari is one of those students who think..
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y Compound subjects :
When a subject consists of more than one word but
refers to a single person or thing.
Every clerk and assistant is expected to know typing.
y Use of modifiers :
Words or phrases which restrict the meaning of otherwords.
y Adverbs :
Only
Hari has been granted leave for two days.
After only walking two miles she felt tired.
EvenHari did not answer my letter.
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y Prepositional phrases :
Should be placed near the words they modify.
Throw the horse over the fence some grass can bewritten as
Throw some grass over the fence to the horse.
y Participal phrases :
Should clearly modify or refer to something in the
sentence.
Listening to the radio, an argument broke out
can be written asWhile we were listening to the radio, an argument
broke out.
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y Infinitive phrases :
Should be used with the same caution as modifiers.
To succeed as a speaker, the preparation must bethorough.
can be written as
To succeed as a speaker, you must prepare
thoroughly.
y Split infinitives :
When one or more words separate to and the verb a
split infinitive occurs.
Ranjit plans to soon call the meeting.
Abdul plans to quickly illustrate the technique.
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y When we speak, we use pauses between utterances
to make our meeting clear. Similarly, when writing
we use certain marks of punctuation as an integralpart of the communication mechanism.
y These indicate the pauses required in reading, and
like road signs, guide the readers mind as he goesthrough a piece of writing.
y Punctuation marks are also used to express
grammatical constructions and the dependence of
the various sentences and their parts.
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y Comma [ , ]
It represents the shortest pause and denotes a close
connection.
y Semicolon [ ; ]
Its a sort of a period within the sentence. It denotes
the end of one thought and the beginning of anotherclosely related one.
y Colon [ : ]
It signals that more information or an explanation of
a statement made is to follow.
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y Full stop [ . ]
To mark the end of a sentence.
y Question mark [ ? ]Usually denotes the end of a sentence and is used for
the following purposes.
y
Apostrophe [ ]Generally used with s but sometimes it occurs by
itself also.
y Exclamation mark [ ! ]
Used to mark a forceful utterance or to indicate a
sudden and strong emotion such as surprise,
admiration, incredulity etc.
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y Quotation marks [ ]
To enclose direct quotations.
y Dash [ - ]To mark the suppression of a word, break in the
thought of a sentence and indicate a long pause for
the sake of emphasis.
y Hyphen [ - ]
To show continuation of a word divided at the end of
a line and join words which form a compound
adjective before a noun.y Brackets [ ( ) ]
To indicate references and to insert a parenthesis.
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Discrimination helps attain precision in communication.
There are some words which are
often confused with others
because of their similarity inspelling, pronunciation and
meaning.
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Can u guess the difference?Can u guess the difference?
y Accept agree to take.
Except not including.
y Accede agree.
Exceed surpass.
y Advice valued opinion, noun.
Advise give advice, verb
All h i
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y All together in company.
Altogether entirely.
y Altar place of sacrifice in a temple.
Alter change.
y Ascent the act of going or climbing up.
Assent consent.
y
Calender roller machine for pressing andsmoothing cloth or paper
Calendar list of days, weeks and months of ayear.
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y Formally in accordance with rules, customs,
conventions.
y
Formerly previously.
y Later after some time.
Latter belong to the end of a period.
y loose free, not held, not close-fitting.
Lose no longer have.
y Principle rules of conduct.
Principal highest in order of importance, chief.
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Hurraynow that we know how to
write a letter, prcis, summary and
read a comprehension, we are going torush home and get them done.
Wait for us,
Spot.
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SHRADDHA MEHTA (325)
ROHIT SHARMA (324)
NITISH KUMAR SINGH (322)
SHAARDUL MANDLEKAR (323)