bca member culture and commitments
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BCA Culture
BCA: A private, exclusive business club protected by its culture and
commitments and self-governed by its members.
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The power of BCA is driven by community
R e l a t i o n s h i p s t h a t f l o u r i s h f r o m a s a f e p l a c e a r e m o r e l i k e l y t o s u c c e e d . T h e B C A
c o m m u n i t y i s i n t e n t i o n a l l y c r e a t e d t o b e t h a t s a f e p l a c e f r o m w h i c h t h e s t r o n g e s t
r e l a t i o n s h i p s c a n b e b u i l t . T h e c o m m u n i t y c a n n o t e x i s t w i t h o u t s t r u c t u r e a n d
o r d e r . T h e B C A s t r u c t u r e a n d o r d e r d e r i v e f r o m t h e 1 0 b e h a v i o r s a n d c o m m i t m e n t s
d e s c r i b e d b e l o w.
a sense of belongingcommunity
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mindsetThink Long Term
Relat ionsh ips take t ime. To quote Ke i th Ba ldwin, Pres ident, Spikes
Trophies, You can not micro wave a re lat ionship. Bui ld a re lat ionship
before you need i t , becuase they dont get created in an instant.
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approachGenerosity before Self-Motive
BCA members a lways ask, How can I he lp you. Push ing a sa le ,
leading with a transactio n is against culture. Lets change how
business is done through trust ing, s incere re lat ionsh ips, he lp ing each
other and leading with generosity. Approach everyone with warmth and
the bas ic humani ty behav iors you would expect.
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educationCommunication is key
Be sure you know how to educate other BCA members about your
business & serv ices. Have a clear, concise message, this wi l l enable
the a comfor t between members.
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professionalism& behaviorsShow respect and integrity
The utmost pro fess ional ism is expected in ord er to mainta in
a safe, comfortable community. Basic warmth and humanity
behav iors are expected f rom our members, th is would
inc lude responsiveness, l i s ten ing, awareness of t iming,
intent and currency etc.
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looks withinReach out when in need
Our culture is as strong and exclusive as it is because members
have each others backs (professionally, personally, social ly and
charitably). We are NOT an obligation organization, no one is
required to do business with one another. The commitment is simply
to remember your BCA fr iends when you have any need, most l ikely
there is someone who wil l have your back.
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decision makerPeer to Peer Interaction
Decis ion Maker par t ic ipat ion is one of the most important
e lements that makes up our cu l ture . The safe communi ty is
enabled though peer to peer ( t i t le to t i t le ) in teract ion.
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relationshipbuildingDeepen Connections
Building through one on one meetings and small group activities,
outside of maintenance points, is the k ey to success. A relationship
is a process of interactive exchanges ( information, f inance, social,
products/services). Relationship Marketing is high-touch, person-
to-person communication. It is one of the most powerful marketing
techniques, but it is also one of the most personally invovledtechniques.
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maintenancepoints / hospitalityRemain Visable
Mainta in your re la t ionsh ips through casua l touches at
BCA events. Be sure not on ly to attend but also host
some guests and use the BCA Maintenance Points as
par t of your hospi ta l i ty p lan.
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pro-activeAnticipate what is needed
Relat ionsh ips are as strong as you make them so take i t upon
yourse l f to tap into a l l o f the resources of BCA and be proact ive
to set up meet ings and share ideas wi th your fe l low members.
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leadershipTake Ownership of your club
Take ownersh ip of YOUR c lub. BCA is as stro ng as i t s
membershi p and leaders make us stronger. Be a stand out!