2015 AMERICAN ADVERTISING FEDERATION AWARDS

WINNING WORKS FROM BCA

BCA produced Cal Poly, San Luis Obispo’s biennial Sustainability Report to benchmark progress during the campus’ continued commitment to improve environmental sustainability.

CP SUSTAINABILITY

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ANNUAL COMMUNITY REPORT

C E L E B R AT I N G 5 0 Y E A R S I N 2014

A U G U S T 2014

San Luis Coastal School District needed an overt communication piece to educate the community about the current state of its schools and programs. The 12-page annual report was distributed through the local newspaper to more than 10,000 households in the district and the report will now be produced annually.

SLCUSD ANNUAL REPORT

BCA worked with the government and community relations staff at PG&E to produce a 12-page booklet in magazine format to provide readers with an up-close look at the plant’s leadership, biological protection, security measures, community involvement and more in an easy-to-digest presentation.

PGE ILLUMINATION

The Laetitia website takes an artistic approach to marketing a development project that is still in its early phase. Large photography and bold colors make for a website almost as beautiful as the Laetitia property itself.

LAETITIA WEBSITE

BCA, in partnership with digital marketing agency StudioGood and the San Luis Obispo Tourism Improvement District, developed a stand-out tourism campaign to promote the city in a way that uses imagery and homonyms to compare SLO to the hustle and bustle of everyday life.

SLO TOURISM CAMPAIGN

Fillmore Works in Fillmore, CA is the site of an active superfund cleanup on property that was home to a bustling oil refinery in the early 20th century. BCA partnered with Chevron (currently managing the cleanup) and the Fillmore Historical Museum to develop a campaign for the city’s Centennial Celebration that celebrated the community’s deep historical roots in the oil industry.

FILLMORE CENTENNIAL

Fillmore’s Oil HistoryFillmore’s Oil History

1860

1860: First oil tunnels dug at Sulphur Mountain reveal rare green oil; Santa Paula Oil Field discovered

1903: California becomes the leading producer of oil in the U.S.

1864: Yale professor Benjamin Silliman Jr. reports excellent commercial possibilities available in the oil seepages in Ventura County

“The oil is usually struck in thin strata of sandstone, or oozes from between laminae of slaty shale; it is usually accompanied by sulphureted water. For the most part, the oil is green, but heavy black, brown, and heavy and light green oils are found at no great distance from one another. Some strata penetrated by these tunnels yield much gas.”

- W. L. Watts, 1897

“Oil is struggling to the surface at every available point, and running down the rivers for miles and miles.” - Prof. Benjamin Silliman Jr.

Yale University, 1863

“The first thing that attracts attention is the ‘villainous smell’ of oil, the enormous deposits of asphaltum, and the oozing, bubbling, black, sluggish rivulets of petroleum. These mineral tar springs break forth from the base [of Sulphur Mountain] almost to the summit in a hundred places.”

- Mining and Scientific Press, 1872

1870 1880 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 20101860 1864

1863 1872 1897

1903 1911

1916

1924

1925 1928

1931

1941

1944

1950

1951 19891983

1992

20011998

2002

2004 2011

2011-2014

1925: California Petroleum Corp. operates the Ventura Refinery Fillmore, producing lubricating oil and paraffin

1928: Discovery and development of Ellwood Oil Field

1941: The Japanese attack on Pearl Harbor and subsequent attack on Ellwood Oil Field launches the U.S. into World War II

1950: Fillmore Works Refinery shut down

1983: Texaco completes environmental study and finds contaminated soil and groundwater at former Fillmore Works, now PCPL, site

1989: EPA places the site on superfund list

1998: Union Oil ceases operation at Sulphur Mountain oil tunnels

2002: Fillmore Works Pumping Station closed down. Most of the remaining facilities are removed

2011-2014: Chevron completes restoration activities for the former Fillmore Works / PCPL site to revitalize the land for future beneficial use

1924: Ventura Refinery Fillmore continues operation, producing up to 4,725 barrels per day

1928: Texaco acquires California Petroleum Corp. and renames refinery Fillmore Works

1944: Fillmore Works Refinery is pushed to new levels of production for aviation fuel needed for the war effort

1951: Refinery infrastructure dismantled, leaving eight above-ground storage tanks. Fillmore Works is renamed the Pacific Coast Pipeline (PCPL) crude oil pumping station

1992: EPA directs groundwater cleanup plan for PCPL site

2001: Chevron Corporation merges with Texaco

2004: Last storage tank removed 2011: EPA directs final soil

and groundwater remedies for the PCPL site

1911: Supreme Court rules that John D. Rockefeller’s Standard Oil has an illegal monopoly, and it disbands into 33 smaller companies, including what is now known today as Chevron

1916: Ventura Refinery Fillmore constructed; South Mountain Oil Field discovered

2014: City of Fillmore celebrates its centennial on July 10, 2014

20141914

1914: City of Fillmore incorporated July 10, 1914

IDLER’S HOME CAMPAIGN

Idler’s wanted to rebrand the company to show customers that they were more than just an appliance store. BCA worked with the longstanding company to not only rebrand the stores, but also rename the company to reflect its diverse product offering. The logo for Idler’s Home now includes the company’s four departments while keeping their iconic red and san serif type treatment.

INTRODUCING

APPLIANCE CENTER SLEEP CENTER

CABINETRY & KITCHEN DESIGNOUTDOOR LIVING

SAN LUIS OBISPO 122 Cross St. | (805) 543-6600

SAN LUIS OBISPO SLEEP CENTER 189 Cross St. | (805) 269-6600

PASO ROBLES 2361 Theatre Dr. | (805) 238-6020

IDLERSHOME.COMSTORE HOURS: Mon.–Fri. 9 a.m.–7 p.m. | Sat. 9 a.m.–6 p.m. | Sun. 11 a.m.–5 p.m.SLEEP CENTER HOURS: Mon.–Sat. 9 a.m.–6 p.m. | Sun. 11 a.m.–5 p.m.

/IDLERSHOME

NOW OPEN 7 DAYS A WEEK!