UNDERSTANDING AUDIENCE

COMMUNICATION:IMPARTING OF

THOUGHTS,FEELINGS,EXPRESSIONS &

IDEAS….

OUR PRESENTATION STYLE CHANGES TO MATCH THE

SITUATION.

BEFORE PERFOMING IN FRONT OF

AUDIENCE, KNOW THE CONTEXT OF

OCCASION DON’T BE SURPRISED.

Before you plan your presentation, know which stage of change your

audience has reached.

WE SHOULD ALWAYS

HAVE EYE CONTACT

WITH OUR AUDIENCE.

ALWAYS TAKE CARE OF“LIKES” & “DISLIKES” OF OUR

AUDIENCE

Save their MONEY

SAVE THEIR “TIME”.

UNDERSTAND YOUR ‘ACT’

DEVELOP A UNDERSTANDING THAT HOW YOUR ACT AFFECT

OTHERS.

Make themMONEY

MAKE THEM “HAPPY”.

MAKE THEM FEEL GOOD

MAKE THEM FEEL“SECURED”

DETERMINE THE VALUE

OF AUDIENCE

Only give claims that will be of value to your Audience

UNDERSTAND WHAT “WORRIES” THEM.

If you understand their needs and worries, structure your presentation to meet their

NEEDS.

Put yourself in the audiences position

and answer the questions????

“What’s in it for me”?