Orientation Day

September 15th , 2015

Programme Director: Dr. Christina O’Connor

What is marketing?

Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. (Prof. Philip Kotler)

What is BBS marketing? What is going to happen in the following 3-4 years?

Our expectations

Problem-solving (what if…)

Best study practices (to learn and to pass your exams)

Using the library

Where do I get the information

Year 1 Core subjects (30+20 ECTs):

Intro to Marketing and Sales, Consumer Behaviour

Microeconomics, Macroeconomics, Principles of Finance

Intro to Management and Teams, Innovation – Ideas that Changed the World, Organizational Behaviour, The Business Landscape

Career development, Business Academic Writing

Electives (10 ECTs – pick 2)

Microeconomics (2nd course)

Intro to Quantitative Analysis

Contemporary Issues in Management

Social Entrepreneurship

Critical Thinking for Professionals

Year 2 Core subjects (25+20 ECTs)

Marketing Management, Brand Management, Integrated Marketing Communications, E-Marketing

Financial Accounting

Human Resource Management, Operations and Supply Chain Management, Services Operations Management, Management Information Systems and Information Technology

Electives (15 ECTs, pick 3) Intermediate Microeconomics, Intermediate

Macroeconomics, Corporate Finance, Management Accounting

Project Management, Organisation Theory and Design, International HRM, Managing in International Environments

Managing Intellectual Property in Business

After year 2 – your options

Continue to Year 3 – BBS Marketing

Work placement for a year, than Year 3 – BBA Marketing

Study abroad for a year, than Year 3 – BBA Marketing (International)

Don’t miss our Placement & Study Abroad event in November!

Year 3 Core subjects (25+15 ECTs)

Strategic Marketing, International Marketing, Social Media, Strategy & Marketing, Business Analytics

Strategic Management, Strategic HRM

Business, Ethics & Society

Electives (20 ECTs – pick 4) Advanced Microeconomics

Managing Information Technology for Business, Managing Multinational Corporations, Innovation Management, Global Supply Chain Management, Change Management, International Corporate Entrepreneurship, IT-enabled International Business Communication, Consulting in Society, Negotiation and Dispute Resolution, New Venture Opportunity

Extra-curriculum activities

35 clubs (sports), 75 societies (non-sports)

Clubs and Societies Fairs Day – 30th September in the Sports Complex

Useful page

https://www.maynoothuniversity.ie/campus-life/student-life/clubs-societies/clubs-societies-resources

Our expectations We expect you to be present at lectures and tutorials

We expect you to come prepared

We expect you to participate (SPEAK UP!)

We expect you to look for the link between theory and practice

We expect you to develop critical thinking (don’t take anything for granted!)

More – in the Student Charter

https://www.maynoothuniversity.ie/study-maynooth/maynooth-education/student-charter

What if… I struggle with maths? You will need basic mathematics in Economics,

Accounting and Marketing courses

We have a Maths Support Centre

http://supportcentre.maths.nuim.ie/

It’s free, it’s friendly, it’s designed to help you

What if… I am not good at writing? Business writing is an essential skill for any person in

the management or specialist role

Creative writing is an important skill for marketers

You will have a Business Writing Course in the 1st Year

We have a Writing Centre, which will seek to help you

https://www.maynoothuniversity.ie/centre-teaching-and-learning/student-learning-and-advice/writing-centre

What if… I don’t have money for textbooks?

University Library usually has at least 10 copies of a set textbook www.library.nuim.ie

Join your friends and buy a textbook for a study group – campus bookshop is located in the John Hume building

Buy a second-hand textbook on Amazon or elsewhere online

We have a Student Budgeting Advice Service to help you get through the college

https://www.maynoothuniversity.ie/campus-life/budgeting-student-life

What if… I need a learning support? Academic Advisory Office – first point of contact

https://www.maynoothuniversity.ie/centre-teaching-and-learning/student-learning-and-advice/academic-advisory-office

Student Counselling Service

https://www.maynoothuniversity.ie/campus-life/student-wellbeing-support/counselling

Let the Programme Director know

What if… I was sick and missed an important topic?

Ask to borrow your friends’ lecture notes

Read the textbook

In the worst case scenario – get a medical certificate and present it to the programme office

Something terrible happened and I could not prepare for the exam/be at the exam? Contact the lecturer or the Programme Director

immediately

What if… I failed an exam?

Make an appointment for the Consultation Day and have a look at your exam paper

Register for a repeat examination

All repeat examinations take place in August (for both 1st and 2nd term exams)

Study hard, ask an advice from your classmates who did well in this course

Speaking about exams Continuous assessment (individual or group projects) will

be an important part of your grade in many courses

Never leave continuous assessment until the last minute

Mind the grammar and the formatting!

Having a correct referencing style is extremely important. Use this guide: https://www.maynoothuniversity.ie/sites/default/files/assets/document/The%20Ref%20Point%202nd%20ed%20final_0.pdf

Plagiarism is a serious academic offence. Acknowledge the work of others: https://www.maynoothuniversity.ie/sites/default/files/assets/document/Plagiarism%20May%202014_0.pdf

Good practices in exam revision Revise a little after each class or at the end of the day

Read each course outline carefully

Summarize textbook chapters that you read – that will make it easier to memorize the material

Form study groups to revise – often much better than doing it all alone

Use past exam papers (on the library website) but don’t expect them to be similar each year

Have a good night sleep and a proper lunch before the exam

How to use the library Textbook search - LibrarySearch

Journal papers - eJournals

Newspaper articles – LexisNexis database

Library training https://www.maynoothuniversity.ie/library/support-training/list

Booking study spaces

https://www.maynoothuniversity.ie/library/using-library/study-spaces

Useful information Timetables and examinations https://www.maynoothuniversity.ie/exams Where is my classroom?

Find your venue code and its location

https://www.maynoothuniversity.ie/exams/academic-examination-timetable

Find the location on the map

https://www.maynoothuniversity.ie/campus-life/campus-map I cannot get into Moodle! Help!

Email moodlesupport@nuim.ie

General questions School of Business Programme office – Rye Hall Extension building (former Hamilton Institute)

Have a great learning journey!

© http://loc.gov/pictures/resource/cph.3b31913/