bbj socialmedia presentation
TRANSCRIPT
What should the organization post?
How often should we post?
What kind of content should be the
focus? What should be avoided?
How can I make post more wild (or
unexpected)?
Where to focus?
What to avoid?
Focus on what you know.
Stay away from what you don’t.
Find ways to be relevant.
Give perspective
Express empathy
Be honest
Be timely
Say less, show more
Treat sponsors like partners
Show personality
But non-profits also have advantages:
A clear mission
An emotional platform
Cause driven focus
Stories to tell
Consider what you’re doing
well.
Consider what you’d like to
do better.
You don’t have to do it all.
(And if you’re trying your probably not doing it all well)