bbh hive societal marketing
Post on 17-Oct-2014
4.091 views
DESCRIPTION
This presentation should be used to inspire creative ideas in the societal marketing space. Many of these examples came from David Yeend.TRANSCRIPT
SOCIETAL MARKETING
WHAT YOU WON’T SEE IN THIS DECK
Pepsi Refresh(RED)
Tom Tom ShoesToyota Prius
Pampers
SOCIETAL MARKETING
WHY SOCIETAL MARKETING?
Some companies are doing a very good job aligning corporate responsibility initiatives to brands. These companies are doing such a good job that non-profits should pay attention to what the corporate sector is doing.
In other words, Cause Marketing can learn a lot from Societal Marketing.
THE NEED TO ZAG WHEN OTHERS ZIG
Society is immune to this message Society is intrigued by this message
SCOTT NATURALS
click to view article
BOXED WATER
TIMBERLAND
click to view video
SOURCE: David Yeend, Marketing Plus Good Blog
DAWN
click to view video
MILK BONE
click to view video
SOURCE: David Yeend, Marketing Plus Good Blog
HAAGEN-DAS
click to view case study
SUN CHIPS
GETTING COMPANIES TO ACT
SOURCE: David Yeend, Marketing Plus Good Blog
GETTING COMPANIES TO ACT
SOURCE: David Yeend, Marketing Plus Good Blog
AIRCEL - INDIA
SOURCE: David Yeend, Marketing Plus Good Blog
AIRCEL - INDIA
AIRCEL - INDIA
AIRCEL - INDIA
AIRCEL - INDIA
AIRCEL - INDIA
ECO OCEAN - ISREAL
SOURCE: David Yeend, Marketing Plus Good Blog
click to view video