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BRAND DESIGNS Pradeep Sharma May 2010

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Brand Designs Presentation27th May 2010

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Page 1: BBen brand

BRANDDESIGNS

Pradeep SharmaMay 2010

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understanding brands

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AVERAGE PRICECOST PRICE PREMIUM PRICE

Labour

Materials

Overheads

COST PRICE

IndustryMargins

AVERAGE PRICE

BRANDPREMIUM

dependent on a number offactors such as companyreputation, after careservice, warranties,personality, social standingetc.

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qualityperceptions

organisation

brand

corporateimage

value

otherpeople

aftersalesservice

warranties

duringsales

serviceadvice

availability

finance

guarantees

delivery

packaging

graphics

PRODUCTprice

design

function

featuresefficacy

Page 5: BBen brand

The humble coffee bean

Pri

ce o

f co

ffee

off

erin

gs

commodity good service experience

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strategic brandmanagement

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making animpression

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“I don’t know who you are.

I don’t know your company.

I don’t know what your company stands for.

I don’t know your company’s record.

I don’t know your company’s reputation.

Now-what was it you wanted to sell me?

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communication

product-service

environment

behaviour

culture

you customer

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brand behaviours

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Pablo Picasso

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Piet Mondrian

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Jackson Pollock

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credibility footprint

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Q.

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Pradeep SharmaBath School of Art & Design

[email protected]


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