bbca social media presentation
TRANSCRIPT
By Katie WaltersCommunications Coordinator
What is Social Media?
Why is Social Media important to Bonita Bay?
Social Media Sites + Bonita Bay
What is Social Media?
Collection of online communication channels
Used for: Interaction
Content-sharing Collaboration
What Social MediaLooks like
Why is Social Media important to Bonita Bay?
Helps reach a new audience both locally and globally
Makes it easier for potential customers to find us
Very affordable way to increase brand awareness
Proves we are progressive and in touch with technology
Began in 2004, a social network for college students.
Today, Facebook has more than 1.49 billion active users world-wide – making it the most widely-used social network.*
Users are 76% female and 24% male.*
Average time spent per visit is 20 minutes.*
* Source Zephoria Digital Marketing
Our Facebook Fans – Who Are They?
Our Facebook Fans – Where Are They?
Our Facebook Fans – When They’re Online
Highest traffic occurs mid-week between 1 to 3 pm.
Launched in 2006, first #hashtag was used August 2007.
Twitter has 982 million registered users, yet 44% of accounts have NEVER sent a tweet!*
Considered a micro-blogging service, tweets may contain up to 140 characters maximum
* Source Digital Stats/Gadgets
#WhatTheHeckIsAHashTag
By placing the POUND SIGN (#) or HASH TAG in front of a word or group of words creates a SEARCHABLE LINK
#BonitaBay
Some of our Twitter followers…
Won’t You Join Us Online??