Slide 1

BBC Radio 5 Live SPORT & WOMEN’S FOOTBALL

Av. Hrs per listener: 02:42

Sport Share of listening:

6% Weekly Sport Reach (000’s):

3,444

Proportion of Sport audience who also

listen to News:

60%

Proportion who listen every day:

1%

Women’s football AI average:

79

Highest day of reach:

Saturday 2,024

Slide 2

SNA

PSH

OT

– Sp

ort

: M

on

-We

d; T

hu

-Fri;

Fri;

Sa

t-Su

n,

19:0

0-22

:30;

19:

00-2

2:00

; 13:

00-1

4:00

; 12:

00-1

8:00

Sport audience average age: 51

Proportion sport audience 25-44:

25%

76% 24%

Source: RAJAR Q1 2017 15+

Av. Hrs per listener: 01:54

Share of listening:

0.2% Weekly Reach (000’s):

830

Proportion who listen every day:

1%

Women’s football AI average:

79

Highest day of reach:

Saturday 2,024

Slide 3

SNA

PSH

OT

– Sp

ort

s Ex

tra

Sport audience average age: 51

Proportion sport audience 25-44:

21%

75% 25%

Source: RAJAR Q1 2017 15+

Slide 4

Live radio listening performance & appreciation

6.6

4.9 5.4

6.4

7.2

6.2

4.9

6.3 6.0

0

1

2

3

4

5

6

7

8

Q1 15 Q2 15 Q3 15 Q4 15 Q1 16 Q2 16 Q3 16 Q4 16 Q1 17

3,853 3,188 3,395 3,638 3,775 3,560 3,230 3,736 3,444

0

2000

4000

6000

0

0.5

1

1.5

Share % Reach (000s)

Slide 5

Sport reached 3.44m people in the latest quarter

Source: RAJAR Q1 2017 15+

Source: Pulse Panel

78

86

79 78

80 80

84 86

82

2015 2016 2017 (to May)

Women's Football Coverage

5 live average

Sports Extra average

NFL Coverage generally has lower AI scores than both the 5 live and Sports Extra average

Appreciation Index

03:00 03:00 02:54 03:06

02:42

02:06

02:36

03:06

Adults 15+ 15-34 35-54 55+

Q1 16 Q1 17

Slide 7

Time spent listening to sport declined in Q1 ’17 – steepest among 15-34’s

Ave. hours per listener

Source: RAJAR Q1 2017 15+

02:42

02:18

02:42 03:00

01:54 01:48 01:48 02:06

Adults 15+ 15-34 35-54 55+

Q1 16 Q1 17

Slide 8

Time spent listening to Sports Extra declined in Q1 ‘17 – linked to fewer broadcast hours

Ave. hours per listener

Source: RAJAR Q1 2017 15+

Slide 9

The Audience

The audience skews more well off: 66% are ABC1

The programme attracts a more male

audience: 76% vs 24%

66%

34%

ABC1

C2DE 7% 11%

14%

24% 21%

22%

15-24

25-34

35-44

45-54

55-64

65+

76%

24%

male

female

The audience skews 45-54:

24% are 45-54

The 5 live Sport audience is ABC1 Male

Source: RAJAR Q1 2017 15+

The audience skews more well off: 66% are ABC1

The programme attracts a more male

audience: 76% vs 24%

67%

33%

ABC1

C2DE 10% 8%

13%

25% 20%

25%

15-24

25-34

35-44

45-54

55-64

65+

75%

25%

male

female

The audience skews 45-54:

24% are 45-54

The Sports Extra audience to the programme is ABC1 Male – similar to the 5 live Sport audience

Source: RAJAR Q1 2017 15+

Slide 12

5 live sport listening declined amongst all age groups in Q1 2017

581.2

1314.2 1548.6

0

500

1000

1500

2000

2500

Q2

2007

Q

3 20

07

Q4

2007

Q

1 20

08

Q2

2008

Q

3 20

08

Q4

2008

Q

1 20

09

Q2

2009

Q

3 20

09

Q4

2009

Q

1 20

10

Q2

2010

Q

3 20

10

Q4

2010

Q

1 20

11

Q2

2011

Q

3 20

11

Q4

2011

Q

1 20

12

Q2

2012

Q

3 20

12

Q4

2012

Q

1 20

13

Q2

2013

Q

3 20

13

Q4

2013

Q

1 20

14

Q2

2014

Q

3 20

14

Q4

2014

Q

1 20

15

Q2

2015

Q

3 20

15

Q4

2015

Q

1 20

16

Q2

2016

Q

3 20

16

Q4

2016

Q

1 20

17

15-34 35-54s 55+

Reach (000s) by age groups for Sport on 5 live

Source: RAJAR Q1 2017 15+

Slide 13

In line with fewer broadcast hours, in Q1 ‘17 all audiences declined on Sports Extra

167

379 622

0

100

200

300

400

500

600

700

800

Q2

2007

Q

3 20

07

Q4

2007

Q

1 20

08

Q2

2008

Q

3 20

08

Q4

2008

Q

1 20

09

Q2

2009

Q

3 20

09

Q4

2009

Q

1 20

10

Q2

2010

Q

3 20

10

Q4

2010

Q

1 20

11

Q2

2011

Q

3 20

11

Q4

2011

Q

1 20

12

Q2

2012

Q

3 20

12

Q4

2012

Q

1 20

13

Q2

2013

Q

3 20

13

Q4

2013

Q

1 20

14

Q2

2014

Q

3 20

14

Q4

2014

Q

1 20

15

Q2

2015

Q

3 20

15

Q4

2015

Q

1 20

16

Q2

2016

Q

3 20

16

Q4

2016

Q

1 20

17

15-34 35-54s 55+

Reach (000s) by age groups for Sport on 5 live Sports Extra

Source: RAJAR Q1 2017 15+

Slide 14

Listening by platform and location

Most sport is listened to in home in line with weekend coverage) – with 1/5 on the move

76% 19% 4%

Source: RAJAR Q1 2017 15+

69% 21% 10%

Sport

2013: 48% 2016: 41%

Slide 16

Listening to the sport digital devices is increasing

DAB

AM/FM

Online

2013: 29% 2016: 43%

2013: 18% 2016: 16%

Source: RAJAR Q1 2017 15+

Sport

2013: - 2016: -

2013: 56% 2016: 68%

2013: 44% 2016: 32%

Slide 17