bbc iplayer statistics - january 2010

1

Please refer to slide 4 for guide footnotes

Online Monthly press pack

January 2010

Dan Maynard, Publicist, BBC iPlayerBBC Marketing, Communications & AudiencesT. 020 8008 5294 | M. 07912 583654 | [email protected]

mailto:[email protected]

2


Monthly summary – January 2010

• The month of January again saw records broken for TV and radio requests on BBC iPlayer. In total there were 120 million requests across all platforms (both online platforms and devices and BBC iPlayer on Virgin Media TV combined).

• The week of 410 January set a new record for total requests (23.8m) and radio requests (8m), boosted by catchup viewing following the Christmas holiday, such as Doctor Who and Gavin and Stacey , and audio cricket coverage. On 11th January the new Chris Evans Breakfast show also attracted high request numbers.

• Requests from PC/Macs continued to dominate in January for both TV and radio content, however requests for TV programmes via BBC iPlayer on Nintendo Wii increased +1 point to 4% of the total number, and PlayStation®3 requests again delivered a further 8%.

Consistent with previous months:

• The profile of BBC iPlayer users is fairly stable at around 60% male / 40% female, and remains strongly under55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.

• Ondemand makes up the great majority of TV programme requests (in January only 8% of requests were for live simulcast streams), however twothirds of requests for radio streams are for live programmes, as opposed to ondemand catchup listening.

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and latepeak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfasttime.

3


Index

Page

Overview for BBC iPlayer across all platforms 4

Monthly requests 6

Average daily requests 7

Average daily users 8

Weekly requests 9

Weekly users 10

Top TV programmes 11

Top radio programmes 12

Platform type 13

Live vs ondemand 14

Use of iPlayer for TV by time of day 15

Use of iPlayer for radio by time of day 16

Profile of iPlayer users 17

Glossary 18

4


61.568.5

78.3 75.980.6

76.1

87.3 84.6 87.3

97.4

106.7114.8

120.3

Jan09

Feb09

Mar09

Apr09

May09

Jun09

Jul09 Aug09

Sep09

Oct09

Nov09

Dec09

Jan10

Total Monthly BBC iPlayer Requests across all platformsMillions of requests

Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.

5


Notes on figures in this report

These notes apply to pages 5 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 18.

• This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months

• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology

• Please quote the source of these figures as “BBC iStats”

• Unless specified otherwise, figures include requests for both ondemand catchup (streams and downloads), or views of live simulcasts

• We cannot report download playback due to data privacy restrictions

• All data is for the UK only and excludes listening outside the UK

• This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the popout console, or on the BBC iPlayer website itself

• None of this data following is for BBC iPlayer on Virgin Media’s TV service all is for the online BBC iPlayer, available via computer / mobile / games consoles

• This report does not include requests for webonly content (such as online news or sport coverage) – only requests for fulllength programmes which have been transmitted on a TV channel or radio station

• The data for the month of January 2009 excludes the date 1st – 4th January, since changes were made to the measurement system on 5th January 09

6


30.8 36.0 36.7 37.1 39.1 36.544.9 43.3 44.5

53.259.6 65.2 68.2

16.118.4

26.8 23.6 25.4 24.7

25.7 25.5 26.5

26.1

29.328.2

32.3

46.8

54.4

63.5 60.864.5

61.3

70.6 68.8 71.0

79.3

89.093.4

100.5

0

20

40

60

80

100

120

Jan09 Feb09 Mar09 Apr09 May09 Jun09 Jul09 Aug09 Sep09 Oct09 Nov09 Dec09 Jan10

Monthly Requests (millions)

TV Requests Radio Requests

Monthly BBC iPlayer Online Requests

During January 2010, BBC iPlayer received a total of 100m requests, the best month since launch again – driven by a record 68.2m requests for TV programmes, and also a record number of requests for radio programmes at 32.3m.

7


1.14 1.29 1.18 1.24 1.26 1.221.45 1.40 1.48

1.702.00 2.10 2.20

0.600.66 0.86 0.79 0.82 0.82

0.83 0.820.88

0.80

1.00 0.901.00

1.731.94

2.05 2.02 2.08 2.04

2.28 2.222.37

2.60

2.903.00

3.20

0

0.5

1

1.5

2

2.5

3

3.5

Jan09 Feb09 Mar09 Apr09 May09 Jun09 Jul09 Aug09 Sep09 Oct09 Nov09 Dec09 Jan10

Average Daily Requests (millions)


January 2010 saw BBC iPlayer attract an average of 3.2 million requests for programmes each day, the highest figure to date – a record 2.2m daily for TV programmes and an average of 1m for radio programmes.

Average Daily BBC iPlayer Requests

8


Average Daily BBC iPlayer Users

In January 2010, BBC iPlayer attracted an average of 1.3 million users each day – 0.9m requesting TV content only, 0.3m requesting radio content only, and 50k requesting both types of media.

0.48 0.54 0.51 0.53 0.54 0.530.60 0.57

0.640.74

0.86 0.88 0.910.03

0.030.03 0.03 0.03 0.03

0.040.03

0.04

0.04

0.05 0.050.05

0.260.27

0.26 0.24 0.24 0.250.26

0.27

0.28

0.27

0.3 0.290.32

0.770.84 0.81 0.80 0.80 0.80

0.90 0.87

0.96

1.05

1.21 1.221.29

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

Jan09

Feb09

Mar09

Apr09

May09

Jun09

Jul09

Aug09

Sep09

Oct09

Nov09

Dec09

Jan10

User agents (millions)

Users of TV Only Users of Both Users of Radio Only

9


9.7 9.8 9.7 9.710.9

9.7 10.1 10.7 11.011.2

10.2

13.7 14.0 13.2 12.914.0

15.0 14.8 15.1 14.4 13.9

17.315.8

14.8 14.4 15.1

5.6 5.7 6.3 6.15.8

6.4 6.5 6.0 5.7 5.8

5.3

6.1 6.46.7 6.4

6.87.0 6.8 6.8 7.7

4.9

5.0 8.07.9

7.17.4

15.3 15.515.9 15.8

16.716.1

16.6 16.7 16.7 17.0

15.6

19.820.4

19.919.3

20.7

21.9 21.6 21.9 22.0

18.7

22.3

23.822.7

21.522.5

0

5

10

15

20

25

03 Aug

10 Aug

17 Aug

24 Aug

31 Aug

07 Sep

14 Sep

21 Sep

28 Sep

05 Oct

12 Oct

19 Oct

26 Oct

02 Nov

09 Nov

16 Nov

23 Nov

30 Nov

07 Dec

14 Dec

21 Dec

28 Dec

04 Jan

11 Jan

18 Jan

25 Jan

Weekly Requests (m)


Weekly BBC iPlayer RequestsThe first week of January topped the last week of December with the highest weekly requests on record, overall (23.8m) and for Radio programme requests (8m).

The data measurement systems failed over 10:0020:00 on Sunday October 18th, so while users successfully received programmes, we did not record their usage of iPlayer.

BBC iPlayer weekly requests latest 6 months

*

* Technical problems

Christmas holiday

10


2.4 2.4 2.3 2.42.8

2.5 2.6 2.8 2.8 2.8 2.6

4.1

3.5 3.3 3.33.7 3.6 3.6 3.7 3.5 3.5

4.13.7

3.93.5 3.7

0.3 0.30.3

0.3

0.3

0.30.3

0.3 0.3 0.30.3

0.4

0.40.4 0.4

0.40.4 0.4

0.40.5 0.4

0.4

0.50.5

0.40.4

1.0 1.0 1.3 1.2

1.11.2

1.31.1 1.1 1.0

1.0

1.3

1.11.3 1.1

1.2 1.2 1.1 1.1 1.5

0.9

0.9 1.51.4

1.11.2

3.7 3.73.9 3.8

4.24.0

4.2 4.2 4.2 4.2

3.9

5.8

4.9 5.04.8

5.2 5.2 5.2 5.25.4

4.8

5.4

5.75.9

5.0

5.3

0

1

2

3

4

5

6

03 Aug

10 Aug

17 Aug

24 Aug

31 Aug

07 Sep

14 Sep

21 Sep

28 Sep

05 Oct

12 Oct

19 Oct

26 Oct

02 Nov

09 Nov

16 Nov

23 Nov

30 Nov

07 Dec

14 Dec

21 Dec

28 Dec

04 Jan

11 Jan

18 Jan

25 Jan

User agents (m)

Users of TV Only Users of Both Users of Radio Only

Weekly BBC iPlayer Users

Total weekly user numbers in January 2010 peaked in w/c 11th January at 5.9m, the highest figure to date.

BBC iPlayer weekly requests latest 6 months

*

* Technical problems

11


BBC iPLAYER TOP 20 TV EPS – ALL

BBC iPlayer Top 20 TV Episodes January 2010

Total requests per Ep

1 Top Gear Series 14 Ep 7 1,135,000

2 Doctor Who: The End of Time Part 2 831,000

3 Gavin and Stacey Series 3 Ep 6 700,000

4 Mock the Week Series 8 Ep 1 658,000

5 Tracy Beaker Returns Episode 1 565,000

6 Top Gear Series 14 Bolivia Special Ep 6 525,000

7 Hustle Series 6 Ep 1 523,000

8 EastEnders 15/01/10 498,000

9 Live at the Apollo Series 5 Ep 6 479,000

10 EastEnders 05/01/10 463,000

11 EastEnders 01/01/10 455,000


13 EastEnders 22/01/10 420,000

14 The Incredibles 25/12/09 417,000

15 Being Human Series 2 Ep 1 415,000


17 EastEnders 08/01/10 403,000

18 EastEnders 19/01/10 401,000

19 EastEnders 14/01/10 393,000

20 EastEnders 07/01/10 388,000

BBC iPLAYER TOP 20 TV EPS – MOSTREQUESTED EP PER SER

Total requests per Ep

1 Top Gear Series 14 Ep 7 1,135,000

2 Doctor Who: The End of Time Part 2 831,000

3 Gavin and Stacey Series 3 Ep 6 700,000

4 Mock the Week Series 8 Ep 1 658,000

5 Tracy Beaker Returns: Ep 1 565,000


7 EastEnders 15/01/10 498,000

8 Live at the Apollo Series 5 Ep 6 479,000

9 The Incredibles 25/12/09 417,000

10 QI Series 7 Genius Ep 6 359,000

11 Sun, Sex and Holiday Madness 07/01/10 355,000

12 Rock and Chips 24/01/10 314,000

13 Coming of Age Series 2 Ep 1 289,000

14 Heroes Series 4 Ep 1 278,000

15 Newswipe Series 2 Ep 1 264,000

16 Friday Night with Jonathan Ross Series 18 Ep 2 241,000

17 The Lion, the Witch and the Wardrobe 241,000

18 Survivors Series 2 Ep 1 240,000

19 Pirates of the Caribbean: Dead Man's Chest 229,000

20 How Earth Made Us Ep 1 222,000

Note: excludes episodes which had been available for fewer than seven days at the end of the month.

Christmas / New Year specials such as Doctor Who and Gavin and Stacey attracted significant catchup requests in early January.

12


BBC iPLAYER TOP 20 RADIO EPISODES – ALL

BBC iPlayer Top 20 Radio Episodes January 2010

Note: excludes episodes which had been available for fewer than seven days at the end of the month.

BBC iPLAYER TOP 20 RADIO EPISODES – MOSTREQUESTED EPISODE PER SERIES

Total requests per episode

1 Test Match Special 07/01/10 238,000

2 Chris Evans Breakfast 11/01/10 120,000






8 The News Quiz Series 70 Episode 1 78,000




12 5 Live Prem 0910 B’ham City v Man Utd 66,000

13 Greg James 18/01/10 66,000


15 Steve Wright in the Afternoon 18/01/10 62,000

16 BBC Radio 1's Chart Show 24/01/10 60,000

17 The Chris Moyles Show 20/01/10 60,000




Total requests per episode


2 Chris Evans Breakfast 11/01/10 120,000


4 5 Live Prem 0910 B’ham City v Man Utd 66,000

5 Greg James 18/01/10 66,000

6 Steve Wright in the Afternoon 18/01/10 62,000



9 Just a Minute Series 56 Episode 1 57,000

10 Ken Bruce 11/01/10 52,000

11 Fearne Cotton Lost Prophets Live Lounge 51,000

12 Football 20/01/10 51,000

13 History of the World In 100 Objects Ep 1 47,000

14 The Now Show Series 29 Episode 6 44,000

15 Jeremy Vine 11/01/10 42,000

16 606 09/01/10 41,000

17 Annie Mac 22/01/10 39,000

18 Scott Mills 15/01/10 36,000

19 The Archers 11/01/10 35,000

20 The Unbelievable Truth New Year Special 35,000

Cricket coverage featured heavily in January’s top radio list, while the new Radio 2 Chris Evans Breakfast show also attracted significant requests.

13


Requests by platform type – January 2010

TV Requests Radio requests (all streams)

96

96

96 97

97

97

97

4 4 4 3 3 33

Jul 09

Aug 09

Sep 09

Oct 09

Nov 09

Dec 09

Jan 10

Download requests

Stream requests

Audio podcast requests are not included here since they are not available until after the publishing date for this pack.

Requests from PC/Macs continued to dominate in January, however requests for TV programmes via the Nintendo Wii increased to 4%, and PlayStation®3 requests remained stable at 8%.

80

81

74 76 78

79

78

9 9

9 9 10

10 9

8 8

7 7 3

9 6 6 8 8

Jul 09

Aug 09

Sep 09

Oct 09

Nov 09

Dec 09

Jan 10

Wii

Other mobile

PS3

iPhone/iTouch

Mac

PC

Streams vs downloads

Device type

86 86 85 85 86 87 87

11 11 11 11 12 12 123 3 3 3 1

Jul 09

Aug 09

Sep 09

Oct 09

Nov 09

Dec 09

Jan 10

Wii

Other mobile

PS3

iPhone/iTouch

Mac

PC

NB: There are currently issues with measuring iPhone iPlayer data

4%

14


Requests by ondemand catchup vs live simulcast – Jan 2010

TV Requests Radio requests

Ondemand (catchup) requests for programmes continued to dominate TV viewing via BBC iPlayer in January. For radio programmes online, live listening requests increased again by +2 points to make up 74%.

95% 94% 98% 96% 93% 92% 92%

5% 6% 2% 4% 7% 8% 8%

Jul09 Aug09 Sep09 Oct09 Nov09 Dec09 Jan10

SimulcastOndemand

34% 32% 33% 31% 28% 28% 26%

66% 68% 67% 69% 72% 72% 74%

Jul09 Aug09 Sep09 Oct09 Nov09 Dec09 Jan10

Simulcast

Ondemand

*

* There were technical problems measuring some simulcast streams in September and October

15


BBC iPlayer – use for TV by time of day, January 2010

Internet and TV usage patterns by time of day(scales adjusted for comparison)

06:00

07:00

08:00

09:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

19:00

20:00

21:00

22:00

23:00

00:00

01:00

02:00

03:00

04:00

05:00

TV viewers

BBC iPlayer TV requests

Internet users (any website)

The scale for each line on this graph is different – TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being far closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.

TV peak – 28.4 millioniPlayer peak – 201,000

Internet peak – 28.9 million

Sources– TV (aged 4+) from BARB Jan 10, internet (aged 2+) from Nielsen Jan 10, iPlayer Jan 10 iStats See footnotes on slide 17 for more detail

Note: each line has a very different scale (see peaks)

16


BBC iPlayer – use for radio by time of day, January 2010

Internet and radio usage patterns by time of day(scales adjusted for comparison)

06:00

07:00

08:00

09:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

19:00

20:00

21:00

22:00

23:00

00:00

01:00

02:00

03:00

04:00

05:00

Radio listeners

BBC iPlayer requests for radio

Internet users (any website)

Sources radio (aged 16+) from RAJAR Q3 09, internet (aged 2+) from Nielsen Jan 10, iPlayer Jan 10 BBC iStatsSee footnotes on slide 17 for more detail

Radio peak 14 millioniPlayer peak – 94,000 Internet peak – 28.9 million

The scale for each line on this graph is different – radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being inbetween the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.

Note: each line has a very different scale (see peaks)

17


BBC iPlayer use by demographic

Use of BBC iPlayer is measured on a BBC monthly survey of 700 UK adults. The demographic profile of BBC iPlayer has stabilised for gender, and remains strongly under55.

58 52 48 49

42 48 52 51

Users of BBCiPlayer on PC

All broadbandusers

All TV viewers All radiolisteners

Women

Men

43 3730 32

4241

36 34

15 2336 34

Users of BBCiPlayer on PC

All broadbandusers

All TVviewers

All radiolisteners

55+

35-54

15-34

Gender Age

User profiles TV from BARB, radio from RAJAR (Q3 09), broadband from TNS survey 2000 adults

70 63 59 59 57 56 58 59

31 37 41 41 43 44 42 41

0%

20%

40%

60%

80%

100%

Jan-Mar

Apr-Jun

Jul-Sep

Oct-Dec

Jan-Mar

Apr-Jun

Jul-Sep

Oct-Nov

Women

Men

38 38 41 43 45 43 43 46

39 43 42 41 39 41 42 40

21 20 16 16 17 16 15 14

0%

20%

40%

60%

80%

100%

Jan-Mar

Apr-Jun

Jul-Sep

Oct-Dec

Jan-Mar

Apr-Jun

Jul-Sep

Oct-Nov

55+

35-54

15-34

18


Glossary

Stream – click to play instantly

Download – save to your computer to play laterWe cannot report on playback of downloads due to technical and data privacy restrictions

Users – a count of computer browers accessing the online BBC iPlayer serviceSo please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industrystandard way of counting “users” or “visitors” to websites.

Requests – number of successful requests to stream or download a programmeWe only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.

Catchup / ondemand – programmes requested after they have gone out on “normal” TV/radio channels and are available on BBC iPlayer

Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio

Special footnotes for slides 1415TV data – BARB average audience, live overnights, by hour, 0131 Dec 09, all individuals aged 4+, Total TV

Radio data RAJAR average audience, Q3 09, by hour, all adults 16+, all radio stations

BBC iPlayer average requests over 0131 December 09, by hour, all programmes, stream & downloading, live & ondemand, UK only

Nielsen – December 09, user numbers (aged 2+ based on internet population estimate of 39 million individuals

bbc iplayer statistics - january 2010

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