bba2010business policy and strategic planning

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    BBA 2010

    BUSINESS POLICY AND

    STRATEGIC PLANNING

    KHOO YU TING

    921227015896

    200080

    MR. CHONG KAR YUN

    MARCH 2012

    TABLE OF CONTENT

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    TOPIC PAGES

    1 Co!"!# 2

    2 B$#%"## Po&%'( )*+

    )F,'!o-# A"'!%/ B$#%"## Po&%'(

    *E'oo%'# ,'!o-#

    *Po&%!%',& , L"/,& ,'!o-#

    *So'%,&*'$&!$-,& ,'!o-#

    *I!"-,!%o,& ,'!o-#

    5*16

    +Co'&$#%o

    17*18

    5 R""-"'"# 19

    6 Co$-#"o-3 20*2)

    2.0 Business Policy

    Page 2 of 24

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    B$#%"## 4o&%'%"# ,-" #"!# o -$&"# o&&o" ( , #!o-" o- /-o$4 o #!o-"# !,! "%"

     $#%"## 4-o'"##"# %$#!-( 4-,'!%'"# , !" #'o4" , ',-,'!"-%#!%'# o , #!o-"# o-

    /-o$4 o #!o-"# o"-%/#. T"( ,-" !" '"!-,& #o$-'" , -""-"'" !"4&,!" o- ,&&

    ,&&o" , #$44o-!" 4-,'!%'"# %!% , #!o-" o- /-o$4 o #!o-"#.

    I " S4"-" Co"-'" $#%"## 4o&%'%"# ,-" "o-'" %! , 'o%,!%o o o" o-

    o-" $#%"## 4o&%'( 'o,# !,! %4&""! !" -$&"# o !" $#%"## 4o&%'(. E,'

     $#%"## 4o&%'( 'o, %# , :,;, '&,##. A $#%"## 4o&%'( 'o, ', " #,-" (

    $&!%4&" $#%"## 4o&%'%"#. T" ",;%o- o !" $#%"## 4o&%'( 'o, %# "!"-%"

     ( !" 4,-,"!"-# 4,##" !o !" 'o,.

    P,-,"!"-# ,"'!%/ !" $'!%o o , $#%"## 4o&%'( 'o, ', " %!-o$'" %

    !-"" 4&,'"#<

    • !" 'o!-,'! !"- , 'o%!%o -""-"'%/ !" $#%"## 4o&%'(

    • !" $#%"## 4o&%'( "%%!%o

    • !" $#%"## 4o&%'( 'o, %!#"& 

    T" $#%"## 4o&%'( "%%!%o ,( #4"'%( , #"! o 4,-,"!"-# !,! ,-" ,$!o,!%',&&( "

    %!o ",' %;o',!%o o ,( o 'o,# ,##o'%,!" %! !" 4o&%'(. A $#%"## 4o&%'(

    'o, ,( #4"'%( ,%!%o,& 4,-,"!"-# " %! %# %;o3". F%,&&( , 'o!-,'! !"-

    , 'o%!%o ,( 4-o;" "=!-, 4,-,"!"-# o- , $#%"## 'o, $%>$" !o !" !"-

    , 'o%!%o.

    Page 3 of 24

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    B$#%"## 4o&%'( 'o,# o- !" #," !(4" o $#%"## 4o&%'( $#! ,;" !" #,"

    %!"-,'".

    T" o&&o%/ ',!"/o-%"# o $#%"## 4o&%'%"# ,-" 4-o;%" % " S4"-" Co"-'"<

    Catalog business policies

    C,!,&o/ $#%"## 4o&%'%"# "%" !" #'o4" , ',-,'!"-%#!%'# o !" ',!,&o/ o

     4-o$'!# o- #,&" % , #!o-" %'&$%/ 4-%'"# , !" ',!"/o-%?,!%o o 4-o$'!# % ,

    #!o-"# ',!,&o/.

    Payment business policies

    I;o%'%/ 4,("! , -"$ $#%"## 4o&%'%"# "%" o , #!o-" ,''"4!#

     4,("!# 4,(# -"$# , !" o-,! o , #!o-"# %;o%'"#.

    Returns business policies

    R"!$-# $#%"## 4o&%'%"# "%" % -"$# ,-" ,''"4!" !" !%" 4"-%o !"( ,-"

    ,''"4!" o- , ,( -"*#!o'3%/ ""# ,44&%" !o -"!$-#.

    Sipping business policies

    S%44%/ $#%"## 4o&%'%"# "%" !" #%44%/ 4-o;%"-# , #!o-" ', $#" , !"

    ',-/"# ,##o'%,!" %! ",' !(4".

    Re!erral inter!ace business policies

    R""--,& %!"-,'" $#%"## 4o&%'%"# "%" !" -"&,!%o#%4 "!"" , 4-o=( #!o-"

    , , -"o!" #!o-".

    Page 4 of 24

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    ".0 #actors A!!ecting Business Policy

    Economic !actors

    $eman% an% Supply

    T" ", , #$44&( ,-" !o 4-%'%4,& ,'!o-# !,! ,"'! !" o-3%/ o ,( $#%"##

    o"&. T" ", %# !" %&& , ,%&%!( o 'o#$"-# !o 4$-',#" , 4,-!%'$&,-

    'oo%!( , !" #$44&( %# !" ,%&%!( o !" $#%"## !o 4-o;%" o- !" ", o

    'o#$"-#. I! $#! " o!" !,! ,&& !" ,'!o-# !,! ,-" %'&$" % !%# &%#! ,-" %!"-*

    'o"'!". Yo$ ,( ,o -", ", , #$44&( ,,&(#%#.

    &arginal an% Total 'tility

    U!%&%!( %# !" ,o$! o #,!%#,'!%o !,! %# "-%;" ( 'o#$"-# -o 'o#$4!%o o

    /oo#. I! #o ,44"# !,! ,!"- 'o!%$o$# , #$''"##%;" 'o#$4!%o o $%!# o !"

    #," /oo# !" #,!%#,'!%o !,! %# "=4"-%"'" ( 'o#$"- #!,-!# "'-",#%/. T%# o!"

    -"#$&!# %!o #o-! !"- o- &o/ !"- ,&& o #,&"#. So" o-/,%?,!%o# 4-"4,-" o- !"

    &,$' o ,o!"- -, "o-" !" ,&& % $!%&%!( , #,&"# %# "=4"-%"'". T" &,$' o

    " -, "#$-"# !,! !" -";"$" !-" o !" $#%"## o"# o! ,&&. D%%%#%/

    $!%&%!( %# ,o/ !" "=!"-,& ,'!o-# ,"'!%/ $#%"##. Yo$ ,( ,o -", o-" o

    %%%#%/ ,-/%,& $!%&%!(.

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    &oney an% Ban(ing

    B,3%/ ,'%&%!,!"# o"!,-( , %#',& 4o&%'%"# !,! ,"'! $#%"## , ,o !"

    '$#!o"-# o !" $#%"##. Mo"( % '%-'$&,!%o %'!,!"# !" 4,(%/ 4o"- o- -,!"- !"

    ", o !" 'o#$"-# , !" ,3%/ ,'%&%!( %'!,!"# !" o--o%/ ',4,'%!( o

    %%;%$, ,# "&& ,# !" $#%"##.

    Economic Gro)t an% $e*elopment

    E'oo%' /-o! %'!,!"# !" ,o$! o %,'"# !,! !" #o'%"!( ,! &,-/" %# ",-%/ ,

    ";"&o4"! %%',!"# !" ;o&$" o o"( !,! %# "%/ %;"#!" %!o '," o &o/

    !"- $4*/-,,!%o. Ao/ ,&& !" "'oo%' ,'!o-# ,"'!%/ $#%"## ";%-o"!

    ";"&o4"! %# !" o#! %4o-!,! o" ,# !" $#%"## ,# !o ',!"- !o !" ", o ,

    "'oo%',&&( (,%' #o'%"!(.

    Income an% Employment

    Ao!"- ;"-( %4o-!,! ,#4"'! o !" "'oo( !,! ,"'!# !" o-3%/ o !" $#%"## %#

    !" &";"& o "4&o("! , -,!" o %'o". T" 4"- ',4%!, %'o" , "#%!( o

    "4&o("! %'!,!"# !" -,!" o ", "#%!( o ", , ,o !" 4$-',#%/

     4o"- o !" 4"o4&".

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    General Price +e*el

    Ao!"- ;"-( %4o-!,! ,#4"'! o !" "'oo( !,! ,"'!# !" $#%"## %# !" /""-,&

     4-%'" &";" o !" 'oo%!%"# !,! ,o ,"'! !" #,&"# o !" $#%"##. Co#!# o -,

    ,!"-%, 4,(%/ 4o"- o 4"o4&" 'o#! o 4-o$'!%o , %,&&( 'o#! o !-,#4o-! ,-"

    #o" o !" %4o-!,! 'o4o"!# !,! "!"-%" !" /""-,& 4-%'" &";"& , ,o !"

    #,&"# o !" %-.

    Tra%e Cycles

    T-," '('&"# ,-" !" &$'!$,!%/ 'o#!# o /oo# , 'oo%!%"# % , "'oo(. R%#"

    #!,%&%!( 'o!%$%!( , ,&& ,-" #o" o !" %4o-!,! '('&"# !,! ,"'! !" 4-%'"# o ,&&

    /oo# #$' ,# -, ,!"-%,& '-"%! %,& /oo# "!'. T-," '('&"# ,o ,( , !%"# ,"'!

    !" /""-,& 4-%'" &";"&.

    Page 7 of 24

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    Political an% +egal !actors

    L"!@# o'$# -%"&( o o !" 4o&%!%',& , "'oo%' %"o&o/%"# !,! "%" 'o$!-%"#

    %4,'! !"%- &"/,& #(#!"#. I "##"'" !"-" ,-" !-"" ,% 3%# o &"/,& #(#!"#

    'oo &, '%;%& &, , -"&%/%o$# o- !"o'-,!%' &,. Mo#! 'o$!-%"# ,'!$,&&( ,;" ,

    'o%,!%o o !"#" #(#!"# '-",!%/ (-% &"/,& #(#!"#.

    +egislation

    Ci*il la) %# ,#" o , "!,%&" #"! o &,# !,! 'o#!%!$!" , 'o" , o'$# o o !"

    &, %# ,44&%" !o !" ,'!#. I!@# !" o#! %"#4-", &"/,& #(#!" % !" o-&.

    Common la) %# ,#" o !-,%!%o# , 4-"'""'". I 'oo &, #(#!"# $/"#

    %!"-4-"! !" &, , $%'%,& -$&%/# ', #"! 4-"'""!.

    Religious la) %# ,o 3o ,# !"o'-,!%' &, , %# ,#" o -"&%/%o$# /$%"&%"#. T"

    o#! 'oo&( 3o "=,4&" o -"&%/%o$# &, %# I#&,%' &, ,o 3o ,# S,-%,.

    I#&,%' &, /o;"-# , $"- o I#&,%' ,!%o# , 'o$%!%"# ,-o$ !" o-& ,

    %# !" o#! %"&( ,''"4!" -"&%/%o$# &, #(#!". To ,%!%o,& -"&%/%o$# &, #(#!"#

    ,-" !" :"%# H,&,', , !" C-%#!%, C,o #(#!" "%!"- o %' %# 4-,'!%'" ,!

    !" ,!%o,& &";"& % , 'o$!-(. T" C-%#!%, C,o #(#!" %# o#"-;" % !" ,!%',

    C%!(.

    Employment +a)  E4&o("! &,# ,-" ;"-( ;"-#,!%&" , ,&,(# ',/%/ #o :LR

    $#! 3""4 $4 %! !"#" ',/"# !o ,3" #$-" !,! !"( ,-" o&&o%/ !" &"/%#&,!%o#. Fo- 

    "=,4&" !" %%$ ,/" -"/$&,!%o# ", !,! :LR $#! 4,( ,&& o !"%- "4&o(""# ,

    '"-!,% ,o$! o !"( %&& " -",3%/ !" &, , %&& ,'" 4",&!%"# o- %!. T"#"

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    -"/$&,!%o# o$& ,44&( o- B"o- o-o$/ 'o$'%& ,# "&& "',$#" !"%- "4&o(""#

    o$& ,;" !o " 4,% ,! &",#! !" %%$ ,/" "',$#" -"/,-&"## "!"- (o$@-" ,

     4-%;,!" $#%"## o- , 4$&%' o( ";"-(o( $#! o&&o !"#" -"/$&,!%o#.

    Competition +a) T"-" ,-" -$&"# % 4&,'" ,# !o o $#%"##"# 'o4"!" %! ",'

    o!"- , :LR ,-" #$"'! !o !"#" &"/%#&,!%o#. Fo- "=,4&" :LR ',@! ,/-"" !o #"!

    '"-!,% 4-%'"# %! ,o!"- 'o4"!%!o- !o -"/$&,!" !" ,-3"! , ,o !"( ,-" o&(

    ,&&o" !o "=4, !o , '"-!,% "=!"! , %&& " 4",&%#" % !"( ,# !o "'o" ,

    oo4o&( 'o4,(. T"#" 'o4"!%!%o &,# o@! ,44&( !o B"o- Bo-o$/ 'o$'%&

     "',$#" !"( !o , "=!"! ,-"@! 'o4"!%/@ o- ,(!%/ , !"( ,-" #%4&( !-(%/ !o

    -$ , 4o4$&,!%o #o !"( ',o! "'o" , oo4o&(.

    Attitu%e To)ar% Business

    I !%# ,-!%'&" " #"! o$! !o "=,%" o #,&& $#%"## ,,/"-#@ o;"-,&& ,!!%!$"

    !o,- /-o! ,# %&$"'" ( !" 'o#">$"'"# !"( "=4"'!" -o /-o!. I o%/

    !,! " $#" ,!, -o !-"" #"4,-,!" #$-;"( #!$%"# "4&o(%/ !" #," ",#$-%/

    %#!-$"!#. T%# ,&&o" $# !o 'o" $4 %! ,( $#"$& 'o4,-%#o#. So" -"#$&!#

    -"'$- ;"-( 'o#%#!"!&( ,'-o## #$*,,&(#"# , ', !"-"o-" " ,''"4!" ";" % !"

    ,##o'%,!" 4-o,%&%!( o !" 'o"%'%"! %# o! ;"-( &o % ";"-( ,,&(#%#. O!"- -"#$&!#

    %&" #!,!%#!%',&&( #%/%%',!@ % o" ,,&(#%# ,( " %#-"/,-" "',$#" !" -"#$&!

    ,44",-# % %#o&,!%o. T" /""-,& ,44-o,'**!o -"4",! !" #," ",#$-""! % #";"-,&

    #"4,-,!" #$-;"(#**%# #o"!%/ " o$& %/&( -"'o" !o o!"- -"#",-'"-#. R"#$&!#

    -o $&!%4&" #,4&"# ,-" , $' "!!"- ,#%# o- "!"-%%/ o"@# "/-"" o

    'o%"'" !, %# #%/%%','" !"#!%/ ,&o".

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    Social,cultural !actors

    So'%,& , '$&!$-,& ,'!o-# ,-" %4o-!,! !o 'o#%"- %&" '-",!%/ , %4&""!%/ ,

    ,-3"!%/ #!-,!"/( o , 'o4,(. T"#" o!"*&%3" $! #o",! %"-"! ,'!o-# ,;"

    %;"-#" ""'!# o !" "'%#%o# o 'o#$"-# , $("-#. B,#%',&&( #o'%o'$&!$-,& ,'!o-#

    ,-" '$#!o# &%"#!(&"# , ;,&$"# !,! ',-,'!"-%?" , #o'%"!(. Mo-" #4"'%%',&&( '$&!$-,&

    ,#4"'!# %'&$" ,"#!"!%'# "$',!%o &,/$,/" &, , 4o&%!%'# -"&%/%o #o'%,&

    o-/,%?,!%o# !"'o&o/( , ,!"-%,& '$&!$-" ;,&$"# , ,!!%!$"#. So'%,& ,'!o-#

    %'&$" -""-"'" /-o$4# ,%&( -o&" , #!,!$# % !" #o'%"!(. S,&&*$#%"## o"-#

    #o$& " ,,-" o , $"-#!, !"#" ,'!o-# 'o"'!%o %! $(%/ ,%!#.

    E%ucation an% +anguage

    T" ,;"-,/" &";"& o "$',!%o % , #o'%"!( ,"'!# !" %!"-"#!# , #o4%#!%',!%o o

    'o#$"-#. Fo- "=,4&" % , 'o$%!( % %' , %/ 4"-'"!,/" o 4o!"!%,&

    '$#!o"-# ,;" #o" o- o 4o#!*#"'o,-( "$',!%o #,&&*$#%"## o"-# %/! $#"

    o-" "!,% , "=4&,,!%o# %&" ,;"-!%#%/ , 4-oo!%/ 4-o$'!#. T" #4o3"

    &,/$,/" o !" 'o$%!( %# , "'%#%;" ,'!o- o !" &,"&%/ , ,;"-!%#%/ o !"

     4-o$'!#. Co#%"- !" o-"%/ &,/$,/" #3%& % !" #o'%"!( %&" ,;"-!%#%/. Fo-

    "=,4&" % ,#%/!o D.C. %"-"! !-,#4o-!,!%o 'o4,%"# $#" E/&%# ,

    S4,%# o !"%- -o'$-"#.

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    Social Organi-ation

    A# 4,-! o !" '$&!$-" #o'%,& o-/,%?,!%o %# !" ,( , #o'%"!( o-/,%?"# %!#"& o %!

    'o#%"-# 3%#%4 #!,!$# #(#!" #o'%,& %#!%!$!%o# , %!"-"#! /-o$4#. Fo- "=,4&" !"

    -o&" o o" % , #o'%"!( "!"- !"( ,-" !" "'%#%o*,3"-# % #o44%/ o-

    "=,4&" %# , "'%#%;" ,'!o- % ,-3"!%/. A ,o- %!"-"#! /-o$4 % !" ,-", ** #$' ,# o%&

    'o4,%"# % T"=,# ** ', ,o %&$"'" #o'%"!(. T" ,-3"!%/ o , #,&& $#%"## ',

     " #$''"##$& ( $%&%/ %!# ,;"-!%#%/ #!-,!"/( o o" o- o# , #4"'%%' %!"-"#!

    /-o$4 o- , &","- !,! ,# !" %//"#! %&$"'" % !" 'o$%!(.

    Re!erence Group an% #amily

    B"',$#" 4"o4&" ,-" #o'%,& "%/# ",' 4"-#o ,# 4"o4&" ,-o$ % o %&$"'" %#

    "'%#%o# % #o" ,(. R""-"'" /-o$4# 'o4-%#" 4"o4&" %! o %%;%$,

    'o4,-" !"#"&;"#. F,%&( ""-# -"&,!%;"# "%/o$-# -%"# 'o*o-3"-# ,

    #"%o-# ,! o-34&,'" ', o- -""-"'" /-o$4#. "&&*3o , -"#4"'!" %o %

    Page 11 of 24

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    #o'%"!( #"-;" ,# "=,4&"# % &%"#!(&" ;,&$"# , $(%/ ,%!#. F,%&( %# , #4"'%%'

    -""-"'" /-o$4 , ', 4&,( !" o#! %4o-!,! -o&" % %&$"'%/ !" $(%/ "'%#%o#

    o !" %%;%$,. S4o$#"# '%&-" o- /-,4,-"!# ,;" %"-"! ""# , "'"##%!%"#.

    B"%/ ,,-" o , %%/ !" ,o- -""-"'" /-o$4# 4"-#o# o- ,%&( #!-$'!$-"# % ,

    'o$%!( , $%&%/ ,-3"!%/ o !" ', "&4 #,&& $#%"##"# ,'%";" #$''"##.

    Role an% Status in Society

    A 4"-#o# -o&" % #o'%"!( , #o'%,& #!,!$# ,"'!# "- $(%/ "'%#%o#. E,' 4"-#o

     4&,(# , $,& -o&" % #o'%"!( "4"%/ o !" /-o$4 !o %' #" "&o/#. A %%;%$,&

    o-3%/ ,# 4-"#%"! ,! , -"4$!" %- %# ,o #o"o"@# %" , o!"- ,! o". T"

    #o'%,& #!,!$# %# ,o , -"&";,! ,'!o- , %%;%$,& -o , $44"-*%&" '&,## o$&

    #4" o &$=$-%o$# /oo# %&" , %%;%$,& -o , &o"- %'o" /-o$4 o$& $(

    %!"# -">$%-" o- ,#%' ""#. Ko%/ !" %'o" %o-,!%o o !" 4o!"!%,&

    '$#!o"-# /%;"# !" #,&&*$#%"## o"- , "/" ,&&o%/ "- !o ,;" o-"

    %o-,!%o ,o$! '$#!o"- ,%!# , %4&""! , #$''"##$& ,-3"!%/ #!-,!"/(.

    Population Canges

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    A 4o4$&,!%o ',/" o''$-# " !" $"- o 4"o4&" % , /"o/-,4%',& ,-", %'-",#"#

    o- "'-",#"#. T%# ', o''$- $" !o !o ',$#"#. T" %-#! %# !-o$/ ,!$-,& 4o4$&,!%o

    ',/" %' %# ',$#" ( o-" %-!# , ""- ",!#. T%# %# o-,&&( ,'%";" (

     "!!"- "%',& ',-" 4-o&o/%/ &%" , "'-",#%/ %,! o-!,&%!(. T" #"'o "!o o 

     4o4$&,!%o ',/" %# !-o$/ %/-,!%o. G""-,&&( ";"-( (",- 4"o4&" o;" o$! o , ,-",

    , o!"-# o;" %. I o-" 4"o4&" %%/-,!" !, "%/-,!" !" 4o4$&,!%o o !" ,-",

    %&& /-o.

    +i!estyle Canges

    A 4"-#o@# &%"#!(&" %# "##"!%,&&( o " %#. A 4"-#o@# ,%!# "&%"# o-, ,

    %,'%,& #!,!$# 'o%" !o ,%"#! o " 'oo#"# !o &%;" %# &%". I! "!"-%"# !"

    'o%'"# " ,3"# !" !%/# " ,!# , !" !%/# " 4$-',#"#. U"-#!,%/ !"

    /""-,& &%"#!(&" !-"# o , 4o4$&,!%o ', ,&&o , $#%"## !o "!!"- ,-3"! %!#"&. I

    !o#" !-"# ',/" !" $#%"## ""# !o ',/".

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    International !actors

    I %!"-,!%o,& "'oo%'# %!"-,!%o,& ,'!o- o;""!# ,-" o;""!#

    o &,o-  ',4%!,& , o!"- ,'!o-# o 4-o$'!%o  "!"" 'o$!-%"#. I!"-,!%o,& ,'!o-

    o;""!# o''$- % !-"" ,(#< %%/-,!%o"%/-,!%o ',4%!,& !-,#"-# !-o$/

    %!"-,!%o,& o--o%/ , &"%/ , o-"%/ %-"'! %;"#!"!  I!"-,!%o,& ,'!o-

    o;""!# ,o -,%#" 4o&%!%',& , #o'%,& %##$"# o! 4-"#"! % !-," % /oo# ,

    #"-;%'"#. N,!%o# -">$"!&( -"#!-%'! %%/-,!%o ',4%!,& &o# , o-"%/ %-"'!

    %;"#!"!.

    #unction

    • F,'!o-# #"-;" "=4o-!"-# % #";"-,& ,(#. F%-#! !"( %-" o$! &o',& "4&o(""# !o

    ",& %! !" %4o-!"-. T%# ",# !,! o-"%/ '$#!o# , &,/$,/"# ,-" o &o/"- ,

    %##$" o- !" "=4o-!"-. S"'o !" ,'!o- !,3"# o;"- !" %,'%,& ,--,/""!# "!""

    Page 14 of 24

    http://en.wikipedia.org/wiki/International_economicshttp://en.wikipedia.org/wiki/Labour_(economics)http://en.wikipedia.org/wiki/Capital_(economics)http://en.wikipedia.org/wiki/Factors_of_productionhttp://en.wikipedia.org/wiki/Factors_of_productionhttp://en.wikipedia.org/wiki/Immigrationhttp://en.wikipedia.org/wiki/Emigrationhttp://en.wikipedia.org/wiki/Foreign_direct_investmenthttp://en.wikipedia.org/wiki/Labour_(economics)http://en.wikipedia.org/wiki/Capital_(economics)http://en.wikipedia.org/wiki/Factors_of_productionhttp://en.wikipedia.org/wiki/Immigrationhttp://en.wikipedia.org/wiki/Emigrationhttp://en.wikipedia.org/wiki/Foreign_direct_investmenthttp://en.wikipedia.org/wiki/International_economics

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    "=4o-!"- , %4o-!"-. T%- % #o o%/ !" ,'!o- %;"#!%/,!"# !" &o',& %- o%/ !"

    %4o-!%/ "#4"'%,&&( !" %,'%,& #o$"## o !" 4o!"!%,& %4o-!"-. F%,&&( !" ,'!o-

    "=4"%!"# 'o&&"'!%o# -o !" %4o-!"- , %# 100 4"-'"! -"#4o#%&" o- ,&& 4-o%#"

    o"(. T" ,'!o- 4,(# % !" %4o-!"- ',o!. F,'!o-# % o!"- o-# /$,-,!"" ,&&

    'o!-,'!" #,&"#.

    Bene!its

    • H%-%/ , ,'!o- -"$'"# -%#3 , o--( o;"- %!"-,!%o,& '&%"!#. S%'" ,(

    %4o-! 'o!-,'!# ,-" %&&" ,!"- "&%;"-( ',# &o %##$"# o ,-%#" ,# o o--%"# ,o$!

    !" #o&;"'( o- !-,#4,-"'( o , %4o-! %- % , $,%&%,- 'o$!-( , '$&!$-". A&&

    ,'!o-%/ %# o" ( &o', o 3o !" &o',& #'"" , o !o 'o$%',!" % !"

    &o',& &,/$,/". C,# &o , 'o&&"'!%o# o;" o-" #4""%&(.

    #eatures

    • F,'!o-# ,-" o-,&&( 4,% o 'o%##%o. A ,'!o-# "" &$'!$,!"# %! !"

    ,o$! o #,&"# %# 4,!-o o"# %! , #4"'%%' 'o$!-(. T%# %# o" !-o$/ !" ,'!o-

    o-,-%/ $4 !o 80 4"-'"! o !" 4$-',#" 4-%'" ,! !" !%" !" 'o!-,'! %# #%/". O'"

    "&%;"-( %# ," !" ,'!o- o-,-# !" -",%"- o !" o"( #$!-,'!%/ %# "". T"

    ,'!o- %# !o!,&&( -"#4o#%&" o- ,&& %,'%,& ",&%/# %! !" %4o-!"- #o !,! !" "=4o-!"- 

    o"# o! "" !o o--( ,o$! ',# &o. T$# 'o4,( $/"!# "'o" o-" ,''$-,!".

    Page 15 of 24

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    E!!ects

    • T" ,% ""'! o ,'!o-%/ %# !o #oo! %!"-,!%o,& #,&"#. M$!$,& #$#4%'%o %#

    "&%%,!" ( !" ,'!o- o ,# ,&-",( 4,% $' o !" 4$-',#" 4-%'" % ,;,'".

    U&!%,!"&( !" ,'!o- &o"-# !-,#,'!%o 'o#!#. F,'!o-%/ %# % "##"'" , %#$-,'"

     4o&%'( !,! ;,-%"# -o !-,#,'!%o !o !-,#,'!%o.

    Signi!icance

    • O-/,%?,!%o# #$' ,# !" E=4o-!*I4o-! B,3 "=%#! &,-/"&( !o %#$-" "=4o-!# ,

    o-"%/ %;"#!"!#. Ho";"- ,'!o-%/ ,# &,-/"&( !,3" !%# $'!%o ,,( -o

    ,/"'%"# #$' ,# !%# , 4&,'" %! % 4-%;,!" ,#. F,'!o-%/ /o"# "(o !" !-,%!%o,&

    -o&" o !" E=4o-!*I4o-! B,3 % !,! $&%3" !" &,!!"- %! o%!o-# !" ",;%o- ,

    %,'%,& o4"-,!%o# o !" %4o-!"- , -"!,%&"-#.

    Intergo*ernmental Relations

    T" D%;%#%o o I!"-/o;"-"!,& R"&,!%o# 4-o;%"# , -o, ,--,( o #"-;%'"# !o

    !" 4$&%' , #!,!" &o',& , !-%,& /o;"-"!#. I! #$44o-!# 'o$!%"# $%'%4,&%!%"#

    '%!%?"# , $#%"##"# ( 4-o;%%/ #$44o-! #"-;%'"# % &, $#" 4&,%/ &,

    Page 16 of 24

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    %o-,!%o , -"'o-# o"-%?,!%o $%'%4,& o$,-( -";%" 4&,! -";%"

    "o/-,4( , 'o,#!,& ,,/""! 4-o/-,#.

    .0 Conclusion

    Page 17 of 24

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    S!-,!"/%' 4&,%/ 4,(# %;%"# !o 'o4,%"# " ,44-o,'" % , %#'%4&%" 4-o'"##

    %! !o4*o #$44o-! , o!!o $4 4,-!%'%4,!%o. T" o&&o%/ %# !" !"! % , #"-%"#

    o !" ,-!%'&"# "#'-%%/ o" 4-o;" !"#!" 4-o'"## o- ""'!%;" #!-,!"/%' 4&,%/.

    O;"- !" %-#! %" ,-!%'&"# % !%# #"-%"# o ,-!%'&"# " ,;" ,!!"4!" !o 4-o;%" ,

    o;"-;%" o !" 4-o'"## , ";"&o4"! o , ""'!%;" #!-,!"/%' 4&, o- ,( $#%"##.

    T" /o,& ,# !o "/% !o ,44&( , o-3,&" -,"o-3 , 4-o'"## o" !,! " ,44&%"

    o$& -"#$&! % , 4-o$'! "&4$& !o /$%%/ , %-"'!%/ !" ,,/""! !o o ,! %#

    'o#%#!"! -%/! , ""'!%;" o- !" &o/ !"- #$''"## o !" 'o4,( , #,!%#,'!%o

    o !" '$#!o"- , "4&o(""#.

    A "&&*'-,!" S!-,!"/%' P&, ', , #o$& "&4 !o ,;o% !" C-%#!o4"- Co&$$#

    S(-o". T,! %# " " #!,-!" " % o! 3o "-" " ,# /o%/ " % o!

    3o "-" " ,# " " /o! !"-" , " " -"!$-" " % o 3o "-" "

    , "".

    T" S!-,!"/%' P&, %# #%4&( , !oo& !o " !o$/! o ,# , /$%" o- ,4. I! ,# , #!,-!%/

     4o%! !o,(@# 'o%!%o# , ";%-o"!J. I! ,# , "%/ 4o%! "-" !" 'o4,(

    ,!# !o " !"-# o #$''"##J % !" $!$-". A %! ,# , %&" o- 4-o'"##. T,! %# !"

    ,- o-3 4,-!. T" %&" 4,-! %# 'o%/ !o !"-# %! ,&& o !" "&""!# !,! ,( "

    "%!"- #$44o-!%;" o o- % !" ,( o /"!!%/ -o !" #!,-! !o !" ". I! %# , 4-o'"## !,!

    ,#"-# !" >$"#!%o o o %# !" "#! o#! &%3"&( ,( !o " #$''"##$& ,# "%" (

    !" #!,3"o&"-# , ,&&o" ( !" '$#!o"-# , "-,'" ( !" "4&o(""#.

    %&" " 4-"#"!" o" ,( !o 'o$'! !" 4-o'"## o S!-,!"/%' P&,%/ %! %# ( o

    ",# !" o&( ,(. T" 4-o'"## ,# !o %! !" '$&!$-" -"#o$-'"# , #!(&" o !"

    Page 18 of 24

  • 8/20/2019 Bba2010business Policy and Strategic Planning

    19/24

    'o4,(. I! $#! -"%o-'" !" 'o%"'" o ,,/""! !o ,3" 'o#%#!"! o-3,&"

    "'%#%o#.

    /.0 Re!erences

    Page 19 of 24

  • 8/20/2019 Bba2010business Policy and Strategic Planning

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    1. !"=! oo3 

    2. !!4

  • 8/20/2019 Bba2010business Policy and Strategic Planning

    21/24

    P,#" 1*B,#%' %,'%,& 4&,%/< M,,/"-# %%!%,!" #"-%o$# 4&,%/ " !"( ,-"

    -">$"#!" !o 4-o4o#" !" o&&o%/ (",-@# $/"!. P-o"'!# ,-" 4-o4o#" o !" ,#%# o

    ;"-( &%!!&" ,,&(#%# %! o#! %o-,!%o 'o%/ -o %!% !" %-. T" #,&"# o-'"

    $#$,&&( 4-o;%"# !" #,&& ,o$! o ";%-o"!,& %o-,!%o. S$' #%4&%#!%'

    o4"-,!%o,& 4&,%/ o&( 4-"!"# !o " #!-,!"/%' ,,/""! ("! %! %# >$%!" !%"

    'o#$%/. No-,& 'o4,( ,'!%;%!%"# ,-" o!" #$#4"" o- ""3# %&" ,,/"-# !-(

    !o '-, %",# %!o !" 4-o4o#" $/"!. T" !%" o-%?o %# $#$,&&( o" (",-.

    P,#" 2*Fo-"',#!*,#" 4&,%/< A# ,$,& $/"!# "'o" &"## $#"$& ,! #!%$&,!%/

    &o/*!"- 4&,%/ ,,/"-# ,!!"4! !o 4-o4o#" %;"*(",- 4&,#. A! !%# 4o%! !"(

    'o#%"- 4-o"'!# !,! ,( !,3" o-" !, o" (",-. I ,%!%o !o %!"-,& %o-,!%o

    ,,/"-# /,!"- ,( ,;,%&,&" ";%-o"!,& ,!,*$#$,&&( o , , o' ,#%#*,

    "=!-,4o&,!" '$--"! !-"# %;" (",-# %!o !" $!$-". T%# 4,#" %# ,o !%" 'o#$%/

    o!" %;o&;%/ , $&& o! o ,,/"-%,& ,'!%;%!( !o ,3" #$-" ,&& !" 4-o4o#" $/"!#

    %! !o/"!"-. T" 4-o'"## /"!# ;"-( 4o&%!%',& ,# ,,/"-# 'o4"!" o- &,-/"- #,-"# o

    $#. E&"## ""!%/# !,3" 4&,'" !o ";,&$,!" 4-o4o#, , $#!%( ,##$4!%o#. T"

    !%" o-%?o %# $#$,&&( !-"" !o %;" (",-#.

    P,#" )*E=!"-,&&( o-%"!" #!-,!"/%'J 4&,%/< F-$#!-,!" %! %/&( 4o&%!%',& ("!

    %""'!$,& %;"*(",- 4&,# !o4 ,,/""! !,3"# 'o!-o& o !" 4&,%/ 4-o'"## (

    %%!%,!%/ #!-,!"/%' 4&,%/. T" 'o4,( #""3# !o %'-",#" %!# -"#4o#%;""## !o

    ',/%/ ,-3"!# , 'o4"!%!%o ( !%3%/ #!-,!"/%',&&(. P&,%/ %# !,3" o$! o !"

    Page 21 of 24

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    ,# o &o"-*&";"& ,,/"-# , 'o'"!-,!" % , 4&,%/ #!, o#" !,#3 %# !o

    ";"&o4 #!-,!"/%' 4&,# o- !" 'o-4o-,!%o. Co#$&!,!# o!" 4-o;%" !" #o4%#!%',!"

    , %o;,!%;" !"'%>$"# !,! !" 4&,%/ #!, $#"# !o /,!"- %o-,!%o , o-"',#!

    $!$-" !-"#. E=*%&%!,-( "=4"-!# ";"&o4 'o4"!%!%;" %!"&&%/"'" $%!#.

    U44"-*&";"& ,,/"-# ""! o'" , (",- ,! , -"#o-! -"!-",! &" ( 3"( ""-# o !"

     4&,%/ #!, !o ";,&$,!" , $4,!" !" '$--"! #!-,!"/%' 4&,. S$' !o4*o 4&,%/

    "4,#%?"# o-,& #!-,!"/( o-$&,!%o , &",;"# !" %4&""!,!%o %##$"# !o &o"-

    ,,/""! &";". To4 ,,/""! !(4%',&&( ";"&o4# %;"*(",- 4&,# %! "&4 -o

    'o#$&!,!# $! %%,& %4$! -o &o"- &";".

    P,#" +*S!-,!"/%' ,,/""!< R",&%?%/ !,! ";" !" "#! #!-,!"/%' 4&,# ,-" o-!&"##

    %!o$! !" %4$! , 'o%!"! o &o"-*&";"& ,,/"-# !o4 ,,/""! o-#

     4&,%/ /-o$4# o ,,/"-# , 3"( "4&o(""# ,! ,( &";" -o ;,-%o$#

    "4,-!"!# , o-3/-o$4#. T"( ";"&o4 , %!"/-,!" , #"-%"# o #!-,!"/%' 4&,# ,%"

    ,! ,'%";%/ !" 'o4,(@# 4-%,-( o"'!%;"#. S!-,!"/%' 4&,# ,! !%# 4o%! "!,%& !"

    %4&""!,!%o ";,&$,!%o , 'o!-o& %##$"#. R,!"- !, ,!!"4!%/ !o 4"-"'!&(

    o-"',#! !" $!$-" !" 4&,# "4,#%?" 4-o,&" #'",-%o# , 'o!%/"'( #!-,!"/%"#.

    T" #o4%#!%',!" ,$,& %;"*(",- #!-,!"/%' 4&, %# -"4&,'" %! #!-,!"/%' !%3%/ ,! ,&&

    &";" o !" o-/,%?,!%o !-o$/o$! !" (",-. S!-,!"/%' %o-,!%o 4-";%o$#&( ,;,%&,&"

    o&( '"!-,&&( !o !o4 ,,/""! %# ,;,%&,&" ;%, &o',& ,-", "!o-3# , %!-,"!# !o

     4"o4&" !-o$/o$! !" o-/,%?,!%o. I#!", o , &,-/" '"!-,&%?" 4&,%/ #!, %!"-,&

    , "=!"-,& 4&,%/ 'o#$&!,!# ,-" ,;,%&,&" !o "&4 /$%" /-o$4 #!-,!"/( %#'$##%o#.

    A&!o$/ !o4 ,,/""! ,( #!%&& %%!%,!" !" #!-,!"/%' 4&,%/ 4-o'"## !" -"#$&!%/

    Page 22 of 24

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    #!-,!"/%"# ,( 'o" -o ,("-" % !" o-/,%?,!%o. P&,%/ %# !(4%',&&( %!"-,'!%;"

    ,'-o## &";" , %# o &o/"- !o4 o. P"o4&" ,! ,&& &";" ,-" o %;o&;".

    2. A-'%" C,--o&& 4-o4o#"# !,! !" ,,/"-# o $#%"## o-/,%?,!%o# ,;" o$-

    -"#4o#%%&%!%"#< "'oo%' &"/,& "!%',& , %#'-"!%o,-(.

    Page 23 of 24

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    1. Economic -"#4o#%%&%!%"# o , $#%"## o-/,%?,!%o@# ,,/""! ,-" !o

     4-o$'" /oo# , #"-;%'"# o ;,&$" !o #o'%"!( #o !,! !" %- ,( -"4,( %!#

    '-"%!o-# , #,-"o&"-#.

    2. +egal -"#4o#%%&%!%"# ,-" "%" ( /o;"-"!# % &,# !,! ,,/""! %#

    "=4"'!" !o o"(. Fo- "=,4&" U.S. $#%"## %-# ,-" -">$%-" !o %-" ,

     4-oo!" 4"o4&" ,#" o !"%- '-""!%, -,!"- !, !o %#'-%%,!" o o*o*

    -"&,!" ',-,'!"-%#!%'# #$' ,# -,'" /""- o- -"&%/%o.

    ). Etical -"#4o#%%&%!%"# o , o-/,%?,!%o@# ,,/""! ,-" !o o&&o !"

    /""-,&&( "& "&%"# ,o$! ",;%o- % , #o'%"!(. Fo- "=,4&" #o'%"!( /""-,&&(

    "=4"'!# %-# !o o-3 %! !" "4&o(""# , !" 'o$%!( % 4&,%/ o-

    &,(o# ";" !o$/ o &, ,( -">$%-" !%#. T" ,"'!" 4"o4&" ', /"! ;"-(

    $4#"! % , o-/,%?,!%o@# ,,/""! ,% !o ,'! ,''o-%/ !o /""-,&&(

     4-";,%&%/ "!%',& ;,&$"#.

    +. $iscretionary -"#4o#%%&%!%"# ,-" !" 4$-"&( ;o&$!,-( o&%/,!%o# , 'o-4o-,!%o

    ,##$"#. E=,4&"# ,-" 4%&,!-o4%' 'o!-%$!%o# !-,%%/ !" ,-'o-"

    $"4&o(" , 4-o;%%/ ,(*',-" '"!"-#. T" %"-"'" "!"" "!%',& ,

    %#'-"!%o,-( -"#4o#%%&%!%"# %# !,! " 4"o4&" "=4"'! , o-/,%?,!%o !o $&%&&

    %#'-"!%o,-( -"#4o#%%&%!%"# "-",# ,( "=4"'! , o-/,%?,!%o !o $&%&&

    "!%',& o"#.

    Page 24 of 24