A PROJECT REPORT

On

GOALS OF NESTLE

Submitted by

ARUN SINGH(05411301710)

In partial fulfillment of the requirementsFor the reward of the degree

OF

BACHELOR OF BUSSINESS ADMINISTRATION

Under the supervision ofMRS SONALI SETH CHAWALA

BERI INSTITUTE OF TECHNOLOGY, TRAINING ANDRESEARCH

TIKRI KALAN, DELHI

(Affiliated to Guru Gobind Singh Indraprastha university)

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CERTIFICATE

Certificate that this project report titled “GOALS OF NESTLE” is the bonfide work of

Mr. Arun Singh Dhariwal who carried out the research under my supervision. Certified

further that to the best of my knowledge the work report here in does not form part of any

other project report or dissertation on the basis of which degree or award was confirmed

on an earlier occasion on this or any other candidate.

Mrs. SONALI SETH CHAWLA

( )

.

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PREFACE

Initial in the one module of the project, which is allotted to me, “GOAL

SETTING” is covered in this project report.

The report contains very nice and well arranged topics related to the subject

“GOAL SETTING”. The main contents of this project describes that many other topics

which is countable in the “GOAL SETTING”.

The project report also contains a description of “GOAL SETTING “which is

very important for an organization to work fairly in an environment.

Overall this reports my work like a guide for the subject “GOAL SETTING”.

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ACKNOWLIDGEMENT

I would like to take this opportunity to sincerely thank Mrs. Sonali seth chawla for her

valuable support, guidance and suggestion. Under his able to accomplish my project with

confidence. I would also like to thanks my friends and my siblings who directly or

indirectly helped me in my project. I would also like to sincerely thank our Beri Institute

Of Technology Training And Research. Where, I spared my time to have access to wide

information on internet.

DATE:

PLACE :

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OBJECTIVE

The study of pricing of Nestle different products and which techniques they use to

maximize the profit. We study the how Nestle increase their profit by introducing new

product. We have done a comparison of Nestle by its competitors. The place Nestle has

in market. . We have studied the ongoing battle in the confinery market. So these are the

objectives of the project.

TABLE OF CONTENTS

CONTENTS PAGE NO.

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CERTIFICATE………………………………………………………………..(ii) PREFACE………………...……………………………………………………(iii) ANCKNOWLEDGEMENT…………………………………….…………….(iv) OBJECTIVE OF STUDY…………….………………………………………..(v) chapter- 1: Introduction (1- 13)

1.1 Industry review 21.2 Company profile 41.3 Swot analysis 81.4 Competetor analysis 12

Chapter- 2: Conceptual discussion (14- 22)

2.1 Meaning of goal 152.2 Goal setting 152.3 Goal management in organization 162.4 Types of goal 182.5 Characterstics of goal 20

Chapter- 3:Research methodology (23- 29)

3.1 Research design 243.2 Methodology 253.3 Research framework 253.4 Data source 263.5 Objectives of study 29

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Chapter- 4 Finding and analysis (30- 37)

4.1 Data analysis and findings 37

Chapter- 5 Conclusion and suggestion (38- 40)

5.1 Conclusion 395.2 Suggestions 40

Bibliography 41

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CHAPTER 1

INTRODUCTION

1.1 INDUSTRY REVIEW

Chocolate consumption in India is extremely low. Nestle dominates the chocolate market

with about 60% market share. Cadbury has emerged as a significant competitor with

about 20% market share. Key competition in the chocolate segment is from co-operative

owned Amul and Campco, besides a host of unorganized sector players. There exists a

large unorganized market in the confectionery segment too. Leading national players are

Parry's, Ravalgaon, Candico and Nutrine. MNC's like Cadbury, Perfetti, are recent

entrants in the sugar confectionery market. Other competing brands such as GCMMF's

Badam bar . Chocolate consumption in India is extremely low. Per capita consumption is

around 180gms in the International areas, compared to 6-8kg in the developed countries.

In rural areas, it is even lower. Chocolates in India are consumed as indulgence and not as

a snack food. Indian chocolate market grew at the rate of 10% pa in 70's and 80's, driven

mainly by the children segment. In the late 80's, when the market started stagnating,

Nestle repositioned its Dairy Product to any time rather than an occasional luxury. Its

advertisement focused on adults rather than children. Nestle’s Kit Kat, the first count

chocolate, was launched in 1900. Due to its resistance to temperature, the chocolate has

become one of the most widely distributed chocolate in the country. In the early 90's,

high cocoa prices compelled manufacturers to raise product prices significantly. The

launch of wafer ,chocolates and Perk spurred volume growth in the mid 90's. These

chocolates positioned as snack food rather than on the indulgence platform compete with

other Company. A strong volume growth was witnessed in the early 90's when Nestle

repositioned chocolates from children to adult consumption. The mid 90's saw the entry

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of new players like Cadbury, which created categories like wafer chocolate and spurred

growth.

Confectionery

Confectionery, processed food based on a sweetener, which may be sugar or honey, to

which are added other ingredients such as flavorings and spices, nuts, fruits, fats and oils,

gelatin, emulsifiers, colorings, eggs, milk products, and chocolate or cocoa.

Confectionery, usually called Vevey in the Switzerland, kinds according to their

preparation and based on the fact that sugar, when boiled, goes through different stages

from soft to hard in the crystallization process. Typical of soft, or crystalline, candy—

smooth, creamy, and easily chewed— are fondants (the basis of chocolate creams) and

fudge; typical hard, non crystalline candies are toffees and caramels. Other favorite

confections include nougats, marshmallows, the various forms of chocolate (bars or

molded pieces, sometimes filled), pastes and marzipan, cotton candy (spun sugar),

popcorn, licorice. Records show that confectionery was used as an offering to the gods of

ancient Switzerland. Honey was used as the sweetener until the introduction of sugar in

medieval Switzerland. Among the oldest types of candies are licorice and ginger from the

Far East and marzipan from Switzerland. when with the development of special candy-

making machinery it became a British specialty. In the Switzerland the candy industry

began to grow rapidly during the mid-18th century with the invention of improved

machinery and a cheaper process for powdering sugar. In 1900 the first candy bars were

sold in Kit Kat; by 1960 candy bars made up almost half of Switzerland confectionery

production. By the 1980s annual world production of confectionery totaled many millions

of kilograms.

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1.2 COMPANY PROFILE

1.2.1 VISION OF NESTLE

a) Governing objective: To deliver superior shareowner returns.

b) Priorities: Growth, efficiency capability

Growth: Their growth priority is represented by the mantra – Fewer, Faster, Bigger,

Better. They focus on number of advantaged global and regional brands, invest in getting

their new product developments into more markets faster, use joined up commercial and

marketing programmes to have a bigger impact and underpin the whole plan by executing

their initiatives better.

Efficiency: Their efficiency priority recognizes that it is not enough to grow;they

must also be more profitable. They maintain a relentless focus on cost and efficiency by

reducing central functions and costs; consolidating their businesses and reconfiguring

their manufacturing and distribution. Their vision in to action will help increase their

margins to mid-teens by 2011 with the aim of delivering mid-term margins by 2011.

Capability: Their capability priority ensures they continue to invest in the right

organization and skills to win. They have simplified and strengthened their organization

to a pure-play confectionery business. They manage their commercial strategies on a

global basis through their categories of Wonka Chocolate, Maggi strong functional

leadership.

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1.2.2 Values of Nestle

Their values are:

Performance: They are passionate about winning. They compete in a tough but

fairway. They are ambitious, hardworking and make the most of their abilities. They are

prepared to take risks and act with speed

.Quality: They put quality and safety at the heart of all of their activities – their

products, their people, their partnerships and their performance.

Respect: They genuinely care for their business and their colleagues. They listen,

understand and respond. They are open, friendly and they coming. They embrace new

ideas and diverse customs and cultures.

Integrity: They always strive to do the right thing. Honesty, openness and being

straight forward characterize the way they do business. They have clear principles and do

what they say they will do.

Responsibility: They take accountability for their social, economic and

environmental impact. In this way they aim to make their business, their partners and

their communities better for the future. Their Business Principles are their code of

conduct and also take account of global and local cultural and legal standards. They

confirm their commitment to the highest standards of ethics and business conduct

1.2.3 Company Overview

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JAPAN HEADQUATERS VEVEY SWIZERLAND

The company dates to 1867, when two separate Swiss enterprises were founded

that would later form the core of Nestlé. In the succeeding decades, the two

competing enterprises aggressively expanded their businesses throughout Europe

and the United States.

In August 1867, Charles and George Page, two brothers from Lee County, Illinois,

USA, established the Anglo-Swiss Condensed Milk Company in Cham. Their first

British operation was opened at Chippenham, Wiltshire, in 1873.

In September 1867, in Vevey, Henri Nestlé developed a milk-based baby food,

and soon began marketing it. The following year, 1868, saw Daniel Peter begin

seven years of work perfecting his invention, the milk chocolate manufacturing

process; Nestlé's was the crucial cooperation that Peter needed to solve the

problem of removing all the water from the milk added to his chocolate, and thus

preventing the product from developing mildew. Henri Nestlé retired in 1875, but

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the company, under new ownership, retained his name as Farine Lactée Henri

Nestlé.

In 1877, Anglo-Swiss added milk-based baby foods to its products, and in the

following year the Nestlé Company added condensed milk, so that the firms

became direct and fierce rivals.

In 1905, the companies merged to become the Nestlé and Anglo-Swiss Condensed

Milk Company, retaining that name until 1947, when the name Nestlé Alimentana

SA was taken as a result of the acquisition of Fabrique de Produits Maggi SA

(founded 1884) and its holding company, Alimentana SA of Kempttal,

Switzerland. Maggi was a major manufacturer of soup mixes and related

foodstuffs. The company’s current name was adopted in 1977. By the early 1900s,

the company was operating factories in the United States, United Kingdom,

Germany and Spain. The First World War created new demand for dairy products

in the form of government contracts, and by the end of the war, Nestlé's

production had more than doubled.

After the war, government contracts dried up, and consumers switched back to fresh

milk. However, Nestlé's management responded quickly, streamlining operations and

reducing debt. The 1920s saw Nestlé's first expansion into new products, with chocolate-

manufacture becoming the company's second most important activity.

1.3 SWOT ANALYSIS

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Nestle Schweppes was founded in the year 1867 by Henri Nestle. Nestle India

Limited arm of Nestle SA, which holds a 51% stake in the company .It is one of

the leadings branded processed food companies in the country with a large market

share in product like instant coffee, weaning foods, instant foods, milk products,

etc. It also has a significant share in the chocolates and other semi-processed foods

market.

Nestle’s leading brands include Cerelac, Nestum, Nescafe, Maggie, Kit Kat,

Munch, Milkmaid. To strengthen its presence, it has been the company’s endeavor

to launch new products at a brisk pace and has been quite successful in its

launches.

Aim: Apply SWOT analysis to Cadbury’s current situation and its position to enter a

foreign market It is important to investigate on the internal and external environmental

forces for the Dairy Milk in France. Relevant organizational and industrial information is

required for the development of a SWOT analysis. The analysis of the environment and

the consideration of the situational factors when designing marketing planning, is critical

as it would allow Dairy Milk to capitalize on organizational strengths, minimize any

weaknesses, exploit market opportunities and avoid any threats

Strengths

In India, Nestle has some very strong brands like Nescafe, Maggie and Cerelac. These

brands are almost generic to their product categories

.Global food producer, located in over 100 countries. Consistently one of the

world, largest producers of food products, with sales in the USA in 2008 of $10

billion; sales and earnings in 2008 were better than expected, even in a

downturned economy, Global sales in 2008 topped $101 billion.

Repeatedly ranked as the world’s largest bottled water company and have set up

facilities to operate water resources in a responsible manner.

In 2008 Nestle was named one of “America’s Most Admired Food Companies” in

Fortune magazine for the twelfth consecutive year.

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Successful due in part of their unquestionable ability to keep majopr brands

consistency in the forefront of consumer’s minds by renovating existing product

lines, keeping major brands from slipping into saturation/decline and having

superior access to distribution channels.

.

Weaknesses

Generally, as Nestle has a weak position in the US market, thus, need to change its target

to a different location. Besides its lack of distribution network, it also has a small total of

market share altogether. Therefore in order to market the product in France successfully,

Nestle would have to find out on how it can improve in order to have great performance.

It is also good to find out what are the situations that they could avoid in order to be

successful. In order to market products the following issues should be considered:

Growth in their organic food sales division was flat in 2008 ,even though

the industry grew 8.9%.

General Millis is an experienced ,established brands and are the market

leader in the USA ,however ,they have been lacking in innovation , have

not cashed in on the booming health food craze and have been behind in

creating new .niche products ,especially in their yogurt division ,where

Yoplait is the only brand making a profit.

In 2008 ,although their products did not carry the recalled pistachios,

several of their ice cream brands, Dryer’s, Eddy’s and haagen-Dazs,were

still plagued with bad PR and loss of sales.

Opportunities

Through its confectionary product line, least to mention is to build viable positions in

Prioritized markets through organic growth and acquisition. Besides what is mention

above, Nestle has other opportunities to have market development in Russia and China.

The Timeout Candy Bar market is growing worldwide. This company is also at the same

time distributing its products via the internet – Develop Gourmet Line. Besides

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developing the “Low Calorie” line of chocolates and sweets, they also offer the “Sugar

Free” sweets line. This has thus opened a completely Nestle world in US. Therefore in

order to get the product into a new foreign market, France, Nestle would have good

opportunities in store for them. Opportunities are as follows:

In today’s health conscious societies ,they can introduce more health based

products ,and because they are a market leader, they would likely be more

successful.

Provide allergen free food items, such as gluten free and peanut free.

Opened Nestle Cafe’s in major cities to feature Nestle product.

Threats

Due to its confectionary products, it is very important for Nestle to be aware of any

present or upcoming threats. The company should take note of the changes in the

consumer’s buying trend. It is perceived that consumers might shift from chocolates to

“Healthy” snacks. If this were to happen, there might be a poor product development

which would tarnish the Nestle’s name. Needless to say price wars would occur between

its competitors like Mars, Hershey and Cadbury. Due to the abovementioned, there would

be seasonal sales slumps all year round which will reflect to an increase in cost of the raw

materials needed. Nestle would then have to be prepared for growth of small local

gourmet chocolates and regional candy manufacturers. However if Nestle were to market

its products in France, the company has to be aware of the risks it could encounter. It

might:

Any contamination of food supply, especially e-coil. Nestle has yet to find out

how this happened, and is still investigating.

They were affected by the pet food recall in 2007, in which 95 different brands of

dog and cat food were recalled due to contamination with rat poison. Also in

2007, FDA learned that certain pet foods were sickening and killing cats and

dogs. FDA found contamination in vegetable proteins imported into the united

states from chine and used as ingredients in pet food.

They have major competitors, like Hershey’s, Cadbury –Schweppes, lindt and

Ghirardelli, Kelloggs, post, starbucks, beech-nut, Quaker, Heinz, frito-lay.

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1.4 COMPETITOR ANALYSIS

1.4.1 CADBURY INDIA

Cadbury dominates the chocolate market with about 70% market share. Nestle has

emerged as a significant competitor with about 20% market share. In the early 90's, high

cocoa prices compelled manufacturers to raise product prices significantly. The launch of

wafer, chocolates Kit Kat and Perk spurred volume growth in the mid 90's. These

chocolates positioned as snack food rather than on the indulgence platform compete with

biscuits and wafers. A strong volume growth was witnessed in the early 90's when

Cadbury repositioned chocolates from children to adult consumption. The mid 90's saw

the entry of new players like Nestle, which created categories like wafer chocolate and

spurred growth.

1.4.2 Amul (GCMMF)

The Rs 2,748-crore GCMMF is in chocolate segment

since quite some time. However, its market share is just

5% and the company did not look aggressive till

recently. Amul chocolates used to come in not so attractive packages and very little

marketing effort was seen. But things have changed and for good. Amul is now an

important player in this growing chocolate industry. It has firmed up its measures with

marketing and new product launches and revamping its packaging. Amul just recently

launched new chocolate brands in the market - Rejoice, Kite Bite and Nuts `bout You.

Amul targeted various segments with its new product, including housewives from SEC A

and B households, caterers, bakeries, restaurants, biscuit manufacturers, ice-cream

parlours, and confectioners.

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1.4.3 CAMPCO (Central Arecanut and Cocoa Manufactures and Processors

Co-operative)

CAMPCO willingly took up the responsibility to enter the cocoa market As a strategy for

survival in the International scene the CAMPCO played a major role in establishing a

name for Indian Cocoa, which hitherto had not been achieved. It procured cocoa pods

from growers and adopting scientific processing methods to market standards, released

dry cocoa beans matching in quality in the world market equal to that of Ghana, Brazil

and other cocoa cultivation nations. After entering into the Cocoa market, the Co-

operative was able to export Cocoa Beans worth Rs 40 million to European countries in

the initial phase of operations. India was not known as a Cocoa producer in the

international Trading Community, since yearly production was hardly 5 to 6 thousand

tones which is not even 0.3% of the total world consumption. Through sustained efforts

CAMPCO has been able to ensure reasonable prices to Cocoa growers. The Co-operative

had to face the problem of a limited internal market and un remunerative export market.

With the setting up of the chocolate manufacturing factory at Putters, 50KM from

Mangalore, the Co-operative has been able to increase local consumption of cocoa based

products and to export value added semi-finished products. With a view to creating a

permanent demand and a steady market for the beans

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CHAPTER 2

CONCEPTUAL DISCUSSION

CHAPTER 2

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CONCEPTUAL DISCUSSION

2.1 MEANING OF GOAL

A goal or objective is a projected computation of affairs that a person or a system plans

or intends to achieve—a personal or organizational desired end-point in some sort of

assumed development. Many people endeavor to reach goals within a finite time by

setting deadlines It is roughly similar to purpose of aim, the anticipated result which

guides reaction, or an end, which is an object, either a physical object or an abstract

object, that has intrinsic value

2.2 GOAL SETTING

Goal-setting ideally involves establishing specific, measurable, attainable, realistic and

time-targeted objectives. Work on the goal-setting theory suggests that it can serve as an

effective tool for making progress by ensuring that participants have a clear awareness of

what they must do to achieve or help achieve an objective. On a personal level, the

process of setting goals allows people to specify and then work towards their own

objectives — most commonly financial or career-based goals. Goal-setting comprises a

major component of Personal development. A goal can be long-term or short-term.

2.2.1 Short-term goals

Short-term goals expect accomplishment in a short period of time, such as trying to get a

bill paid in the next few days. The definition of a short-term goal need not relate to any

specific length of time. In other words, one may achieve (or fail to achieve) a short-term

goal in a day, week, month, year, etc. The time-frame for a short-term goal relates to its

context in the overall time line that it is being applied to. For instance, one could measure

a short-term goal for a month-long project in days; whereas one might measure a short-

term goal for someone’s lifetime in months or in years. Planners usually define short-

term goals in relation to a long-term goal or goals. and all of the people like to work and

work hard on there achievements.

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2.2.2 PERSONAL GOAL

Individuals can set personal goals. A student may set a goal of a high mark in an exam.

An athlete might run five miles a day. A traveler might try to reach a destination-city

within three hours. Financial goals are a common example, to save for retirement or to

save for a purchase. Managing goals can give returns in all areas of personal life.

Knowing precisely what one wants to achieve makes clear what to concentrate and

improve on, and often subconsciously prioritizes that goal. Goal setting and planning

("goal work") promotes long-term vision and short-term motivation. It focuses intention,

desire, acquisition of knowledge, and helps to organize resources. Efficient goal work

includes recognizing and resolving all guilt, inner conflict or limiting belief that might

cause one to sabotage one's efforts. By setting clearly-defined goals, one can

subsequently measure and take pride in the achievement of those goals. One can see

progress in what might have seemed a long, perhaps impossible, grind.

2.3 GOAL MANAGEMENT IN ORGANISATION

Organizationally, goal management consists of the process of recognizing or inferring

goals of individual team-members, abandoning no longer relevant goals, identifying and

resolving conflicts among goals, and prioritizing goals consistently for optimal team-

collaboration and effective operations. For any successful commercial system, it means

deriving profits by making the best quality of goods or the best quality of services

available to the end-user (customer) at the best possible cost. Goal management includes:

Assessment and dissolution of non-rational blocks to success

Time management

Frequent reconsideration (consistency checks)

Feasibility checks

Adjusting milestones and main-goal targets

Morten Lind and J.Rasmussen distinguish three fundamental categories of goals related

to technological system management

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1. Production goal

2. Safety goal

3. Economy goal

An organizational goal-management solution ensures that individual employee goals and

objectives align with the vision and strategic goals of the entire organization. Goal-

management provides organizations with a mechanism to effectively communicate

corporate goals and strategic objectives to each person across the entire organization. The

key consists of having it all emanate from a pivotal source and providing each person

with a clear, consistent organizational-goal message. With goal-management, every

employee understands how their efforts contribute to an enterprise's success.

An example of goal types in business management:

Consumer goals: this refers to supplying a product or service that the

market/consumer wants

Product goals: this refers to supplying a product outstanding compared to other

products perhaps due to the likes of quality, design, reliability and novelty

Operational goals: this refers to running the organization in such a way as to make

the best use of management skills , technology and resources

Secondary goals: this refers to goals which an organization does not regard as

priorities

2.4 TYPES OF GOALS

2.4.1 PHYSICAL GOAL

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These are the goals that are related to your physical well being and health. If you need

to loose weight, or improve your physical condition and health in some way, you will

need to set these goals

2.4.2 CAREER GOAL

Where do you want to be in your career five years from now, ten years from! In what

position you see yourself and what you will do to reach there, what kind of value

addition you will do to your skills, both hard and soft, will fall under career goals

2.4.3 FINANCIAL GOAL

When are you planning your retirement, what kind of house you want to live in, what

kind of car you want to drive, where you want to go for vacation, what kind of

education do you want to afford for your children? Answer to all these will depend on

you financial planning, and achievement of your financial Goal Setting

2.4.4 RELATIONSHIP & FAMILY GOAL

Relationships and your family are one of the biggest assets that you may have. How

will you improve your old friendships, and make new ones? What will you do for

your spouse, children, parents, greater family, so as to take these relationships to a

greater depth? It is worth it to set goals in this area to have a fulfilled life.

2.4.5 SELF DEVELOPMENT & SPIRITUAL GOAL

A person is like a fruit. As long as you are green you are growing. If you stop

growing you ripen and fall to ground. One of the greatest blessings of human life is

the lifelong ability to learn. So, keep learning, keep growing internally. Set goals for

improving your attitude, self image, faith etc. People those who are spiritually higher

enjoy better self image, better relationships, and more financial success as they have

stronger faith. Spiritual up liftmen is an important purpose of all human life and one

should set goals in this area of self development

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2.4.6 PLEASURE GOAL

As the children of God it is your right to enjoy and have pleasure. Set goals for your

enjoyment and how you are going to spend time for yourself. Goals may be set for

entertainment, learning new art or for taking up new hobbies

2.4.7SOCIAL GOAL

More often your success will be measured by what you do for the society rather than

your personal achievements. As a human being it is your responsibility to give back

to society more than what you receive from it. Any goals that you set for this purpose

are Social Goals. If you look at the above goals carefully you will see that all these

goals are actually interdependent. For example how well you will do financially

depends on your progression in your career. Similarly your career, relationships will

depend on the level of your personal and spiritual development as well as your

physical well being. The type of pleasure that you will be able to afford and even

some of the relationships that you will enjoy will be dependent on your career and

financial situations. Of course you will not want to expand your family if you can not

afford it financially. So, while setting a goal, you should take into consideration

different aspects of your life. Then only you will be able to enjoy a balanced success.

If you set goals that are only materialistic in nature, such as only career goals and

financial goals, while neglecting other goals in life, chances are that you will do well

in these two areas, but will be stressed out, burned out, and unhappy at that the end of

it. Here, I wish to make myself clear. I am not against accumulation of wealth, but in

its favors. Many, people say that too much money is bad, or money is evil. I do not

believe in it. Money is a great indices of success, and can bring immense joy. In this

material world it can give you power to help others, and do a lot of other things. It is

bad or evil when money becomes your god. It is evil, when you run after money, thus

sacrificing everything else that will ultimately matter, such as your values,

relationships, health and eventually mental peace. It is our attitude towards money

that can be good or bad, not money itself. This was about the types of goals. In the

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next pages I have tried to give you a clear guideline for setting goals and achieving

them

2.5 CHARACTERSTICS OF GOAL

In order for the goals to be effective they should be SMART, i.e. Specific, Measurable

Attainable, Rewarding and Time bound. If any of these ingredients is missing, it will not

be possible for the goals to fulfill their purpose

2.5.1SPECIFIC

What is it that you want, from a particular goal? What you want to achieve? Everything

must be clearly specified. For example, you want to buy a car. It can not be goal if you

say any car will do. You have to be specific about the details such as the make, model,

color, interiors, and the price.

It is better to write them down and stick it on the wall or door of refrigerator or any place

where you can see it every time. If the goal has a picture, put it up. These specific details

program your sub-conscious mind, and your focus shifts from the obstacles to the efforts

that you can make to attain the goal

2.5.2MEASURABLE

You need to identify the quantifiable aspect of the goal. This way you will be able to

measure your progress, and actually remain motivated. For certain kinds of goals you

may not be able to measure the results, especially for relationship goals or spiritual goals,

but you can always record the activities that you are doing that will take you towards the

goal

2.5.3ATTAINABLE

Setting goals that are unrealistic can actually have a negative effect rather than positive

one. It is good to stretch yourself a bit, so that you can grow more towards your potential,

but it must not be something that is impossible

Some people set goals, more to impress others. Many times people set to be real

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unattainable goals so that they can later blame their failure on the goal that was

impossible to start with. These kinds of unrealistic goals can lead to frustration. So, set

goals that may be difficult and challenging but not impossible

2.5.4REWARDING

You want to buy that dream car of yours. For that you are working hard and increasing

your income and savings. But why? Why do you want to buy that particular car? How

will you feel while taking out your family in it? The feeling that you get on achieving the

goal is the reward that will keep you motivated in face of challenges and obstacles and

prevent you from quitting. These rewards could be of different types based on the type of

goals discussed in last page. It could be positions in your career, material rewards based

on your financial well being, physical, spiritual, or relationships oriented

2.5.5TIMEBOUND

The final ingredient of SMART goal is that it must be time bound. It must not be too

short, as it will make the goal unattainable, and not be too much. Time is one of the

prices that you are paying for the goal, and you must give it time that the goal is worth.

Setting deadline will also insure you against procrastination and perfectionism. Based on

the time goals could be either Long term (10 to 25 years), medium term (5-10 years), or

short term (1-5 years). There will also be monthly goals, weekly goals and daily goals.

The bigger goals in the life must be set first and an action plan prepared to achieve them.

These bigger goals are usually the long terms goals or life goals. The action plan of these

long term big goals will contain smaller medium term goals with their own individual

action plans, which in turn will contain even smaller goals till they boil down to monthly

and daily goals. As the goals become smaller, you will see that they become more

specific and measurable. These smaller goals are extremely important as they keep you

on your toes and keep you moving towards the bigger and bigger goals in your life. These

small goals provide you daily motivation to persevere and help you to grow towards your

potential. When you consistently achieve your daily goals, you achieve monthly goals

automatically. When you achieve monthly goals, you will achieve your short-terms goals,

and then medium and in the end long term goals. However, goal setting is a continuous

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exercise.  Long terms goals of today will become medium term tomorrow and medium

term will become short term.

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CHAPTER 3

RESEARCH METHODOLOGY

CHAPTER 3

RESEARCH METHODOLOGY

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It refers to the method adopted to collect the relevant data and other information, which

forms the basis of the thesis writing. So for the effective writing of the thesis report, the

data must be quality oriented. My research is divided into two stages:

3.1 RESEARCH DESIGN

In order to produce empirical evidence, data collection is necessary in a particular

location. The process of discovery requires primary as well as secondary data, which

have to be collected using appropriate methods and techniques, including household

surveys and rapid appraisal methods. The study included both "exploratory" and

"evaluation" analysis. An analysis was done using "with" and "without" project situations

in order to see the comparative advantages and disadvantages of alternative and

traditional energy technologies. “With” and “without” project situations refer to the areas

with and without project intervention by the Rural Energy Development Program

(REDP) Additional primary data was gathered from key people such as women's group

leaders, community leaders, the village elders, energy development group,

promoters/facilitators, project staffs and professionals through using participatory

research methods. Efforts were made to avoid some data collecting errors such as

coverage error (not allowing every household in the study area to have an equal chance of

being sampled), sampling error (only some members being asked to provide

information), and measurement error (obtaining inaccurate answers to survey questions

due to unclear questions or instructions, tendency to provide socially acceptable answers,

and deliberately lying). Having an up-to-date household population list, random

sampling, indirect questioning and trust building with the respondents minimized these

errors. Before the field data collection took place at various levels, a considerable time

period was given to the literature review to build up the strong theoretical background of

the study. An in depth review of the literature helped to understand the issues of rural

energy, gender and energy issues, and interventions and sustainability in depth to identify

the position of other scholars in the field.

3.2 METHODOLOGY

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Methodology is a way of thinking about and studying social reality and is a way to

systematically underneath the reasons behind the phenomenon. The methodology

followed for conducting the study includes the specification of research design, sample

design, questionnaire design, data collection and statistical tools used for analyzing the

collected data.

3.3 RESEARCH FRAMEWORK

.

In

contrast the qualitative approach uses various participatory research methods, and small

case studies with an emphasis on a gender analysis framework. Information collected

through quantitative approaches was analyzed and interpreted using appropriate statistical

tools and techniques. Qualitative information was categorized according to groups of

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parameters and interpreted in a descriptive way. I used the triangulation of methods in

order to avoid any biases in data sources such as household survey and participatory

research methods and they were used in conjunction with the evidences supported

through the review of literature.

3.4 DATA SOURCE

3.4.1 Primary Data - The relevant information has been generated from the medium of

interviews. Interview had been very helpful in analyzing the information collected from

secondary data. The data that are still needed after that search is completed will have to

be developed specifically for the research project and are known as primary data. An

important source of primary data is survey research. The various types of

surveys (personal, mail, computer, and telephone), are described ahead. Experiments are

another important source of data for marketing research projects. Experiments are

conducted in either a laboratory setting (most advertising copy pretests) or in a field

setting (test marketing). Electronic and computer technologies have revolutionized both

these environments,

3.4.2 Secondary Data- Secondary data represents information that already exists

somewhere, having been collected for another purpose. The secondary data that are

available are relatively quick and inexpensive to obtain, especially now that computerized

bibliographic search services and databases are available. The various sources of the

secondary data and how they can be obtained and used are described ahead. Most

secondary data are generated by specialized firms and are sold to marketers to help them

deal with a category of problems. Nielsen’s television ratings, which marketers use in

making advertising decisions,is the best-known example. Many of these services, broadly

categorized as audits, commercial surveys, and panels, allow some degree of

customization and thus fall between secondary and primary data. These sources are

treated in detail ahead. The secondary data sources that came to be utilized by me in

these were as follows-

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I Internal Sources- Internal sources can be classified into four broad categories:

(a) Accounting records: The basis for accounting records concerned with sales is the

sales invoice. The usual sales invoice has a sizable amount of information on it, which

generally includes name of customer, location of customer, items ordered, quantities

ordered, quantities shipped, dollar extensions, back orders, discounts allowed, date.

(b) Sales force reports: Sales force reports represent a rich and largely untapped

potential source of marketing information. The word potential is used because evidence

indicates that sales personnel do generally not report valuable marketing information.

Sales personnel often lack the motivation and/or the means to communicate key

information to marketing managers.

(c) Miscellaneous records: Miscellaneous reports represent the third internal data

source. Previous marketing research studies, special audits, and reports purchased from

outside for prior problems may have relevance for current problems.

(d) Internal experts: One of' the most overlooked sources of internal secondary data is

internal experts. An internal expert is anyone employed by the firm who has special

knowledge.

II. External Sources- External sources can be classified in to seven categories

(a) Computerized database: A computerized database is a collection of numeric data

and/or information that is made computer-readable form for electronic distribution.

(b) Associations: Associations frequently publish or maintain detailed information on

industry sales, operating characteristics, growth patterns, and the like. Furthermore, they

may conduct special studies of factors relevant to their industry. These materials may be

published in the form of annual reports, as part of a regular trade journal, or as special

reports.

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(c) Government agencies: Federal, state, and local government agencies produce a

massive amount of data that are of relevance to marketers. In this section, the nature of

the data produced by the federal government is briefly described.

(d) Syndicated services: A wide array of data on both consumer and industrial markets is

collected and sold by commercial organizations.

(e) Directories: Any sound marketing strategy requires an understanding of existing and

potential competitors and customers. Suppose you were asked to prepare a report on the

forest products industry, to aid your organization in developing a sales and marketing

approach to lumber manufacturers. A number of services and directories would prove

useful. A general industry directory such as Thomas Register of American Manufacturers

is a good starting place

(f) Other published sources: There is a virtually endless array of periodicals, books,

dissertations, special reports, newspapers, and the like that contain information relevant

to marketing decisions.

(g) External expects: External experts are individuals outside your organization whose

job provides them with expertise on your industry or activity. State and government

officials associated with the industry, trade association officials, editors and writers for

trade and publications, financial analysts focusing on the industry, government and

university researchers, and distributors often have expert knowledge relevant to

marketing problems.

3.5 OBJECTIVES OF STUDY

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1. The study of pricing of Nestle different products and which techniques they use to

maximize the profit.

2. We study the how Nestle increase their profit by introducing new product.

3. We have done a comparison of Nestle by its competitors.

4. The place Nestle has in market.

5. We have studied the ongoing battle in the confectionery market.

6. What are the difficulties, which Nestle faces, in past years.

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CHAPTER 4

FINDING AND ANALYSIS

CHAPTER 4

FINDINGS AND ANALYSIS

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Percentage of people eating chocolate

This pie chart shows that 60 % of the people eat chocolate which is actually very

exciting results for the companies especially for the Nestle because it dominates almost

60% of the total confectionary market .only 40% of people do not eat chocolate.it is a

very good results which can really motivate the company to increase its production and

maximize its profit by selling more chocolates in the market.

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Different brands of chocolate that people usually eat

This diagram shows the interest of the people towards different brand. It reveals that

Nestle is the most popular brand in the market. Most number of people prefer Nestle. It

also indicates the nestle is the closest rival of Nestle which has the second highest sale

after Nestle. It is very good result for the Nestle as it motivates the company to increase

its production . so that its maximize its profit. And continue to dominate in both domestic

and international market.

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Number of the people which aware of the campaign of the brands

This is a pie chart which clearly reveals that how many consumers in the market are

aware of the different campaign which is currently going on in the market. It is quite sad

that only 54% percent people in the market are aware of the campaign and the remaining

people are not aware of such campaign. If company want to maximize its sale then it

really have to make the people aware of the following campaign. And make the people

knows about it product.

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Different product of Nestle in the market that people likes

Nestle has many product in the market which they offers to the people. Some of them are,

Crunch, Kit Kat, Smarties and laffy taffy .

Crunch Aero brand was introduced in the North of England in 1935 as the 'new chocolate' and proved so popular that sales were extended throughout the UK by the end of the same year. By 1936, the popularity of Aero chocolate extended to New York. The brand’s success comes from its unique bubbly texture. The way the bubbles collapse and then melt on your tongue creates a deliciously smooth chocolate sensation. Over the years the popularity of the brand has spread and today the Aero brand is enjoyed in many countries including Canada, Australia, South Africa and Japan.

Some things you just don't outgrow. Nestlé Crunch chocolate bar – with a unique combination of rich milk chocolate and crisped rice - is one of them. Since 1938 the Nestlé Crunch brand has been bringing out the kid in people all over the world.

Kit Kat

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Have a break, have a Kit Kat.

Delighting consumers all over the world, Kit Kat brand is a favourite chocolate treat thanks to its light wafer texture and delicious chocolate taste, freshness and variety of formats. A perfect snack to enjoy as part of a balanced diet.

Smarties

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The delicious nibble everyone loves! Colorful coated chocolate confectionery in a variety of individual, multi-pack or special occasion formats. A long-time favorite in many countries including the UK, Germany, Australia, South Africa and Canada. Initially named 'Chocolate Beans', the Smarties brand has held a special place in people's hearts since 1937. Continuous product improvements, including a shift to no artificial colours or flavours, ensure that Smarties brand remains a popular choice for kids and adults alike.

Laffy Taffy

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Nestlé UK reduced the packaging on Smarties and other Nestlé brand chocolate Easter

Wonka brand opened its doors in 1983. Since that time, the Wonka brand has been dedicated to the art of producing fun, innovative, high-quality confections for candy lovers of all ages.

Wonka candies include: Wonka Chocolate, Nerds, Nerds Rope, Sweetarts, Shockers, Spree, Laffy Taffy, Runts, Everlasting Gobstopper, Lik-M-Aid Fun Dip, Pixy Stix, Bottle Caps, Kazoozles and Gummies.

The Willy Wonka Candy Factory is owned by Nestlé USA In

Availibility of NESTLE in the market

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This diagram clearly reveals of the availability of the Nestle chocolate in the

market. It indicates that n is easily available in the market and people has no difficulty in buying these chocolate. If any company wants to capture a major share in the market then it has to make its product easily available in the market. So that people can familiarize with them and should try the. That’s why Nestle dominates the whole market by capturing 60% share of the market because its product is ea

Total confectionary segment share

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This figure clearly reveals about the total confectionary segment share in the market.the highest share in confectionary market is choco bars with 37.5%. The second highest share is sugar confectionary share with 33.6%.Gum share is 11.6%, Child novelty is 3.2%, Assort choco is 2.2%, Block choco is 10.9% and strips share is 1.1%. So this is the total confectionary segment share.

4.1 DATA ANALYSIS AND FINDING

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After analyzing the data we came to conclusion that Nestle is the most popular brand in

the market. It nearly dominates about 60% of the total confectionary market. . Nestle has

emerged as a significant competitor with about 20% market share. Key competition in the

chocolate segment is from co-operative owned Amul and Campco, besides a host of

unorganized sector players. There exists a large unorganized market in the confectionery

segment too. Even though nestle has 20% share in the market but still it is very far away

from Nestle. Nestle completely dominates the whole confectionary market. Whatever

product Nestle made it is completely able to sell in the market. Because Cadbury

manufactures quality products.In the Chocolate Confectionery business, Nestle has

maintained its undisputed leadership over the years. Some of the key brands are Nestle is

Crunch, Kit Kat, Smarties and Laffy Taffy.

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CHAPTER 5

CONCLUSION AND SUGGESTION

5.1 Conclusion

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Nestle Schweppes prepares financial statements because: · As a listed company, it is

legally required to do so. Nestle Schweppes wants to communicate a true and fair picture

of the financial state of the company to its shareowners and external analysts. The

company values transparency and honesty and aims to reflect this is all its

communications, both internally and externally. Nestle won the Communication of

Corporate Strategy Award at the Price water house Coopers 'Building Public Trust'

awards in 2006. This publicly recognized the high standards of the company's reporting:

'a highly accessible overview of its short-term strategy, major markets and measurable

Price plays an important role in the purchase of a product like dairy milk they have

introduced dairy milk the most popular chocolate in Rs.5 also which is within the reach

of every customer. Consumer prefers quality goods at lower price like Nestle people just

introduced bytes, which is a snack, which is sweet. Consumer is loyal to brand so it’s

necessary to pay attention to the brand image. In today’s world most of the people see the

image of the product and then purchase it. So it’s necessary to make an image in market.

Consumer prefers those goods whose advertisements are shown on television. Price

should be according to the competitor’s price .i.e the price of Nestle should be less or

same as the competitors price.

5.2 SUGGESTION

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There should be difference in pricing strategy of Nestle i.e. in term of rural and urban

areas. It should show more and more ad of the chocolates that it is offering. For Example,

Nestle only emphasis on Kit Kat chocolate the most and not the other products. It

should introduce different schemes like giving mask to the children with their product to

attract children the most. The packaging of the Nestle product should be made more

attractive so that more and more people attractive towards it. Every customer likes

changes if not they get used to it but they should take risk.

BIBLIOGRAPHY

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www.nestleindia.co.in

www.findarticles.com

www.nestle.co.uk

www.economictimes .com

www.wikipedia.org

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